Just looking for some offline advice here...
I have a few websites that are ranking quite nice for local terms (think niches like local lawyers and chiropractors).
Thought of putting an opt-in form on the websites to start collecting leads, but what's the 'reward' for people to opt-in on these sites? I don't know if I can offer them some value in return, not like an e-book or something which I usually do with affiliate online marketing.
Maybe a free consultation from the company for every new client but I have to know things like that in advance. Obviously I want my visitors to take action.
Any ideas? All help is welcome!