From 0 to 15k$ Steady Income Per Month in Less Than 3 Months - No Hassle Offline SEO Business

163 replies
Hello Warriors,

Today I am willing to share my Local SEO Business success story which makes me 15k$ steady income per month. This is something I already done and it worked really well. If you do your homework well It will work for you too. You just need to focus.

I have been very new to Warrior forum but I am very glad to be here. I read a lot of posts daily and really enjoy reading a those threads.

A little about me;

I am 25 years old full time Internet Marketer, making money via Adsense, CPA/Affiliate marketing and my SEO business. Honestly, I am not making 100k$ in a day but I am getting very steady income from internet marketing.

Please ignore my grammar mistakes since I am not a native English speaker but I will do my best.

1) Finding Your Auidence

For me, this is the most important step. You should get into new market and you should really know what your market demands. Here is what I did;
Since I was starting things from zero point, I had to find a non-competive market. I preferred small towns (let's call this town Tulln) instead of big cities. Some of you might be considered about the ROI with this after you read my post, you will understand that it was a good decision.

The first was I done; analyzing the business types in Tulln. There were a lot of industrial and service companies in the town. It was going like; dentists, house repairement companies, plumbers, gardening systems, and similar business types.

I made a few research regarding those business on Google. Most of them even didn't have a website, that was a very good sign for me. My customers were there, they were seeking a hosting, domain, website and rankings. That looked to me as a profitable business. So I went ahead

2) Getting My Local SEO Website

This is the second most important part. People want to see some "proof" before they award you the project. At this step you need to very careful while picking up your domain. I went to a domain like TullnSEO.com.

It's mostly likely that such domain is registered, if yes try to get SEOTulln.com or TullSEOservices.com, etc. Do some brainstorming here. But make sure that you get a .com or country tld domain if you are on a country which has local extension (.ca, .de, .co.uk, etc.).

I looked for a nice free template online and put my content in it. At this step, you might think that getting a template don't make sense but also do not forget that my potential customer didn't even has a webpage, so it's not likely for them to realize that it's a template. Still, you are an SEO company, you deal with rankings not with designs.

I put my content in it and also created a blog under the domain. It's called TullnSEO.com/blog. What I did was, I wrote 20 different articles about SEO in Tulln, Importance of Search Engine Ranking in Tulln, etc. I tried to use my main keywords "tulln seo and seo tulln" as much as I could. I linked those blogposts to my other blog posts and to my site's inner pages.

Then I went ahead and wrote another 5 article and posted them on Article Directories. I posted to 20 article directories and after I spun them.

I also did some search on Google and started to do blog commenting on similar niche websites. I didn't spam them at all. Just put my comment with a link to my website.

I built links via blog commenting and article marketing during 2 weeks. And after two weeks I got my site ranked on my main keywords. Since it was a small town and the term was not competitive it was really easy for me to rank.

After I got the rankings, I purschased a phone number from a website. It was a local number which forwarded to my mobile. I put that number on my website. I did not put an address actually.

3) Getting My First Client

I was lucky I think because a few days after I got my ranking, I got a call. Someone was saying; "Hello, we are a small business in Tulln and found your website via Google, we saw that you are good at your job so we want to work together on our SEO project." I was very suprised honestly, while I was planning to do some cold calling, someone found me gave me the job.

We scheduled a meeting and I went ahead to their office. Before I go to their office, I did a little research about their websites. I checked metas, keywords, content, and some other facts.

On the meeting, I explained about myself and told them it prooves that we know what we are doing since we holding rankings for our main keywords etc. They were convinced already but I wanted to show them I really know what I am doing so I made them a small brief about some errors on their webpage (meta, keywords, titles, etc.). They were really impressed.

They decided to award this project to me and asked how much would it cost for them. Honestly, I didn't have any idea to tell how much I charge for the service. Then I said that; I set pricing after doing some research on keyword they required. They were looking for plumber tulln keyword.

I went back to home and did a little research. It was a keyword with small competition, so I saw that it will not be too hard to rank on this keyword.

4) Offering Plans & Pricing

I did some research on virtual assistants who also build backlinks and got a good pricing for 3$/hour. She told me that she can do around 30 blog commenting per hour. It seemed to me a good deal and I hired her.
Then I went back to their site and noted required changes on title, meta and keywords. Also optimized the content a little bit and made it "keyword rich" content.

I planned that that around 200-300 do-follow backlinks would be enough for them to rank. My cost was only 30-40$ by now.

I quoted them 400$ for building backlinks, getting first page rankings and keeping the achieved ranking. Contract was 2+4 months long. If I couldn't achieve rankings in 2 months we were going to cancel contract and If I could they were going to pay me 400$ for 6 months.

So, I did the pricing depending on the keyword competition. And put 10 times profit in it.

They accepted the pricing and we signed the contract.

5) Lead Based Business

After making a few cold calls and got a few calls from my rankings. I had meeting with 3 other companies. I submitted similar pricings for them, 2 of them accepted but one of them found it very high. At that step I came out with that idea; rather than lowering my profit, I can even get more money from them. So I decided on lead based business.

I did some research on their keyword, lets say it's dentist tulln and saw that it's not also too competitive. So I decided to establish a website about the keyword.

I did similar thing as I did on my SEO website. I registered a domain and put a blog in it. I wrote some blog posts, outsourced link building part and waited for the rankings.

While I was busy with other client's projects and trying to get new clients, that website also got ranking.

I put a lead-collection page, similar to opt-in and getting such details from visitors; Name, Surname, Phone, Zip code and which type of service they are interested on.

I went back ahead to that company again and offered them to sell some leads. They liked the idea, since they were not going to pay something upfront, they were only going to pay when I give them a "interested client details".

We had an agreement on 20$ price for each leads. I was getting around 1-3 leads daily and started to sell those details to them.

After a month, I saw that I already profited more than 1000$ by just selling leads to them. Then I decided to offer this service to their competitors also Don't forget, competition means that I can raise my price on each lead.
Lead selling business was working better than selling SEO method and was more profitable. After their competitors showed some interest into this business I raised the price for 35$. They accepted it

6) Outsourcing

Outsourcing is very important at this business type. It saves your time and money. You can always go to some freelancing websites and find qualified people for very cheap amounts.

It's very important to follow each campaign also, I used a free project management tool to manage my clients and outsourcing part of the business.

7) Conclusion

I already did those and it's been 6 monhts since I started this business. Right now there are 4 guys working for me and we are offering our services on 9 different towns, serving 43 different customers and lowest paying one is paying us 250$ per month. I can say that this business is almost %95 automated for me at the moment. I just check my project management software daily to see where we at and how much we made

I didn't chase for the companies in big cities since there is a lot competition involved in there but I went for the small towns, where almost no competition at all. It's like doing SEO for long term keyword rather than a high traffic but very hard to rank keyword.

Of course I did some more than explained here but those are the general terms of the business. It would take at least 30 pages to explain everything I done step by step.

Thanks for reading. I hope you establish your own local seo business too and be successful with it.

If you have any questions please let me know.

PS: All of our customers already ranking on their desired keywords and they are very happy to have business with us
#business #experience #local #seo #step
  • Profile picture of the author emmndi
    Intresting post. Very encouraging.
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  • Profile picture of the author karinabartram
    Nice tips. Its really helpful to me. Establish a local SEO business is depends on how rich the business is. Thanks for sharing informative post. I like it.
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  • Profile picture of the author Adrian John
    Thank you so much for the outlined plan.
    Do you work with businesses in Austria?
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    • Profile picture of the author Martin Bauer
      Originally Posted by banditu View Post

      Thank you so much for the outlined plan.
      Do you work with businesses in Austria?
      Yes, this business applied in Austria.
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  • Profile picture of the author yourwarriorfriend
    Banned
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    • Profile picture of the author MyBizMastermind
      Awsome info! Did you outsource the SEO or do you do it yourself? I want to offer SEO for my consulting company but dont know anything about SEO so I would have to outsource it.
      Any recommendations for SEO outsourcing?
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      • Profile picture of the author Martin Bauer
        Originally Posted by MyBizMastermind View Post

        Awsome info! Did you outsource the SEO or do you do it yourself? I want to offer SEO for my consulting company but dont know anything about SEO so I would have to outsource it.
        Any recommendations for SEO outsourcing?
        It doesn't really makes to offer SEO services for companies if you really don't have SEO knowledge. Of course you can outsource it but how about your customer comes with an un-usual SEO related question during the meeting?

