Services You Can Potentially Offer Businesses

by fitz10
41 replies
There seems to be a lot of questions about what services-- aside from SEO and basic web design-- offliners should offer. I was brainstorming a list of options the other day and thought I'd share my findings here. Obviously, most offliners wouldn't want to do every single one of these things (unless you have a great outsourcing team) but it gives a broad overview of what is possible.

Web Design
-Transferring from a static website to a content management system (ie- Wordpress)
-Installing a shopping cart

Mobile
-SMS Text Messaging program
-QR Codes/ NFC Codes
-Geosocial networks (Foursquare, Gowalla, etc)
-App creation

Content Creation
-Article marketing
-Video
-Podcast
-Images
-Webinars
-Web 2.0 (Squidoo lenses, Hubpages, etc)
-Press Releases
-Blogs

Graphic Design
-Website graphics
-Business logo
-Brochures, flyers, other collateral

Social Media
-Management across different channels (Facebook, YouTube, Twitter, LinkedIn)
-Custom profile design
-Advertisement management (Facebook ads, sponsored tweets, etc)

Mailing List Management
-EMail list capture
-Physical address capture
-Customer reactivation mailing
-List brokering

Advertising Management
-Adwords
-Media buys
-Facebook advertisements
-Mobile advertisements
-Offline media buys

Reputation Management

Copywriting


If you have more ideas, post them!
#businesses #local business #offer #offline #potentially #services
  • Profile picture of the author barache
    I was just trying to think of something you missed, but I can't! I think you covered a lot of bases. thanks.
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  • Profile picture of the author Mel White
    I think the QR codes are a real winner of an idea. So many folks see them and then start asking "what is this and how can I make it work for me?" Wordpress is another big winner because it can be so blasted annoying to try and install!

    That's my NEXT challenge to deal with... implementing a Wordpress blog. I've done other blogs, but have been tiptoeing around WP. It's time to take a BIG gulp and go leaping in.
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  • Profile picture of the author Jay Moreno
    @Mel where in Texas are you? I am in San Antonio

    Intalling WP shouldn't be an issue for you with the right hosting - many of the popular hosting providers provide one click install features which makes it so much easier to do

    Hostgator and Godaddy have these features - i personally have my own VPS but any hosting that offers cPanel/Fantastico you cant go wrong - people like Godaddy tend to have their own version of one click install scripts

    HTH

    Jay
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    • Profile picture of the author Mel White
      Originally Posted by ukescuba View Post

      @Mel where in Texas are you? I am in San Antonio
      Well, howdy! I'm in Dallas!

      Intalling WP shouldn't be an issue for you with the right hosting - many of the popular hosting providers provide one click install features which makes it so much easier to do
      Thanks for the advice, Jay! Lesley Fountain's family has given me the webmastering reins for her site and I'm still stumbling around it (I really have to run a sitemap.) I noticed that there's a WP option (it says to contact the host first) and was thinking that this might be a good way to add featured articles to the site without losing too much of the look and feel of the original site. Currently, I'm smacking the HTML around in the text editor but I'm feeling lazy and was thinking how lovely it would be to slap them in a blog and call it done.

      However, since I retired from my job as a municipal webmaster I abandoned geekery in favor of schoolwork. The skillz are still there although VERY rusty at this point. So, anyway, I'll have to email the webhost and get the skinny about what needs to be done to get it going.
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  • Profile picture of the author ClientGrabber
    Originally Posted by fitz10 View Post

    There seems to be a lot of questions about what services-- aside from SEO and basic web design-- offliners should offer. I was brainstorming a list of options the other day and thought I'd share my findings here. Obviously, most offliners wouldn't want to do every single one of these things (unless you have a great outsourcing team) but it gives a broad overview of what is possible.

