What services do you provide for $1k a month

Banned 13 years ago

Originally Posted by vApor

What monthly services do you provide to your offline clients for $1k a month.

What's the least amount I can get away with providing?

Seriously though, if I am making a proposal to a business, it depends on what their average sale is, their lifetime client value, their profit margins, etc.

The end game is what is a lead worth to them?

A new customer for a dry cleaners is going to be worth a different amount than for an architect, a roofer, a plumber, a catering company, a wedding photographer, a transmission shop, etc.

Figure out what a lead is worth to them an reverse engineer what you can do for them.

Does that make sense?

Evie

Thanks
1 reply

{{ DiscussionBoard.errors[4176709].message }}

MannyMarketing

13 years ago

Originally Posted by Local

What's the least amount I can get away with providing?

Seriously though, if I am making a proposal to a business, it depends on what their average sale is, their lifetime client value, their profit margins, etc.

The end game is what is a lead worth to them?

A new customer for a dry cleaners is going to be worth a different amount than for an architect, a roofer, a plumber, a catering company, a wedding photographer, a transmission shop, etc.

Figure out what a lead is worth to them an reverse engineer what you can do for them.

Does that make sense?

Evie

Very good advice Local. There are some that believe you should charge solely on the amount of work that is provided, regardless on the client, but I think that would just be stupid as everything depends on the client.

Thanks

{{ DiscussionBoard.errors[4176727].message }}

RepATX

13 years ago

I charge $1,000 to $8,000 for reputation repair. $1500 to $10,000 for business branding. $42,000 for a product build up.

Thanks

Signature

We are under new management. Let us help you dispute the negative & wrongful comments.

We are not responsible for any past transactions as of Feb 15th, 2012.

Technical Writer & SEO Service for HIRE!

{{ DiscussionBoard.errors[4176838].message }}

hotlinkz

13 years ago

Originally Posted by vApor

What monthly services do you provide to your offline clients for $1k a month.

The question is much too general for a specific answer. Some clients pay $1,000 or more each month for targeted linkbuilding, some clients pay $1K or more for social media marketing. I have no set fees. All fees are based on delivered value.

Thanks
2 replies

Signature

DigeeBiz.com

{{ DiscussionBoard.errors[4177383].message }}

dmb0319 13 years ago

Good advice Local. The type of business you are running really effects the answer to this question. Meaning are you operating a true consulting business or one size fits all marketing company? Your services will reflect your business model.
- Thanks
{{ DiscussionBoard.errors[4177414].message }}

edakehurst

13 years ago

Originally Posted by hotlinkz

The question is much too general for a specific answer. Some clients pay $1,000 or more each month for targeted linkbuilding, some clients pay $1K or more for social media marketing. I have no set fees. All fees are based on delivered value.

Exactly. What is worth $3,000 to one business is only worth $500 a month to another and has no value at all to the next guy.

Base pricing around your clients needs and structure.

Local's info is solid.

Thanks

Signature

Free Internet Marketing Tools

Get More Exposure in Google - free report

{{ DiscussionBoard.errors[4177424].message }}

ryanjm

13 years ago

I start to wonder about what people are offering when they start talking about 'brand management' and 'social media marketing' etc... it all sounds like bull**** to me. At the end of the day, for the vast majority of businesses a good SEO or PPC campaign will do wonders for their profits. The thing with SEO is, you can't bull**** it. You either get them ranked or you don't. The rest of the 'services' sounds like fluff to me that are design to baffle them with bull**** in order to get a foot in the door so that you can deliver the service that they really need, but are too ignorant to be interested in up front: SEO.

Am I off base with this? I'm really interested to hear everyone's answer to OP's question and how exactly what they do translates to more clients and more profit for the business owner. I understand SEO and PPC. More people visiting their website = more people looking at what they sell. "Social media" to me is using twitter and facebook to run sales...which no one will see unless you have SEO to get them to their facebook and twitter pages.