        You can't tell that you are doing this business just by outsourcing.
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  • Profile picture of the author Taruru
    this is pretty awesome stuff...actually trying it but lesser degree of success. quite motivated now by your experience.
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  • Profile picture of the author MyBizMastermind
    Makes sence! I would like to learn some SEO then.
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    • Profile picture of the author 1960Texan
      Good job, Martin, and thanks for the post. It just goes to show that if you're willing to put in the work, it will pay off in the end.
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      • Profile picture of the author jenifer smith
        good post and great ideas martins, congratulations.
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  • Profile picture of the author rolltide
    what niches did you have the best success with?
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  • Profile picture of the author rolltide
    does the 200 do follow links normally get you on the first page?
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    • Profile picture of the author Martin Bauer
      Originally Posted by rolltide View Post

      does the 200 do follow links normally get you on the first page?
      Sometimes Yes, sometimes No. Depends on your niche and competition.
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    • Profile picture of the author mcconnon12
      Video can really help you with leads on your website, I'm working on one right now, lol! Lots of work initially, but can help you with gaining leads. Nice post Martin.
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  • Profile picture of the author JoePNY
    Hi Martin,

    Thank you for sharing. It's nice to know that we can apply this business model almost anywhere in the world with success.
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  • Profile picture of the author Michael Clough
    GREAT INFO! Could you comment a little more on the lead collecting and selling?
    Thanks....Mike
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    • Profile picture of the author Martin Bauer
      Originally Posted by Rowdy Yates View Post

      GREAT INFO! Could you comment a little more on the lead collecting and selling?
      Thanks....Mike
      What do you want to know exactly?
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  • Profile picture of the author xichabodx
    Thanks for the share, Martin!
    Congrats.

    So, do you prefer to sell leads or offer SEO services?
    Have you found it easier to sell leads to businesses vs. trying to convince them on SEO?
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    • Profile picture of the author Martin Bauer
      Originally Posted by xichabodx View Post

      Thanks for the share, Martin!
      Congrats.

      So, do you prefer to sell leads or offer SEO services?
      Have you found it easier to sell leads to businesses vs. trying to convince them on SEO?
      Selling lead is a bit risky but more profitable of course. Consider that, you might invest something and can't get rankings. This is also possible.

      But when you get rankings and start selling leads, it also attracts businesses to buy a SEO service from you for same keyword.
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  • Profile picture of the author MyBizMastermind
    Hey Martin,
    can you share with us one of your lead capture pages? I'm trying to picture it but can't. Sorry if its a basic question.
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  • Profile picture of the author anwar001
    Do you rely solely on blog commenting for backlinks and to achieve top rankings?
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    • Profile picture of the author Martin Bauer
      Originally Posted by MyBizMastermind View Post

      Hey Martin,
      can you share with us one of your lead capture pages? I'm trying to picture it but can't. Sorry if its a basic question.
      Those are paid designs I got, but seriously nothing fancy there. Content on left, a form on right.

      Originally Posted by anwar001 View Post

      Do you rely solely on blog commenting for backlinks and to achieve top rankings?
      I am talking about "almost no competition". It's like trying to rank on a keyword e.g: "Warrior Forum's the best post I have ever liked" . So it's really that easy.
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      • Profile picture of the author John Durham
        Originally Posted by Martin Bauer View Post

        Those are paid designs I got, but seriously nothing fancy there. Content on left, a form on right.



        I am talking about "almost no competition". It's like trying to rank on a keyword e.g: "Warrior Forum's the best post I have ever liked" . So it's really that easy.
        Martin if you share your leads capture page people will be hounding your customers. I did it once. Dont do it. Most wont but it only takes one bad apple.

        Be as wise as a serpent and as harmless as a dove when it comes to that. Congrats on your success BTW. That is an amazing share.
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        • Profile picture of the author Martin Bauer
          Originally Posted by John Durham View Post

          Martin if you share your leads capture page people will be hounding your customers. I did it once. Dont do it. Most wont but it only takes one bad apple.

          Be as wise as a serpent and as harmless as a dove when it comes to that. Congrats on your success BTW. That is an amazing share.
          Of course that's not something I would do. I spent a lot of time to find what is working and not. Period.

          Thanks for the good feedback.
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  • Profile picture of the author Aemilia
    You have shared some very valuable knowledge here. It has helped me a lot and steered me in the right direction. thanks.
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  • Profile picture of the author MyBizMastermind
    Hey Martin,
    as you can see i'm very interested in the lead capture page. I'm trying to figure out what are you offering them so they would opt-in. Since its not your service that you are creating this content for, what do you tell them to have them give you their information?
    Thanks again
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  • Profile picture of the author Bruce NewMedia
    Originally Posted by Martin Bauer View Post


    ...I already did those and it's been 6 monhts since I started this business. Right now there are 4 guys working for me and we are offering our services on 9 different towns, serving 43 different customers and lowest paying one is paying us 250$ per month. I can say that this business is almost %95 automated for me at the moment. I just check my project management software daily to see where we at and how much we made ...
    First, I would say that's very impressive, particularly for only 6 months...wow.
    Can I ask, are the 4 guys outsourcers or working solely for you?
    In total, what % of your gross sales is expenses? ...just approx.
    _____
    Bruce
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    • Profile picture of the author Vanessa Reece
      Fantastic! Just a note on outsourcing to anyone who is interested. I would learn as much seo as you can but if you outsource to people be sure they have a proven rep to deliver. There would be nothing worse than an outsourcer who didn't do the job right or rushed through seo without taking it steady. Both can tarnish your biz rep very quickly. The OP obviously understands this because he took it slow (no spam) and hired the right people.

      Also getting a mark-up on outsourcers in your deal structure is a good plan.

      Well done again Martin.

      V
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      • Profile picture of the author Martin Bauer
        Originally Posted by topfan View Post

        very interesting but questions is what do you do with your own competitors. how do you out rank them? SEO like SEOMoz and seobook are the biggest one and their price is not too bad however client would rather to learn what they will have to pay monthly to SEO. I admit that local targeting is the key but finding right niche is a must. I started with hight competition niche like dating sites and I still see site coming and growing faster than my me even thought they are new sites. So there are definitely ways to pass by all your competition if you know how. Thanks for the info anyway
        How do you mean exactly by outranking my own competitors? If your question is about other SEO providers, your answer hidden in the guide. I am targeting non-competitive towns, etc.

        Originally Posted by MyBizMastermind View Post

        Hey Martin,
        as you can see i'm very interested in the lead capture page. I'm trying to figure out what are you offering them so they would opt-in. Since its not your service that you are creating this content for, what do you tell them to have them give you their information?
        Thanks again
        It depends on the keyword, build a content regarding the mail keyword. If your keyword is "cheap garden furniture" make your lead capture page about this content exactly. Otherwise user will not be opted in to get more info etc.

        Originally Posted by brucerby View Post

        First, I would say that's very impressive, particularly for only 6 months...wow.
        Can I ask, are the 4 guys outsourcers or working solely for you?
        In total, what % of your gross sales is expenses? ...just approx.
        _____
        Bruce
        I have 4 guys working solely for me in the office and has outsourcers around the world.

        I can say %10-20, it's approximate of course.

        Originally Posted by ITS-V View Post

        Fantastic! Just a note on outsourcing to anyone who is interested. I would learn as much seo as you can but if you outsource to people be sure they have a proven rep to deliver. There would be nothing worse than an outsourcer who didn't do the job right or rushed through seo without taking it steady. Both can tarnish your biz rep very quickly. The OP obviously understands this because he took it slow (no spam) and hired the right people.

        Also getting a mark-up on outsourcers in your deal structure is a good plan.

        Well done again Martin.

        V
        Thanks for the addition. You shared some great info here. Outsourcing is one of the most important part of this business.

        I spent a lot of time and interviewed with a lot of person until I find the right now. If you are willing outsource, you need to be patient!

        There are a lot of people out there, they will try to scam you. Be careful.
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        • Profile picture of the author Bruce NewMedia
          Originally Posted by Martin Bauer View Post


          I have 4 guys working solely for me in the office and has outsourcers around the world.

          I can say %10-20, it's approximate of course.
          Boy, it must be a hungry market for staff in Austria!....