    Web Design
    -Transferring from a static website to a content management system (ie- Wordpress)
    -Installing a shopping cart

    Mobile
    -SMS Text Messaging program
    -QR Codes/ NFC Codes
    -Geosocial networks (Foursquare, Gowalla, etc)
    -App creation

    Content Creation
    -Article marketing
    -Video
    -Podcast
    -Images
    -Webinars
    -Web 2.0 (Squidoo lenses, Hubpages, etc)
    -Press Releases
    -Blogs

    Graphic Design
    -Website graphics
    -Business logo
    -Brochures, flyers, other collateral

    Social Media
    -Management across different channels (Facebook, YouTube, Twitter, LinkedIn)
    -Custom profile design
    -Advertisement management (Facebook ads, sponsored tweets, etc)

    Mailing List Management
    -EMail list capture
    -Physical address capture
    -Customer reactivation mailing
    -List brokering

    Advertising Management
    -Adwords
    -Media buys
    -Facebook advertisements
    -Mobile advertisements
    -Offline media buys

    Reputation Management

    Copywriting


    If you have more ideas, post them!
    First off very comprehensive...Nice Job

    The only thing that I can think of that I have ever done for a client that isn't on this list was set them up call forwarding service and virtual fax...(everybody needs a fax these days...hehe)
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    • Profile picture of the author fitz10
      Virtual fax is a good idea as it's something a lot of businesses aren't aware of.
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  • Profile picture of the author Matthewgen
    if you know some html coding wordpress is one of the easiest site maker to use.
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  • Profile picture of the author Jack Zenert
    What about true marketing services such as creating a marketing plan - which involves market research, outline of how to utilize the 4 p's of marketing, and how results will be measured?
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    • Profile picture of the author fitz10
      Originally Posted by zedbiz View Post

      What about true marketing services such as creating a marketing plan - which involves market research, outline of how to utilize the 4 p's of marketing, and how results will be measured?
      This is absolutely a strategy that's being under utilized by people in this forum. You can help clients develop a unique selling proposition, develop original market research, brainstorm offline promotions, do public relations, etc.
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      • Profile picture of the author Warren Tibbotts
        Lead generation though setting up mini sites, and renting to them, or charging them for leads is another addition
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        • Profile picture of the author sjohn
          Lots of great info, thanks.
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        • Profile picture of the author fitz10
          Originally Posted by Warren Tibbotts View Post

          Lead generation though setting up mini sites, and renting to them, or charging them for leads is another addition
          How could I miss lead generation or the rent-a-site model?! That's definitely one of the most popular techniques on the WF.
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      • Profile picture of the author twright
        Originally Posted by fitz10 View Post

        This is absolutely a strategy that's being under utilized by people in this forum. You can help clients develop a unique selling proposition, develop original market research, brainstorm offline promotions, do public relations, etc.
        Adding to your thread Fitz:

        Most Industries go through seasonal sales.. quarterly or Bi-Yearly - Creating a marketing plan to answer who your target market is and a plan to reach them is very effective in selling to a business owner.

        Anyone can google marketing plans and draft a nice PDF/.Doc to there client which looks very professional and explains out exactly how much they are getting in all.

        Don Crowther has a nice Strategic Plan document that does a short version of a marketing plan..
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    • Profile picture of the author TracyNeedham
      Originally Posted by zedbiz View Post

      What about true marketing services such as creating a marketing plan - which involves market research, outline of how to utilize the 4 p's of marketing, and how results will be measured?
      Yes, instead of just selling them a laundry list of services, you want to (or find someone who can) help them coordinate an overall marketing strategy for their business.

      Long-term is best, but I do short-term ones for clients as well to solve an immediate problem and help them see the value of going about this in an organized fashion instead of just throwing spaghetti on the wall.

      They'll get a better ROI that way and be happier campers to boot.
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  • Profile picture of the author FullExMedia
    As Far as the mobile piece I am having some success showing business how to create emails that are optimized for mobile since many people are reading email on their mobile phones. Its more of an add on service but it is helpful to those doing email marketing.
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  • Profile picture of the author maricelu
    Also I think u forgot to put mobile version of the website.

    I plan to divide al these services in SEO, Social Marketing and Add-ons, and based on these to make packs depending on the client I have, for example to make a pack like "small SEO pack- 500$" and to include only things like On-page SEO, articles, blogs, videos, etc. and another one like "premium SEO pack-800$ and to include the "small SEO" + Google Places etc. Same thing with the Social and add-on packs

    How about this?
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  • Profile picture of the author SwayamDas
    I earn from my Twitter account by tweeting out Advertiser's tweets that helps them promote their Brands to more than 23000+ followers.. I guess it can be termed as a Professional Service!
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    • Profile picture of the author Kent Tee
      Originally Posted by SwayamDas View Post

      I earn from my Twitter account by tweeting out Advertiser's tweets that helps them promote their Brands to more than 23000+ followers.. I guess it can be termed as a Professional Service!
      Hi SwayamDas,

      Normally how you're going to charge the local business for tweets? Do you guarantee the result like how many leads or followers?

