1st SMS Marketing Meeting - How it went...

21 replies
So I had my 1st SMS Marketing meeting today, with a friend who is manager of a really nice restaurant in my area.

It went really well, I explained the power of mobile marketing and how important it is for them to start to utilize it now to start to build repeat customers etc etc.

He really liked the idea, and is up for it (just have to send him over the details so he can show the other manager)

The one question he did ask me though, which I wasn't expecting was:

"Why can't we just do this ourselves?"

I had to thing for a minute as I did not know how to actually respond to it! Its different when it comes to web design, or SEO etc, because people don't have the skills to do that so they know they can't do it themselves - which is why this question has never came up in the past.

But because everyone has a mobile - everyone also knows how to send a text!

I kinda got around it becuase, he was also reffering, to basically doing a raffle, getting customers numbers and then texting them straight from the work mobile number - a 11 Digits number.

So I explained to him about Shortcodes, and with it taking time etc, and with him been my friend he was OK with the response, but I feel that it would not of worked with a client who I did not already know.

So how would you approach this situation/ have you had this situation happened to you before?

Also, the next thing I don't want to happen when I go to a cold client, is for them to say - well we've found txtlocal/greentext etc, why do we need you?

I think If I have something a lot more solid - I will easily be able to obtain new clients as everything else from 1st approach etc is fine - just the persuasion bit for them to actually give me money rather than doing it themselves.

So if anyone can help me out here - or tell me what they have done in this situation that would be great.

Lessons to take from this:
If at all possible always approach your family and friends 1st, if they ask questions you do not know, its not as bad as a manager of a big company asking you hard questions which you do not know.
#1st #marketing #meeting #mobile marketing #sms
  • Profile picture of the author Nick Surran
    "I'd be happy to set you up with a do-it-yourself system, Mr. Prospect. However, its been my experience that most restaurant managers are so busy running their restaurant that they wind up not using their text marketing package as effectively as they could. Since I don't have to run the restaurant, I can focus on running your marketing campaign. I also keep up with the latest regulations and developments in the industry to make sure your campaign is never in danger of breaking any SPAM laws and always follows the Mobile Marketing Association's best practices.

    So, do you want to add another duty to your already incredibly busy schedule, or would you like me to take that burden off your shoulders and run your campaign for you?"
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    I think Lime Cellular is the best white label SMS marketing platform.

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  • Profile picture of the author Ashley Wright
    I like that Iolaus, especially as they won't have a clue about SPAM laws etc, so for example if they did just collect numbers without T&Cs for example - it may become a problem for them etc
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  • Profile picture of the author daddykool
    Forget sms, use bluetooth capture and send, its free! Then ask for the "receipients" email so you can opt them in and send them a "meal deal!" works much better and much quicker than getting any sms actions from people...

    *most* cell phone owners now have email of some sort pushed to their device every min, so you get fresh, fresh response! :-)
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    LAUNCHING VERY SOON > PRE-REGISTER NOW FOR A WSO THAT EVERY WARRIOR NEW & OLD CAN MAKE $$$ FROM! LIMITED PRE-LAUNCH SPACES - PM or email: JVSuperstars@gmx.com TO RESERVE A PLACE & LOCK IN A SUPER LOW LIFETIME PRICE! *** NEVER TO BE REPEATED PRICE ONLY AVAILABLE ON THE WARRIOR FORUM & OUR VERIFIED JV AFFILIATE PROVIDERS! ***
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    • Profile picture of the author scarab
      Originally Posted by daddykool View Post

      Forget sms, use bluetooth capture and send, its free! Then ask for the "receipients" email so you can opt them in and send them a "meal deal!" works much better and much quicker than getting any sms actions from people...

      *most* cell phone owners now have email of some sort pushed to their device every min, so you get fresh, fresh response! :-)
      I like your idea. keep dealing with the cheap assed clients, that way I won't have to waste my time on them

      First if it doesn't have an opt-in opt-out function it is illegal and it is unethical, cell phone or e-mail. All it take is 1 complaint, just one.

      I'll have no problem up-selling my clients because you will have the cheapies. Thanks
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      • Profile picture of the author T.R. McCarroll
        Suggestion...why not cover this in your initial meeting with the prospect. Get this out of the way right up front. You could say during your conversation that "some people try to do this themselves but don't get near the results they get when I manage the campaigns. Your time is best spent doing XYZ while I bring you more customers and profits" .... you have now answered an objection .. while you continue on with your interview.

