Offline cash - easy high value service...

How to Optimize Offline Sites For Maximum Cash Value


If you are just starting out, you may feel you need an easy strategy to attract paying clients.

When you apply the following techniques you will have:

• instant proof that you can deliver
• a highly valuable service that's easy to sell
• the confidence to actually make money with it

Here is the big trick: instead of just talking, you will show them what you can do. With this technique, you will come to them with actual leads. That's right.

So your goal is to start collecting leads, before you contact clients.

Who can refuse this offer? Other guys come with promises, you come with people ready to buy.

This stuff work! How do I know? Because I used this for my offline business - a dance school. I got leads every single day because of it.

If you want to sell to offline clients you have to first understand their mindset. Without understanding the mindset, you will be rejected right out of the gate.

On the other hand, once you know what they want to hear, selling to them becomes easy as pie.

Here is what offline clients want:

They want new leads/customers. That's it. So don't waste too much time explaining technical stuff.

This technique gives them exactly that. Here is what I did.

Now, when I build the site for my offline dance school, I knew that it had to generate leads without me having to look after it.

So, I did some SEO, and set up a Google Places account. (in those days, there were few people doing Places)

The I optimized my home page for lead generation:

1. Below the head banner I put a headline that promised the results to my market's most pressing question.

2. I put a link to the lead generation page. (very important)

3. SOCIAL PROOF! In the side bar I had logos of the local companies I had done events with.

I was also featured in the local paper, so that helped.

Very important!

4. In the sales copy I teased them into finding out more. Then I linked to a contact form.

I had new leads everyday!

For example:

For a chiropractor's site your headline could be "Here is how you can beat your back pain, starting today! Discover the secret <-- [link to sales page].

Your sales page copy should now tease them into finding out more.

You can easily get a domain, rank it, and start collecting leads. Once you have 5 to 10 a week, you can approach clients. Say: "Every week I get emails from people asking for your services. Each is worth $500/$1000/$2000 (or whatever). You can get access to them for less than $1400. Here is how."

After they agree to meet with you: Let them know that you expect the number of leads to increase once you include their testimonials. (Testimonials are your "secret weapon". Virtually no-one knows how to use them.)

Why should you do this? Let's face it: offline businesses have been burnt. You have to stand out from the pack.

If you believe you can do it for them, then the above technique should be no problem, at all.

OK, I'm off to make some cash. Leave your questions and comments. I will answer when I'm back, in the evening.