How to secure a short code for SMS marketing

4 replies
FYI Warriors....

Shortcodes (SCTM - short code text marketing) are truncated phone #s that can be used with SMS.

One of the most successful in the U.S. (due to Haiti, Japan, etc.) has been the American Red Cross -- raising MILLIONS by SMS/mobile. You can learn a lot about their SMS by paying attention to what they do.

Ex: "Give $10 to help. Text REDCROSS to 90999"

90999 = short code.

If you're a smart marketer (or selling SMS to people), this can bring you DOZENS of savvy ideas.

I've heard the CSCA (Common Short Code Admin, operated by CTIA) is trying to make is even EASIER for marketers like us to get into SCTM. Today, CTIA says there are more than 4,200 registered Short Codes.

HIH, and gives you some ideas.


PS -- Almost forgot: To get them, visit USShortCodes.com, their site. Pretty helpful site. (no affil)

PPS -- Prob see some SC squatting going on. Looks like OBAMA and ROMNEY are already taken. Hint.
#code #marketing #secure #short #sms
  • Profile picture of the author umairsheikh2002
    I am also interested to know.
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  • Profile picture of the author rodelu
    thanks for the info. Shortcodes are almost everywhere and can be huge business if worked properly. I just signed up with Izigg, they use 90210, they offer great packages as far as emails per month and so on and they do all the backend work
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  • Profile picture of the author Jay Moreno
    fyi - it takes roughly 12 weeks to get your shortcode approved by all the cell phone carriers here in the US - shortcodes cost upwards of $500/month

    however you have to purchase them for periods no shorted than 3 months at a time

    you will then need to an SMS provider too use alongside your shortcode to be able to send/receive txt messages... again you will also be paying for their services too whilst your shortcode goes through the provision period - you cant do one without the other. So again expect to pay $$$ each month with the possibility of not even having an opportunity to send or receive a single message! lol

    and then the real kicker - you have your short code, and your sms provider... but no decent interface to use and provide to your customers as from what i have seen most interfaces are very basic. You will need to custom build an interface to work with your SMS providers API...

    I would not even consider getting a shortcode unless you can drop at least $20k and that would be on the light side of things...

    These would have to be your lowest pricing if your lucky!

    6 months NON vanity shortcode @ $500/month = $3000
    6 month SMS Gateway @ approx $1000+/month = $6000
    Custom built interface to connect to SMS API = $2500+

    Dont forget you also have your web hosting, main website, ssl, payment gateway, marketing etc, etc to think of too

    hth

    PS i also think that easy to remember numbers are better and easier for end user to use than words for your shortcode... ie 111222 etc
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    Sorry, I am too busy helping people to think of a cool signature!
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    • Profile picture of the author BrashImpact
      Warriors,
      for all the reasons Stated Above we are 3 weeks away from Unveiling the Best Short Code SMS Program for Offline Consultants on the Planet. This will be USA only, and yes it costs thousands and takes months to get ready.

      We saw a huge hole here, and are working diligently to fill it...

      The Best SMS rates in the country at the smallest start up cost...not too mention a fabulous business in a Box to go with it. Everything you need to get up and running in the SMS Consulting arena.

      If your considering doing a Shortcode...Spend the time doing all your Due Diligence first, and take the guess work out.

      Regards,
      Robert
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