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Local Mobile Marketing and the future of offline advertising

by scottbe1
15 replies
I think Adam Horowitz's Local Mobile Marketing program is pure brilliance. He has definitely focused in on a neglected gold mine. I'm getting ready to launch this program in my area and have wondered about the usefulness of travel incentives as something to add to the mix. Any opinions?

Scott Bennett
#advertising #future #local #marketing #mobile #offline
  • Profile picture of the author salmakhan
    Well local businesses get effective results by local marketing as they are target relevant group of people in the market and also offline advertising is also good to access those who donot use the net regualarly and also some offline method which make the advertising more informal become more fruitful
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  • Profile picture of the author sdentrepreneur
    Mobile Text Marketing is shifting to iPhone and Andriod Applications, that is the future in my opinion. Nobody wants a annoying text message. This is not only my opinion, I have seen this trending....
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    • Profile picture of the author dbarnum
      Originally Posted by sdentrepreneur View Post

      Mobile Text Marketing is shifting to iPhone and Andriod Applications, that is the future in my opinion. Nobody wants a annoying text message. This is not only my opinion, I have seen this trending....
      It's funny that you mention this. I have a Droid, yet prefer text message ads from local vendors instead of my phone having yet another app that drains it quickly of power. If technology & batteries improve (I have a 3G Google Droid), my preferences could evolve though, sure.
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      • Profile picture of the author sdentrepreneur
        I hear you on the battery problems, I can't make it through a full day without charging my battery. My point is more people are more active using a App, its designed for Mobile use.
        Text messaging, you can drive them to a Mobile Landing Page but it kinda stops there.



        Originally Posted by dbarnum View Post

        It's funny that you mention this. I have a Droid, yet prefer text message ads from local vendors instead of my phone having yet another app that drains it quickly of power. If technology & batteries improve (I have a 3G Google Droid), my preferences could evolve though, sure.
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        • Profile picture of the author eyesocialize
          Originally Posted by sdentrepreneur View Post

          I hear you on the battery problems, I can't make it through a full day without charging my battery. My point is more people are more active using a App, its designed for Mobile use.
          Text messaging, you can drive them to a Mobile Landing Page but it kinda stops there.
          Good points. So what do you suggest to keep a local business in the forefront?If you are saying text messaging marketing is fading out vs. Apps
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          • Profile picture of the author cshilling22
            Doesn't an app require the person to click on it daily to actually use it? I know I have a lot of apps on my phone that I rarely, if ever, use and I am sure I have way less than most people. The ones I do use I use often to connect to social networks and get information. So how often would someone actually click on a local Pizza Hut franchise app? I would guess only when they felt like eating at Pizza Hut which wouldn't really increase sales at all since that person felt like eating there already.

            Am I off base with the way the technology works?
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            • Profile picture of the author danr62
              Originally Posted by cshilling22 View Post

              Doesn't an app require the person to click on it daily to actually use it? I know I have a lot of apps on my phone that I rarely, if ever, use and I am sure I have way less than most people. The ones I do use I use often to connect to social networks and get information. So how often would someone actually click on a local Pizza Hut franchise app? I would guess only when they felt like eating at Pizza Hut which wouldn't really increase sales at all since that person felt like eating there already.

              Am I off base with the way the technology works?
              My wife's phone was getting videos ads showing up constantly from some app or apps that had advertising embedded in them. These video's just kept popping up. I think the advertising company updated their system but had some bug in it that actually caused it to go haywire and deliver these stupid videos all the time. It stopped after a day or two. I guess they fixed their bug.

              Smartphone apps don't have to be started by you to run. Many of them run in the background just like on a PC.

              That being said, I wouldn't want some app to deliver ads if I didn't click on it. If you want to use an app for advertising local businesses, give people a reason to actually use them frequently.

              Maybe you could make a coupons app that represents all the businesses in your area? You could try to get local business to pay you to deliver these coupons for them, like a mobile, localized version of Groupon or something?
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        • Profile picture of the author danr62
          Originally Posted by sdentrepreneur View Post

          Text messaging, you can drive them to a Mobile Landing Page but it kinda stops there.

