Some offline business owners don't reply emails no matter what.

35 replies
In the last few weeks I have sent a large number of emails to business owners in various niches all around the world and I want to share my experience here.

I tested all email strategies I came across on this forum and some other places. I used hard sale pitches, soft sale pitches, non-pitchy recommendations, comments-questions about their services, asking the best person to contact, confirming their contact info, offering them a free service etc. Also I used many different subject lines. I never used a template that I found around, I always made them unique and as much as personal.

So, my results are as follows:

About 10% of the businesses have a website that doesn't load. About 10% of the businesses has an email address or contact form that doesn't work. How come they have no idea that their website or contact tools are not working?

Among the ones I sent email, about 90% never replied even if I asked a question about their services as if I was a real customer. And in some cases, I was a real customer because I needed the services of that specific business.

My emails might be the worst emails in the world (I'm sure this is not the case because I also get positive responses from business owners even to my hard sale pitches), but if a business owner is not responding to a question or comment about their services/products, can you please tell me what is going on here?

By the way, in my tests, the most unresponsive country was the UK. Did you have a similar experience with UK businesses?

Also, any suggestions about emails on how to get the attention of the business owners? Heck, I don't want to sell them anything, I just want to hear back from them
#business #emails #matter #offline #owners #reply
  • Profile picture of the author redlegrich
    I don't find this surprising at all. Most web sites have a contact email address as we all know. However, just looking at this as a potential customer I seldom get a response back. I don't know if the UK is the worse but I can assure you the US is pretty bad. The bigger the company the less chance of a return email.

    Getting attention, well I'm not sure. But most offliners seem to think putting a statement about looking for X product in Y location seems to work the best.

    It always amazes me how businesses ignore potential buyers so readily. Might as well lock the front door too!
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    • Profile picture of the author Luke Bishop
      This has annoyed a fair bit lately, how hard is it to reply back with a yes or no!

      Over the last few days I've been following up with a phone call because these so called prospects don't give me the courtesy of emailing me back!

      /end rant.
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  • Profile picture of the author Digital Traffic
    I don't know what your open rate was, but a 10% response rate seems pretty good to me.
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  • Profile picture of the author VegasGreg
    Most (well, a lot of) small offline businesses are just that...OFFLINE. They run their business in their store and do not spend all day on the computer checking emails.

    Then after a long day at the shop they go home to their family and try to rest for the next day at the shop and have no time for email. Maybe they check it once a week if that.

    They have their kids or kids brothers, cousins build their website just so they have a site, but even though their is a contact form, they don't know what that is or where it goes.

    All they know is how to run their shop...at the shop.
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  • Profile picture of the author Adrian John
    I tried too the last few days and send over 300 emails by hand to us businesses found on G Places, one by one using some strategies found here and some of my own but all i got were 5 responses.Why :?? I really don't know ...
    Does anyone know any method to send bulk inbox emails? i would try to scrape some thousand emails and do it that way ...
    All i am trying to do is to get get my first customers and go from there, working on referrals offering free services in exchange.
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    • Profile picture of the author Tracy411
      Originally Posted by banditu View Post

      I tried too the last few days and send over 300 emails by hand to us businesses found on G Places, one by one using some strategies found here and some of my own but all i got were 5 responses.Why :?? I really don't know ...
      Does anyone know any method to send bulk inbox emails? i would try to scrape some thousand emails and do it that way ...
      All i am trying to do is to get get my first customers and go from there, working on referrals offering free services in exchange.
      Hi,

      You asked if there was a way to send thousands of emails at once. It depends on the email provider. Outlook has the ability to create distribution lists. If you know what I mean here already, please pardon the description. What this means is you put the email addresses of everyone you want included in a certain group- say prospects first mailed May 31, 20111- enter all the individual emails in once, save the group (known as a distribution list) and then, if you wanted to follow up with that list again, all you'd have to do is find the name of the distribution list and send one e-mail. I haven't used Outlook in a bit, but I did like this feature when I did.

