New SMS Marketing Player

Aside from that, i'd be curious to know how they are....(I'd personally prefer short codes to long codes though)

Actually Long Codes are much more effective than Short Codes! I've said this before, both have their place in the market, and appropriate uses.

First, Long Codes have BETTER deliver ability than most Short Codes (I've yet to find a Short Code set up with all 100+ wireless carriers in the US). Long Codes are not carrier specific, so they deliver at 100%. We have clients, especially in certain parts of the country, who get hundreds of complaints every time they try to get opt-ins because the Short Codes aren't set up with the smaller regional carriers.

Secondly, if you're buying Keywords, and using only one or two Keywords per business, than you just aren't being an effective marketer. Building one big list for a business is silly...no segmentation, no customization and no relevancy for customer niches. When every business has Unlimited Free Keywords, they can use a different Keyword in every print ad (track ROI), Realtors can use multiple Keywords for EACH house (again tracking where responses are coming from), stylists and bartenders can build their own clientèle lists using their first names as Keywords, etc.

Yes, Long Codes are slower, so in some cases, Short Codes are better, like if you need to broadcast a weather alert or run a TV ad or get a baseball stadium to opt-in all at once. Otherwise, there's no comparison, Long Codes are better for most small businesses. We offer both Long and Short Codes, but 98% of our small business clients never use a Short Code, even though they have the option.

One of the big benefits to us (and consequently, our clients) is that since we use long codes (or, more accurately, local telephone numbers) we can assign the same keyword to multiple businesses. For instance, we have many pizza places among our client list, and most of them use the most popular keyword ("FREEPIZZA"). In addition, since each business has their own local number, our service works for them even if the customer sends the wrong keyword. So for our clients, if a customer sends a misspelled keyword (FREPIZZA, FREEPIZA, FREE PIZZA, FREE-PIZZA, PIZZAFREE, etc) or even no keyword at all, it will STILL work for them. Of course with shared short codes, multiple businesses can't use the same keyword, and misspellings may not be properly handled.

That's not to say that so-called longcodes are always better than shortcodes. Shortcodes are usually more memorable, which is a big advantage if you need the customers to later remember the code and use it. In our case, most of the sign-ups come from a customer who is looking at POS materials right there at the business location, so remembering the code isn't much of an issue for our clients.

I know there's plenty of debate on both sides of the long/short issue, but I think there's room for both and particular instances that work better for one or the other. In our case, we find so-called longcodes to be the best fit for most of our customers.

No idea what's going on there, but to add to the longcode vs shortcode argument, the number one reason why people will go with shortcodes, are that they are much easier to market!

Trumpia offer's shortcodes by default, however we allow for longcodes if requested due to the above listed reasons: unique number, wide range of keyword selection, slightly cheaper than shortcodes.