How should I price my SEO services

25 replies
Hey guys, very broad and open ended question and obviously answered before often

I am dipping my toe into local SEO to small businesses. I obviously know the basics and I am looking to build up the rest/leverage off users offerings here eg: backlinks, facebook follower purchases etc

My question is how would you price this kind of offering? I know in my area these small businesses get peppered with SEO companies at the $300 per month level and just cannot afford this.

I intend to do a special introductory rate to SEO website as it stands (say look normally $250 per month minimum three months but I'll do it for you for $150 per month)

Also looking at then having Facebook followers at a marked up rate, fan page at a marked up rate, twitter page, backlinks etc

Any thoughts/wisdom the warriors could add?
#price #seo #services
  • Profile picture of the author MannyMarketing
    Just from the info you provided that sounds fine. Assuming that you are sure they are really getting a bunch of offers for SEO Services at the rate of $300 and cannot afford it, then $150 should be a good introductory rate.
    If they like your SEO service they are likely to pay your asking prices for your other services. If you are just starting then I would think building some sort of client base will be of better value than making a bit extra from your first clients.
    Then again, make sure you are getting a decent ROI from your work, but since your just starting, common sense says to over deliver on your services and under value just a tad.
    {{ DiscussionBoard.errors[4072320].message }}
  • Profile picture of the author simbot82
    Cheers lads, thats the way I was thinking I need a list and referrals first and the money will come.

    Will call any rate offered now introductory as well
    {{ DiscussionBoard.errors[4072471].message }}
  • Profile picture of the author bizgrower
    There's always the method of putting up a key word related blog in the market you want to tap and getting leads and then selling the leads. Proof of concept and your abilities.
    Signature

    "If you think you're the smartest person in the room, then you're probably in the wrong room."

    {{ DiscussionBoard.errors[4072483].message }}
  • Profile picture of the author seomoney
    Here is advice from someone that has REAL WORLD EXPERIENCE.

    People that say they cannot afford $300 for SEO are lying to you or they won't be in business a few months down the road.

    The business owner is probably lying when they say they can only afford $150. Whenever someone tells you they can only afford X dollars monthly they are saying two things. 1.) I WANT WHAT YOU ARE SELLING. 2.) I WANT to BRAG to my friends how I got a salesman to lower their prices and got a great deal.

    Here is what I suggest you do. Raise your monthly price to $550 - $750 a month for SEO. The business owner will think you are the best in town. When the business owner says "I can only afford $300 or $500 monthly" you win. The business owner will also hire you over other SEO companies quoting $300 because it is assumed that you are BETTER because you quoted a higher monthly price.

    Skeptical? Do not try this and make $150 monthly instead of $500 monthly per business.
    {{ DiscussionBoard.errors[4074093].message }}
    • Profile picture of the author MyBizMastermind
      That is great info! Thats how you should really offer your service!

      Originally Posted by seomoney View Post

      Here is advice from someone that has REAL WORLD EXPERIENCE.

      People that say they cannot afford $300 for SEO are lying to you or they won't be in business a few months down the road.

      The business owner is probably lying when they say they can only afford $150. Whenever someone tells you they can only afford X dollars monthly they are saying two things. 1.) I WANT WHAT YOU ARE SELLING. 2.) I WANT to BRAG to my friends how I got a salesman to lower their prices and got a great deal.

      Here is what I suggest you do. Raise your monthly price to $550 - $750 a month for SEO. The business owner will think you are the best in town. When the business owner says "I can only afford $300 or $500 monthly" you win. The business owner will also hire you over other SEO companies quoting $300 because it is assumed that you are BETTER because you quoted a higher monthly price.

      Skeptical? Do not try this and make $150 monthly instead of $500 monthly per business.
      {{ DiscussionBoard.errors[4074443].message }}
    • Profile picture of the author intelligente21
      Originally Posted by seomoney View Post

      Here is advice from someone that has REAL WORLD EXPERIENCE.

      People that say they cannot afford $300 for SEO are lying to you or they won't be in business a few months down the road.

      The business owner is probably lying when they say they can only afford $150. Whenever someone tells you they can only afford X dollars monthly they are saying two things. 1.) I WANT WHAT YOU ARE SELLING. 2.) I WANT to BRAG to my friends how I got a salesman to lower their prices and got a great deal.

