Some offline business owners don't reply emails no matter what.
I tested all email strategies I came across on this forum and some other places. I used hard sale pitches, soft sale pitches, non-pitchy recommendations, comments-questions about their services, asking the best person to contact, confirming their contact info, offering them a free service etc. Also I used many different subject lines. I never used a template that I found around, I always made them unique and as much as personal.
So, my results are as follows:
About 10% of the businesses have a website that doesn't load. About 10% of the businesses has an email address or contact form that doesn't work. How come they have no idea that their website or contact tools are not working?
Among the ones I sent email, about 90% never replied even if I asked a question about their services as if I was a real customer. And in some cases, I was a real customer because I needed the services of that specific business.
My emails might be the worst emails in the world (I'm sure this is not the case because I also get positive responses from business owners even to my hard sale pitches), but if a business owner is not responding to a question or comment about their services/products, can you please tell me what is going on here?
By the way, in my tests, the most unresponsive country was the UK. Did you have a similar experience with UK businesses?
Also, any suggestions about emails on how to get the attention of the business owners? Heck, I don't want to sell them anything, I just want to hear back from them
Greg Schueler - Wordpress Fanatic... Living The Offline Marketing Dream...
Mike
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