      Here are a couple of links that might at least show you what I mean:

      Outlook: How to create a distribution list from your contacts in Outlook

      This one shows you how to create a distribution list in Outlook using a csv. file created in a program like Excel.

      http://www.iupui.edu/~scouncil/docum...in_Outlook.pdf

      That might be what I would suggest. Create a spreadsheet in Excel and input all of your contacts as this second article is describing. Even if you currently don't have an email client that would allow you to import the list and create a distribution list to mail, if you come across one, you're prepared. Besides, it'll make your life easier and more organized anyway, so it seems win-win.

      The only thing I will mention is that when you use a distribution list, typically everyone you mail on that list can see the names ans email addresses of everyone else who got the message. That may not be something you want- these guys having the ability to talk to each other. Nevermind that they might not appreciate that their name, email address is on display in a message. I just thought I would let you know that in case you did not know. There could be a way around that one (the whole lists' contacts showing), but I don't know it right now.

      I hope that helps.
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  • Profile picture of the author KellyOrtiz
    Offline business owners are usually don't use their email addresses. Because an offline business owner donot need to have an online coverage. This is because his customers are also in offline world.

    I have personally experience that a shopkeeper or a whole sale dealer will not indulge in online business world. Because his customer will meet him offline. So he will never like to get in online activity.
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  • Profile picture of the author mjbmedia
    pre qualification rocks, sod them, move on to those that understand and already partly harness the power of the internet etc . dont waste time and energy trying to bring laggards into the 21st century.
    Every business can benefit from using online methods to communicate with and grow their client base , the fact many cant even use their emails or contact forms to talk to a potential client/ supplier tells me theyre behind the times (in the online sphere) and much like Woolworths wont be around as long as those embracing the technology and welcoming change.

    Sure you can try to educate them, but jeez theyve had 15 years to learn the mere basics already (email) so if they havent then leave them to their little offline world where theyre happy
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  • Profile picture of the author localbusinessguy
    I think the problem is they get so many emails from SEO companies that they just hit the delete button as soon as they see any type of sales pitch.

    I know from experience after setting up hundreds of maps listings that i rent out how many phone calls you get from people trying to sell you face book advertising, email marketing etc so i think that is where the problem is.

    I find getting off you back side and get out to see them face to face converts much better.

    I started by calling a plumber who was advertising in the local paper. I told him I had a listing on the first page of Google I couldn't use. I got him to come to my office to discuss him using the listing. I asked him that if I gave him the listing for free to introduce me to other small businesses in the local area. I have had at least 20 new clients just from this one plumber and more from the people he introduced me to.
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  • Profile picture of the author smith33122
    I have just finished a contract for a London based company who were getting 300 junk emails a day - the problem for them was that they were using a standard response form so we set them up with flash form, new email address and the problem went away.

    They can now conduct business normally, unless they get IPad customers
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    • Profile picture of the author jimbo13
      I am in the UK and I can tell you now that I delete absolutely everything that doesn't come from someone I know.

      I never look at the subject heading, I look at the sender.

      I think that you will find this to be quite common here.

      Dan
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  • Profile picture of the author Nail Yener
    Thanks for all your input warriors, today I discovered one more thing about offline business owners. The email I sent was a question about the business and I got a reply from their web design company instead of the owner himself. This proved me that some of the business owners give control of their email address to their web design company and they even don't hear about our questions/offers/etc.
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    • Profile picture of the author Adrian John
      This means that the only methods we could use to get more responses is visiting in person, cold calling to set appointments and maybe direct mailing!
      What if you can't do that?(for any reason)
      Then just give it up.Start something else or get on the phones ... stop losing time with email ... stop buying wso's promising thousand $ overnight... use the free info, it's better that anything out there.
      Still many WSO's bs people about working emails .... that's something that should stop ... Nobody will sell you the Magic Button for $7, Nobody .... just hope, so how much hope you will buy until you realize that you got to move your a** from the chair or get on the phones?

