Woo-hoo! Got my first offline client with no face-to-face meeting and no cold-calling...

73 replies
Hi fellow Warriors,

I have some great news here and I wanted to share it with you. Some of you might know that I had been struggling to get my first offline client for the last couple of weeks. Just yesterday I talked about that on this thread.

Finally, today I closed my first offline deal with only email and I am feeling so great about that. I knew it would work because I had promised myself not to stop until I get that first client. And I guess that I passed the most difficult challenge in the offline arena.

Here is all the details:

About two months ago, I had absolutely no interest or intention to do anything related to the offline part of internet marketing. I was making money with various online methods like CPA, AdSense, Amazon etc. and I was thinking I would never get involved in the offline world...

...until a friend of mine mentioned about mobile. Honestly, I had no idea about what was going on in the mobile world till that time. Then I came to WF looking for all the threads about mobile. Soon I found this thread which was talking about selling mobile friendly websites to local businesses. After going over a few pages, I realized that this was something I would really like to do: designing and selling mobile friendly websites.

Although I was not a designer type of guy, I decided to give it a try since I was so excited about designing mobile friendly sites and I believed that this is something almost all businesses will need. In the next weeks I searched and consumed all the available information on this forum and on the internet about mobile web design. I learned a lot in a short time and created my first sample mobile sites and finally a free mobile site to a hotel in my country.

Meanwhile I started to contact business owners via email to offer mobile friendly websites. I targeted businesses in other countries because in my city, business owners wouldn't be interested in mobile sites at this time therefore face-to-face meetings wouldn't work for me. Also, cold-calling is not my type that's why I went with email.

Since I was new to offline world and email marketing, it took hundreds of emails for me to fine tune my email campaign and finally get some positive response. I started with hard sales pitches and from the responses I got, I noticed that the way my emails sounded perfect to me was not a perfect read for the business owners. And I modified my email every time I got a response in order to improve it. Additionally, I prepared a six-page report about the benefits of mobile friendly websites to educate interested business owners.

I came back to WF to find some email marketing advice and blended all the advice I could get, to create my unique email. Honestly, there are more than enough free advice on this forum that I didn't have to buy a WSO. There are a lot of warriors that give great advice about how to compose a well performing email on different threads and I followed their advice.

Two days ago, I created the 8th version of my email which has been perfected in the previous versions and I started to send that one to businesses. And yesterday I started talking with an interested business owner from another country which I was able to close the deal on my third email today. And now, I will do my best to make my first offline client the happiest offline client ever

So, what did I have in the opening email?

It is the first email that will determine success or failure in email marketing and if you can get the desired response in the first email than you will have a good chance of converting that person into a client. And my desired response was to get their attention in a positive manner so that when I send them my second email, the main one, they will read it and reply even if they are not interested.

I will not give the exact copy of my emails because I really don't want another person to use my exact words to contact business owners, and maybe to the ones that I already contacted, because this will reduce my and that person's credibility to 0 instantly. Though I will give some ideas about them.

Just before that, here are a couple of things that I learned about emails on WF.
  • Do not expect a high response rate as you will never get it whatever you say in your email.
  • Never let your first email smell like as if it is coming from a marketer.
  • Don't try to sell them anything at the first contact, try to take them into a conversation.
  • Offer something valuable to them for free to build instant credibility. An SEO analysis, a video, a report, a free backlink, etc.
  • Follow can-spam act rules.

In the first/opening email I asked a question about their business. A really simple question and this can be varied in dozens of ways like:

"which cities do you serve?",
"do you offer this and that as well?",
"are you open on Sundays",
"I heard that you have a great ..., is this correct?",
"can you help me better understand this about your product/service?",
"do you offer coupons/discounts?",
...

No lies, no tricks; just simple questions. Such an email will certainly get some positive response from business owners who check their emails and this is actually what we want.

Then, in my second email, after getting their positive response I kindly mentioned that their website didn't have a mobile friendly version and not mentioning that I can design a mobile site for them, I simply added my six-page report which talks about the latest mobile trends/statistics and the benefits of mobile sites with a closing paragraph mentioning that I could help them.

And that's how I got my first offline client without any face-to-face meeting or cold-calling. I believe my system still needs improvements and I will be modifying it as I keep getting responses. But that first client proved me one thing:

You can get offline clients by email only. It just takes a lot of effort and fine-tuning.

Please let me know if you have any questions. Now, I have a client waiting for me to serve, thanks for reading.

Nail
#client #coldcalling #facetoface #meeting #offline #woohoo
  • Profile picture of the author e30drifter
    Congrats...I am glad to hear it's working, because I hate cold calling also, but I do realize, I may have to do this also.
    {{ DiscussionBoard.errors[3989764].message }}
    • Profile picture of the author Bennette
      Congratulations on your first sale. I've read your other post where you were struggling and it's great to see you landed a client. I hope you have many more to follow.
      {{ DiscussionBoard.errors[3989797].message }}
  • Profile picture of the author allegrity
    Congratulations, Nail!!!! I'm still trying to close my first sale via e-mail as well and I have also been following your route...it is only a matter of time I guess.
    Signature
    Business Growth and Development via Mobile

    Need a mobile website done? Want to offer mobile websites to your existing clients? Mobile work for your clients mounting up and you need assistance? Let's talk.
    {{ DiscussionBoard.errors[3989910].message }}
  • Profile picture of the author WillR
    Nail is perfect proof of what happens when you stick your head down and remain persistent. There are plenty of times he could have given up (most people would have), I know he has been working at this for a while, but now he knows this is possible and I have no doubt he will get many more clients to follow.

