How does Google Places help increase sales for the customer?

12 replies
I have sent out quite a few postcards to local businesses in need of a few basic internet marketing tips. My goal is to get a few face to face interviews with some local people and start offering my services to offline clients.

While trying to decide what services to offer I have come across discussions about Google Places. I have seen quite a few posts and YouTube videos discussing Google Places. I understand how to set up the business account, fill out important information, add pics, etc.

What I don't understand is how this translates into more leads/phone calls/sales for the actual client. Maybe I am looking at it wrong, or just missing something. Can someone help me understand this?
#customer #google #increase #places #sales
  • Profile picture of the author MaxReferrals
    Few off the top of my head, which directly stand in front of the traffic
    that sees the listing:

    1. Local search presence online and positioning of the business next to competitors.
    2. Social proof by customers, via reviews they leave on business.
    3. Validation of the business' legitimacy, to important suppliers/vendors.
    4. Local search taking more prominence over organic search listings.
    5. Mobile/iPhone searches, with 1-click phone # for contact by prospects/customers.

    HIH
    {{ DiscussionBoard.errors[4076268].message }}
  • Profile picture of the author High Horsepower
    Originally Posted by uncle randy 71 View Post

    I have sent out quite a few postcards to local businesses in need of a few basic internet marketing tips. My goal is to get a few face to face interviews with some local people and start offering my services to offline clients.

    While trying to decide what services to offer I have come across discussions about Google Places. I have seen quite a few posts and YouTube videos discussing Google Places. I understand how to set up the business account, fill out important information, add pics, etc.

    What I don't understand is how this translates into more leads/phone calls/sales for the actual client. Maybe I am looking at it wrong, or just missing something. Can someone help me understand this?
    Huh? It acts the same as another virtual piece of real estate. I own 2 brick and mortar businesses and both are in Google Places, page one. In most cases Places is above all the Organic rankings, placing my business at the top of page directly under the Adwords listings.

    I get calls all the time, as I'm sure the others in my category do also. I also have Google Adwords on the same page and my Places listing gets more calls. It works.
    Signature
    Never give in--never, never, never, never, in nothing great or small, large or petty, never give in except to convictions of honor and good sense. Never yield to force; never yield to the apparently overwhelming might of the enemy. Sir Winston Churchill, Speech, 1941, Harrow School

    {{ DiscussionBoard.errors[4076282].message }}
    • Profile picture of the author tloftis
      Originally Posted by High Horsepower View Post

      Huh? It acts the same as another virtual piece of real estate. I own 2 brick and mortar businesses and both are in Google Places, page one. In most cases Places is above all the Organic rankings, placing my business at the top of page directly under the Adwords listings.

      I get calls all the time, as I'm sure the others in my category do also. I also have Google Adwords on the same page and my Places listing gets more calls. It works.

      so does it only work if someone is looking for your specific business? or is it keyword related? how can I use it for my business and make it find my niche? nabacar.com is the site and I am not a spammer but trying to show you what it is. I don't see how it would put me at the top with my stiff competition. any ideas? Tom
      {{ DiscussionBoard.errors[4089482].message }}
      • Profile picture of the author High Horsepower
        Originally Posted by tloftis View Post

        so does it only work if someone is looking for your specific business? or is it keyword related? how can I use it for my business and make it find my niche? nabacar.com is the site and I am not a spammer but trying to show you what it is. I don't see how it would put me at the top with my stiff competition. any ideas? Tom
        It's based upon your physical address and then you have to choose a category that is related to your business. Then you have to Optimize your Places listing via comments, reviews, citations, etc...

        I have both my businesses Page One of Google and it definitely helps. However, I try not to offer this service in my Offline Marketing because Places is constantly changing and it's a PITA.
        Signature
        Never give in--never, never, never, never, in nothing great or small, large or petty, never give in except to convictions of honor and good sense. Never yield to force; never yield to the apparently overwhelming might of the enemy. Sir Winston Churchill, Speech, 1941, Harrow School

        {{ DiscussionBoard.errors[4089551].message }}
  • Profile picture of the author Rob Richards
    High HP was spot on.