      Here is what I suggest you do. Raise your monthly price to $550 - $750 a month for SEO. The business owner will think you are the best in town. When the business owner says "I can only afford $300 or $500 monthly" you win. The business owner will also hire you over other SEO companies quoting $300 because it is assumed that you are BETTER because you quoted a higher monthly price.

      Skeptical? Do not try this and make $150 monthly instead of $500 monthly per business.
      I tried this every time, but no one thinks like this in business I guess. That is why I planned to get the between parts ranging from $300-430 only in 1 month, and the assurance that their site will be on the TOP 1. In that, they will surely think that you are not just the best, but best of the best because you have that courage to take only a month.

      Anyway, if your 1 month deal just passed and you didn't do it to the top, try reasoning out that their competitors are on their move also that is why it is hard to catch them up. For sure they will add up another bucks for it. They couldn't do nothing but follow the expert.
      {{ DiscussionBoard.errors[4091946].message }}
  • Profile picture of the author simbot82
    That is good advice.

    So you wouldn't suggest I build a list at the start or price conservatively given my entry level start? I know using the services here I can outsource much and give clients great results so thats not a concern.

    Cheers
    {{ DiscussionBoard.errors[4077844].message }}
    • Profile picture of the author MyBizMastermind
      Originally Posted by simbot82 View Post

      That is good advice.

      So you wouldn't suggest I build a list at the start or price conservatively given my entry level start? I know using the services here I can outsource much and give clients great results so thats not a concern.

      Cheers
      You can go at it both ways. Relating to a martial art school that I started a while back...I priced my price really low! Then after a couple of months I doubled the price and people were still signing up with out resitation.

      The only good reason to start a price lower then your competitors is so that you have testimonial of your service.
      {{ DiscussionBoard.errors[4078729].message }}
  • Profile picture of the author Fernando Veloso
    You should quote your services at least to fit your expenses and your knowledge.

    No point in charting too much if you don't know what the heck you're doing, or too low if you have a powerful private network to push these rankings up.

    Just my 2 cents.
    Signature
    People make good money selling to the rich. But the rich got rich selling to the masses.
    {{ DiscussionBoard.errors[4080219].message }}
  • Profile picture of the author joel1031
    Unless you're targeting a really poor business with your SEO, I'd say go higher. Odds are if you pick a good service industry to go after, one customer is going to mean way more to them than $500 over the course of their business so they shouldn't have a problem paying that.
    {{ DiscussionBoard.errors[4080351].message }}
  • Profile picture of the author Adrian John
    seomoney, thanks for the suggestions.
    That's the real deal. And using that technique you will also trim your clients to best.
    Signature
    ARE YOU A CONSULTANT? Do you have clients who could use MORE LEADS?
    Get them a MOBILE WEBSITE PLATFORM built to stay up with their clients habits.
    More than 50% of their customers buys from their mobile devices now!

    CLICK HERE FOR MORE INFO
    {{ DiscussionBoard.errors[4080414].message }}
    • Profile picture of the author kershawm
      Here is my advice after working on this problem for months and months:

      First off, start by choosing your prospects carefully. Those that can't afford or won't pay you much, are not worth dealing with. They are a pain in the butt.

      Find businesses with a marketing budget. Then, if you get a meeting, it's all about being confident and excited about what you provide (think results for them).

      I typically do a set-up fee, then a monthly maintenance fee. Many times a higher price will sell better because of the perceived higher value. Try the higher price first. If they can't do it, say fine and walk. Then later, you can give them a proposal with a reduced scope of work for a reduced price.
      Signature

      Semi Retired Offline Consultant

      {{ DiscussionBoard.errors[4080777].message }}
      • Profile picture of the author kershawm
        Oh, and one more thing......As another person said earlier, you might price low just to get the business and add to your testimonials/portfolio.

