Here's a Simple Guide
You could be forgiven for assuming that your local small business consulting practice, or what we fondly refer to as "Offline Marketing consulting," is going to be so successful, it'll be like as some people have mentioned in their marketing pieces, "like an out of control ATM spitting money at your feet!!!"
Even if it's going to do that, you'll still have to count your money right!
While it certainly isn't a stretch of your imagination to believe that you can make money (and good money too) from working with local small businesses delivering outcomes that are quantifiable and also measurable, on the other hand its also true that you're going to require a fairly decent, smooth and effective sales system for you to generate a consistent flow and amount of money into your business.
You're going to need to finalize at least a couple of $5,000 business deals each month for you to make $5,000.
I'm making a wild assumption that 50% is your net margin. For you to get two local small business owners to say "Yes" and follow through on it i.e. everything 'done and dusted,' dotted line signed or agreement made.
It's going to require, by my calculations and general experience in my world where I'm based in the US, about ten discussions with local business owners who are 'warm prospects' every month.
That's a fair deal especially with the logistics that surround this and it's why I started to incorporate weekly auto-scheduled teleseminars and webinars into my marketing.
You can do this too and there are a number of good solutions for running these here on the Warrior Forum. This doesn't mean that you won't also have in-person discussions but it means you can have one-to-many presentations and filter people out early on in the process.
Unless you do the right things in the right order ahead of time, I can tell you that locating ten warm leads a month can be a big challenge for you.
This is why treating what you do in your Offline Marketing consulting as a real business isn't just a good idea, but it's the only way to go for you to give yourself a chance of success.
You might enjoy doing what you're good at but you can't ignore the 'numbers.'
That's the Naked Truth!