I've just gotten into offline marketing (been a cold caller to homeowners and direct salesman/small biz owner for 7 years), and it's been so fun the past few days!
I've cold called about 300 businesses so far and have set up 4 super interested business owners for appointments and have 8 that want me to call when they aren't as busy. I can't believe how much nicer business owners are than homeowners when you call them. I've only prospected businesses by direct mail before, not cold calling.
Anyways, I have an idea that I think may really work well but I'm not sure what to price ads exactly or how big of ads should I make, etc... so maybe some of you can give some advice?
I want to make a series of 4 or 8 page newsletters full of non-competing ads and direct mail them to highly targeted people (maybe 5,000 each mailing).
I was thinking to make a "home essentials" with ads for a locksmith, plumber, electrician, driveway sealer, painter, sider, roofer, etc... and I came up with 40 different businesses that could go in. The mailing and materials should cost me about $5000 and I'd like to make $5,000 so do you think that $250 each ad for 5000 highly targeted people will be an easy sell?
On the same note, I think I'm going to make a few of these newsletter style advertisements, such as: "places to take your kids locally", "pet lovers resources", and maybe a professional services one with lawyers, accountants, dentists, plastic surgeons etc...
I'm soooo excited to get out and start selling ad space on these, but I want some advice on how many ads I should stuff per page, what might be too high of pricing, or whatever suggestions anyone can give.