        Although it doesn't always happen, there are occasions when the potential client asks for examples of previous work or for referrals. I have taken clients at a low price just to have them in my portfolio. I typically do that when I start a new service, for example I am starting to offer LinkedIn services to get clients for my customers and I am offering it cheap to both get the customers and to perfect the service process.
        Signature

        Semi Retired Offline Consultant

        {{ DiscussionBoard.errors[4082525].message }}
        • Profile picture of the author SillyGinger
          I would say $300 as a starting point is perfect
          {{ DiscussionBoard.errors[4083867].message }}
      • Profile picture of the author Doug Terry
        Originally Posted by kershawm View Post

        Here is my advice after working on this problem for months and months:

        First off, start by choosing your prospects carefully. Those that can't afford or won't pay you much, are not worth dealing with. They are a pain in the butt.

        Find businesses with a marketing budget. Then, if you get a meeting, it's all about being confident and excited about what you provide (think results for them).

        I typically do a set-up fee, then a monthly maintenance fee. Many times a higher price will sell better because of the perceived higher value. Try the higher price first. If they can't do it, say fine and walk. Then later, you can give them a proposal with a reduced scope of work for a reduced price.
        Excellent plan, I do exactly the same and it works well. I have found that it doesn't matter what you are doing for a client (of any sort) that it is more often than not the cheap skate that is the most demanding client. Agree though that it can be a necessary starting strategy. Rather than discounting to a new client i have sometimes added a service for an existing client (well paying) as a bonus, thus getting the testimonial and a very happy customer.
        {{ DiscussionBoard.errors[4084899].message }}
        • Profile picture of the author ClientGrabber
          Thanks for the insights shared here.

          Another option if the business truly can't afford the service but desperately needs the service to stay afloat...Barter.
          {{ DiscussionBoard.errors[4085090].message }}
  • Profile picture of the author mrmatt
    I charge $1350 up front and $300 a month. I am about to raise my prices to $2800 upfront and $500 a month. Here's why.

    I have yet to face any price resistance. Everyone just says "okay, when do we start".

    This tells me I am charging way to little. Or I am selling it really well. Either way by not having one person balk at my price I know they are to low.

    I will test out this price point and then go from there. Probably increase the price again.
    {{ DiscussionBoard.errors[4084234].message }}
    • Profile picture of the author MyBizMastermind
      Originally Posted by mrmatt View Post

      I charge $1350 up front and $300 a month. I am about to raise my prices to $2800 upfront and $500 a month. Here's why.

      I have yet to face any price resistance. Everyone just says "okay, when do we start".

      This tells me I am charging way to little. Or I am selling it really well. Either way by not having one person balk at my price I know they are to low.

      I will test out this price point and then go from there. Probably increase the price again.
      Thats 100% True MrMatt!! I have done the same with another business and it worked that same way. Plus if that one person cant pay for your service...some one out there will be able to without blincking an eye!
      {{ DiscussionBoard.errors[4085016].message }}
  • Profile picture of the author hotlinkz
    Originally Posted by simbot82 View Post

    Hey guys, very broad and open ended question and obviously answered before often

    I am dipping my toe into local SEO to small businesses. I obviously know the basics and I am looking to build up the rest/leverage off users offerings here eg: backlinks, facebook follower purchases etc

    My question is how would you price this kind of offering? I know in my area these small businesses get peppered with SEO companies at the $300 per month level and just cannot afford this.

    I intend to do a special introductory rate to SEO website as it stands (say look normally $250 per month minimum three months but I'll do it for you for $150 per month)

    Also looking at then having Facebook followers at a marked up rate, fan page at a marked up rate, twitter page, backlinks etc

    Any thoughts/wisdom the warriors could add?

    You may want to re-think your strategy. If you are planning on doing
    arbitrage deals for local business accounts, you are surrendering a lot
    of control. You lose control over quality as well as any control over
    guaranteed delivery.

    You write above that you know the basics, yet arbitrage is a far more
    advanced step in the service delivery pyramid.

    Have you already created a list of dependable vendors?

    Have you a had some type communications with those vendors?

    Most importantly, are you aware of the fact that soliciting Facebook
    followers and/or Facebook Likes is against their terms of service?

    Sure, it's an accepted practice amongst Internet marketers but
    Facebook will still ban your account if they detect such activity.

    Have you thought about what you will do in the event that your offline
    client's Facebook account gets banned as a result of your well-intentioned
    but mis-directed marketing and promotional efforts? You will leave yourself
    legally vulnerable.