    The first client is always the hardest.

    Congratulations again Nail. Well deserved!
    {{ DiscussionBoard.errors[3990208].message }}
    • Profile picture of the author Tracy411
      Nail, Congrats! That is so awesome. I am really very happy for you. And thank you also for taking the time to give us an idea of what your approach was and why you felt it worked.
      {{ DiscussionBoard.errors[3990508].message }}
  • Profile picture of the author sprks79
    Great job! Anytime I can do business by email rather than face 2 face I like it. Dont even have to get dressed.
    Signature

    PBN site builder. Expired domain scraper. Website Hoster.....Oh, and an amazing guy. :)

    {{ DiscussionBoard.errors[3990573].message }}
  • Profile picture of the author joetann
    Congrats man I made my first calls today as follows ups to an email I sent out. Unfortunately the business owner hasn't been available yet, though. More follows ups to come

    May ask, could you give us some of the main benefits of having a mobile optimized site.. In your opinion?
    Signature

    https://www.letscommence.com/ - better logo design briefs for designers
    {{ DiscussionBoard.errors[3990671].message }}
    • Profile picture of the author Paul Millard
      Well done on getting your first customer.
      Nice little story and good inspiration for people sitting on the fence with regards to offline consulting.

      Happy days.
      {{ DiscussionBoard.errors[3990926].message }}
    • Profile picture of the author Nail Yener
      Thank you all for your kind words.

      Originally Posted by allegrity View Post

      Congratulations, Nail!!!! I'm still trying to close my first sale via e-mail as well and I have also been following your route...it is only a matter of time I guess.
      Yes, please keep working on it until you get that first one.

      Originally Posted by joetann View Post

      May ask, could you give us some of the main benefits of having a mobile optimized site.. In your opinion?
      Joetann, I will try to summarize it in one sentence:

      Apart from all the technical and visual benefits, which the business owner doesn't really care about, a mobile friendly website provides a much better user experience to their mobile visitors. Happy visitors > happy customers > more profit for the business owner. You can find more info about benefits etc. on this huge mobile design thread.
      {{ DiscussionBoard.errors[3990944].message }}
  • Profile picture of the author Rob Richards
    Way to go Nail.

    Now...go make that client SUPER happy and then when he tells you he's SUPER happy, ask him for 5 referrals!

    Really.

    It works =)

    Rob
    Signature

    Need Help With Your Google Places Results?
    Let Me Create 50/100 High PR Citations For You!
    Just $50/$100 - PM Me When You're Ready

    {{ DiscussionBoard.errors[3990904].message }}
  • Profile picture of the author alexjux
    Well done Nail. your concept is really very helpful for dealing with customer. But is It possible to earn more money than online method?
    {{ DiscussionBoard.errors[3991079].message }}
  • Profile picture of the author scotth
    Congrats Nail! Thanks for sharing your very encouraging post!
    Signature

    Based in Costa Rica Living my life on my terms a expat lifestyle and traveling the world at will. Time Freedom is True Freedom!

    {{ DiscussionBoard.errors[3991247].message }}
    • Profile picture of the author TraceK
      Does anyone have resource ideas for putting together the report?

      Also, theoretically you could get someone off oDesk to send the emails for you, no?
      {{ DiscussionBoard.errors[3991463].message }}
  • Profile picture of the author winjo2280
    So cool! Thank you for sharing your story. A big inspiration for me and all who is starting out in Mobile Marketing.

    Winnie
    {{ DiscussionBoard.errors[3991507].message }}
    • Profile picture of the author High Horsepower
      Email marketing works. If done correctly it's not hard at all. I never call a potential client, they have to respond to my email first.

      Last month I landed three offline clients that will bring in over $15,000 in annualized fees. Most people are clueless about how powerful email marketing really is. Congrats.
      Signature
      Never give in--never, never, never, never, in nothing great or small, large or petty, never give in except to convictions of honor and good sense. Never yield to force; never yield to the apparently overwhelming might of the enemy. Sir Winston Churchill, Speech, 1941, Harrow School

      {{ DiscussionBoard.errors[3991574].message }}
  • {{ DiscussionBoard.errors[3991669].message }}
  • Profile picture of the author Gale10
    First of all, congratulations. Secondly, I got a list of companys email addresses today in order to contact them tomorrow. You have given me some inspiration!

    Best wishes,

    Ruth
    Signature

    Want well-written articles from a native English speaking writer? Want them written quickly with the minimum of fuss? Want one revision free?

    {{ DiscussionBoard.errors[3993019].message }}
  • Profile picture of the author danielkanuck
    Congrats bro. I'm glad you were able to pull income without any advertising costs. Keep us informed on how things are going with serving the client. Plus we probably can share some of the paid tactics (that works fast) for getting new clients.
    {{ DiscussionBoard.errors[3993029].message }}
    • Profile picture of the author Luke Bishop
      Well done mate, keep them coming!
      {{ DiscussionBoard.errors[3993278].message }}
  • Profile picture of the author flyinghammers
    Congratulations Nail. It looks like persistence pays off.
    {{ DiscussionBoard.errors[3993490].message }}
  • Profile picture of the author Steve Solem
    Congratulations to you Nail! Many would've given up after sending a few dozen emails, but you kept at it while learning what worked best and refining your approach as you went!

    Enjoy your success here and once you get those first few satisfied clients taken care of, you'll find it easier to get more once good referrals start coming in.

    Thanks for sharing your story here!
    {{ DiscussionBoard.errors[3994077].message }}
  • Profile picture of the author ADukes81
    Nice work Nail!