          Your gross is $15,000 and you must have some overhead too. But your 4 staff are able to live on $2500-3000 a month (15% to 20% of $15,000)
          split amongst them including your other overhead? So they work solely for you at $600 or so, per month?...quite amazing Martin.
          _____
          Bruce
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          • Profile picture of the author Martin Bauer
            Originally Posted by brucerby View Post

            Boy, it must be a hungry market for staff in Austria!....

            Your gross is $15,000 and you must have some overhead too. But your 4 staff are able to live on $2500-3000 a month (15% to 20% of $15,000)
            split amongst them including your other overhead? So they work solely for you at $600 or so, per month?...quite amazing Martin.
            _____
            Bruce
            Bruce, %10-%20 expense is the amount I pay to outsourcers etc. Full time staff costs not included of course. 15k$ is net profit.
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  • Profile picture of the author danielsteven
    What method do you use mainly to get your clients? Cold calling? email? b2b?....
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    • Profile picture of the author Martin Bauer
      Originally Posted by danielsteven View Post

      What method do you use mainly to get your clients? Cold calling? email? b2b?....
      I am using all of these marketing methods.
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  • Profile picture of the author MyBizMastermind
    Hey Martin thanks for your help. I much appreciate it. I will try this out my self.
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  • Profile picture of the author Janet Scettrini
    There is a lot of terrible local SEO competition in the states from big companies that just send out reps and ruin the whole idea of local SEO for some businesses. You have to be weary of that stuff.

    J
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    • Profile picture of the author JohnQuiet
      Originally Posted by Janet Scettrini View Post

      There is a lot of terrible local SEO competition in the states from big companies that just send out reps and ruin the whole idea of local SEO for some businesses. You have to be weary of that stuff.

      J
      Janet,

      This is very true, however don't underestimate the value of being in the local community. These big site SEO reps cannot understand your local market and exactly what your customers value in a business partner. Don't be discouraged and keep telling your customers you will be there long after the "big guns" get their sale and then disappear!
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      • Profile picture of the author itzpaul
        Great motivational post and story. I'm sure, this will help a lot of others. Thanks for sharing.
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        • Profile picture of the author omurchu
          In case anyone is wondering:

          Zahnarzt = Dentist
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  • Profile picture of the author kfira
    great post martin,

    can you explain please how do you estimate the amount of effort you need to dominate a certain keyword when you see a competitor that has about 1600 links on the page, most of them not kwd targeted but they do follow...
    thanks
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    • Profile picture of the author Martin Bauer
      Originally Posted by kfira View Post

      great post martin,

      can you explain please how do you estimate the amount of effort you need to dominate a certain keyword when you see a competitor that has about 1600 links on the page, most of them not kwd targeted but they do follow...
      thanks
      How competitive is the main niche?
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      • Profile picture of the author mmtj
        How do you collect the leads? Bzw. wie sammelst du die 'Leads' ? Per E-Mail Formular? Kannst gern auch per PM antworten.
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        • Profile picture of the author Martin Bauer
          Originally Posted by mmtj View Post

          How do you collect the leads? Bzw. wie sammelst du die 'Leads' ? Per E-Mail Formular? Kannst gern auch per PM antworten.
          Answering from here will be better since I recieve a lot of pms.

          I already replied to that question, with special landing page similar websites. Content on the left form on the right
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          • Profile picture of the author Jason Matterson
            I haven't had many posts here - but I have a ton of experience in SEO.

            I've got to say - that was an awesome, awesome post!

            Good insights, solid advice!
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  • Profile picture of the author ryanjm
    Great info, thanks for sharing. Question: When you target small towns, how can you be sure the keywords will get any traffic? For instance, I've ranked keywords #1 for small towns for lead capture sites and they don't get any visitors. I've found that if the population is less than 100,000 then the site doesn't get much/any traffic to make it worth someone paying more than $100/mo for it.

    Also, do you have Google Places/Local in Austria? Do you jump over the local results with your sites, or do you create a Places location?
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    • Profile picture of the author Martin Bauer
      Originally Posted by ryanjm View Post

      Great info, thanks for sharing. Question: When you target small towns, how can you be sure the keywords will get any traffic? For instance, I've ranked keywords #1 for small towns for lead capture sites and they don't get any visitors. I've found that if the population is less than 100,000 then the site doesn't get much/any traffic to make it worth someone paying more than $100/mo for it.

      Also, do you have Google Places/Local in Austria? Do you jump over the local results with your sites, or do you create a Places location?
      Does traffic really matters? I mean it's all about sales actually. Even you have 10-20 uniques daily and get 3-4 customers/sales, it makes more sense.

      Yes, I also create Places listing.
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      • Profile picture of the author ryanjm
        Originally Posted by Martin Bauer View Post

        Does traffic really matters? I mean it's all about sales actually. Even you have 10-20 uniques daily and get 3-4 customers/sales, it makes more sense.

        Yes, I also create Places listing.
        10-20 uniques is good for local. What I mean is that some local keywords get 0-1 uniques daily. Like if a town is small, sometimes no one searches for "Talln dentist" or maybe only 1 person a day. What population size do you target to get steady traffic?
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        • Profile picture of the author Martin Bauer
          Originally Posted by ryanjm View Post

          10-20 uniques is good for local. What I mean is that some local keywords get 0-1 uniques daily. Like if a town is small, sometimes no one searches for "Talln dentist" or maybe only 1 person a day. What population size do you target to get steady traffic?
          Sorry, I missed your post.

          Indeed, sometimes getting only 1 leads per week, but I am not focused on such low traffic/conversion niches.
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      • Profile picture of the author hommi_16
        Originally Posted by Martin Bauer View Post

        Does traffic really matters? I mean it's all about sales actually. Even you have 10-20 uniques daily and get 3-4 customers/sales, it makes more sense.

        Yes, I also create Places listing.
        Hey Martin,

        Great Info and thanks for sharing. I'm surprised to hear that a small town will get you 10-20 uniques daily. That would equate to 300 to 600 monthly which is usually what major cities get for monthly traffic for many industries. Small towns usually won't show any results or 100 or so searches monthly.

        I'm assuming you would be getting 10-20 uniques from several related keywords?

        Best Regards,

        Peter
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        • Profile picture of the author maricelu
          Originally Posted by hommi_16 View Post

          Hey Martin,

          Great Info and thanks for sharing. I'm surprised to hear that a small town will get you 10-20 uniques daily. That would equate to 300 to 600 monthly which is usually what major cities get for monthly traffic for many industries. Small towns usually won't show any results or 100 or so searches monthly.

          I'm assuming you would be getting 10-20 uniques from several related keywords?

          Best Regards,

          Peter
          That is what I am aware of. Are there anyone searching for them if Google Tool doesn't returns any results for let say "gorham lawyer". I know people enter "city+service" and that should be considered as a search and should be gathered by google. OR maybe let's just try another keyword searching software.
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          • Profile picture of the author Martin Bauer
            Originally Posted by maricelu View Post

            That is what I am aware of. Are there anyone searching for them if Google Tool doesn't returns any results for let say "gorham lawyer". I know people enter "city+service" and that should be considered as a search and should be gathered by google. OR maybe let's just try another keyword searching software.
            Don't really expect to see keywords on other tools. But I think spying on PPC advertisers (if possible) would be a good option.
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        • Profile picture of the author Martin Bauer
          Originally Posted by hommi_16 View Post

          Hey Martin,

          Great Info and thanks for sharing. I'm surprised to hear that a small town will get you 10-20 uniques daily. That would equate to 300 to 600 monthly which is usually what major cities get for monthly traffic for many industries. Small towns usually won't show any results or 100 or so searches monthly.

          I'm assuming you would be getting 10-20 uniques from several related keywords?

          Best Regards,

          Peter
          I didn't give exact numbers for any industry or any of my client's data here. I just posted average numbers, sometimes less and sometimes more.
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  • Profile picture of the author godsgood
    Great post, gave me some great direction! If you don't mind sharing, what project management tool do you use? Thanks!
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    • Profile picture of the author seabro
      Originally Posted by godsgood View Post

      Great post, gave me some great direction! If you don't mind sharing, what project management tool do you use? Thanks!

