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So We Got Leads, But do We have Phone Skills?

by PhatAlbert
10 replies
Obviously, I am new to the Forum BUT not new to marketing, My question is, We have so many tools to generate leads, BUT what happens when you have to call them, you know to close a sale?

Any Warriors out there use Telemarketing to sale Services or Products once you get the leads AND how is it going for you?
#leads #phone #skills
  • Profile picture of the author JoshP
    I would recommend that you check out The Telemarketing Forum run by fellow warrior John Durham.

    There is a ton of great information there on how to improve your phone skills, both outgoing and incoming.
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    • Profile picture of the author PhatAlbert
      Josh, Thank you for the help, I have heard of John but have not seen any of his work.... will take a look.

      Thanks
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  • Profile picture of the author ewenmack
    Originally Posted by PhatAlbert View Post

    Obviously, I am new to the Forum BUT not new to marketing, My question is, We have so many tools to generate leads, BUT what happens when you have to call them, you know to close a sale?

    Any Warriors out there use Telemarketing to sale Services or Products once you get the leads AND how is it going for you?
    Great question...and it's power is often overlooked.

    You can double your sales, without any more leads coming in,
    by working on this area alone.

    Trusted Warrior veteran Bruce has come out
    with this much needed training.

    http://www.warriorforum.com/warrior-...ml#post3938871

    Definatly worth checking out.

    Best,
    Ewen
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    • Profile picture of the author PhatAlbert
      Thank You ewenmack, I will take a look....

      I am wondering if More Warriors feel the sames as you and I, or do they just leave it to their online efforts for conversion ?

      I have found with higher end and higher price point services and coaching sales almost requires a phone call...

      AND A VERY GOOD TELEMARKETER...
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      • Profile picture of the author ewenmack
        Originally Posted by PhatAlbert View Post

        Thank You ewenmack, I will take a look....

        I am wondering if More Warriors feel the sames as you and I, or do they just leave it to their online efforts for conversion ?

        I have found with higher end and higher price point services and coaching sales almost requires a phone call...

        AND A VERY GOOD TELEMARKETER...
        Yes, marketers are leaving a lot of money on the table
        by not using the phone.

        Example: A law firm was converting website vistors to sale at 4%.

        Most internet marketers will leave it at that because it is above average.

        The law firm was frustrated because it coudn't budge it higher.

        Since they allready had adept telephone sales people, they then
        made every attempt to get the website visitors to phone in.

        That's when sales leapt to 40% conversion.

        The improvement process is called Kaizan by the Japenese.

        It was introduced to them after World War 2 by a man named Juran.

        He showed the manufacturiers that a complicated process
        can be broken down to many parts and have each of those parts improved upon.

        Small improvements over many parts of a process results in compounding the gains.

        Taking the sales process into many parts, like manufacturing,
        also leads to massive gains from small improvements over the whole.

        Best,
        Ewen
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        • Profile picture of the author PhatAlbert
          That is what I am Talking about ewenmack! Making money with every angle and being more diversified...

          As a marketing Consultant do any warriors offer Telemarketing included with their Online Marketing Services or just the Online SEO, SEM, SMO.....EMAIL, CRO?
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          • Profile picture of the author ewenmack
            Originally Posted by PhatAlbert View Post

            That is what I am Talking about ewenmack! Making money with every angle and being more diversified...

            As a marketing Consultant do any warriors offer Telemarketing included with their Online Marketing Services or just the Online SEO, SEM, SMO.....EMAIL, CRO?
            Wasn't what I was talking about.

            I was talking about an existing business squeezing more profits
            out of the same money and efforts.

            Not chasing after new add-on services.

            Best,
            Ewen
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  • Profile picture of the author dmramirez
    Originally Posted by PhatAlbert View Post

    Obviously, I am new to the Forum BUT not new to marketing, My question is, We have so many tools to generate leads, BUT what happens when you have to call them, you know to close a sale?

    Any Warriors out there use Telemarketing to sale Services or Products once you get the leads AND how is it going for you?
    We doubled an internet marketer's online efforts in one day this week. I've seen internet marketing companies that make 3 million/year online and 5 million/year by phone. My (biased) opinion is that selling leads generated online by phone has massive value.

    When it comes to doing it, you need to hire someone who already knows it. You will probably not find the success you need to sell things by phone by trial and error. I do think that someone could become reasonably good that way, but the call center environment teaches you tactics and perspectives that you never would have dreamed of on your own.

    I could give you statistics and figures on my call center, but I don't want to pitch all over your thread. All I would say is that a call center is needed if you want to get the most out of your prospects.
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    • Profile picture of the author PhatAlbert
      Originally Posted by dmramirez View Post

      We doubled an internet marketer's online efforts in one day this week. I've seen internet marketing companies that make 3 million/year online and 5 million/year by phone. My (biased) opinion is that selling leads generated online by phone has massive value.

      When it comes to doing it, you need to hire someone who already knows it. You will probably not find the success you need to sell things by phone by trial and error. I do think that someone could become reasonably good that way, but the call center environment teaches you tactics and perspectives that you never would have dreamed of on your own.

      I could give you statistics and figures on my call center, but I don't want to pitch all over your thread. All I would say is that a call center is needed if you want to get the most out of your prospects.
      dmramirez - feel free to throw down.. I feel it we as Warriors can't share then what are we here for... ?

      thanks for the insight and Yeah, if you can't teach it, or learn int and apply it professionally HIRE IT OUT!

      I do feel that with the right environment you can create a great PhoneJockey team to grind your leads...

      I am sure it would take a good system, scripting, product knowledge and knowing your audience?
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  • Profile picture of the author cchipster
    There are 'lots of tools' all of which so far have generated little to any interest for me. Good old fashioned marketing is the only way that works in my opinion. Bangin the phone and shaking some hands. It sucks, but is what works for me. I heard it all on here and the WSO to aquire clients have all been nothing short of hype so far.

    Goodluck!
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    No signature, I'm sure you will be ok.
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