    I sent out 15 jing videos and only got one response, "no thank you"

    I sent out 50 emails last week letting them know they did not have a mobile friendly site and I had a report for them. I gt a callback yesterday and I am meeting with the guy tomorrow as he is interested in Google Places and SEO. This is the first time I have tried email and I'll take a response rate of 1/65.

    Just keep after it and ask for referrals.
    Signature
    How I Generated 130+ Leads On LinkedIn...In 48 Hours
    CLICK HERE
    {{ DiscussionBoard.errors[3994540].message }}
  • Congratulations Nial.

    It is really good of you to share your story and such quality information and your client is a deserved reward for your persistence and pursuit of excellence.

    I think that the way businesses respond to email varies widely from country to country, would you mind sharing which country you were successful in?

    Thanks

    Neil
    Signature

    Tap into the Video Gold Mine with my Free 4 Part Offline Cash Secrets video course.

    If you want to FINALLY start making money online then check out Instant Internet Lifestyle blog.

    {{ DiscussionBoard.errors[3995545].message }}
    • Profile picture of the author Nail Yener
      Thanks again.

      Originally Posted by alexjux View Post

      Well done Nail. your concept is really very helpful for dealing with customer. But is It possible to earn more money than online method?
      It all depends on what you have to offer and how you differ from others, there are a lot of warriors here who make a very nice income from offline clients. And I am on my way to it.

      Originally Posted by TraceK View Post

      Does anyone have resource ideas for putting together the report?

      Also, theoretically you could get someone off oDesk to send the emails for you, no?
      If you are talking about a report for mobile web, then just Google "mobile web stats" and it will give you a lot of good resources. Here are some of them:

      http://mobithinking.com/mobile-marke...t-mobile-stats
      http://mashable.com/2010/04/13/mobile-web-stats/
      http://gs.statcounter.com/#mobile_br...-201005-201105

      Outsourcing sending emails is a good idea and I will consider it.

      Originally Posted by Steve Solem View Post

      Congratulations to you Nail! Many would've given up after sending a few dozen emails, but you kept at it while learning what worked best and refining your approach as you went!
      In fact, at some points I was very close to giving up, but I had promised myself to continue until I get the first client. Now I realize that this is a nice motivational factor.

      Originally Posted by thesorcerersapprentice View Post

      Congratulations Nial.

      It is really good of you to share your story and such quality information and your client is a deserved reward for your persistence and pursuit of excellence.

      I think that the way businesses respond to email varies widely from country to country, would you mind sharing which country you were successful in?

      Thanks

      Neil
      Neil, you are totally right about the country differences. My client is surprisingly from the UK, where I had the worst response rate.
      {{ DiscussionBoard.errors[3995662].message }}
      • Profile picture of the author philboy uk
        well done Nail

        Have you tried showing business owners how their website looks on a mobile phone through video?, this can be quickly be achieved using an online iphone emulator / simulator and jing. ( both free )

        For some reason though, I cannot get jing to record audio, camtasia is OK ?

        If you first record the business website through jing, this is the image business owners will receive when you send them the video,

        regards

        Phil
        {{ DiscussionBoard.errors[3996339].message }}
      • Originally Posted by Nail Yener View Post


        Neil, you are totally right about the country differences. My client is surprisingly from the UK, where I had the worst response rate.

        It doesn't surprise me at all that the UK was the worst response rate. Particularly where local business and mobile is concerned we seem a long way behind other countries in our attitude. I think email marketing is also very difficult over here, which makes your achievement even better! Well done.
        Signature

        Tap into the Video Gold Mine with my Free 4 Part Offline Cash Secrets video course.

        If you want to FINALLY start making money online then check out Instant Internet Lifestyle blog.

        {{ DiscussionBoard.errors[3997768].message }}
  • Profile picture of the author Matthew Payne
    Congrats on your first client. May I ask how many emails you were sending out a day?
    {{ DiscussionBoard.errors[3996991].message }}
    • Profile picture of the author Nail Yener
      Originally Posted by philboy uk View Post

      well done Nail

      Have you tried showing business owners how their website looks on a mobile phone through video?, this can be quickly be achieved using an online iphone emulator / simulator and jing. ( both free )

      For some reason though, I cannot get jing to record audio, camtasia is OK ?

      If you first record the business website through jing, this is the image business owners will receive when you send them the video,

      regards

      Phil
      Thanks Phil. Actually, I didn't try sending a comparison video yet and I don't think I will try it. I sent images that compared their site and a nice-looking mobile site but I got no response from that. And I stopped it because creating an image or a video for each potential client requires a lot of time and in my own experience it didn't make much difference. That's why I prepared a general short report that I could send all the businesses.

      Originally Posted by Matthew Payne View Post

      Congrats on your first client. May I ask how many emails you were sending out a day?
      It varied but from 0 to 100 a day in a couple of weeks. About 700-800 in total, I really didn't count them. Only the last 50 emails or so were the improved version. In the process, I got about 10 really interested business owners that we talked about pricing and details and I didn't hear from them again although I followed up once more. As I mentioned in my opening post, I learned something from every response I got and I believe it will be easier for me from now on.
      {{ DiscussionBoard.errors[3997714].message }}
  • Profile picture of the author Kevin Rayman
    Congrats, mate! Its good to see someone succeed in the offline world. Personally I think that offline marketing takes a lot more effort than online marketing. But thats maybe only me.
    Signature
    Master of Trollin
    {{ DiscussionBoard.errors[3997075].message }}
  • Profile picture of the author Rozzie
    Congratulations! Thanks for sharing your story which is very inspiring and for sharing the links to the mobile stats as well. To your continued success!
    {{ DiscussionBoard.errors[3998292].message }}
  • Profile picture of the author Luis Gabriel
    Great Job Nail. Thanks for sharing.

