Business Owner Name from Google Places Listings

13 replies
I like to get my list of prospect businesses from Google Local, the issue is they dont have the name of the business owner. Is there a way beside digging through their site or through whois (both sources don't always have this) to get this information? Is there anyother source of small business listings that has the name of the business owner?
#business #google #listings #owner #places
  • Profile picture of the author elijahcamp1
    Oh yes, the reason I want their name is to make my emails that I'm sending very personalized. And calling and asking what the name of the business owner is is far too time consuming
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    • Profile picture of the author Jason Dittberner
      Don't worry about the business owner's name. If you have a compelling enough offer in your e-mail, it won't matter if his name is John and you call him Frank. Just start your message with an "attention getter" and you have a better chance of your message getting read. Many business owner's have an assistant or secretary/screener going through their messages and those people don't care about a salutation.

      Which message (while your scanning your 14,000 e-mails in your inbox of spam, clients, friends fwd jokes, etc) would you stop and read?

      1) Dear John, thank you for opening this message.....DELETE!

      2) WHOA! I couldn't wait to send you this....<curious>

      Surely you can do better than my #2 example, but it gets the point across.
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      • Profile picture of the author BradleyC
        The name is important.

        Unquestionably, a compelling offer is important. But, add their name to that and personalize it to the reader and you will increase your results!

        Take Jason's example below (subject lines) ...

        2) WHOA, Bob! I couldn't wait to send you this....<curious>

        By adding in the readers name it's personalized, it comes across that you are sending the email specifically to the reader.

        Yes, you need their name! It will and it DOES make a difference and increase open-rate and results for the marketing piece!

        However, having said that, there are ways to use their name wrong, specifically in the subject line.

        From 25 years of marketing and testing, testing, testing, the name does make a significant difference.

        Bradley
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        • Profile picture of the author elijahcamp1
          Originally Posted by BradleyC View Post

          The name is important.

          Unquestionably, a compelling offer is important. But, add their name to that and personalize it to the reader and you will increase your results!

          Take Jason's example below (subject lines) ...

          2) WHOA, Bob! I couldn't wait to send you this....<curious>

          By adding in the readers name it's personalized, it comes across that you are sending the email specifically to the reader.

          Yes, you need their name! It will and it DOES make a difference and increase open-rate and results for the marketing piece!

          However, having said that, there are ways to use their name wrong, specifically in the subject line.

          From 25 years of marketing and testing, testing, testing, the name does make a significant difference.

          Off the top of my head I don't remember where I go to get their names. But if you sign up for the emails, which is a series of emails on marketing and selling to offline business, one of the emails provides the links to the sites we go to to get the business contacts.

          Bradley
          Thanks Bradley, that's very helpful! I'll check the site out.
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        • Profile picture of the author elijahcamp1
          I followed the link and entered my name and email but haven't gotten anything? Can you check that it's working. I'd pm you but dont have enough posts yet.
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  • Profile picture of the author anwar001
    Of course, adding business owners name has excellent benefits. First of all, the message itself won't look spammy. The email will catch attention of the owner from among dozens of other mails and spam messages that might have landed in his inbox.

    Another benefit is that the owner will think that you somehow know him or have been in contact with him previously as you got his name and email address. So, there are definite advantages to addressing the person with his or her real name. Add to this a compelling offer and you have a killer combination!
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  • Profile picture of the author iamchrisgreen
    Originally Posted by elijahcamp1 View Post

    I like to get my list of prospect businesses from Google Local, the issue is they dont have the name of the business owner. Is there a way beside digging through their site or through whois (both sources don't always have this) to get this information? Is there anyother source of small business listings that has the name of the business owner?
    I know I keep banging on about LinkedIn, but have you thought about doing a local search on there and finding companies in your area. If they have their company registered on there then you can usually find the company director or at least a marketing director.
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  • Profile picture of the author fitz10
    Manta, LinkedIn, the Yellow Pages, and the businesses website and social media accounts are a few places I can think of that might list the owner's name.
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    • Profile picture of the author jwpdad
      I have found the bbb website most of the time is an efficient way to find business owner names.
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  • Profile picture of the author ianspencer
    Its very important to have the owner name in Google Local Listing and its very helpful.
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    • Profile picture of the author Chad Kimball
      If you have a list of prospective businesses, just go on freelancer.com and have someone find the business owner's name for each business. Can be found from whois, business address, county treasurer website (if they own their own facility), etc.. and last resort is have the outsourcer just call them through skype and ask.

      You would be surprised how cheap that would be on freelancer.com to get done, even with a large list of businesses.

      Originally Posted by ianspencer View Post

      Its very important to have the owner name in Google Local Listing and its very helpful.
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  • Profile picture of the author fitz10
    Another good place is your state's Secretary of State website if you're in the US. In most states businesses are required to register with the state if they're a Corp or LLC (sole proprietors are less likely to be required to register unless they use a DBA) and the state then lists them in a database.
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    • Profile picture of the author Chad Kimball
      yep and the nice thing, that too can be outsourced since its all online... think if for only 30 bucks or so you could get 10x more leads. Have the outsourcer filter out the leads by if they've claimed their places page or not, if they have any citations or not etc...

      Originally Posted by fitz10 View Post

      Another good place is your state's Secretary of State website if you're in the US. In most states businesses are required to register with the state if they're a Corp or LLC (sole proprietors are less likely to be required to register unless they use a DBA) and the state then lists them in a database.
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