    Best of luck to you!
    Signature
    {{ DiscussionBoard.errors[4084658].message }}
  • Profile picture of the author Scott Lambency
    Another great strategy would be to make several packages...

    You could have a 'Small Business Package' in the $150 - $300 per month price range..

    An 'Entrepreneur's Package' in the range of around $500 - $750 per month.

    And then have your premium 'Empire Builder's Package' that you sell to serious business owners with highly competitive keywords for around $1000 to $1500 per month.

    Everyone has different needs. Ask the right questions and qualify your prospect for which service is best for them.

    You don't want to sell them something over their budget because they could go out of business and you'd miss out on some monthly residual.

    And you don't want to sell them too little if they've got a lot of keywords and are expecting fast results, because then they'll drop you and find another SEO service who delivers faster.
    Signature

    Greatness is difficult to appreciate from close up. The great mountain on the horizon is only the ground when you are standing on it.

    {{ DiscussionBoard.errors[4091691].message }}
    • Profile picture of the author Oggyoi
      Originally Posted by Scott Lambency View Post

      Another great strategy would be to make several packages...

      You could have a 'Small Business Package' in the $150 - $300 per month price range..

      An 'Entrepreneur's Package' in the range of around $500 - $750 per month.

      And then have your premium 'Empire Builder's Package' that you sell to serious business owners with highly competitive keywords for around $1000 to $1500 per month.

      Everyone has different needs. Ask the right questions and qualify your prospect for which service is best for them.

      You don't want to sell them something over their budget because they could go out of business and you'd miss out on some monthly residual.

      And you don't want to sell them too little if they've got a lot of keywords and are expecting fast results, because then they'll drop you and find another SEO service who delivers faster.

      This is a better option.
      A pizza shop won't have the same budget as a car dealer.
      Signature

      SEO Agency spending $1k a month? PM for details.
      Best PBN Hosting www.tiptopcrew.com
      https://www.warriorforum.com/warrior...king-bank.html

      {{ DiscussionBoard.errors[4102688].message }}
  • Profile picture of the author JeffHylands
    Yea $150 a month is low, like how much time would you be putting in for that price? I was told to price my services at $1,000 per client as long as I could get results "which I can". Id be willing to do $500 for a fairly easy keyword but anything lower than that doesn't justify my time. I write articles or outsource them which takes money, and then time to put the links in and shoot them all over the web. Im just getting into this business so pricing is something I have been interested in, but I am not willing to do it for that low of a price. Id need like 10 clients to make over two grand a month, id rather get that money with less than a handful of happy clients.
    {{ DiscussionBoard.errors[4100803].message }}
  • Profile picture of the author more control
    It all depends on what your services entail. Whether it is on page or off page SEO and what kind of benefits you can provide to help the company.

    Some companies will be happy with a monthly fee while other companies will want to see some results or conversions before taking on an SEO consultant for their company.
    {{ DiscussionBoard.errors[4102545].message }}
  • Profile picture of the author gauravthegeek
    Hi

    It depends upon several factors like the paying capacity of the client, the turn-around time and most importantly the quality and quantity if work.So always consider all the factors before taking a step ahead.
    {{ DiscussionBoard.errors[4108168].message }}
  • Profile picture of the author Andrew Milburn
    As others have said to all depends. Depends on your experience, depends on past results (if you have a good hit of always getting high rankings then you can charge more), depends on the niche you are working in, and depends where you live.

    As I have mentioned elsewhere if you live in town with high un-employment, you will be hard to get high returns. But if you live in a major city you prices can be higher.

    Here in the UK I live in small village we have some shops and a few hair-dressers, now all these hair dressers charge the same prices. Yes I know I am a man, but for this example I am using ladies hair dressers. They charge for a wash and cut, £15.00.

    Go 5 miles one way, the price is £12.00, Go 5 miles another way the price is on average £40.00. But if we go 15 miles the price is up to £150.00.

    Now all these people need SEO / Google Places, but they all cannot afford to pay a high price.

    I have different prices structures and payment methods for my clients.
    Signature

    Helping people with Auction Selling
    Http://www.MyAuctionEmpires.com

    {{ DiscussionBoard.errors[4109758].message }}

Trending Topics