How do you market a client to a wider area?
For example, if you had a client in the San Francisco Bay Area Peninsula, say in Belmont or Foster City, those individual markets may be too small so you'd want to expand the area to the surrounding communities. Do you use keywords in your marketing that are specific to each community (that would be a lot if you were building backlinks) or do you try to use the entire surrounding area as a keyword? Say divorce lawyer bay area or peninsula divorce lawyer?
Thanks for your input.
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