    May I ask how much you charge per mobile website?. I still can't figure out what is the best price for a mobile website.

    Luis Gabriel
    {{ DiscussionBoard.errors[4001209].message }}
    • Profile picture of the author Nail Yener
      Originally Posted by Luis Gabriel View Post

      Great Job Nail. Thanks for sharing.

      May I ask how much you charge per mobile website?. I still can't figure out what is the best price for a mobile website.

      Luis Gabriel
      Hi Luis, I can't give a specific figure but my price range is $150-$400 depending on the amount of work needed on my side. I am improving my design and coding skills in order to get larger projects and I believe one could easily ask for 4 figures for such projects.
      {{ DiscussionBoard.errors[4008330].message }}
  • Profile picture of the author WAWarrior
    Congrats Nail.

    But don't rule out cold calling. If you have great service and solutions to offer - clients want to hear about it. Cross your first hurdle - compose a script ( that is the "original you") , and in no time you'll be a expert telemarketer for your field. All the Best!
    {{ DiscussionBoard.errors[4009762].message }}
    • Profile picture of the author want2knowhow
      Wow! This is sooo cool! Way to go dude! Keep up the good work!
      Signature

      {{ DiscussionBoard.errors[4017495].message }}
  • {{ DiscussionBoard.errors[4021375].message }}
  • Profile picture of the author Russell Hall
    Hi Nail,
    I think the thing that distinguishes you here and is the reason behind your success is that you didn't just try one thing, then fail and forget about it,..you kept refining the process until you saw better results and then capitalized on that.

    There's a huge lesson in that for all offline and online marketers.

    A very encouraging read. Well done Nail !

    Best Regards,
    Russell Hall
    Signature

    Mvlti svnt vocati, pavci vero electi - Many are called [but] few are chosen

    {{ DiscussionBoard.errors[4028184].message }}
    • Profile picture of the author Joe Mobley
      Russell beat me to it. I think the bigger lesson, victory, whatever is that you kept moving.

      Congratulations!


      All the best,

      Joe Mobley


      Originally Posted by Russell Hall View Post

      Hi Nail,
      I think the thing that distinguishes you here and is the reason behind your success is that you didn't just try one thing, then fail and forget about it,..you kept refining the process until you saw better results and then capitalized on that.

      There's a huge lesson in that for all offline and online marketers.

      A very encouraging read. Well done Nail !

      Best Regards,
      Russell Hall
      Signature

      .

      Follow Me on Twitter: @daVinciJoe
      {{ DiscussionBoard.errors[4068590].message }}
  • Profile picture of the author stufftheme
    congrats
    your tries are your way to success
    {{ DiscussionBoard.errors[4068698].message }}
  • Profile picture of the author TrumpiaTim
    Congrats on your offline client!
    Signature

    www.Trumpia.com

    Trumpia: The Most Completed SMS Text Messaging Software & API Solution.
    {{ DiscussionBoard.errors[4068849].message }}
  • Profile picture of the author sbucciarel
    Banned
    Congrats ... your persistence paid off. I'm sure you'll continue to get clients using your methods.
    {{ DiscussionBoard.errors[4069486].message }}
  • Profile picture of the author Jeremy Raglin
    Congrats Nail. That's awesome news. Persistence does pay off.


    Jeremy

    __________________________________________________ ________________

    Learn simple steps to easy cash generation.
    {{ DiscussionBoard.errors[4069582].message }}
  • Profile picture of the author reimer
    Banned
    [DELETED]
    {{ DiscussionBoard.errors[4071749].message }}
    • Profile picture of the author MannyMarketing
      Congrats Nail!

      You are the perfect example of the motivation I need as I am just now starting out my offline business. Would you mind me sending you an email template I have been working on and have you give me some sort of advice for improvement? It is my first draft and I will take any advice I can get! Again, congrats! I'm sure there will be many more clients to come.
      {{ DiscussionBoard.errors[4071800].message }}
      • Profile picture of the author Nail Yener
        Originally Posted by reimer View Post

        However I thought selling mobile sites was a dead.... I mean now most cellphones can show a determined site Am I wrong?
        Well, in my opinion mobile sites are just beginning. It is true that newer smartphones show regular websites, but the point is how nice and fast they show it and how functional and user-friendly the site is on a mobile device.

        Some visitors might prefer to see the full version even if they have great difficulty finding what you are looking for, and some business owners might prefer not to have a mobile site since they don't give a sh.t about how their site performs on a mobile device. But if I know one thing, it is that we will see a lot more mobile sites around from now on.

        Originally Posted by MannyMarketing View Post

        Would you mind me sending you an email template I have been working on and have you give me some sort of advice for improvement? It is my first draft and I will take any advice I can get!
        Why not? Please let me see it and I will tell you what I think.
        {{ DiscussionBoard.errors[4072083].message }}
        • Profile picture of the author MannyMarketing
          Thanks a bunch Nail, I have sent you the template to the contact email from your site.

          The template is from a test email which is why you see the client info, though I have not sent any emails out as of yet.

          It is for Google Places potential clients but I just want any type of general advice. Thanks again!
          {{ DiscussionBoard.errors[4072162].message }}
  • Profile picture of the author LiquidSeo
    Big congrats!
    {{ DiscussionBoard.errors[4071789].message }}
  • Profile picture of the author bizgrower
    Hello,
    Congratulations and thank you for the details to your method.
    With gas prices increasing a lot here in the US, I'd rather do less
    cold calling.
    Signature

    "If you think you're the smartest person in the room, then you're probably in the wrong room."

