This question goes out to anyone who runs their own SEO business helping offline businesses rank in the SERPs:
How do you approach optimized landing pages with your clients?
What I mean is, let's say one of your clients is a landscape gardening business who is based locally in a particular city and typically deals with customers in that city, but also wants to target other cities immediately around their area - would you just optimize the homepage for these city related keywords and just link-build for the homepage (i.e. and try to get the homepage ranked for all of the city related keywords)? or would you create separate landing pages for each city being targeted?
Thanks for any advice!