We are offering a local small biz marketing plan that combines multiple media channels like tv,radio, online magazine, facebook, Twitter and more. To my knowledge no one in the world is doing anything quite like it,so I really have no blueprint to work with.
This is more about how Ive decided to approach this.
1. Front end 100% cold calls via telephone to certain targeted businesses who already use facebook. Set the appointment
2. Send info for them to look over, credibility stuff, we have created lots of media over 2 years online locally, kind of like building while still trying to figure out the direction of the company. Self taught to do blogs, video ,graphics, fanpages, etc.
3. Go in and show plan, ask them how much they want to pay, collect check and then help them out.
This is oversimplified and if anyone cares I can share more. I mainly just wanted to have some where public to help hold myself accountable.