    {{ DiscussionBoard.errors[4072504].message }}
  • Profile picture of the author rcaffrey
    Hi Nail,

    I am still looking for my first client and would like to thank you for sharing your success. It hopefully will inspire others to keep going - it did me.

    Well done and here is to your continued success.
    Ray
    {{ DiscussionBoard.errors[4073895].message }}
    • Profile picture of the author chika138
      Originally Posted by rcaffrey View Post

      Hi Nail,

      I am still looking for my first client and would like to thank you for sharing your success. It hopefully will inspire others to keep going - it did me.

      Well done and here is to your continued success.
      Ray
      Hi,

      Have you found your client in the UK?

      I just need one in my town, really.

      Graham
      {{ DiscussionBoard.errors[4184172].message }}
  • Profile picture of the author Kevis
    Thanks for share
    {{ DiscussionBoard.errors[4074383].message }}
  • Profile picture of the author allegrity
    Hey Nail, just wanted to pop in and see if you made anymore sales?
    Signature
    Business Growth and Development via Mobile

    Need a mobile website done? Want to offer mobile websites to your existing clients? Mobile work for your clients mounting up and you need assistance? Let's talk.
    {{ DiscussionBoard.errors[4074819].message }}
  • Profile picture of the author speedylikesKJ
    Originally Posted by Nail Yener View Post

    Hi fellow Warriors,

    I have some great news here and I wanted to share it with you. Some of you might know that I had been struggling to get my first offline client for the last couple of weeks. Just yesterday I talked about that on this thread.

    Finally, today I closed my first offline deal with only email and I am feeling so great about that. I knew it would work because I had promised myself not to stop until I get that first client. And I guess that I passed the most difficult challenge in the offline arena.

    Here is all the details:

    About two months ago, I had absolutely no interest or intention to do anything related to the offline part of internet marketing. I was making money with various online methods like CPA, AdSense, Amazon etc. and I was thinking I would never get involved in the offline world...

    ...until a friend of mine mentioned about mobile. Honestly, I had no idea about what was going on in the mobile world till that time. Then I came to WF looking for all the threads about mobile. Soon I found this thread which was talking about selling mobile friendly websites to local businesses. After going over a few pages, I realized that this was something I would really like to do: designing and selling mobile friendly websites.

    Although I was not a designer type of guy, I decided to give it a try since I was so excited about designing mobile friendly sites and I believed that this is something almost all businesses will need. In the next weeks I searched and consumed all the available information on this forum and on the internet about mobile web design. I learned a lot in a short time and created my first sample mobile sites and finally a free mobile site to a hotel in my country.

    Meanwhile I started to contact business owners via email to offer mobile friendly websites. I targeted businesses in other countries because in my city, business owners wouldn't be interested in mobile sites at this time therefore face-to-face meetings wouldn't work for me. Also, cold-calling is not my type that's why I went with email.

    Since I was new to offline world and email marketing, it took hundreds of emails for me to fine tune my email campaign and finally get some positive response. I started with hard sales pitches and from the responses I got, I noticed that the way my emails sounded perfect to me was not a perfect read for the business owners. And I modified my email every time I got a response in order to improve it. Additionally, I prepared a six-page report about the benefits of mobile friendly websites to educate interested business owners.

    I came back to WF to find some email marketing advice and blended all the advice I could get, to create my unique email. Honestly, there are more than enough free advice on this forum that I didn't have to buy a WSO. There are a lot of warriors that give great advice about how to compose a well performing email on different threads and I followed their advice.

    Two days ago, I created the 8th version of my email which has been perfected in the previous versions and I started to send that one to businesses. And yesterday I started talking with an interested business owner from another country which I was able to close the deal on my third email today. And now, I will do my best to make my first offline client the happiest offline client ever

    So, what did I have in the opening email?

    It is the first email that will determine success or failure in email marketing and if you can get the desired response in the first email than you will have a good chance of converting that person into a client. And my desired response was to get their attention in a positive manner so that when I send them my second email, the main one, they will read it and reply even if they are not interested.

    I will not give the exact copy of my emails because I really don't want another person to use my exact words to contact business owners, and maybe to the ones that I already contacted, because this will reduce my and that person's credibility to 0 instantly. Though I will give some ideas about them.

    Just before that, here are a couple of things that I learned about emails on WF.
    • Do not expect a high response rate as you will never get it whatever you say in your email.
    • Never let your first email smell like as if it is coming from a marketer.
    • Don't try to sell them anything at the first contact, try to take them into a conversation.
    • Offer something valuable to them for free to build instant credibility. An SEO analysis, a video, a report, a free backlink, etc.
    • Follow can-spam act rules.

    In the first/opening email I asked a question about their business. A really simple question and this can be varied in dozens of ways like:

    "which cities do you serve?",
    "do you offer this and that as well?",
    "are you open on Sundays",
    "I heard that you have a great ..., is this correct?",
    "can you help me better understand this about your product/service?",
    "do you offer coupons/discounts?",
    ...

    No lies, no tricks; just simple questions. Such an email will certainly get some positive response from business owners who check their emails and this is actually what we want.

    Then, in my second email, after getting their positive response I kindly mentioned that their website didn't have a mobile friendly version and not mentioning that I can design a mobile site for them, I simply added my six-page report which talks about the latest mobile trends/statistics and the benefits of mobile sites with a closing paragraph mentioning that I could help them.