      Thanks.
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      • Profile picture of the author swilliams09
        Video production.

        But seriously most local commercials are pretty basic these days. Location shot, product shots, customer shots, Owner or staff shots, location shots with on screen info.

        you can send it off to an local video producer/editor or shoot it yourself and hire a warrior to put the spots together (shameless plug alert) here is a local spot example. They handed me the VO and video and I put the spot together in less than an afternoon.
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  • Profile picture of the author sdentrepreneur
    Since I am not a Web Design/SEO expert, I tried to focus and offer a product/service on what I am good at. I outsource the rest. Charge about $2,500 per month for services listed below.

    My Business Marketing

    Connect your Website with My Business Marketing Platform
    Custom Graphics for all Social Media Sites
    Set Up Accounts For Top 20+ Social Media and Feeds
    Branding Your Business as Leader in your Industry
    Create Custom Blog Page
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    Set Up 10+ Google Adwords Campaigns or Adgroups
    Add 1,000 Keywords
    Dominate Google Front Page PPC in 24 hours
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    Dominate Facebook Ads Campaign
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    Twitter Account Setup – Pictures, Backgrounds and Bio
    LinkedIn Account Setup - Pictures and Bio
    Facebook Account Setup – Pictures and Bio
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    Set Up System to get 2,500 Friends/Followers/Connections every 90 Days
    Create Video or Slide Show to Promote Business
    Use Video on all your Social Networks
    Keyword Research on Where to Place Ads on Google/Yahoo/MSN
    Get Video on Google/Yahoo/MSN Front Page with 3 Different Keywords per month
    Set Up Article Submission Service to 30 Different Social Bookmarking Sites
    Custom E-Mail Marketing Campaigns
    Complete Auto Responder System Set Up
    Training on E-Mail Marketing and Social Media Training
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    CONTACT US BELOW FOR CUSTOM PRICING TO FIT YOUR BUDGET
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  • Profile picture of the author fitz10
    James, it's always helpful for people to see what types of services other offline people are offering so thanks for posting your packages.
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  • Profile picture of the author blillard
    classified ads as well, backpage, ebay classifieds and even CL
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  • Profile picture of the author jondabach
    Also - I found that if you use the term "branding" instead of logo design the price goes up by a multiplier of 10. You really have to start branding yourself as a marketing agency to get top dollar for these services (you can still outsource but you have to have the appearance of a Madison Avenue company).
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    • Profile picture of the author dmb0319
      You guys have come with a serious list of services.
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  • Profile picture of the author Sondor
    Another one to consider is competitor analysis - Either somebody else local who far outranks them, and you can show 'em what keywords they rank for and what positions they hold for each keyword (you're using this stuff to figure it out for yourself, feel free to share it!) etc...

    Or

    You can disect a national leader in their industry to show 'em what they need to do locally to steal that segment of the market.

    Either way, the benefit to you is two-fold. Makes you look like a true 'authority figure' and it gives you good ammunition for suggesting upsells if they wish to knock somebody off their perch

    Also, for social media, I prefer to summarize it as community engagement & moderation, and list building. That's just my personal preference, but it seems to translate well to 'em.
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  • Profile picture of the author rockyonfire
    Thanks for the list. I mainly offer SEO related services to the businesses.
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  • Profile picture of the author Mary Wilhite
    Content Creation
    -Article marketing
    -Video
    -Podcast
    -Images
    -Webinars
    - Squidoo lenses,
    -Press Releases
    -Blogs
    this should do good.
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  • Profile picture of the author O0o0O
    You can also offer them SEO packages for a monthly fee. The trick is to explain how valuable it can be to their business.
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  • Profile picture of the author Gail J Richardson
    Thanks for a great list of things that we can offer clients. I have been researching how to get started in the offline world and this list has really got me to thinking.
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    • Profile picture of the author Jason Dittberner
      Two of the most important services you can offer, and the ones that will separate you from the other 500 people that will be calling, emailing, and dumping flyers for the same exact thing you are offering is:

      1) Conversions. Anyone can sell/do SEO...getting conversions (sales/cash in their pocket) is a lot harder. If you sell SEO services AND help it convert, now you are a marketing consultant and not just one of 50 daily calls.

