I've got a neighbor that owns a construction related business that's doing pretty well, but he has big dreams about expanding his business, providing more services, opening auxiliary businesses, etc.
He's practicably chomping at the bit for me to implement some of the things I've shared with him about utilizing a website more effectively. He actually hinted at a full time job, to work in house and develop his ideas. I'm going to pass, as I would rather go for the potential upside of my own pursuits.
My problem is this... I don't really know how to charge appropriately.
I feel like I need to charge him "per piece" as I develop his web presence, and implement various money making ideas, and I don't have experience to guide my pricing.
1st step - They're on free hosting, would you get a reseller account and manage it, or would you take the affiliate commission from Hostgator and be done?
2nd step - His website looks to be 2002 free site builder vintage, complete with animated snowball throwing reindeer. I will propose to migrate it to WordPress to both modernize it and make it easy for his employees to update, add content. It's 6 pages with a photo gallery.
3rd step - They have no lead capture system, or email communication with past customers. I plan to set up an Aweber account for them and integrate it into the site. Would you charge separately or include it in the initial site set-up.
My plans for him extend well beyond this... i.e - a mobile site, referral program, general marketing, etc... but any input on these first three would be gratefully accepted.