    And that's how I got my first offline client without any face-to-face meeting or cold-calling. I believe my system still needs improvements and I will be modifying it as I keep getting responses. But that first client proved me one thing:

    You can get offline clients by email only. It just takes a lot of effort and fine-tuning.

    Please let me know if you have any questions. Now, I have a client waiting for me to serve, thanks for reading.

    Nail
    Hi Great information infact i am also establishing my business soon just q quick question how you charge your clients what are your pricing plans i am having alot trouble in fixing my price plans help will be appreciated
    {{ DiscussionBoard.errors[4184722].message }}
  • Profile picture of the author rockyonfire
    WOW that is so cool man. Thanks for the thread.
    {{ DiscussionBoard.errors[4184936].message }}
  • Profile picture of the author TanikaPMS
    Congrats, Nail. Thank you for sharing your story. As for me I truly believe that e-mail marketing is still working when properly done.
    {{ DiscussionBoard.errors[4185126].message }}
  • Profile picture of the author John Durham
    This thread is awesome because there are alot of people who arent the telemarketing TYPE, but it also confirms a truth to me as in "It took two months to get your first client".... Im not the TYPE that can wait that long for business to come to me... I would rather cold call and get 3 or 4 clients my first WEEk...

    I will say this much, if anyone ever comes out with an emailing system that will produce reliably and consistently deliver a sale a day... then I will denounce cold calling for the rest of my life, because it isnt as easy as emailing... Looks like you may be that guy with this kind of persistance!!! And you "can" be that guy, who paves a way for all of us!

    Not thread jacking here... This is a great thread for those who desire to learn emailing for offline business..., just confirming what I have found to be a truth yet again.

    Good stuff.

    Congrats on your success!
    {{ DiscussionBoard.errors[4186772].message }}
    • Profile picture of the author J Bold
      Originally Posted by John Durham View Post

      This thread is awesome because there are alot of people who arent the telemarketing TYPE, but it also confirms a truth to me as in "It took two months to get your first client".... Im not the TYPE that can wait that long for business to come to me... I would rather cold call and get 3 or 4 clients my first WEEk...

      I will say this much, if anyone ever comes out with an emailing system that will produce reliably and consistently deliver a sale a day... then I will denounce cold calling for the rest of my life, because it isnt as easy as emailing... Looks like you may be that guy with this kind of persistance!!! And you "can" be that guy, who paves a way for all of us!

      Not thread jacking here... This is a great thread for those who desire to learn emailing for offline business..., just confirming what I have found to be a truth yet again.

      Good stuff.

      Congrats on your success!
      John, I absolutely hate cold calling. Please call me a whiner, I deserve it. (serious)

      I worked as a salesman for about a year, total, probably.

      I sucked at it. Big time.

      I sold time shares. I worked hard at learning all the sales techniques, I was learning from a guy who was crazy successful and he made it his goal to make me a true salesmen. It didnt' work.

      I've sold insurance, and I've sold door-to-door for Dish.

      All of it I hated. All of it I dreaded getting up and going to work.

      I just am one of those people who hates selling in person. That's just me. I just can't stomach it.

      I've also worked in telemarketing, as I mentioned, for at least a month. It was absolutely the worst job I've ever had, and I never hated a job more. Especially one place I worked. They were horrible and treated everyone like children (as in, hey everyone you can get a candy bar if you do good!). Horrible place to work, really. Incredibly impersonal.

      Anyway, sorry to hijack this thread, Nail!

      But John, I am convinced my lot will be to partner with someone who can cold call and doesn't give a rip about figuring out all the stuff I am offering. Someone who just wants to sell.

      Interested in your thoughts on this.
      {{ DiscussionBoard.errors[4187146].message }}
    • Profile picture of the author Deidra Renee
      Originally Posted by John Durham View Post

      This thread is awesome because there are alot of people who arent the telemarketing TYPE, but it also confirms a truth to me as in "It took two months to get your first client".... Im not the TYPE that can wait that long for business to come to me... I would rather cold call and get 3 or 4 clients my first WEEk...

      I will say this much, if anyone ever comes out with an emailing system that will produce reliably and consistently deliver a sale a day... then I will denounce cold calling for the rest of my life, because it isnt as easy as emailing... Looks like you may be that guy with this kind of persistance!!! And you "can" be that guy, who paves a way for all of us!

      Not thread jacking here... This is a great thread for those who desire to learn emailing for offline business..., just confirming what I have found to be a truth yet again.

      Good stuff.