Thanks
2 replies

{{ DiscussionBoard.errors[4177429].message }}

attorneydavid 13 years ago

I kind of think along the lines of ryan here. Unless it's a low cost high use service like a restaurant I can't see social networking being a huge factor. Most people don't want to hear from their plumber/lawyer/realtor on a regular basis. To make the twitter/facebook work you'll have to use it frequently and get alot of cancels.

By far the majority of verifiable social media success stories I see for consumer driven occupations are hot girls or niche b2b type things. (lawyer twitter marketing gurus having gigantic twitter lists etc. )

I'm not even sure what kind of services you'd provide with reputation management aside from pushing bad reviews down the page and sending threatening takedown letter. (mb I should get into it since I have a law license. )
- Thanks
- 1 reply
Signature

I've lost 90 pounds(160+ overall) fasting since January 2016 after failing for years on diets that just made me sick and miserable. Check out Prudently.com where I'm writing about fasting and weight loss. Get a Brandable Domain Name at Name Perfection.
{{ DiscussionBoard.errors[4178088].message }}
- DevinRose 13 years ago
  
  SEO is not always the answer every business owner can't be number one. A well targeted Social Media campaign can do wonders as far as educating and branding. The two together can be extremely effective.
  
  Thanks
  
  {{ DiscussionBoard.errors[4178239].message }}

Fernando Veloso

13 years ago

Hi there Ryan

Originally Posted by ryanjm

I start to wonder about what people are offering when they start talking about 'brand management' and 'social media marketing' etc... it all sounds like bull**** to me.

Ok, But do you know Online Brand Management is one of the services I sell the most? There is a big difference between traditional IM work and Brand Management. Don't starting hitting an hammer in stuff you clearly don't have a background. "Some" companies prefer to pay 2-10K to have a "charm campaign" cause they get a good % of the traditional IM services PLUS the knowledge and experience of providers to get GOOD BRAND AWARENESS.

You really believe some offline customers get clients ranking Top 10 for a keyword? Let me tell you the answer: no, they don't. They get customers using other methods, REALLY offline. But I understand you point of view, seen it before, and surely will see it more often next years with the urge of people going offline.

What I can tell you is: vast majority of people in forums talking about Offline (gold), don't have a freaking clue - none. Some of them couldn't sell water in the desert.

At the end of the day, for the vast majority of businesses a good SEO or PPC campaign will do wonders for their profits. The thing with SEO is, you can't bull**** it. You either get them ranked or you don't. The rest of the 'services' sounds like fluff to me that are design to baffle them with bull**** in order to get a foot in the door so that you can deliver the service that they really need, but are too ignorant to be interested in up front: SEO.

Well, some of us do know what we're doing Offline, some others clearly don't. And offline business owners have to be SEEN offline. And... nevermind.

That said, (and here I go again with the lack of knowledge most of you have Offline) some clients prefer to pay 5K to get their brand in a music festival with 20K-50K people, cause they we're advised to it, and they know the return is bigger then 12 months in PPC. Thats why Brand Awareness/Management is so good, cause it's NOT only related to the freakin internetzzz.

Am I off base with this? I'm really interested to hear everyone's answer to OP's question and how exactly what they do translates to more clients and more profit for the business owner. I understand SEO and PPC. More people visiting their website = more people looking at what they sell. "Social media" to me is using twitter and facebook to run sales...which no one will see unless you have SEO to get them to their facebook and twitter pages.

?

Dude, I am not sure what you're saying, but we manage some companies Social Media and they're more then happy.Why? Cause they don't know how to get people to be fans, to follow their message, to be their customers, to make them more money.

In fact, most business owners aren't CREATIVE - which is one of the most important benefits when you're offline. Thats why a company with a solid background in MARKETING (I said marketing...!!) can make wonders, both online and offline, sending them more business each and every day.

Real example:

Last year a 4K outdoor sent a small company from nowhere to be seen, to be the most respected company in that market in southern Portugal. HOW? We used the advantage of a Summer Festival in June with a creative outdoor right on the street of the festival for 10 days. This company is highly targeted to that niche (youth, students, etc) so in the end of the summer this previous unknown club was the HIT of the summer, always packed every night for almost 3 months.