      We just have to get on the phone and start calling to get any results, that's how i see it right now after plenty of time spend on sending emails, preparing reports,mockups and things like that.It's the fastest way to success as far as i can see.And John's D shares will help us, we just have to keep dialing and improve out speech on the go



      Originally Posted by Nail Yener View Post

      Thanks for all your input warriors, today I discovered one more thing about offline business owners. The email I sent was a question about the business and I got a reply from their web design company instead of the owner himself. This proved me that some of the business owners give control of their email address to their web design company and they even don't hear about our questions/offers/etc.
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    • Profile picture of the author Molad
      Originally Posted by Nail Yener View Post

      Thanks for all your input warriors, today I discovered one more thing about offline business owners. The email I sent was a question about the business and I got a reply from their web design company instead of the owner himself. This proved me that some of the business owners give control of their email address to their web design company and they even don't hear about our questions/offers/etc.
      Yep I discovered this yesterday as well while I was researching e-mail addresses. I worked continously for 6 hours straight and I was able to get only 45 e-mail addresses. Many of the email addresses were blocked or set up to go to the webdesign company.

      I also realized that some niches were already saturated..locksmith/ lawyers etc. Family Physicians don't count here because they are employed by the government and most of them are not accepting new patients.

      I came to the conclusion that calling or going to this places physically was the way to go. You have a higher probability of reaching the decision maker or getting your message through.

      The only encouraging thing is I found so many companies with terrible looking websites or none at all! So I know the business is out there.

      I will still be sending out my e-mails tonight to my small list, but I have decided to start putting up my adds in Craiglist, Kijiji and calling businesses after work to get used to cold calling.
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  • Did you follow up the emails with a phone call?

    I am in the UK and had a very similar experience. What I found when I followed up with calls was that many people weren't even getting them because most businesses have pretty sophisticated spam filters these days. Also if you are sending them to businesses that have a 'gatekeeper' such as doctors, dentists, accountants and solicitors they are probably getting deleted as well.

    The only time I got a decent response rate (about 35%) was when I offered them a free video up front.

    Neil
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    • Profile picture of the author rugman
      Following up with a call would be great - here is the issue. If you are calling from out of state and they have caller ID you may ignored that way as well. It would be great if you could have your caller ID set up to look like a local#. I know in my B&M floor cleaning biz if I see a weird # I let it go to VM. 99% no message is ever left because it is not a customer.
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      • Profile picture of the author BradleyC
        Email just doesn't have the "luster" it use to have. All the spam business owners get just killed it! Plus, I have no doubt that the emails are being intercepted by web designers.

        For those businesses that actually do get your email in their inbox, to increase your odds here are a few things that will help ...
        • Your email address ... have it come from you. Businesses look at the sender first and if it even hints as being "spam", DELETE! We find FirstName.LastName@ works best. Then the name field has our name it it.
        • You want the email to look like it came from a friend which is why the email address it's sent from is so important.
        • If you're a UK business emailing to the US and have UK in the @ part of the email address, if they see that they will automatically discard it as spam. After all, why would anyone from the UK want to do business with them, right? (Don't shoot the messenger here).
        • The subject line is the 2nd most important field. Don't make it salesy or even include product info in it. It needs to read like a friend would send it.
        • Don't make the subject line all upper case or upper case the first letter of each word ... that's got "sales" written all over it. Do it all lower case instead.
        • Don't include their name in the subject line. That was so yesterday. Plus, again, would a friend sending an email to them put their name in the subject line? No, they wouldn't!
        If you get them them to open it, the first paragraph is critical. Remember, in copywriting the objective of the first paragraph is to get them to read the 2nd paragraph. The objective of the 2nd paragraph is to get them to read the 3rd paragraph.

        Also, you MUST understand the objective of "lead generation". In this stage you're trying to develop leads, NOT sell products!! The emails you'd send to a prospect are significantly different than what you'd send to a list of names trying to create leads.

        In the Lead Generation stage it's all about WIIFM ... What's In It For ME!

        The don't care who you are or anything like that yet, unless you have a bunch of customers in their community that you could name drop. Otherwise, it's all about "benefits" to them. For example, they could careless about being on the first page of Google! But they do care about their sales and not continuously losing sales to their competitors, as an example.