        T.R.
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  • Profile picture of the author Ashley Wright
    I see where yor coming from - but even though many people have emails on there devices it can still get cluttered and missed. For example on my phone I have 5 email accounts and it sometimes takes a day or 2 to fish through and in this case - the free 50% offer on Tuesday would have expired as it would now be Friday by the time I had gotten round to it
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  • Profile picture of the author Ashley Wright
    Good idea Dan,

    Luckily for me my friend is signing up for the month to see how it goes, so once he is blown away he will stayed signed up :-)

    Like you said, it is all about the confidence in your approach etc, but I think that because it was the 1st time it was one of those things that just crept up... - NEVER AGAIN!
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  • Profile picture of the author Ashley Wright
    As long as u don't SPAM my inbox lol
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  • Profile picture of the author MaxReferrals
    >>So how would you approach this situation/ have you had this situation happened to you before?

    Simply by replying politely,

    "Because the time it will take you to get up to speed, and hassle with it all yourself, I could have this done many times over for you. Part of the reason I'd hire you if I wanted to start a restaurant..."
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  • Profile picture of the author Ashley Wright
    Part of the reason I'd hire you if I wanted to start a restaurant..."
    I like that!!
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  • Profile picture of the author Seantrepreneur
    Congrats on your first appointment/sale!

    I think what MaxRefferals said makes perfect sense. Just think, why do ppl hire Landscaping companies? Because they don't have the time or the professional experience to make their lawn look as good as the company can.

    Sean
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    • Profile picture of the author internetPro
      what platform or sms company are you using and what are your prices??
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  • Profile picture of the author Ashley Wright
    Cheers Shaun,

    It makes perfect sense now! Now Ive kind of had my practice run (with an end result - even better) I think it will help for next clients!
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  • Profile picture of the author Abul-Hussain
    Hey Ashley [and all you other guys there],

    I have a question about mobile marketing which has been bugging me. It's a bit off the topic though.

    I've seen companies that will send out each text for as low as 4p, here in the UK. I've been thinking, how much can I actually charge the business owner then? What do I charge them for, apart from drafting and sending the message?

    Abul
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    Author | Speaker | Digital Marketing Coach

    I help ordinary people achieve extraordinary results online. Get in touch to see how we can help you build a 6 figure business.
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  • Profile picture of the author Ashley Wright
    Abul-Hussain - PM me your email address...
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  • Profile picture of the author scottuga44
    "Well Mr. business owner, you are entirely right. You could take the time and effort to learn to do this yourself. You would probably see an increase in your sales even if you did do it yourself. But I know from previous experiences that if you allow me to use my expertise in this area to develop your SMS campaign for you, you will more than likely see a 5-10x return on your marketing dollars." Build value in every business owner's mind that you consult.
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  • Profile picture of the author Nail Yener
    Hi Ashley, thanks for sharing how your 1st SMS meeting went. I hope the next ones will go much better as you get more experienced.

    Originally Posted by Ashley Wright View Post

    Lessons to take from this:
    If at all possible always approach your family and friends 1st, if they ask questions you do not know, its not as bad as a manager of a big company asking you hard questions which you do not know.
    This is exactly the same reason why I prefer to offer a few free samples of my service if I am not very much experienced in the field at the beginning. For example, I started mobile web design a while ago and offered a free mobile website to two biz owners. In the process, I got asked many questions and I learned a lot of things that will make things much easier when I work with paid clients.
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  • Profile picture of the author cchipster
    I like Ioalus's response... (sp)
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    No signature, I'm sure you will be ok.
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  • Profile picture of the author iAmNameLess
    You need to come across as an expert. Someone doing it themselves will not get the results. They can purchase their own, REAL short code and manage it themselves for about 4 grand. Using a short code that you have, saves them money.

    The thing that makes a difference, is that you are a consultant. You are an expert consultant in SMS Marketing, and some bum in a restaurant, is not going to be able to obtain the same results. You need to make that point. Completely different industries. Are you offering table tents? Design? Management of the campaigns? Setup? I don't allow my clients to manage their own campaigns. If they want to do that they can go to my competitors.
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  • Profile picture of the author Marvin Johnston
    Asking why they couldn't just do it themselves is a good question. What that question implies is they don't realize how much there is to mobile marketing, let alone everything that can be done.

    In your next pitch, you might do a typical sales letter approach and tell them a bit about what (not how) goes into an effective mobile campaign.

    And I agree with talking to friends (that are in the market for mobile services) and getting their input first!

    Marvin
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  • Profile picture of the author holyfood
    As been a SEO you should know each and everything about on-page and off-page optimization I'm doing daily on and off-page optimization for my website holy-food.org
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