GETTING CLIENTS IN THE UK

How come you think it's a different ball game to the US? I'd start out with sending emails to potential clients and if there is no response within 7 days, give them a call and speak to them over the phone. Chances are, the manager will be busy or they'll dismiss your services - but not everyone will.

Unless in America every single business owner accepts a deal proposed to them, then no, i don't see any irony in my answer unless you're seeing something i'm not.

Being a UK person, I could help out here.

I've sold web marketing services to tons and tons of people over the last 7 years.

One of them pays us over £6000 a month to manage it. I know that may be small fry to some of the ninja on here, but it does show that companies spend money on this stuff.

It's been my experience that there isn't as much competition in the UK as in the US. I also got published in a niche UK magazine which helped. I think as long as you show that you have a story to go with your product and a good background you'll find some biz.

I'm also based in the UK and I find that although everyone is impressed in the tech, QR Codes, mobile phones, no one wants to actually go ahead and pay money to have it implemented.

I show people all the different presentations made by Google, all kinds of infographics, the new Google Places Mobile version, how bad their site looks on a phone... still nothing.

Quote:
Originally Posted by jimbo13
Ashley

Who goes to Networking events?

Mainly people who don't actually need a mobile website right now, even though they may well need one in the future.

It is something to be aware of but not a necessity for me. It is not possible for you to change my mind. Not because you are wrong and I am right it is just a simple fact that right now today it is irrelevant.

I think you will see in the huge thread about mobile that bars and restaurants, maybe taxi drivers are the main type of searches going on and this is growing rapidly.

So are these the types of business you predominantly focus on? because you will rarely find these types at a Networking event.

Great product, Great Message, but Wrong Market is what I think is your problem.

Imagine for a moment that I tie you to the train tracks like in old movies. You know the train is coming, it is inevitable.

But if you are in Glasgow and the train is setting off from London at what point does your desire to move kick in?

You need to find the customers where the train is now in view and getting larger and louder.

Dan
Thanks Dan. This might be the issue. Targeting the wrong type of businesses.

Thanks both. I have been ignoring the mobile marketing thinking Uk is not really ready for it here....

Mindset plays a lot in marketing

I was able to sell a mobile website to a UK business by email only but I can say that my overall response rate from the UK was not so good compared to other countries. In fact most of the replies I got were like "we already know that", "we can do that ourselves" etc.

I don't know anyone from the UK in person but I guess some of them have a different approach.

I have many clients from the UK. It is same as the US market.

Its not the same as the US, unless the hyperbole from the US is pure BS.

UK business owners are generally a lot more risk averse, many dont want to be front runners but are happier constantly playing catch up with their low numbers of more dynamic competitors but then not risking money testing newer ideas.

You will hear a UK accountant say 'FB /Twitter etc thats not for our industry', in the US they seem to say more like' tell me how they can benefit me' .
Uk see the risk (negative) first....of course all the above is generalising so theres no need for one person to come on and tell us theyve got an accountant on Twitter who loves them.
You perhaps need case studies of the larger organisations within their industry who are using what you offer to great effect, consider attending some relevant marketing/ internet trade shows where theres often case study seminars from specialists (i am due to do one next year) telling how theyve done XYZ for their clients .

US businesses seem to lap up the hyperbole, UK shun it , look at how people want Sugar,Branson etc to come unstuck so they can shoot them down in flames whereas in US Trump etc are lauded for their business skills if maybe not his hairstyle.

In UK theres a general jealousy of success, in US theres awe and a determination to match if not better it
Again being very general

I agree totally with mjbmedia where he says the UK business mentality is somewhat years behind the US. I find that offering a try before you buy method works better as they can see what they are getting before they lay out any cash on advertising.

As a former marketing manager for a number of successful UK brands here's the main things I would think if you approached me:

- I've never heard of your company, what do you do and who do you do it for
- I would prefer to use a local UK company so is there something you can you offer me that they can't.
- You're in a different time zone, will you be available when I want you

That would be the bare minimum you would need to address and overcome on the first contact, and I'm sure you are aware of a couple of other things that are specific to you.

If you have particular clients in mind develop something as an example to show them what you can do. You must illustrate your worth and your USPs

Good luck, jd

I enjoy spending time on this forum.yes you could get clients from everywhere,but the only thing is give your best in what you do.....