        Your paragraphs must also be benefit driven. Don't go "selling" in your email body.

        Email works when done right. However, we still get a much higher response from direct mail than email, but email is free which is why everyone uses it (another reason it's not working as well).

        Good luck.

        Bradley
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    • Profile picture of the author Steve Solem
      Originally Posted by thesorcerersapprentice View Post

      Did you follow up the emails with a phone call?

      I am in the UK and had a very similar experience. What I found when I followed up with calls was that many people weren't even getting them because most businesses have pretty sophisticated spam filters these days. Also if you are sending them to businesses that have a 'gatekeeper' such as doctors, dentists, accountants and solicitors they are probably getting deleted as well.

      The only time I got a decent response rate (about 35%) was when I offered them a free video up front.

      Neil
      Neil beat me to it here and I couldn't agree more.

      While email used to be more reliable overall, you can't assume today that just because you sent an email to someone that 1) they received it and 2) that they took the time to read it.

      I woudn't be surprised if some spam filters filter out those emails that include all the elements of a CAN-SPAM compliant email just because they don't appear personal in nature, so even if you try to comply with the law, odds are that your message might not make it to the recipient.

      Steve

      P.S. Have to agree with everything Bradley just said above! ^^^^
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      • Profile picture of the author myob
        Try targeting your emails to specific vertical markets or narrow niches. I buy large quantities of leads for my email promotions, and in addition will follow up with phone calls and post cards. Show that you understand their business by using trade jargon, terminology, and even a couple of relevant case studies in your promotions. Most, if not all of these businesses appear to have been burned in the past by incompetent "consultants". You need to demonstrate in your approach some credibility and be specific in your services; focusing on how it will improve their bottom line. Also, target the larger businesses, not one person shop owners; enterprise emails are routed to applicable depts.
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        • Profile picture of the author High Horsepower
          Originally Posted by myob View Post

          Try targeting your emails to specific vertical markets or narrow niches. I buy large quantities of leads for my email promotions, and in addition will follow up with phone calls and post cards. Show that you understand their business by using trade jargon, terminology, and even a couple of relevant case studies in your promotions. Most, if not all of these businesses appear to have been burned in the past by incompetent "consultants". You need to demonstrate in your approach some credibility and be specific in your services; focusing on how it will improve their bottom line. Also, target the larger businesses, not one person shop owners; enterprise emails are routed to applicable depts.
          Paul (MYOB) is an email expert, listen to this guy. Both Paul and I do email blasting and I can assure you there is BIG money for those that do it right.

          Last month I was discussing with Paul how I did over $15,000 in annualized fees in less than 72 hours. Yep, 72 hours.

          If done correctly (the way Paul and I do it) email blasting is extremely lucrative. It's like anything else with marketing. I'm not good at CPA yet others are making millions using the same methods that are available to me. I just haven't mastered what others are doing.

          Check your own emails, there are large Fortune 1000 companies doing email blast. Do you think they know where the money is at?

          Business owners do not owe you the courtesy of a response, they are busy with their own little fishbowl world. I've been working with small bus owners since 2003 and I can assure you all of my clients have no free time during business hours, they run around like chickens with their head cut off.

          Talking about SEO is a big waste of time. The subject line is critical along with whats in it for me (from their point of view). About 85% of my offline leads come from emailing. I'm lazy, refuse to cold call, refuse to kiss azz at some BNI get togethers, don't want the expense and hassle of direct mail, so yeah, I love email blast. I mentioned to Paul that one of should do a WSO to get rid of a lot of misconceptions about email blasting and the Can-Spam laws. There are very few members on the WF who truly understand the Can Spam act, mostly rhetoric and hyperbole is tossed around. I am seriously considering doing a WSO on this exact subject. I offered it to Paul first but he turned it down, said "WSO are not my thing".
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  • Profile picture of the author nasuryono
    Some of them might separate their business and personal emails. Most people do this. Or they might simply be computer illiterate, LOL.

    Try other method of contacting them like calling to get an appointment.

    Even better if you can meet them in some sort of community activity. This is where I usually get clients.