      Thanks for the great post Martin. I too would like to know what Project Management software you use. I can't see it in the post.
      Thanks again,
      seabro
      Signature

      --------
      seabro

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      • Profile picture of the author Martin Bauer
        Originally Posted by seabro View Post

        Thanks for the great post Martin. I too would like to know what Project Management software you use. I can't see it in the post.
        Thanks again,
        seabro
        I was using Teamlab as a free source but right now I am using Active Collab.
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  • Profile picture of the author Dhira
    Damn good post, yo.
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  • Profile picture of the author Karthik Reddy
    Hi Martin, can you please tell me how do you perform keyword research for your clients? Do you use any tools like market samurai?
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    • Profile picture of the author Martin Bauer
      Originally Posted by Karthik Reddy View Post

      Hi Martin, can you please tell me how do you perform keyword research for your clients? Do you use any tools like market samurai?
      I use Google Keyword Tool, since it's small markets google gives almost %100 exact details.
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  • Profile picture of the author Izaya
    Banned
    [DELETED]
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    • Profile picture of the author Martin Bauer
      I am on a vacation so I don't have a lot of time. As soon as I get some free time, I will post answers to your questions.

      Originally Posted by Izaya View Post

      Hey martin quick question. How many SEO leads do you get with 10-30 visitors a day for your company, and how does it compare to other thing's such as the dentist example you gave. With the SEO leads being from Google traffic?

      Anyone else have any numbers on traffic it takes for them to create leads [email or phone call]? I know it's extremely variable but I am interested anyway.
      Actually tracking leads for main SEO company is almost impossible. People mostly want to speak to you on the phone or meet at somewhere if they are willing to do some real business with you.
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  • Profile picture of the author MyBizMastermind
    I can see that I have lots to learn. But I appreciate all these ideas.
    I will have to find some one to help me with my SEO. Anyone recommend a good WSO on SEO?
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    • Profile picture of the author Martin Bauer
      Originally Posted by MyBizMastermind View Post

      I can see that I have lots to learn. But I appreciate all these ideas.
      I will have to find some one to help me with my SEO. Anyone recommend a good WSO on SEO?
      You don't really need such thing, all available info is free online. Just do some research
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  • Profile picture of the author intelligente21
    Wow! I've got to read this carefully . Thanks for these very direct points, Martin.
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    • Profile picture of the author BrashImpact
      OP,
      excellent share...We are doing things somewhat similar but on
      a more scalable approach. The fact that your outsourcing is
      fantastic. This makes it even better.

      Always nice to see warrior posts giving something back to the
      community. Your post reminded me of something we had forgotten
      too do.

      Thanks for taking the time to post.
      Regards,
      Robert
      Signature

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      • Profile picture of the author Martin Bauer
        Originally Posted by BrashImpact View Post

        OP,
        excellent share...We are doing things somewhat similar but on
        a more scalable approach. The fact that your outsourcing is
        fantastic. This makes it even better.

        Always nice to see warrior posts giving something back to the
        community. Your post reminded me of something we had forgotten
        too do.

        Thanks for taking the time to post.
        Regards,
        Robert
        Feel free to share your "different" approach, if you don't mind of course.
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    • Profile picture of the author Sadat Ali
      Thanks for the details. Very interesting the way you went about it. Its great to read about your success and inspirational for offline warriors.

      Sadat
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    • Profile picture of the author darkusul
      Nice thread, i love your simple way of saying it's easy, wich i guess it's hard by looking at it. What if i try for example in my country in some small few cities and it doesn't work? Anyway that's just me talking to myself out loud. Great thread, and very encouraging, i hope you have a good life!
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      • Profile picture of the author Martin Bauer
        Originally Posted by darkusul View Post

        Nice thread, i love your simple way of saying it's easy, wich i guess it's hard by looking at it. What if i try for example in my country in some small few cities and it doesn't work? Anyway that's just me talking to myself out loud. Great thread, and very encouraging, i hope you have a good life!
        I am not selling a service or charging you for information. I just shared you my personal experience. Of course it will not be that easy and there are some other "hard" parts of this business.

        Seriously, what can I do or can you blame me if it doesn't work in your country? :confused:
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    • Profile picture of the author cnite3174
      I am very inspired, thanks for that info.
      Signature

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    • Profile picture of the author Site87
      Hi Martin!

      Great post!!
      Would you mind sharing the free project management tool that you use to keep yourself organized?

      Also, how do you collect payment from your clients? Is this automated as well?

      Thank you!
      Signature
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      • Profile picture of the author Martin Bauer
        Originally Posted by Site87 View Post

        Hi Martin!

        Great post!!
        Would you mind sharing the free project management tool that you use to keep yourself organized?

        Also, how do you collect payment from your clients? Is this automated as well?

        Thank you!
        It's called Teamlab. Google it.
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  • Profile picture of the author electronik69
    Great post Martin! I love how everyone tries to complicate matters, simplicity is key!
    Signature
    If it doesn't sell, it isn't creative - David Ogilvy
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    • Profile picture of the author pnnetbuy
      Nice simple approach. Keeping it simple and taking action is the key in a lot of things. Very nice!
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    • Profile picture of the author connor1975
      nice post. thank you for sharing
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  • Profile picture of the author Nadim Hussain
    Thank you so much for your detailed post. I am currently setting up my website to offer SEO and other services to local clients and reading about your experiences has been very helpful!!

    I hope to come back in a few months to post about my own successful experience!!
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    • Profile picture of the author Schnitzel
      This is just great. Thanks for your insight. Truly something to be modeled after.
      Signature

      meh

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    • Profile picture of the author Martin Bauer
      Originally Posted by NadimH View Post

      Thank you so much for your detailed post. I am currently setting up my website to offer SEO and other services to local clients and reading about your experiences has been very helpful!!

      I hope to come back in a few months to post about my own successful experience!!
      I am willling to hear your success story.
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      • Profile picture of the author BryanC
        What is apparent in the responses in this thread is that more information on building an offline lead generation business is in demand.

        And rightfully so, it's a great business model. Think about it, the ONLY thing your client needs to know is the contact information of the lead. The are completely in the dark as to what you are doing to generate leads and have zero possiblity of cutting you out of the equation like many SEO clients may do once they start getting keen to SEO fundamentals. You have complete control in the business relationship and it's ingenius, really.
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        • Profile picture of the author Martin Bauer
          Originally Posted by BryanC View Post

          What is apparent in the responses in this thread is that more information on building an offline lead generation business is in demand.

          And rightfully so, it's a great business model. Think about it, the ONLY thing your client needs to know is the contact information of the lead. The are completely in the dark as to what you are doing to generate leads and have zero possiblity of cutting you out of the equation like many SEO clients may do once they start getting keen to SEO fundamentals. You have complete control in the business relationship and it's ingenius, really.
          I couldn't agree more with this. This type of business is very profitable for both parties. As a site owner, you might have the traffic but if you don't have any type of product to offer for your customer, basically you just waste your potential. As a business, it's a very low cost advertising with almost %80 potential new customer.

          It's all about playing it with right rules.
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  • Profile picture of the author KaterSD
    Hey Martin,

    1. Which method do use to determine high or low competition?
    2. What project management software do you use?.
    3. Can you show us which template you used?
    Signature
    Follow The Beginning of My Online Income Journey at:
    The Struggle2Freedom
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    • Profile picture of the author Martin Bauer
      Originally Posted by vApor View Post

      Hey Martin,

      1. Which method do use to determine high or low competition?
      2. What project management software do you use?.
      3. Can you show us which template you used?
      You better re-check whole thread. Those asked and answered before.
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  • Profile picture of the author John Durham
    Nice contribution Martin, thats the kind of thing that makes the warrior forum great! Thanks. I know a guy who has $6,000 days offering SEO with a couple of Telemarketers who generate fresh leads while he closes... People say the Offline market is saturated, but the guys who dont buy that still are nin business, so are their competitors.

    You have to let your self believe you can be in it, to win it!
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    • Profile picture of the author Martin Bauer
      Originally Posted by John Durham View Post

      Nice contribution Martin, thats the kind of thing that makes the warrior forum great! Thanks. I know a guy who has $6,000 days offering SEO with a couple of Telemarketers who generate fresh leads while he closes... People say the Offline market is saturated, but the guys who dont buy that still are nin business, so are their competitors.

