Here is the basis....
I built a site, just a regular blog....
but all my articles are about local niches.
I went after one that got ranked in 24 hours....and gets 1600 searches a month - exact match
i have a plugin called feedjit that shows real time stats - and i was getting visitors all day to this page
so i made a quick script and submitted it starting at page 2 of google for the keyword i was already ranking for.
I literally submitted this to the contact forms on the websites, not the actual email addresses, lol
By the time i got to the bottom of page 3 i got a phone call!
I got an email response before that though, but never heard back.
And I got a phone call the next morning...this morning.
The guy this morning was like, hold off for one hour (cause I told him I was suppose to call the other guy back in 10 minutes) until I talk to my boss...
They wanted to see if they could do a better deal...but I decided to go with the original guy, but they still said if it doesn't work out keep us in mind...
Now would you look at that....options.
The original guy actually called me when I didn't call him, I let it go to voice cause I was waiting on the other guys offer. Then he emailed me and told me to call him, lol.
The deal is $20 per lead. Every phone call, and form submission.
The other guy wanted to pay me for 100 leads, or $2000 a month.
But I said I'd go with the original cause there's no cap.
So here's what I did, in case I wasn't clear...
I made a blog with articles on local niches (keywords) - it's nice when there is no map results but its not a deal breaker for me.
I have a few pages climbing up, but one went straight to page 1
these articles are all info....no lead capture anything on them at all.
See what I do is create a lead capture page and put it on another site, then i redirect the informative article page to the lead capture page. eventually the lead page will replace the article page in google, this is how 301 redirects work (thanks Justin Anderson).
so i use the info page to win google over, then i hit the ole switcheroo.
This concept isn't new i know...its the online landlord thing, with a little twist.
I got the concept from the clipper magazine though....
People pay $27,000 a year to be in that book, cause it goes to 27,000 homes.
But the response rate from all the guys I spoke to was less than 1%...
they get less than 100 phone calls out of 27,000 homes! <insert regurgitation here>
But they were happy with that...
So I sat down and thought, "what makes the clipper better than me?"...then it hit me....they have a pre-gathered audience...
So I said..."man I can do that" and my response rate will be higher and trackable.
So my focus became - having a pre-gathered audience.
With a pre-gathered audience you can bypass the gatekeeper with an email just like I did.
Because you become money.
You're no longer selling, you are sales embodied lol
I did my research first too....I actually called local businesses and asked them what they thought of the idea...they ALL said yes!
And I even got "assignments" from it. I have clients on pre-order lol
I was a future business owner doing research so they all spoke to me and the gate keepers let me pass, and everyone had time for me...even restaurant owners that were literally at the register handling customers...
I'm a genius I know...but God made me this way so thank Him, lol.
My email was simple too - something like: Hey I got people looking for blank, I don't do blank. I'm sending this to 1 million people, first person to respond yada yada yada
Imagine if I woulda went past page 3 lol.
Also like I said i use feedjit, I have google analytics but feedjit is real time one, it's tracks better that google two (literally, I saw the visitors coming in and google said i only had 1 that day) three: feedjit shows you the keyword that the person used to find you on google, BUT it makes that keyword an anchor text backlink to your post....so your visitors literally create backlinks to your site lol, sick i know.
And your live feed is a link that anyone can see....so you can show it to a potential client so they can see the visitors coming in from your area or everywhere and what keywords they're using - then it's undeniable
so i think that's about it. hope this helps