      2) Social media strategy. How does Twitter work with Facebook work with your email system work with YouTube and is it all for branding, lead generation, reputation management, or a blend of all three? Anyone can register the sites, get cheap/low quality followers, and slap on some crummy skins from a WSO. What happens three months in when they see no value...no ROI?

      Be different. You'll land more clients and keep them (the goal).
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      • Profile picture of the author IMguy123
        Originally Posted by Jason Dittberner View Post

        Two of the most important services you can offer, and the ones that will separate you from the other 500 people that will be calling, emailing, and dumping flyers for the same exact thing you are offering is:

        1) Conversions. Anyone can sell/do SEO...getting conversions (sales/cash in their pocket) is a lot harder. If you sell SEO services AND help it convert, now you are a marketing consultant and not just one of 50 daily calls.

        2) Social media strategy. How does Twitter work with Facebook work with your email system work with YouTube and is it all for branding, lead generation, reputation management, or a blend of all three? Anyone can register the sites, get cheap/low quality followers, and slap on some crummy skins from a WSO. What happens three months in when they see no value...no ROI?

        Be different. You'll land more clients and keep them (the goal).
        From what I have read and seen, what you say definitely is of top importance. Too many small businesses get turned off by just hearing seo seo seo. They think in terms or ROI and bottom line....The small business owner thinks, yep you can sell me these services but how will it bring in customers.
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  • Profile picture of the author kershawm
    I read most but not all of the above posts but I don't think anyone mentioned this.

    I sometimes offer to clients a web marketing strategy. This can be as simple as a mind map of an overall strategy or it can be a 30-50 page document depending on the company.

    Sometimes you can get companies to bite when you explain that it's a marketing plan for the web. Then you (the client) can feel free to implement all of it at once or do it piecemeal. You offer to help them implement but they can find their own source if they want.
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  • Profile picture of the author camilopez
    Just came across this list. Thanks for posting it. It added a lot of great services thatI can easily integrate into my company!
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  • Profile picture of the author Avanyx
    Awesome list this is exactly what I have been looking for, I want to be able to do the bulk of these offline however instead of putting them all up as a service right away I will master one at a time and then outsource that then learn the next one and outsource again basically so that I know how to do it myself before passing it off to another person to do the work for me.
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  • Profile picture of the author farkry
    This is just excellent, I'm putting together a plan for launching my offline consultancy & this is just what I was looking for. Perfect, I can't thank you enough !
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  • Profile picture of the author Goldenboy
    Wow, a very big thank you for posting this as I realized that I have more to learn from the IM world. I have been into squidoo lenses and had published 2 lenses yet, since I am still trying to learn more about how and what to do with it.
    By the services that can be offered in the IM world, I have yet to learn half of it or even one-fourth of it, lol.
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  • Profile picture of the author DazedandConfused
    Excellent excellent tips all!
    Keep on Brainstorming!!!

    Has any one gotten a great deal of success from mobile and FB apps?
    I'd like to hear from those of you if you have any thoughts on this...
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    • Profile picture of the author ghen
      This is a great list! However, even if you know how to do all these things, web searchers are usually looking for only one service. Don't try to be the 'the Jack of all Trades', even if you are. Maybe you can separate all these into separate pages and put a little article about each service you offer. This will get you even more search engine traffic.
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  • Profile picture of the author DazedandConfused
    In other words, show them how to get their 4 P's into one Pod -

    and you are their "podner"...
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    • Profile picture of the author ctadvert
      Hi all as i am a newbie to this site i would just like to add my 2cents as i said i am a newbie to the warrior forum but i have successfully negotiated a deal with a huge local government from been persistant and some support from members of the warrior forum.

      REASON. I stook to one niche and one niche alone times were hard but i believed in the product and if you cannot believe in your product how do you expect your clients to believe in you?

      Persistence is crucial for all newbies stick to one Niche make some money and move on to another Niche,

      If you can't make any money on your first chosen Niche forget about it and move on but please give some time to each Niche as it all takes time as they say rome was'nt built in a day and nither will your business.

      Shiny objects i'm glad i'm colourblind. (not really) but stay away from most and only go for the one's you know will directly help your Niche and only after researching it and asking questions..
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      OK, so I did it, I finally got over myself.

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