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What are your VALUE PROPOSITIONS ?

by nofearman
8 replies
I don't know about the rest of you offliner's but I often find myself screwing up my client interviews. And, after reading a high profile consulting book, I realize I am not spending enough time identifying a strong Value Proposition. WHat are some of your value propositions.

Some examples would be
1). Doctor's leads are worth $100 each, if I generate 10 more leads a month the VP is $1000 in patient revenues.

Feel free to ad some of your own value propositions

P.S. It doesn't have to be tangible. It can be 10 less hours of paperwork, hence 10 more hours of freedom
#propositions
  • Profile picture of the author Sondor
    I think you hit an important point there, but don't have anything really creative to add myself.

    So far it has been something along the lines of 'what's an average customer worth to you over a year, or over a lifetime. What would it do for your business if you gained an additional xx customers a month?'

    Should be some interesting feedback coming!
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    • Profile picture of the author navone
      Find businesses that are or have advertised on adwords, and show them the value (in adwords spending equivalency) that being on the first page of Google would be.
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      • Profile picture of the author Sondor
        Originally Posted by navone View Post

        Find businesses that are or have advertised on adwords, and show them the value (in adwords spending equivalency) that being on the first page of Google would be.
        Hey, now that's a nice twist! Good one Navone!
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  • Profile picture of the author O0o0O
    I usually take the income generated by the customer and divide it by the cost it takes to get the customer to the store. That gives me the visitor value. This might be a few thousand dollars in laser eye surgery clients coming from a few hundred in website costs.
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    • Profile picture of the author Jason Dittberner
      Ask good questions and let the prospect tell you what they find to be most important and make that your value proposition.

      Using the doctor as an example, you may go in, and make a compelling case for how SEO is better than the PPC campaign, but that may turn them off if they have had really good results with PPC. Maybe they were more interested in branding/reputation management and here you are pitching them leads/traffic via SEO.

      Position yourself as a marketing consultant, not simply an "SEO guy" or a "mobile website guy."
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  • Profile picture of the author Mary Wilhite
    • You must differentiate your offer from your competitors’ offers.
    • You may match a competitor on every dimension of value except one.
    • You need to excel in at least one element of value.
    • In this way you become the best choice for your optimum customer.
    • There is a difference between the value proposition for your company and your product. You must address both.
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  • Profile picture of the author maricelu
    "Actually we use SEO as a part of our online strategy that combines ranking factors + converting visitors that come as a result of these. " - That is one we might use, tweaked a bit surely.
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    I have no signature.

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  • Profile picture of the author RentItNow
    Im bringing to the table experience its taken a life time to accumulate about business and marketing (including working for a fortune 500 company for 3 years) for a VERY reasonable price.
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    I have no agenda but to help those in the same situation. This I feel will pay the bills.
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