      You have to let your self believe you can be in it, to win it!
      Who can say that Offline Market is saturated? There is always room for anyone as long as you are providing something good.
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  • Profile picture of the author mikemcghee
    Thanks for sharing your story. Very inspiring. Do you have much success in your lead capture sites?
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    • Profile picture of the author rackman63
      Thanks martin for taking the time to tell us all how your getting it done...gives me some ideas on how to structure what I want to do....what population are the towns your targeting just curious

      thanks

      phillip in san diego
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      • Profile picture of the author Martin Bauer
        Originally Posted by rackman63 View Post

        Thanks martin for taking the time to tell us all how your getting it done...gives me some ideas on how to structure what I want to do....what population are the towns your targeting just curious

        thanks

        phillip in san diego
        I have no "exact" or "estimated" numbers for this. It depends on businesses in town.
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    • Profile picture of the author Martin Bauer
      Originally Posted by mikemcghee View Post

      Thanks for sharing your story. Very inspiring. Do you have much success in your lead capture sites?
      For me, yes I got enough success from them.
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  • Profile picture of the author pattyj
    Great idea. Very good advice and certainly worth trying. Thanks for the information
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  • Profile picture of the author vivaarturo
    love the simplicity of your success
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  • Profile picture of the author street shower
    Thank you for sharing your experience in a pretty structured way.

    Street shower
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  • Profile picture of the author lingo
    Aweosme post Martin. Thanks for posting.

    For your lead generation clients do you charge for completed sale or just for passing the leads over? And do you have a forwarding number on these lead capture pages and how do you charge for any calls that come through?

    Cheers,
    Ling
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    • Profile picture of the author Martin Bauer
      Originally Posted by lingo View Post

      Aweosme post Martin. Thanks for posting.

      For your lead generation clients do you charge for completed sale or just for passing the leads over? And do you have a forwarding number on these lead capture pages and how do you charge for any calls that come through?

      Cheers,
      Ling
      I charge them for each name, surname, phone number and some additional info.

      Yes I have, I am tracking it via custom developed software.
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  • Profile picture of the author lee stewart
    well done martin, offline work is so cool you can really help local businesses get more clients and make more money which is what they want and of course you get paid nice big chunks of change along the way....

    nice share
    lee
    Signature

    If opportunity does not come knocking, Build yourself a Door...

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  • Profile picture of the author Asimov
    Hi Martin,

    I just wanted to thank you for writing this post. It has inspired me to stop reading so much and actually start doing the work Hopefully I will be able to get some work in my local area

    Asimov
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    • Profile picture of the author Martin Bauer
      Originally Posted by Asimov View Post

      Hi Martin,

      I just wanted to thank you for writing this post. It has inspired me to stop reading so much and actually start doing the work Hopefully I will be able to get some work in my local area

      Asimov
      Glad to hear that! Keep us posted with your success.
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  • Profile picture of the author wilder1047
    Hey MyBiz,

    If you want to outsource your SEO you should try SEO parter (dot) com.. James Shchramkos SEO services. Looks pretty extensive for the price.
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  • Profile picture of the author maricelu
    Martin, You are doing a great job and I appreciate you for the fact that you are doing this outside of the US (wish I'll proceed to my location soon)

    However, let me ask a question that was already posted here but the answer is a bit unclear for me.

    I work to get clients in a small US city. I am targeting let's say landscapers, plumbers. When I am entering in Google Keyword tool combinations like "city + landscaping" I get NO RESULTS . However, let's say there are some searches but just not showing up in the results. I charge a client 500-100 a month and they are waiting me to flood their phone with calls. Of course I could get for them the whole 1st page of Google and I have really some nice approaches but I don't want to be in the situation when to convince them that we are doing all-right, however, there is no-one searching for them actually. How to beat this point as it really hurts my plans (I also want to start a SEO business here in Republic of Moldova where is the same situation like with the small cities from the US). Are people from your cities are so well-educated from the online searching point of view or it's the same situation that I've outlined in my post and you're using different approaches?
    Signature

    I have no signature.

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    • Profile picture of the author Martin Bauer
      Originally Posted by maricelu View Post

      Martin, You are doing a great job and I appreciate you for the fact that you are doing this outside of the US (wish I'll proceed to my location soon)

      However, let me ask a question that was already posted here but the answer is a bit unclear for me.

      I work to get clients in a small US city. I am targeting let's say landscapers, plumbers. When I am entering in Google Keyword tool combinations like "city + landscaping" I get NO RESULTS . However, let's say there are some searches but just not showing up in the results. I charge a client 500-100 a month and they are waiting me to flood their phone with calls. Of course I could get for them the whole 1st page of Google and I have really some nice approaches but I don't want to be in the situation when to convince them that we are doing all-right, however, there is no-one searching for them actually. How to beat this point as it really hurts my plans (I also want to start a SEO business here in Republic of Moldova where is the same situation like with the small cities from the US). Are people from your cities are so well-educated from the online searching point of view or it's the same situation that I've outlined in my post and you're using different approaches?
      I am seeing very nice questions here. I will be happy to help you.

      The thing is, it's also something I experienced before -the clients who seeks for flood of calls-. The first thing you should do is make them sure that it will only bring them extra customers, SEO will not make them next industry leader or something. They should understand this %100 before signing a contract.

      About the keyword research, yes Google does that. They don't displays some keywords under a monthly search value. But the thing is, if you are living in a small city and looking for a plumber online, you don't put just "plumber" query in search box, instead you put something like "city plumber" or "plumber city".
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  • Profile picture of the author JanesJJ
    Great success Martin

    I'm very happy for you! You took action and this is important.

    I'm happy for the 4 people that are working for you.

    I'm was studying in Graz, nice city ...

    Ps: Which FREE software you use to manage your clients?
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    • Profile picture of the author Alex Makarski
      Congrats on the super fast success of your biz!

      I have a few questions for you:

      * Do you put the leads into an autoresponder?
      * Do you sell the same lead to more than one company?
      * Do you use PPC to drive more traffic to your squeeze pages?
      Signature

      "I hear and I forget. I see and I remember. I do and I understand." -Confucius

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      • Profile picture of the author Martin Bauer
        Originally Posted by Alex Makarski View Post

        Congrats on the super fast success of your biz!

        I have a few questions for you:

        * Do you put the leads into an autoresponder?
        * Do you sell the same lead to more than one company?
        * Do you use PPC to drive more traffic to your squeeze pages?
        * Do you put the leads into an autoresponder?

        Yes, I do. But a simple one like; we will contact you back shortly.

        * Do you sell the same lead to more than one company?

        Not right now.

        * Do you use PPC to drive more traffic to your squeeze pages?

        No. Just organic.
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  • Profile picture of the author jondabach
    I found this really inspiring and encouraging. Keep up the good work. It's all about making those calls and getting those meetings.

    I also found the selling leads aspect of your business genius! I might start putting that into practice. It's a great way to turn a rejection into a success!
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  • Profile picture of the author lennox
    Your stuff is great! Thanks for sharing. Could you recommend a way for me to learn SEO? Thank you.
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    • Profile picture of the author Martin Bauer
      Originally Posted by lennox View Post

      Your stuff is great! Thanks for sharing. Could you recommend a way for me to learn SEO? Thank you.
      Type that to Google, it will let you know free resources.
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  • Profile picture of the author TyBrown
    Great post. Thanks for the helpful tips.
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  • Profile picture of the author Nspire
    Martin, Great post and very inspiring too! and thank you for sharing!
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  • Profile picture of the author belal
    amazing post , will read it one more time ,
    thanks Martin
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  • Profile picture of the author Martin Bauer
    Thanks for the feedback, let me know if you have any questions
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    • Profile picture of the author IMguy123
      Thanks Martin that post was definitely inspiring.
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  • Profile picture of the author rschuchy
    Martin, thanks so much for this great information. Certainly enough here for anyone to develop their own service. Great share!
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  • Profile picture of the author Martin Bauer
    Glad to hear those feedbacks and I would also love to hear some "success stories"
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  • Profile picture of the author mattie77
    Well Done Marty. Great to see someone else having great success. Keep Up the good work.
    Cheers
    Mattie
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  • Profile picture of the author Martin Bauer
    Thanks for stepping by and posting your comments
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  • Profile picture of the author cantaxian
    Thanks for sharing your experience . Its really nice to read the local business concept. I am still figuring out how to use the Google Adwords tool to find keywords, May be I need to learn how to find and stuff keywords in the first place.

    Your success story is quite motivating for a rookie like me, Thanks again .
    Regards,
    cantaxian
    Signature

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    • Profile picture of the author Martin Bauer
      Originally Posted by cantaxian View Post

      Thanks for sharing your experience . Its really nice to read the local business concept. I am still figuring out how to use the Google Adwords tool to find keywords, May be I need to learn how to find and stuff keywords in the first place.