    Google Places, working in conjunction with a well optimized web presence, gets you found on the Big Goo - 1st page - Top Half.

    Right where all the traffic is.

    End of story.

    Rob
    Signature

    Need Help With Your Google Places Results?
    Let Me Create 50/100 High PR Citations For You!
    Just $50/$100 - PM Me When You're Ready

    {{ DiscussionBoard.errors[4077458].message }}
    • Profile picture of the author uncle randy 71
      Thanks for all of the help guys. I guess I just thought it was more than page ranking. But now I see it clearer.
      Signature
      Need Cash Fast? I will show you How you can make $20 an hour writing articles!
      {{ DiscussionBoard.errors[4089337].message }}
  • Profile picture of the author fitz10
    Google Places is essentially the new phone book. Yesterday I needed a plumber and fast, I got on the computer and the first person to show up on Google Places was the person I called and eventually the person I paid $500+ to to fix my problem. A few years ago I would have picked up the phone book and whoever had the biggest ad probably would have gotten my call.
    Signature



    {{ DiscussionBoard.errors[4089423].message }}
  • Profile picture of the author music4life
    I would echo what MaxReferrals said. This is not nearly as important if you are operating your business solely online. But, if you actually have a geographic location it is a way to validate that. Also, as more sites like Yelp and Groupon offer local business a platform to give people that check in a discount incentive, it starts to promote your business all around the web. There are a lot of good articles out there about "localization," just type it in to a search engine. The more you are out there the more likely you will draw people to your site, and to your store. That always helps to drive sales.
    {{ DiscussionBoard.errors[4089429].message }}
  • Profile picture of the author RKCastillo
    Right now, Google has been giving prior with two local businesses. In many cases, there are actually showing the Google places listings above the regular organic listings. Firstly, it will help the business more exposure. It will be easier to get read on page one. Second, it has older business info; the phone number, address, it has reviews from clients and customers. Therefore, it is a way for people to find them getting contact with them. If they are doing a mobile search they can click the call, they can have reviews. And if they have good reviews it will mean that they are more likely to sign up for their services. So, google places are where we should start with all of our offline clients. Also, it is easiest to do. So, I recommend doing it and just talk about how it will bring more exposure and we will trust on their potential sacrifice.
    {{ DiscussionBoard.errors[4151417].message }}
  • Profile picture of the author Scott Mosteller
    Hello, I am helping local businesses with their internet and mobile marketing. My customers are asking me how I can move him up on the Google Places, Yahoo local and Bing local ahead of his competitors.
    Does Anyone know exactly how to accomplish this task??

    Thanks so Much for the help.

    Scott Mosteller
    {{ DiscussionBoard.errors[4155405].message }}
    • Profile picture of the author warrior realm
      Originally Posted by Scott Mosteller View Post

      Hello, I am helping local businesses with their internet and mobile marketing. My customers are asking me how I can move him up on the Google Places, Yahoo local and Bing local ahead of his competitors.
      Does Anyone know exactly how to accomplish this task??

      Thanks so Much for the help.

      Scott Mosteller
      Check out a product from Brian Anderson called "Google Places Cheat Sheet". Don't have the link handy but if you Google it you'll find it. He ran a WSO on it several months ago. He covers a lot of info in his report to help you with ranking and the last conversation I had with him he was working on a report for Bing Local as well. It's not a cheap report though since he does ongoing updates but it's worthwhile if you deal with a lot of clients.

      Another item you may want to Google is David Mihm's Leading Ranking Factors 2011 (or something to that effect). Good info about what top marketers believe to be most important factors for high ranking.

      Good Luck!
      Signature
      {{ DiscussionBoard.errors[4155609].message }}
  • Profile picture of the author Mary Wilhite
    By enhancing your Google Places or Map listing you can increase customer loyalty, encourage prospective customers to try out business or products and encourage repeat business. Google is becoming more focused on local commerce.
    {{ DiscussionBoard.errors[4177240].message }}

Trending Topics