    -Andrew
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  • Profile picture of the author Bruce NewMedia
    Originally Posted by Nail Yener View Post


    Among the ones I sent email, about 90% never replied even if I asked a question about their services as if I was a real customer. And in some cases, I was a real customer because I needed the services of that specific business.
    Not really a surprise to me (now).

    Start of 2010, I began asking my existing offline local clients how frequently do they even check their email.

    I was prompted at least in part by the fact, I would send a client a file and he would say he never got it....in one case I found out later, he simply did not know how to open an attachment and save it!

    In another case, I found out he thought I meant I was going to print something out and mail it to him. :-)...so he never checked the email.

    Anyway I was surprised then, to hear answers like, "once every few days", once a week," "whenever I get a chance/remember/expecting something", "I have my wife check them", "once a day", "just depends" ...and many similar responses.

    I realized email is not GOD to these men and women.

    They do much more by phone, personal visit, and do at least look at their regular old-fashioned mail. I took this into account and mostly use regular mail and occasionally postcards. It does have a cost, but it also has a value: much higher readership, and more authority.

    I do think, there is a tendency in many of the wso's to focus on email prospecting to the wso buyer, since that is free and makes the wso more attractive. ...but you really have to look at actual readership and results to say which is better.
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  • Profile picture of the author Fernando Veloso
    A friend of mine has been testing a different approach. He sends the email offering a FREE corporate video (1 Minute slideshow made in Movie Maker with business pictures + Logo) IF they sign his Newsletter - opt-in, of course.

    Then he puts them on "buy mode" along next weeks with targeted content (benefits, benefits, benefits...) and sales pitch.

    I know he's been making some sales BUT he says it's hard to put them on list - even with a freebie.

    Just a idea, I never used it.
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  • Profile picture of the author truly_gifted
    That's another selling point, you know. How many businesses have lost out on business because they don't bother to check their email or let their web designer manage it? That's not very responsible, and it's certainly no way to do business.

    I've had this happen to me before as a customer. But, the surprising fact was that their web designer replied to my email trying to sell me THEIR services. That's not good, and who knows how much this type of thing is happening. Of course, I didn't bother contacting them again, and I didn't even bother to call after that. Although, I should have....
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  • Profile picture of the author mr2monster
    Here are my thoughts:

    1. They get literally hundreds of these emails a day.. and even if you're pretending to be interested in their services, they just simply don't have the time/attention span/care to reply... so it gets deleted.

    I worked in a loan modification office for a month setting up all their online marketing, and at the end of the month, I checked the info@domain.com email that I set up for them and there were so many emails that I had to just clear them out... Literally...

    Meanwhile, the only thing I gave the business owner to do that whole month was answer the emails that they got.

    I found that he pretty much didn't give a crap unless it was an obviously hot lead. I think a lot of this has to do with the mentality of "low hanging fruit". Replying to emails from "potential clients" is perceived as much more work than sending out a batch of mail to make the phone ring so they won't even reply to potential clients let alone sales messages.

    2. They're tired of getting spammed... Seriously.. just in this forum alone there are probably 100 people sending out 100 emails a day to different businesses. That's not counting the many many many many many many many other SEO consultants that are spamming business owners at their whois email address.

    3. Ever heard that if you want to sell someone something to GO FIND OUT WHERE THEY ARE AND GET YOUR MESSAGE IN FRONT OF THEM? Hint: Offline business owners ARE NOT in front of their computer checking email..

    Kick and scream all you want about how you want to use email to contact business owners, but the bottom line is that it's not even close to as effective as picking up the phone, or God forbid, walking inside the door.. Sure, there are a small percentage that are on email all day.. but the lions share are standing right there waiting for you to walk in the door.

    =====
    Didn't mean to come off like I was talking directly to you, just kind of a rant that I had to get out there.
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    • Profile picture of the author High Horsepower
      Originally Posted by mr2monster View Post

      Here are my thoughts:

      3. Ever heard that if you want to sell someone something to GO FIND OUT WHERE THEY ARE AND GET YOUR MESSAGE IN FRONT OF THEM? Hint: Offline business owners ARE NOT in front of their computer checking email..