      Your success story is quite motivating for a rookie like me, Thanks again .
      Regards,
      cantaxian
      Very simple, spy on your competitors Remember, most of them already did their homework and found profitable keywords
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  • Profile picture of the author JanesJJ
    Hello Martin,

    do you have time for a coffee in Graz?
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    • Profile picture of the author Martin Bauer
      Originally Posted by JanesJJ View Post

      Hello Martin,

      do you have time for a coffee in Graz?
      Yes, why not so?
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      • Profile picture of the author JanesJJ
        Originally Posted by Martin Bauer View Post

        Yes, why not so?
        Hello Martin,

        I'm now in Auckland (NZ), when I'm back in Europe I come to Graz

        Ps.: Ich zahle für den Kaffee!!!
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  • Profile picture of the author StrategicCheetah
    Amazing post, thanks for sharing. Inspirational stuff :-)
    Signature

    Precision beats power
    Timing beats speed

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  • Profile picture of the author jrodriguez90
    Originally Posted by Martin Bauer View Post

    Hello Warriors,

    Today I am willing to share my Local SEO Business success story which makes me 15k$ steady income per month. This is something I already done and it worked really well. If you do your homework well It will work for you too. You just need to focus.

    I have been very new to Warrior forum but I am very glad to be here. I read a lot of posts daily and really enjoy reading a those threads.

    A little about me;

    I am 25 years old full time Internet Marketer, making money via Adsense, CPA/Affiliate marketing and my SEO business. Honestly, I am not making 100k$ in a day but I am getting very steady income from internet marketing.

    Please ignore my grammar mistakes since I am not a native English speaker but I will do my best.

    1) Finding Your Auidence

    For me, this is the most important step. You should get into new market and you should really know what your market demands. Here is what I did;
    Since I was starting things from zero point, I had to find a non-competive market. I preferred small towns (let's call this town Tulln) instead of big cities. Some of you might be considered about the ROI with this after you read my post, you will understand that it was a good decision.

    The first was I done; analyzing the business types in Tulln. There were a lot of industrial and service companies in the town. It was going like; dentists, house repairement companies, plumbers, gardening systems, and similar business types.

    I made a few research regarding those business on Google. Most of them even didn't have a website, that was a very good sign for me. My customers were there, they were seeking a hosting, domain, website and rankings. That looked to me as a profitable business. So I went ahead

    2) Getting My Local SEO Website

    This is the second most important part. People want to see some "proof" before they award you the project. At this step you need to very careful while picking up your domain. I went to a domain like TullnSEO.com.

    It's mostly likely that such domain is registered, if yes try to get SEOTulln.com or TullSEOservices.com, etc. Do some brainstorming here. But make sure that you get a .com or country tld domain if you are on a country which has local extension (.ca, .de, .co.uk, etc.).

    I looked for a nice free template online and put my content in it. At this step, you might think that getting a template don't make sense but also do not forget that my potential customer didn't even has a webpage, so it's not likely for them to realize that it's a template. Still, you are an SEO company, you deal with rankings not with designs.

    I put my content in it and also created a blog under the domain. It's called TullnSEO.com/blog. What I did was, I wrote 20 different articles about SEO in Tulln, Importance of Search Engine Ranking in Tulln, etc. I tried to use my main keywords "tulln seo and seo tulln" as much as I could. I linked those blogposts to my other blog posts and to my site's inner pages.

    Then I went ahead and wrote another 5 article and posted them on Article Directories. I posted to 20 article directories and after I spun them.

    I also did some search on Google and started to do blog commenting on similar niche websites. I didn't spam them at all. Just put my comment with a link to my website.

    I built links via blog commenting and article marketing during 2 weeks. And after two weeks I got my site ranked on my main keywords. Since it was a small town and the term was not competitive it was really easy for me to rank.

    After I got the rankings, I purschased a phone number from a website. It was a local number which forwarded to my mobile. I put that number on my website. I did not put an address actually.

    3) Getting My First Client

    I was lucky I think because a few days after I got my ranking, I got a call. Someone was saying; "Hello, we are a small business in Tulln and found your website via Google, we saw that you are good at your job so we want to work together on our SEO project." I was very suprised honestly, while I was planning to do some cold calling, someone found me gave me the job.

    We scheduled a meeting and I went ahead to their office. Before I go to their office, I did a little research about their websites. I checked metas, keywords, content, and some other facts.

    On the meeting, I explained about myself and told them it prooves that we know what we are doing since we holding rankings for our main keywords etc. They were convinced already but I wanted to show them I really know what I am doing so I made them a small brief about some errors on their webpage (meta, keywords, titles, etc.). They were really impressed.

    They decided to award this project to me and asked how much would it cost for them. Honestly, I didn't have any idea to tell how much I charge for the service. Then I said that; I set pricing after doing some research on keyword they required. They were looking for plumber tulln keyword.

    I went back to home and did a little research. It was a keyword with small competition, so I saw that it will not be too hard to rank on this keyword.

    4) Offering Plans & Pricing

    I did some research on virtual assistants who also build backlinks and got a good pricing for 3$/hour. She told me that she can do around 30 blog commenting per hour. It seemed to me a good deal and I hired her.
    Then I went back to their site and noted required changes on title, meta and keywords. Also optimized the content a little bit and made it "keyword rich" content.

    I planned that that around 200-300 do-follow backlinks would be enough for them to rank. My cost was only 30-40$ by now.

    I quoted them 400$ for building backlinks, getting first page rankings and keeping the achieved ranking. Contract was 2+4 months long. If I couldn't achieve rankings in 2 months we were going to cancel contract and If I could they were going to pay me 400$ for 6 months.

    So, I did the pricing depending on the keyword competition. And put 10 times profit in it.

    They accepted the pricing and we signed the contract.

    5) Lead Based Business

    After making a few cold calls and got a few calls from my rankings. I had meeting with 3 other companies. I submitted similar pricings for them, 2 of them accepted but one of them found it very high. At that step I came out with that idea; rather than lowering my profit, I can even get more money from them. So I decided on lead based business.

    I did some research on their keyword, lets say it's dentist tulln and saw that it's not also too competitive. So I decided to establish a website about the keyword.

    I did similar thing as I did on my SEO website. I registered a domain and put a blog in it. I wrote some blog posts, outsourced link building part and waited for the rankings.

    While I was busy with other client's projects and trying to get new clients, that website also got ranking.

    I put a lead-collection page, similar to opt-in and getting such details from visitors; Name, Surname, Phone, Zip code and which type of service they are interested on.

    I went back ahead to that company again and offered them to sell some leads. They liked the idea, since they were not going to pay something upfront, they were only going to pay when I give them a "interested client details".

    We had an agreement on 20$ price for each leads. I was getting around 1-3 leads daily and started to sell those details to them.

    After a month, I saw that I already profited more than 1000$ by just selling leads to them. Then I decided to offer this service to their competitors also Don't forget, competition means that I can raise my price on each lead.
    Lead selling business was working better than selling SEO method and was more profitable. After their competitors showed some interest into this business I raised the price for 35$. They accepted it

    6) Outsourcing

    Outsourcing is very important at this business type. It saves your time and money. You can always go to some freelancing websites and find qualified people for very cheap amounts.

    It's very important to follow each campaign also, I used a free project management tool to manage my clients and outsourcing part of the business.

    7) Conclusion

    I already did those and it's been 6 monhts since I started this business. Right now there are 4 guys working for me and we are offering our services on 9 different towns, serving 43 different customers and lowest paying one is paying us 250$ per month. I can say that this business is almost %95 automated for me at the moment. I just check my project management software daily to see where we at and how much we made

    I didn't chase for the companies in big cities since there is a lot competition involved in there but I went for the small towns, where almost no competition at all. It's like doing SEO for long term keyword rather than a high traffic but very hard to rank keyword.

    Of course I did some more than explained here but those are the general terms of the business. It would take at least 30 pages to explain everything I done step by step.

    Thanks for reading. I hope you establish your own local seo business too and be successful with it.

    If you have any questions please let me know.

    PS: All of our customers already ranking on their desired keywords and they are very happy to have business with us

    if you make a 30 pages ebook , send it to me
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  • Profile picture of the author Dan DaSilva
    Hey Martin,

    Thanks for sharing your success story! It's interesting that you are achieving these results by focusing on towns and small cities for the following reasons:

    - Smaller geographies often don't requiire any SEO at all to be found on the first page of Google when you enter business niche+city, simply because there is no competition
    - Pricing for SEOing those low-cmpetition keywords would also be low since you do it competition-based

    I'd be curious to learn how you sell your SEO services to those businesses if they tell you they already ARE on the first page of Google by entering their business niche and place.

