Lead Generation Explanation Needed!

That is definitely one way you can do the lead generation model. You could add an 800 number that you can track calls and forward to the client so he/she can start receiving calls right away. You could keep collecting emails and signups and if they are truly interested then you can sell them to your photographer friend. The coupon for a % off is usually a good way to get some pretty good upstart going. However, pricing a lead from a discount is harder than most. The photographer will still want to make money and you will to. You have the basic idea right. It works. Try it with one or two businesses and see how it goes. Trial and error are key to this business.

Scott

Funny, I just gave my opinion on someone else's similar question. May this will help. First of all, Scott and RKCastillo are dead right on the money.

Anyway, here's my 2 cents worth. I copied it from my last post where he was asking about how to generate leads for his real estate client; so you can modify it to fit your topic:

Well, here's my humble opinion.

If I were selling my house the last thing I would probably do is look on Craigslist. Just cause Craigslist is free don't make it a good opportunity for your add. You got to spend a little to make a little.

Probably best to run a small ad in the LA Times just for a week, and a bigger ad just on Sunday in the homes for sale section. (People go there just to make sure their ad is running, and a lot of them would see your ad). Have the add say something that would inspire me to go to my computer - RIGHT NOW - if I were trying to sell my home.

Maybe something like this: 'Real Estate Agent Stumbles onto Super Fast Method For Selling Homes.' For more information go to this site now: www. YourSiteName.com

There you should have a squeeze page with free branded ebook for people to download. And maybe a couple of very short video testimonials. Don't overcrowd this page, you only want them to do one thing: Download your Branded Ebook. Also your branding should lead to a completely different url address that invites them to sign up now with a lead capture box, again keep it simple, if they came to this new page, they are ready to sign up. Don't talk them out of it now.

I would never let this info go to his site, what he's really looking for is cheap listings. A listing is worth some big money, a split between whoever sells the property and whoever lists the property. (usually 3% for the listing agent; $100,000 x 3% = $3000. $500,000 = $15,000 for the listing agent.)

So don't be fooled, every realtor wants listings and every realtor would be happy to buy them from you.

I just read through it, it was really pointed at his post, but still some of it would work for you. The hardest thing you will find is how to get people to your page and once they get there you have about 10 Seconds to grab their attention or they will leave. Offer a download of different posses for grandma and grandpa or mom and dad to download by filling in your lead capture. The download always has a clickable link that takes them back to your website.

Anyways. that's my 2 cents, for what it's worth. Hope it helps.

I currently gather lettings leads and simply have a landing page that is optimized. It has a contact form on there and people fill it in, the email gets sent to me and theoretically when I start selling these leads, the person buying from me will too get the email with the persons contact information.

I will be selling the leads for a fee each, hopefully £3. On average letting agents make £100 a month if they convert a lead in to a property rental - that means if I send them 200 leads per month at £3, they spend £600 and would need to convert 6 of those 200 leads in to a rental to break even, anymore after that is profit. If they get a 10% conversion rate they will get on average 20 conversions equalling £2,000 - good business for us both. Even a 5% conversion leads to a profit of £400.

If you take in to consideration that tenancy agreement here in the UK usually starts off at 6 months minimum term, they're making an extra £500 per lead over a six month period. They will be making a killing.

Use this methodology for your niche and you will be all set.

I just set up two clients on a lead generation system (pay-per-call). I am only about 3 weeks into it, but got one client 11 calls this week and don't see a problem getting 20 calls/week once the sites start ranking.

I see huge potential in this. I read an online marketing guru did this and was charging $75/call for a dentist and was bringing in $18k/mo just on one client.

He also did it for a dealership and was bringing in $48k a month minus $7k on for advertising.

I see a lot more people talking about lead generation on this forum and I hope I am heading in the right direction.

Just a quick tip:
You could register the domain as inyourcity.com and set up a sub-domain for each niche that you wanted to pursue.
So if you wanted to go after photographers, then the site would be photographers.inyourcity.com.

Then, plumbers.inyourcity.com, etc.
You will only have to purchase one domain with no additional cost to pursue an endless number of niches.

Sub-domains behave as a separate domain, you can have a separate install of Wordpress, etc.

Hope this helps.

Not a big fan of the subdomain game. Domain names are cheap and if you ever do get a chance to sell them then you can't do it easily (and preserve the domain's search juice). Also, a dedicated domain is just plain better for the rent a site gig or lead generation gig.

In some instances I can see doing a sub domain thing but not in this situation. Just my opinion.

If I'm a visitor of your website, I would need a couple or more sample works of the photographer you featured. And by doing that, I don't think you can ask for a fee from your friend when you forwarded the order since you'll be needing copies of his works. Maybe arrange something like ask for copies of his best shots and when someone ordered it, you'll get a percentage from that price since you promoted his work.

For the whole website, why not ask for copies of photos from various photographers, without mentioning their name. If someone likes it, you send them the contact details of the photographer when they signed up. Just my opinion.

I was wondering if anyone has any experience selling leads to local businesses in US while you live in another country.

There are a lot of free sites popping up that can help you figure out which keywords to use. Thanks rlhurst for good ideas on getting me started also.