      Kick and scream all you want about how you want to use email to contact business owners, but the bottom line is that it's not even close to as effective as picking up the phone, or God forbid, walking inside the door.. Sure, there are a small percentage that are on email all day.. but the lions share are standing right there waiting for you to walk in the door.

      =====
      Didn't mean to come off like I was talking directly to you, just kind of a rant that I had to get out there.
      In regards to #3 business owners DO check their email. I do very well with email marketing. I just made $15,000, annualized (landed 3 clients) a few weeks ago with an email blast, so yeah, it does work. Do I get a high % of responses, heck no. But the ones that call me are very interested in what I have to say. I get tons of replies "please take me off your list, no thanks, etc... so I abide by that".

      My 2nd favorite method is actually "walking in the door and meeting them Face to Face". I probably do this better than most. I have a method to get them to call me after I meet with them very briefly, and I do mean briefly. This method has a very high conversion rate although you do have to drive to businesses and do some leg work. I can knock out 30-40 businesses in a 6 hour period with my method. Almost impossible not to get a paying client.

      Edit: emails sent according to the Can Spam act are not Spam
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      • Profile picture of the author mr2monster
        Originally Posted by High Horsepower View Post

        In regards to #3 business owners DO check their email. I do very well with email marketing. I just made $15,000, annualized (landed 3 clients) a few weeks ago with an email blast, so yeah, it does work. Do I get a high % of responses, heck no. But the ones that call me are very interested in what I have to say. I get tons of replies "please take me off your list, no thanks, etc... so I abide by that".

        My 2nd favorite method is actually "walking in the door and meeting them Face to Face". I probably do this better than most. I have a method to get them to call me after I meet with them very briefly, and I do mean briefly. This method has a very high conversion rate although you do have to drive to businesses and do some leg work. I can knock out 30-40 businesses in a 6 hour period with my method. Almost impossible not to get a paying client.

        Edit: emails sent according to the Can Spam act are not Spam

        Of course there are a certain percentage that ARE in front of the computer checking email... but the vast majority aren't (in my experience)..

        On top of that, the business owners that are sitting there, are getting bombarded by emails by 10000000 other SEO consultants trying to sell them something.

        You're obviously a decently talented copywriter since your emails seem to be paying off (congrats on the 15K deals btw!).. but the average person is competing with thousands of other people.. and they aren't as talented.

        The average walk-in sales person might only be competing with 100 other people (maybe even less)... and they'll be in front of significantly more decision makers, thus, I have a feeling that they have considerably better odds at gaining a client.

        That's all I was trying to say.
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        • Profile picture of the author High Horsepower
          Originally Posted by mr2monster View Post

          Of course there are a certain percentage that ARE in front of the computer checking email... but the vast majority aren't (in my experience)..

          On top of that, the business owners that are sitting there, are getting bombarded by emails by 10000000 other SEO consultants trying to sell them something.

          You're obviously a decently talented copywriter since your emails seem to be paying off (congrats on the 15K deals btw!).. but the average person is competing with thousands of other people.. and they aren't as talented.

          The average walk-in sales person might only be competing with 100 other people (maybe even less)... and they'll be in front of significantly more decision makers, thus, I have a feeling that they have considerably better odds at gaining a client.

          That's all I was trying to say.
          I know for fact none of my clients are sitting in front of their computers when I do an email blast. I have found there are 2 days of the week and a certain time that work best for me when getting their attention. I've tested this along with someone I know who pulls in millions per year delivering emails. I get a very low % of people who do respond, but the ones who do are very serious buyers of your services.

          I own a brick and mortar business and I can honestly tell you I don't get thousands of emails. I get a few, but nothing serious. What I do get is tons of telemarketers calling me 24/7, now that ticks me off. I'll be on the phone with a real customer and some moron offering some crap service calls, very frustrating. Because of the business I'm in I have to take all calls, no way to screen.

          And your 100% correct, I'm an avid learner of copy-writing. This is the most important item anyone can have in their arsenal. I would take this over any skill related to IM.