    My experience shows exactly the opposite, so that the higher the competition the more buinesses are interested in SEO and the better is your profitability if you can get them results.

    Best regards,
    Dan
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    • Profile picture of the author Martin Bauer
      Originally Posted by Dan DaSilva View Post

      Hey Martin,

      Thanks for sharing your success story! It's interesting that you are achieving these results by focusing on towns and small cities for the following reasons:

      - Smaller geographies often don't requiire any SEO at all to be found on the first page of Google when you enter business niche+city, simply because there is no competition
      - Pricing for SEOing those low-cmpetition keywords would also be low since you do it competition-based

      I'd be curious to learn how you sell your SEO services to those businesses if they tell you they already ARE on the first page of Google by entering their business niche and place.

      My experience shows exactly the opposite, so that the higher the competition the more buinesses are interested in SEO and the better is your profitability if you can get them results.

      Best regards,
      Dan
      Dan,

      Thanks for your post.

      Exactly, I agree with you on some parts of your post but there are some other facts which attracts customers to get SEO services.

      I should mention that on a small town I am not getting %100 of the businesses as my customer. Most of them are not interested getting SEO services, on the other hand there are some businesses which is curious about this business model and expecting to get some new customers from it. Those are my customers.

      Please note that on a small town you don't have professional agencies who does your web design project in a good way. Most of them build on templates or amateur 17 years old teen job. Most of them are not even mentioning "their service name + town name" together on their content. That's the reason why they don't rank well. Yes, they still rank on sometimes first page but if you are not holding top 3 position, it's not really likely to get some visitors/customers/interest from search engines.

      I hope that answers your question.
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  • Profile picture of the author Seleyna
    stay competitive
    you have an inspiring story
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  • Profile picture of the author Mark_Austin
    Great post and congratulations on your success. Switching from the SEO model to providing a lead based service is very interetsing and worth exploring further.
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  • Profile picture of the author allcash830
    Martin, thanks for sharing your ideas!

    Great NFO

    JR
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  • Profile picture of the author ryanjm
    I like this idea, I just can't get around the fact that small towns = no searches. No searches = no one calls business. No one calls business = they don't want to keep paying you, even if you sell them on the idea up front.

    I'm not sure how you're able to get around this issue. I would think you would be flooded with angry business owners after a few months when they aren't making any money because there simply aren't many people in their town searching online for their services.

    I do not say this to hate on you or whatever, I just have a hard time understanding how this works. I have sites in towns with 50,000 people for "city + roofing" and it's #1 and gets like 1-2 visitors a month.
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    • Profile picture of the author Martin Bauer
      Originally Posted by ryanjm View Post

      I like this idea, I just can't get around the fact that small towns = no searches. No searches = no one calls business. No one calls business = they don't want to keep paying you, even if you sell them on the idea up front.

      I'm not sure how you're able to get around this issue. I would think you would be flooded with angry business owners after a few months when they aren't making any money because there simply aren't many people in their town searching online for their services.

      I do not say this to hate on you or whatever, I just have a hard time understanding how this works. I have sites in towns with 50,000 people for "city + roofing" and it's #1 and gets like 1-2 visitors a month.
      It's about the market share at this point. E.g: let's say you got your client ranked for "brain surgery $$smalltown$$". Honestly, how much traffic would it get? Or customers? It's all about how your client's market is able to get some conversions.
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      • Profile picture of the author Dan DaSilva
        Originally Posted by Martin Bauer View Post

        It's about the market share at this point. E.g: let's say you got your client ranked for "brain surgery $$$". Honestly, how much traffic would it get? Or customers? It's all about how your client's market is able to get some conversions.
        Martin

        Market share only matters with regards to the perceived value of the company in business. When it comes to do SEO locally it is irrelevant. The math here is very simple driven by supply and demand and there is simply no way you can make real money offering SEO in a town of 17,000. Why? Because what you want in SEO is COMPETITION, that's the number one selling proposition. Just think about the following:

        1. Optimizing a local company with no SERPs for their keywords and poor SEO of their competitors will rank your client on page one with NO backlinks but just a simple Wordpress site. It doesn' take months to get there, sometimes all it takes is basic on-page optimization and you'r there in 2 weeks!

        2. Keywords in small local areas like Tulln simply get no searches. Sure, you can sell 15 searches a month for plastic surgery. Chances are, those 3 plastic surgeons in Tulln already rank on page one for that term...

        3. There are not enough benefits to SEO for local companies in areas of that size. Joe the plumber is a brand there already and the 4 or 5 other plumbers all get enough work locally without SEO. If they woldn't they'd leave and do business somewhere else.

        Anyway, not trying to rain on your parade. Your story is impresssive and respect to your success! But you must have left out a lot in your initial post since it is highly doubtful the strategy you outline is going to make your business grow that way.

        In my experience, you can sell online services to small town companies, but trying to sell SEO there is a pure waste of time for the reasons mentioned.

        Just my $0.02.

        Best,
        Dan
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    • Profile picture of the author bryson
      Originally Posted by ryanjm View Post

      I like this idea, I just can't get around the fact that small towns = no searches. No searches = no one calls business. No one calls business = they don't want to keep paying you, even if you sell them on the idea up front.

      I'm not sure how you're able to get around this issue. I would think you would be flooded with angry business owners after a few months when they aren't making any money because there simply aren't many people in their town searching online for their services.

      I do not say this to hate on you or whatever, I just have a hard time understanding how this works. I have sites in towns with 50,000 people for "city + roofing" and it's #1 and gets like 1-2 visitors a month.
      The problem with small population is everyone personally knows joe the plumber. That being said, if the town is isolated and the next major centre is 5 hours way you may not get traffic for the reason I mentioned.

      Think outsite the laptop for a moment. Get a map out and look for small population "clusters" like every 45 min drive is another town of 50000 to 100000 population group 5 ofthese all within a 2 hour drive from end to end and it will be a different situation as plumber in town A will also do business in town B because it is close enough.

      If that helps hit the thanks button.
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  • Profile picture of the author Nadhal
    This is such a useful information, i am still new in the SEO field and wanna about that but this article has cleared allot of them. Its a good way to start an personal business which can give good income later. At present i mostly involved with outsourcing sites which were giving me respective income per month.
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  • Profile picture of the author JanesJJ
    Hello Martin,

    which market is the best to sell leads in your case? Dentist,plumber,....
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    • Profile picture of the author Martin Bauer
      Originally Posted by JanesJJ View Post

      Hello Martin,

      which market is the best to sell leads in your case? Dentist,plumber,....
      Well, if you live in Austria, you should know that it's not like USA. So plumber,etc. don't work well in this country. But the hint for you; Zahnarzt
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  • Profile picture of the author J3thro M
    Thanks for sharing this. Very useful to newbies like me....
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  • Profile picture of the author TolyZ
    Very nice post!
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  • Profile picture of the author Justin Lavoie
    When your client stop paying his monthly fees then what happen? He will probably stay at the top rank anyways if competition is small (considering you got HIS own website #1). Its not like you can take your backlinks back :/ What kind of argument do you give them to keep asking money months after months?
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    • Profile picture of the author maricelu
      Originally Posted by wolfez View Post

      When your client stop paying his monthly fees then what happen? He will probably stay at the top rank anyways if competition is small (considering you got HIS own website #1). Its not like you can take your backlinks back :/ What kind of argument do you give them to keep asking money months after months?
      It is up to you to keep him on retainer. Having his website on the 1st spot for a kw is only a pixel from your LCD. There are a lot of things you can do for them. Try using marketing strategies suggested in this thread: http://www.warriorforum.com/offline-...onsultant.html
      Implement!
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    • Profile picture of the author Martin Bauer
      Originally Posted by wolfez View Post

      When your client stop paying his monthly fees then what happen? He will probably stay at the top rank anyways if competition is small (considering you got HIS own website #1). Its not like you can take your backlinks back :/ What kind of argument do you give them to keep asking money months after months?
      I am securing all projects with a contract. If they stop paying, my lawyer will be the one who collects payments
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      • Profile picture of the author StrategicCheetah
        Is that realistic though? If your chasing some guy for a few hundred dolllars, are you really going to put your lawyers to work in a case that could cost thousands?