      Congrats on your success!
      John I don't want you to stop cold calling forever because that is what you do BUT I email ONLY and it took me 4 days to get my first client, not 2 months. Now I don't know if the original OP consistently did this for 2 months or what, but I promise you it was only 4 days. I could have picked up the phone and cold called for 4 hours and got a client, but I've done telemarketing in the *real world* and absolutely hate it. I know for a fact that it works because I was successful at it while hating it lol but I don't want others reading this thread to think it takes that long when email marketing..it's about knowing what to send and also *cheating* the system sometimes and by that I mean not manually finding the emails yourself, that alone could take up a whole day of your time literally..you can outsource that and take up someone elses time, but if you don't believe me you can go to the *private practice* wso section and see where I clearly stated a few months back that I got my first client in 4 days, so no bs here I just don't want someone to listen to only one method (cold calling, direct mail, or anything else) and think they have to do it that way and be successful. If I would have listened to others, I would probably just be reading the WF instead of working on my business and making money. But I will say this..I am actively looking for a telemarketer because I know it's money to be made in that area Anyway, you have to find out what works for you and DO THAT!!
      {{ DiscussionBoard.errors[4187527].message }}
      • Profile picture of the author Deidra Renee
        SIDENOTE: I am thinking about doing a case study of my next email marketing campaign and turning it into a wso (one day..I'm not that interested in WSO selling right now) and not for profit but because A LOT of people seem to think it's super hard to get a client through email, but I'm guessing these people are manually trying to get the emails theirself therefore they get frustrated with how time consuming it is and then give up and I also think another reason could be their email is a blatant advertisement and they give the business owners a chance to realize they're trying to *sell* them something and giving them a chance to say no before they even call. But that will be in the future and no I will not give out the body of my email I made the mistake of giving a VERY ungrateful person my EXACT callback script (the prospects call and leave me a voicemail throught the # provided in the email) and will never give anyone my exact words again..sorry for anyone that was going to ask if I would share my email..there's your answer..yes, one person blew it for everybody
        {{ DiscussionBoard.errors[4187545].message }}
        • Profile picture of the author John Durham
          Originally Posted by Deidra Renee View Post

          SIDENOTE: I am thinking about doing a case study of my next email marketing campaign and turning it into a wso (one day..I'm not that interested in WSO selling right now) and not for profit but because A LOT of people seem to think it's super hard to get a client through email, but I'm guessing these people are manually trying to get the emails theirself therefore they get frustrated with how time consuming it is and then give up and I also think another reason could be their email is a blatant advertisement and they give the business owners a chance to realize they're trying to *sell* them something and giving them a chance to say no before they even call. But that will be in the future and no I will not give out the body of my email I made the mistake of giving a VERY ungrateful person my EXACT callback script (the prospects call and leave me a voicemail throught the # provided in the email) and will never give anyone my exact words again..sorry for anyone that was going to ask if I would share my email..there's your answer..yes, one person blew it for everybody
          Dont worry, there are entire paragraphs and quotes straight out of my reports and posts... floating around in about 10 WSO's around here... There's nothing you can do, but as I learned from Paul Myers, in the process of reading his book "The Idea Spot"... You cant let the bad expereinces Jade you.

          Its easy to conentrate on the 2% of bad characters out there and forget that 98% are inherently good.

          If we get caught in the trap we can start viewing it the other way around and treating everyone we come in contact with as if they are the 2% which is bad... Then what happens?

          Suddenly that reality starts forming around us and we can no longer succeed because we are attracting skeptics instead of optimists. In most cases we literally "invent" them, as he says.

          Becoming overly cynical is not good, nor positive... Many people start to succeed by cynicism because the attract cynics looking for place to agree... Where are the success stories though? Complaining about how everyone else isnt qualified doesnt produce success stories. Uplifting and encouraging the human spirit does.

          Nothing good comes from cynicism in the long run... America (as an example) was built by people who believed that anyone "could" succeed, even though there were bigger cynical organizations scoffing them the whole way.

          Dont become Jaded , dont start believing the bad in people. Its not good. Yeah, that was one bad apple. I understand. There are cicumstances when you should avoid feeding them...but in general, dont let it kill your positive attitude. Dont let them make you afraid to put your ideas into circulation and succeed.

          Paul is a wise soul. He has a position like solomon, where has looked over the young and the old and the simple and the wise... he has witnessed every possible situation that could occur on the warrior forum , or among marketers 100 times... I advise anyone to read everyword he says!
          {{ DiscussionBoard.errors[4187651].message }}
          • Profile picture of the author Deidra Renee
            Originally Posted by John Durham View Post

            Dont worry, there are entire paragraphs and quotes straight out of my reports and posts... floating around in about 10 WSO's around here... There's nothing you can do, but as I learned from Paul Myers, in the process of reading his book "The Idea Spot"... You cant let the bad expereinces Jade you.

            Its easy to conentrate on the 2% of bad characters out there and forget that 98% are inherently good.

            If we get caught in the trap we can start viewing it the other way around and treating everyone we come in contact with as if they are the 2% which is bad... Then what happens?

            Suddenly that reality starts forming around us and we can no longer succeed because we are attracting skeptics instead of optimists. In most cases we literally "invent" them, as he says.

            Becoming overly cynical is not good, nor positive... Many people start to succeed by cynicism because the attract cynics looking for place to agree... Where are the success stories though? Complaining about how everyone else isnt qualified doesnt produce success stories. Uplifting and encouraging the human spirit does.

            Nothing good comes from cynicism in the long run... America (as an example) was built by people who believed that anyone "could" succeed, even though there were bigger cynical organizations scoffing them the whole way.

            Dont become Jaded , dont start believing the bad in people. Its not good. Yeah, that was one bad apple. I understand. There are cicumstances when you should avoid feeding them...but in general, dont let it kill your positive attitude. Dont let them make you afraid to put your ideas into circulation and succeed.