Try that online with PPC and SEO.

Thanks

Signature

People make good money selling to the rich. But the rich got rich selling to the masses.

{{ DiscussionBoard.errors[4180840].message }}

ryanjm

13 years ago

^thanks for the response fernando. I agree with some of your points, but here is where I start to lose you:

Certainly there are some companies that you can become creative with their advertising and put them in a festival, etc... but what do you do with a lawyer? a dentist? a home builder? No one wants to see that at a festival or some other place like that. The fact is that the vast majority of their clients are going to start looking online and then make contact from there.

At least in the case of the home building business, i know this because I've done it. It was a family business that I did the Internet marketing for. I got our ranking up and did PPC and people started coming through the door. How could I have achieved that by lording over a facebook page? Sure, I have that, but it's pretty useless until you get people to your website, which is what SEO and PPC do.

Also, in the example you provide, that's a one-shot deal. After the festival you're done unless you have other things planned. SEO and PPC I set the stuff up and get a monthly recurring fee. Then each business I sign on is further recurring income rather than having to scramble from one deal to the next.

I have no problem being creative when it makes sense. But if I can provide a service that is virtually hands-free on my part and provides great results, why would I bend over backwards trying to be 'creative' for businesses that really have limited means of effectively advertising?

Thanks

{{ DiscussionBoard.errors[4181443].message }}

Fernando Veloso

13 years ago

Ryan,

Sorry man, but I disagree. Facebook can - and it is - very powerful to bring customers to the door. Even for dentists. Especially for local dentists or restaurants, or clubs, or gyms.

Social proof Ryan. Nothing beats social proof, especially locally/regionally.

Facebook is amazing for social proof and credibility builder. In fact, it's best to have 200 local folks saying how they love the dentist service then any PPC service. Family and friends see that stuff and follow along. In a couple months the clients list is bigger and for longer. Trends are created this way.

But anyway, not interested to discuss with you about Facebook or PPC. My whole point is this: Offline is way bigger then most people realize. And the profit can be huge cause you get not only a one time shot as you said above, but numerous sales channels along the years.

Same client, new referred clients, same client new services, etc etc. Heck, we make money just to send them to buy THIS in THERE (and we get paid more then 50% cause we have agreements with print shops, outdoors creators, video companies, DJ's, etc etc et)... the list goes on and on.

Offline is BIGGER then most people here realize and the opportunities are HUGE outside the SEO PPC game. In fact, thats the smallest part of my income. If I was relying in that, I'd closed the door long ago.

EDIT: Not saying you're wrong, just saying you're not seeing the whole game.

....................

And to respond to OP: What services do you provide for $1k a month:

Brand Management. And that includes a 50% people talk here and 50% never discussed here.

Thanks
1 reply

Signature

People make good money selling to the rich. But the rich got rich selling to the masses.

{{ DiscussionBoard.errors[4181564].message }}

ryanjm 13 years ago

Originally Posted by Fernando Veloso

Ryan,

EDIT: Not saying you're wrong, just saying you're not seeing the whole game.

Definitely agree that there is more out there. Groupon is one that we plan on trying for a dentist with a strong upsell channel.

Perhaps I just haven't explored this area enough, so thanks for pointing that out. I'll have to start looking at other creative ways to advertise in addition to my bread and butter SEO.
- [ 1 ] Thanks
{{ DiscussionBoard.errors[4182460].message }}

rockyonfire

13 years ago

SEO Services which include:
Link Building
Web 2.0
Article Writing
Content Management etc.

Thanks

{{ DiscussionBoard.errors[4181592].message }}

What services do you provide for $1k a month

Trending Topics

Been a while! Any of you Old Timers here?

How much does the rebranding affect CR ?

Are billboards still effective in driving customers?

Boat and Jet Ski Rentals...... Door Hangers Effective?

Clickbank low cost recurring