        I have worked for big companies who unfortunately have to write off alot of debt in this way because it just doesn't make financial sense to go after small businesses unless there is a substantial amount of money at stake.
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        • Profile picture of the author Martin Bauer
          Originally Posted by PositiveVibe View Post

          Is that realistic though? If your chasing some guy for a few hundred dolllars, are you really going to put your lawyers to work in a case that could cost thousands?

          I have worked for big companies who unfortunately have to write off alot of debt in this way because it just doesn't make financial sense to go after small businesses unless there is a substantial amount of money at stake.
          In the country I live in, if they loose the claim (as long as you have contract they will) they pay the fee of lawyer.
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    • Profile picture of the author bryson
      Originally Posted by wolfez View Post

      When your client stop paying his monthly fees then what happen? He will probably stay at the top rank anyways if competition is small (considering you got HIS own website #1). Its not like you can take your backlinks back :/ What kind of argument do you give them to keep asking money months after months?
      If you structure your backlinks in a certain format all it takes is a few main backlinks to be undone and point them to anotherrt site. Boom all that backlink juice is flowing somewhere else.

      No matter what you choose - selling leads or seo - you can always take it away if you plan your backlink strategy before you go crazy baclinking the clients site.

      It would be like renting the link flow.
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  • Profile picture of the author Onlinework4all
    This looks short and nice post to encourage new babies to earn good income online.Can you provide little bit more details in each stream how to increase income?
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  • Profile picture of the author Justin Lavoie
    Hey Martin, when you say small markets...how small is small for you ? My hometown has 13'000 souls. I find it hard just to get numbers on google keyword tool for most types of business. There's a town 20 minutes from mine with 50'000+ peopple...

    Should I make a regional service like RegionNameSEO.com instead of creating a website for my hometown (citySEO.com) and be stuck in this town because of the name of my website..? Or perhaps just make one BiggertownNameSEO.com and try to do my business over there?
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    • Profile picture of the author Martin Bauer
      Originally Posted by wolfez View Post

      Hey Martin, when you say small markets...how small is small for you ? My hometown has 13'000 souls. I find it hard just to get numbers on google keyword tool for most types of business. There's a town 20 minutes from mine with 50'000+ peopple...

      Should I make a regional service like RegionNameSEO.com instead of creating a website for my hometown (citySEO.com) and be stuck in this town because of the name of my website..? Or perhaps just make one BiggertownNameSEO.com and try to do my business over there?
      For such low terms, you mostly don't get any results from Google. I advice you to go with RegionName, it makes a lot of sense in your case.
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  • Profile picture of the author zelthost
    Thank you so much for sharing lot of informatics post.
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  • Profile picture of the author amarketing
    Thanks a lot for this informative and informational resource! This really is both an inspiring story and a very workable business model.

    I have a few questions for you, though.

    1. You posted
    If I couldn’t achieve rankings in 2 months we were going to cancel contract and If I could they were going to pay me 400$ for 6 months.
    Is that price $400 each month for 6 month or $400 total for 6 months?

    2. When you do lead-capture, how do you make the website? What I mean, is do you make the website very generic looking? Since you will be selling these leads, you probably don't want to put up a specific company name on the website, so what do you put?

    What kind of content do you have on it? I would think that you would just post general informative stuff on the subject.

    It seems like it would be hard to get someone to submit their contact information to a site that just says "Dentist in Tulln," but maybe I'm wrong in thinking that. What kind of call to action would you use in order to get the person to submit their info? Something like "Fill Out this Form and We'll Contact You Shortly?

    Which is making you more money right now, lead generation or seo?

    Thanks for answering my questions and for posting this great thread!
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  • Profile picture of the author bryson
    For those all wonder what lead gen site looks like?

    Here is your answer....

    Lead gen is not new, open google and start searching your local keywords- city service. You will start to pick them out real quick.

    Hint: look for direct marketing tactics in how the copy is written and strong prominant calls to action. Not the sites that say "we are so great"
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  • Profile picture of the author bryson
    One last tip on traffic

    Get general key just the city name and see what pops up...maybe a niche or two

    Also, you could test the small town with a horible ppc ad and see if there is traffic that way. If you dont know you do now...big g's keyword tool is great but not to be trusted when traffic/no traffic is your deciding factor.

    Also, key in a few searches and see if any adwords show up...I am willing to bet if there is more than one add....there is traffic

    I guess that was more than one tip....my bad
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  • Profile picture of the author bryson
    Follow up post

    I just hit a small dinky little town of 18,000 and this place is 9 hours drive from the closest bigger city of about 60,000. So this small town really is in the middle of bum f*k no-where... and found 4 niches with 10-12 local hits and 100-200 global hits per month.

    Even if you were to only get 10 and could charge say $10 per lead and you got 4 sites all generating leads. That's $400 on auto pilot.

    Here is the difference why I found these results in 5 minutes or less and you are finding 0 traffic... you need to change your mindset from "but this, but that excuse" to "how can I make this work".

    I hope you don't find this harsh as I really want each and everyone here to have huge success. I just know from experience when you focus on what can go wrong...well those are the results you will get.

    "Ask and you shall receive" is not a silly little bible saying, it's a law of the universe.

    Thanks Martin... great thread.
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  • Profile picture of the author saras
    Hey Bryson when you say you 'hit' a small town do you mean that you have travelled there to do some cold calling, or are you doing it all by email/phone?

    Cheers
    Sara
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  • Profile picture of the author saras
    Thanks for the great post by the way, posts like these are so inspiring for ppl like me that might still need a bit of a nudge in the right direction :-)
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  • Great story....u are my hero here....
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  • Hello Martin,

    we talk a few months ago when I was in New Zealand. I'm back in Europe, so if you have time for a coffe let me know.
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  • Profile picture of the author sloanjim
    i seen this in the BH forum....many on the BH forum are active here as well. But everyone slags erach other off? Hmmm.
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  • Profile picture of the author Martin Bauer
    It's been over a year since i started this thread and now I own a bigger SEO and marketing company. I will explain it on another thread very soon I hope you guys are interested.
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    • Profile picture of the author GuyDon
      Originally Posted by Martin Bauer View Post

      It's been over a year since i started this thread and now I own a bigger SEO and marketing company. I will explain it on another thread very soon I hope you guys are interested.
      Yes Martin,,we're itching ...just post that..thanks
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  • Profile picture of the author pablo4103
    Way to go Martin. Article writing is definitely one way to improve rankings. Nice when they call you.
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  • Profile picture of the author RK Corbes
    I have read a few lead gen guides, but this is far most encouraging. Not that detailed but something that I will take an action. I really wanted to do this but I'm afraid on cold calling businesses, Also what do you think is the capital cost atleast ranking 3 sites at start? I know it will take a month to rank and another month to get your income from the company who rented your website but I don't want to spend money that's there's no exact cost and prediction of income. What will be the best businesses to target that will pay 20$ per lead? Can you share me your approach on how you sell your services? thanks
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    • Profile picture of the author Martin Bauer
      Originally Posted by renancorbes View Post

      I have read a few lead gen guides, but this is far most encouraging. Not that detailed but something that I will take an action. I really wanted to do this but I'm afraid on cold calling businesses, Also what do you think is the capital cost atleast ranking 3 sites at start? I know it will take a month to rank and another month to get your income from the company who rented your website but I don't want to spend money that's there's no exact cost and prediction of income. What will be the best businesses to target that will pay 20$ per lead? Can you share me your approach on how you sell your services? thanks
      I need more details to be able to give you some answers.
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  • Profile picture of the author Christian Chan
    I think Martin is a genuine guy. Maybe. I could be wrong too.
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    • Profile picture of the author Martin Bauer
      Originally Posted by Christian Chan View Post

      I think Martin is a genuine guy. Maybe. I could be wrong too.
      I can assure you for that This will not end up with a "Local SEO Business WSO". It's more like giving back to community where I learnt everything from.

      I am working on the second thread however since I am extremely busy nowadays it's going to take a bit more.
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      • Profile picture of the author wagsgraphx
        Martin, I'm not in the SEO business, but I enjoy a good success story. I appreciate you freely giving the details here. It's nice to see others giving back. I look forward to reading your new post about your bigger company.
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  • Profile picture of the author Mach1Marketing
    Awaiting your update...What services do you offer now?
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  • Profile picture of the author hbteos234
    Awesome thread. I too, am very interested in the update
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  • Profile picture of the author joeaddassy
    Thank you very much for the tips....
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