I have been hearing alot about offline marketing lately, but alot of the tactics I see mentioned take alot and some of them require balls of steal to do. Here is a method that might cost you a few dollars in postage and envelopes, but if done right can yield some good money.
Have you ever read an opportunity magazine? There are several of these types of magazines, and people advertise in them all the time. The thing is that alot of the people who use them to advertise usually do not have a website.
Alot of the ads will still use the old send an envelope if you want more information or expect you to send a money order in the mail if you want their product. These people do not have a website and this makes them prime targets to offer services to. So here is a plan you can follow.
1.) Go to the library and look at old opportunity magazines. Try to get as many different ones as you can. Examples would be entrepreneur or money maker magazine.
2.) Skim through them and type into your computer all the addresses of the people who do not leave a website. These people usually leave their address asking you to send an envelope if you want information or if you want to order from them. 80% of these people do not have a website.
3.) Get some stamps and envelopes and write them all a professional letter advertising your services. It can be article writing, SEO, or whatever service you offer. NOTE: If you go solely for addresses in full page displays do not be afraid to ask for some real money.
4.) Do this for at least 150-300 addresses. You should easily be able to find this many if you get multiple opportunity type magazines and you are able to get alot of back issues of them. The library is perfect for this as they usually have a bunch. Try to go to your cities main public library, which would be the biggest one.
5.) Make sure you have a website or a blog for people who respond to quickly learn about you. Do not be afraid to leave people who respond a phone number, the fear of speaking to clients goes away when they call you instead of you calling them.
6.) Make it a goal to collect research and collect a list of as many opportunity magazine titles as you can so you can make use of them all.
If you do this right you should be able to get at least a few interested clients off of this. I am not guaranteeing anything nor am I saying this is some groundbreaking information. It is a solid way to get clients offline by using a method few people do.
Don't worry if you do not have the money to do as many as I mentioned. You can go for just a few dozen until you have enough money to go for more.