What price to quote a local lawyer? Advice please
First off I just want to say thank you to everyone on here. I have learned alot reading the posts on this forum and have gained much knowledge from it!
I found a local lawyer that has 6 locations in my metro area. None of them are claimed. He has a full two page ad in the metro AT&T yellow pages, and has adwords campaigns currently running too.
for accident+lawyer+city his adwords ad is on the top of the 3 block ads, but none of his 6 locations show up in the first 10 pages of GP listings. in organic search results, the top position has 585 inlinks (yahoo site explorer), and my potiental client only has 44. the term has 4,400 local monthly searches.
for city+attorney and attorney+city, he lists 2nd in adwords. the top two organic result (3 above the 7 pack) is (city)cityattorney.com and has 587 inlinks is yahoo, but has 3,731 pages according to yahoo (4,100 pages according to google). this keyword has 49,500 monthly local searches and medium competition. for attorney+in+city he does not list at all. the first two keywords have a 7 pack, the in+city has a blended 7 pack.
this lawyer has adwords listings for multiple keywords with medium monthly searches and the yellowbook advertising so I know he is paying a good amount on advertising. i really want to land this guy for at least the GP listings, and maybe even SEO work too.
I may be mistaken, but I think that if I outsource the backlinking that it shouldn't be that hard to rank his site on the first page of google since the competition doesn't seem to be too heavy. reviews wise, he has 14 reviews vs the rest under 12 reviews. citations is where he is lacking, so i would need to provide many citations. Then backlink the citations. Upload pictures and videos, injecting keywords in each of those.
Originally I was thinking $250 start up fee per GP listing, then $200 a month per, with a 6 month contract. Then $500 a month for the SEO work on the site itself. Does this sound about right, too low, too high? Should I set a price per keyword or lump it all into one price? I don't want to sound too high on the start, but I don't want to screw myself over either. he specializes in automotive injury cases and promises no fees or expenses unless you recover.
This would be my first big client. I have done a few smaller clients but no contracts or monthly fees. I am wanting to step up the pace and income. Go big or go home right? ANY help will be greatly appreciated!!
I found a local lawyer that has 6 locations in my metro area. None of them are claimed. He has a full two page ad in the metro AT&T yellow pages, and has adwords campaigns currently running too.
for accident+lawyer+city his adwords ad is on the top of the 3 block ads, but none of his 6 locations show up in the first 10 pages of GP listings. in organic search results, the top position has 585 inlinks (yahoo site explorer), and my potiental client only has 44. the term has 4,400 local monthly searches.
for city+attorney and attorney+city, he lists 2nd in adwords. the top two organic result (3 above the 7 pack) is (city)cityattorney.com and has 587 inlinks is yahoo, but has 3,731 pages according to yahoo (4,100 pages according to google). this keyword has 49,500 monthly local searches and medium competition. for attorney+in+city he does not list at all. the first two keywords have a 7 pack, the in+city has a blended 7 pack.
this lawyer has adwords listings for multiple keywords with medium monthly searches and the yellowbook advertising so I know he is paying a good amount on advertising. i really want to land this guy for at least the GP listings, and maybe even SEO work too.
I may be mistaken, but I think that if I outsource the backlinking that it shouldn't be that hard to rank his site on the first page of google since the competition doesn't seem to be too heavy. reviews wise, he has 14 reviews vs the rest under 12 reviews. citations is where he is lacking, so i would need to provide many citations. Then backlink the citations. Upload pictures and videos, injecting keywords in each of those.
Originally I was thinking $250 start up fee per GP listing, then $200 a month per, with a 6 month contract. Then $500 a month for the SEO work on the site itself. Does this sound about right, too low, too high? Should I set a price per keyword or lump it all into one price? I don't want to sound too high on the start, but I don't want to screw myself over either. he specializes in automotive injury cases and promises no fees or expenses unless you recover.
This would be my first big client. I have done a few smaller clients but no contracts or monthly fees. I am wanting to step up the pace and income. Go big or go home right? ANY help will be greatly appreciated!!
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