          I hate when some salesperson walks into my store and immediately starts to pitch me, drives me nuts. Salespeople assume I have nothing to do but talk to them, they never inquire if I'm busy, is there a better time to come back, etc...

          I will say this, very few salespeople actually walk into my store, very rare. I'm in a large city in a busy neighborhood.

          That's why I developed a system so when I go door to door (only a specific niche) I am very efficient, take less than 45 seconds of the owners time, but get many people calling my office to inquire further about my services. I've been on the other end, I know what it's like getting bombarded with walk-ins. This method can work, but like I mentioned previously, it has to be done correctly.
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          • Profile picture of the author e30drifter
            Originally Posted by High Horsepower View Post

            I know for fact none of my clients are sitting in front of their computers when I do an email blast. I have found there are 2 days of the week and a certain time that work best for me when getting their attention. I've tested this along with someone I know who pulls in millions per year delivering emails. I get a very low % of people who do respond, but the ones who do are very serious buyers of your services.

            I own a brick and mortar business and I can honestly tell you I don't get thousands of emails. I get a few, but nothing serious. What I do get is tons of telemarketers calling me 24/7, now that ticks me off. I'll be on the phone with a real customer and some moron offering some crap service calls, very frustrating. Because of the business I'm in I have to take all calls, no way to screen.

            And your 100% correct, I'm an avid learner of copy-writing. This is the most important item anyone can have in their arsenal. I would take this over any skill related to IM.

            I hate when some salesperson walks into my store and immediately starts to pitch me, drives me nuts. Salespeople assume I have nothing to do but talk to them, they never inquire if I'm busy, is there a better time to come back, etc...

            I will say this, very few salespeople actually walk into my store, very rare. I'm in a large city in a busy neighborhood.

            That's why I developed a system so when I go door to door (only a specific niche) I am very efficient, take less than 45 seconds of the owners time, but get many people calling my office to inquire further about my services. I've been on the other end, I know what it's like getting bombarded with walk-ins. This method can work, but like I mentioned previously, it has to be done correctly.
            Sounds like you have enough material for WSO.
            Would like to hear more.
            If you don't mind sharing some ideas, start a new thread and offer some more tips.
            Thanks
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  • Profile picture of the author sloanjim
    B*S*..you are annoyed because we do not reply to spam? I get 6 emails a day telling me how much easy and free traffic i am missing by not being top of Google etc...do I bother to even fully read it never mind reply. And i am being discourteous? LOL

    This has annoyed a fair bit lately, how hard is it to reply back with a yes or no!

    Over the last few days I've been following up with a phone call because these so called prospects don't give me the courtesy of emailing me back!

    /end rant.
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  • Profile picture of the author Matthew Payne
    I have not done email marketing as of yet. However I have invested some money in it already because I want to try it out. I throughly research everything before I do it. I do believe that there are ways to run very successful email campaigns and you do not have to be a genius to do it, nor do you have to spend thousands of dollars either. The key is really do your homework. The Warrior Forum is great, but let's be honest most people who surf the Warrior Forum are in the elementary stage of IM. There is tons of free information out there, you just have to find it and I think you will find success no matter what you are trying to market.
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  • Profile picture of the author danielkanuck
    I'm not surprised by the lack of response from the initial emails that you mailed to these people. I'm thinking you could put up a fairly easy, direct mail campaign that will get their attention. Have you ever considered?
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  • Profile picture of the author electronik69
    IMO I think it seems really unprofessional and spammy if you are making your first contact through email. Email marketing should be used after you have made initial contact and you want to remain on there top of mind awareness. Maybe try Direct Mail its an underused resource which can be very effective if used right, and yes you will have to spend money!
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  • Profile picture of the author caspial22
    Offline business owners are usually don't use their email addresses. Because an offline business owner donot need to have an online coverage. This is because his customers are also in offline world.
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  • Profile picture of the author Nail Yener
    UPDATE:

    Many thanks to all of you. Today I got my first offline client just by email. You can read the details on this new thread here.
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