            Paul is a wise soul. He has a position like solomon, where has looked over the young and the old and the simple and the wise... he has witnessed every possible situation that could occur on the warrior forum , or among marketers 100 times... I advise anyone to read everyword he says!
            I need to get this book, but not to high jack this thread, I just don't like when some people say things like *cold calling sucks and doesn't work* just because it didn't work for THEM when clearly there are many people on the WF alone using cold calling and making money with it, but again, you should try things for yourself (the correct way) and run with it if it works, or move on..but I'm glad for this thread as it is something that I'm using and it shows people that it does work
            {{ DiscussionBoard.errors[4188280].message }}
      • Profile picture of the author TomHa
        Originally Posted by Deidra Renee View Post

        John I don't want you to stop cold calling forever because that is what you do BUT I email ONLY and it took me 4 days to get my first client, not 2 months. Now I don't know if the original OP consistently did this for 2 months or what, but I promise you it was only 4 days. I could have picked up the phone and cold called for 4 hours and got a client, but I've done telemarketing in the *real world* and absolutely hate it. I know for a fact that it works because I was successful at it while hating it lol but I don't want others reading this thread to think it takes that long when email marketing..it's about knowing what to send and also *cheating* the system sometimes and by that I mean not manually finding the emails yourself, that alone could take up a whole day of your time literally..you can outsource that and take up someone elses time, but if you don't believe me you can go to the *private practice* wso section and see where I clearly stated a few months back that I got my first client in 4 days, so no bs here I just don't want someone to listen to only one method (cold calling, direct mail, or anything else) and think they have to do it that way and be successful. If I would have listened to others, I would probably just be reading the WF instead of working on my business and making money. But I will say this..I am actively looking for a telemarketer because I know it's money to be made in that area Anyway, you have to find out what works for you and DO THAT!!
        I also got Joe's Private Practice WSO and I'm getting started with it. While the WSO does lay out a way to find prospects, I'm finding it quite time consuming. While I am inspired in seeing you that you got your first client in four days, how many emails did you send out? How many potential clients did you interact with before you signed one up?
        {{ DiscussionBoard.errors[4602771].message }}
        • Profile picture of the author dancorkill
          Nice persistence. Did your client pay you upfront for the work or after?
          {{ DiscussionBoard.errors[4625855].message }}
  • {{ DiscussionBoard.errors[4187095].message }}
  • Profile picture of the author John Durham
    Redicelander

    Definately we want to be carefeul not to throw this thread off topic, but to briefly answer your question - I agree, that an excellent solution is partnering up with someone to sell for you. You know what? Att? The owner? He would never pick up a phone and cold call... he is more interested in creating cutting edge solutions - He has other people do the other parts that are needed - Including sales and cold calling.

    Nothing wrong with not wanting to cold call for yourself - As long as someone else is.
    {{ DiscussionBoard.errors[4187205].message }}
  • Profile picture of the author trulyrich
    A great inspiration to everyone! Thanks for sharing your post. And congratulations on your first sale! It's really an achievement.
    Signature
    www.rochelleligsay.com

    Learn how to earn and value money
    Become Truly Rich
    {{ DiscussionBoard.errors[4188480].message }}
  • Profile picture of the author jennydarke
    Well done, and thanks for sharing. You obviously did all the right things to win their trust.
    {{ DiscussionBoard.errors[4191556].message }}
  • Profile picture of the author rainingproblems
    Hey Nail

    YOU ARE THE MAN.

    Congratulations on your success of landing your first client. You can only get better after that. Remember, as someone already said, once they're happy - ask them for referrals. There is nothing greater than a word of mouth referral.

    Congratulations on being an inspiration to the many others that are starting out in this field.

    To add my own experience:

    I use reports as well. I have tried a combination of email (but that was through the businesses contact form on their website vs a person specific email), I have tried cold-calling, and also face to face conversations with the places I already frequent. It's just a numbers game and I have to get my magic #.

    Again, thank you.
    {{ DiscussionBoard.errors[4193137].message }}
  • Profile picture of the author Mary Wilhite
    Congrats keep the good work going,and we warriors wish to see you over come all your struggle.
    {{ DiscussionBoard.errors[4200170].message }}
  • Profile picture of the author Mary Wilhite
    congrats keep the good work going,we warriors wish to see you over come all your struggle.
    {{ DiscussionBoard.errors[4200184].message }}
  • Profile picture of the author ramireec
    this is great since I don't have an office and am trying to do the same with marketing I will have to do some email marketing and see how it works
    Regards
    Suave
    {{ DiscussionBoard.errors[4266056].message }}
  • Profile picture of the author kimberly Aita
    I am inspired by this as I am having a hard time just taking that first step. Seriously, congratulations on sticking with it because that had to be the hardest part.

    Hope you have opened up a big can of worms lol
    {{ DiscussionBoard.errors[4627544].message }}
    • Profile picture of the author Pierre!
      Here is another - Good Job Nail! - entry for you!

      And thanks for sharing the mobile resource info.... this will go along way for me, PLUS you gave me the idea of how to get stats on SMS as well!

      To Your Continued, VIRAL, Success!

      Patrick - AKA Pierre!
      Signature
      Internet Safety Tips - The Essentials
      Internet Safety Tips – “The Essentials” – Examples Of Attacks
      Check out this chapter, then sign up to download YOUR copy!
      {{ DiscussionBoard.errors[4627787].message }}
  • Profile picture of the author Jacob Caris
    Congrats! That's awesome. It's great to hear a success story, and your OP was really helpful. I am still trying to get that first client via email. It will happen seen enough, this has made me determined to keep trying.

    Thanks!

    Cheers.

    JC
    Signature

    Over the Shoulder FREE 3 Part Training - Watch How to Build a 6 Figure Online Business Step by Step - Click Here to Watch Part 1

    {{ DiscussionBoard.errors[4628245].message }}
  • Profile picture of the author Celeste Green
    Congrats first off for not being afraid to jump into new territory by targeting mobile-friendly sites. & thanks for sharing those tips. I hate cold calling too. Most people get turned off by a straight up sales pitch so you were wise to step back & look at your emails from the customer's perspective and tweak it so that it engaged them rather than being a straight up hard pitch.
    {{ DiscussionBoard.errors[4628658].message }}

Trending Topics