The other day, I was sitting and reading the salescopy for a couple of offline coaching programs that I was considering.
As I was toggling back and forth between the salespages by two very well respected offline mastermind/coaching programs, it occured to me that one of the program creators obviously favored IM over traditional marketing consulting.
So, I'm sure his students are getting a heavy dose of "IM is the ONLY way to riches" type advice. His salespage practically screamed that.
Now, we all know that helping business owners grow their profits, attract more customers etc. has been around for eons...but has simply gone through many "name changes" such as business consulting, business advisors, offline marketing etc.
However, I keep seeing offline coaches who lean so far in one direction or the other, that it's almost irresponsible.
For example, I got my first $2000 client because after meeting with him and going through the worlds greatest mindmap of all the wonderful IM things I could do for his business, he simple chose to have me put together a direct mail letter for him.
Not build him a website. Not optimize his Google Places listing. Not build him 100 lead capture pages with all the local city names as the domain name etc.
Now, fortunately I've written copy for a few years, so I was easily able to create a direct mail letter that pulled really well.
Only after I did that, did he hire me to redesign and build him a new website. He trusted me with his business image because I'd proven myself to be trustworthy and able to produce results.
However, when I offered to do his Google Places listing, he quickly said that he would handle that and didn't want to pay for something he could do himself.
Sure, I could've beat him up about how I could optimize the heck out of his listing and generate him a ton of business, but that would've been swimming against the tide. It was much easier (and more profitable) for me to go with the flow of what he wanted.
If I was stuck on stupid, I would've missed out on that low hanging fruit.
So, keeping that in mind, while I was mulling over which offline marketing coach or mastermind group to choose, I came to one conclusion:
You may need 2 different offline coach's or mastermind groups.
See, usually most mastermind groups or coaching clubs will have a majority of folks that lean really hard one way or the other...and that's fine for some.
But, in my case, if I want to go to the next level, I need to have a offline coach who is a big believer/promoter/guru/expert in all things concerning helping business owners.
Realistically, that may be too much to ask, so I think having one who is strong and has a proven track record in IM and one who is strong and has a proven track record in traditional marketing may be the best option for some.
Otherwise, it's easy to close your eyes to one or the other and begin to believe that the current way of doing things is the best way.
Has anyone else reached a similar conclusion?