          I disagree. How about this:

          Say you get a resturaunt as a client. Ask them what their slowest night is. Tell them to try to get anyone who comes in to sign up for their text messaging alerts in order to get exclusive discounts.

          Then, on their slowest night of the week, they can send out a text broadcast saying something like:

          "Come in to xyz resturaunt and get free soft drinks and 15% off your ticket. Show this text to your server for the discount. Good only on 6/30/11."

          Who needs a mobile landing page for that?

          Or a dentist could do this:

          "Is it time for your dental checkup? Show this text to the receptionist for 20% off your exam. Special Code XYZABC. Good for this month only."

          They could track the number of people that show them the texts to help figure out how effective it is.
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  • Profile picture of the author stone2010
    I personally don't think text messages are annoying, obviously if you sending way too many weekly they can be but if you use them in moderation i rather get the text than go thru an app... like someone said, app can drain your battery pretty quick
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  • Profile picture of the author Mary Wilhite
    I believe that mobile marketing is the future of local and small business marketing.anyways texting messages are not frustrating nor annoying,use and go through the application in a range so that the battery does not drain quickly.
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    • Profile picture of the author BillyJoeBob
      Greetings Mary,

      Just joined and getting ready to promote LMM in my area, Any tips or advice?

      PM me if you wish..

      Oh, by the way..Congrats on your success!!!!
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  • Profile picture of the author ladymd
    With the increasing popularity of SMS technology and mobile text marketing, people have become more and more accustomed to a heightened level of choice and personalization – and this phenomena is one of which marketers should be aware of. It's a trend that's not going to go away, marketers should definitely take advantage.
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  • Profile picture of the author netnuta
    Hi, just a quick comment on mobile sites v mobile apps!

    I use these two free sites to convert my clients sites into both android and iphone (iOS SDK) apps.

    Free iPhone App Builder | Free Android App Builder | iPhone and Android CMS for android and apple iphone (iOS SDK)

    AppsGeyser - Create Android App from any web content for android only

    Cheers
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  • Profile picture of the author Seantrepreneur
    I actually LOVE when I hear people saying that "text message marketing not a good business to get into" or" I would hate getting annoying text messages sent to my phone". That just leaves more customers for us. Think about it, do you click on pop-up ads? Google ad words ads? Mobile Ads? I know I don't, but strangely enough they are still around.... Maybe that's because they work on other ppl beside me?

    Let's take text message ads out of the equation. What about text message reminders? It's crazy to think they are "fading" or whatever term you would like to use. Do you know how many ppl we surveyed that said they would rather receive a text message to remind them of their next appointment in stead of the receptionist calling them? A lot. Seriously, do the test yourself. Ask the next person you see (who isn't 65+) if they would rather receive a simple text message to remind them of their up coming appointment or a phone call from the secretary.

    Text message marketing is at it's infancy stage right now in terms of small businesses. If you think it can work, try it out.

    Actually, let me take that back, it's not going to work and you shouldn't get into the business. However, if you ever hear a business owner asking about this service send them my way.
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    • Profile picture of the author thriftgirl62
      Originally Posted by sdentrepreneur View Post

      Mobile Text Marketing is shifting to iPhone and Andriod Applications, that is the future in my opinion. Nobody wants a annoying text message. This is not only my opinion, I have seen this trending....
      The latest craze is coming your way by Webinar and look out for the big name promoters [guru big list owners] but don't fall for the high priced marketing and the 2 hour Webinar that encourages people to borrow money from multiple friends if they have to. I put an alternative with more value in the classified section with a link to the Webinar special you won't believe.



      Originally Posted by netnuta View Post

      This technically builds apps but not the way you think. That is an easier way to use the [iOS] Apple Software Development Kit that anyone can download and build apps with. It's not the latest in technology that builds the app for you which is what that webinar is promoting but it's not free and they charge a license fee for each app you build - only 3 are included. It's not a scam but it sure is over-priced and a big rip-off.
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      I retired in 2005 at 43 and now I give away websites like these for FREE [hosting excluded]

      When you make at least $100+ per month, we split the profit 80/20 and YOU get the 80% Until then, you keep 100% and I'll help you drive traffic, get backlinks and put the domain in your name too!
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