HELP: BIG MONEY CLIENT WANTS ME TO DO PAY PER CLICK

by jstarx
20 replies
HEY GUYS. I HAVE THE GOOGLE PLACES , AND SEO THING AND I GET RESULTS.

The pay per click thing I have always steered clear of and advised business owners to spend the money for organic rankings....... BUT

I JUST GOT A LAW FIRM HANDED TO ME FOR SEO ALREADY AGREEING TO PAY 750 A MONTH. (BIGGEST FOR ME)

I SPOKE WITH THEM TODAY, AND THEY ARE DEAD SET ON PAY PER CLICK ADDS ALSO.

I HAVE NEVER DONE PAY PER CLICK EVER

I DONT EVEN KNOW WHERE TO START

THEY WANT TO SPEND ABOUT 2000/ MONTH ON IT

THE LAST GUY DIDNT GET THEM BUSINESS AND WENT OVER THE BUDGET (NOT SURE HOW MUCH HE CHARGED THEM)

IS THERE AN EASY WAY TO OUTSOURCE THIS? TO WHO?

HOW MUCH SHOULD I CHARGE?

IVE NEVER TRIED IT SO I DONT WANT TO WASTE THERE MONEY

BUT IF I CAN GET THEM RESULTS I WANT TO KNOW HOW AND MAKE SOME MONEY OF COURSE

PLEASE ADVISE OR POINT ME IN THE RIGHT DIRECTION

..THANKS IN ADVANCE WARRIORS !!

THEY ARE ATTORNEYS IN HOUSTON TX IF THAT HELPS (COMPETITIVE MARKET)

#big #click #client #money #pay
  • Profile picture of the author Web Junkie
    Pay Per Click is an awesome way for them to generate new clients if done properly -- PM Sent

    Originally Posted by jstarx View Post

    HEY GUYS. I HAVE THE GOOGLE PLACES , AND SEO THING AND I GET RESULTS.

    The pay per click thing I have always steered clear of and advised business owners to spend the money for organic rankings....... BUT

    I JUST GOT A LAW FIRM HANDED TO ME FOR SEO ALREADY AGREEING TO PAY 750 A MONTH. (BIGGEST FOR ME)

    I SPOKE WITH THEM TODAY, AND THEY ARE DEAD SET ON PAY PER CLICK ADDS ALSO.

    I HAVE NEVER DONE PAY PER CLICK EVER

    I DONT EVEN KNOW WHERE TO START

    THEY WANT TO SPEND ABOUT 2000/ MONTH ON IT

    THE LAST GUY DIDNT GET THEM BUSINESS AND WENT OVER THE BUDGET (NOT SURE HOW MUCH HE CHARGED THEM)

    IS THERE AN EASY WAY TO OUTSOURCE THIS? TO WHO?

    HOW MUCH SHOULD I CHARGE?

    IVE NEVER TRIED IT SO I DONT WANT TO WASTE THERE MONEY

    BUT IF I CAN GET THEM RESULTS I WANT TO KNOW HOW AND MAKE SOME MONEY OF COURSE

    PLEASE ADVISE OR POINT ME IN THE RIGHT DIRECTION

    ..THANKS IN ADVANCE WARRIORS !!

    THEY ARE ATTORNEYS IN HOUSTON TX IF THAT HELPS (COMPETITIVE MARKET)

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    • Profile picture of the author MaverickUK
      Originally Posted by Web Junkie View Post

      Pay Per Click is an awesome way for them to generate new clients if done properly -- PM Sent
      Feel free to send the PM my way. Could do with some help. I have an ex boss who wants me to set up an Adwords campaign for a mortgage company - any help, tips or advice is welcome.
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    • Profile picture of the author jstarx
      thanks alot man , got your pm ..... i may have some questions for ya
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    • Profile picture of the author jstarx
      thanks guys , i appreciate the help. I think I'm going to need to find someone to help me with this or should i say pay someone....lol.....

      I plan to learn ppc and landing pages etc....But I dont want to be in a learning curve while trying to get results for this client......

      Thanks guys
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      • Profile picture of the author Peter Livingston
        Originally Posted by jstarx View Post

        thanks guys , i appreciate the help. I think I'm going to need to find someone to help me with this or should i say pay someone....lol.....

        I plan to learn ppc and landing pages etc....But I dont want to be in a learning curve while trying to get results for this client......

        Thanks guys
        You can easily find a low cost Adwords manager on Fiverr. Search properly..
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        • Profile picture of the author Dexx
          Originally Posted by bipas View Post

          You can easily find a low cost Adwords manager on Fiverr. Search properly..
          I would definitely not trust a client's multi-thousand dollar PPC campaign to a random person on Fiverr.

          Do a search for a reptuable PPC company that has a LONG track record of success stories / testimonials of faily decent sized budgets.

          Trying to find the lowes-cost outsourcer is a recipe for disaster, especially if you're dealing with lawyers of all clients.

          My 2 cents.

          ~Dexx
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  • Profile picture of the author Sondor
    Check out the Google AdWords Certification: Get AdWords certified | Google Certification Program

    I'd study and get it under your belt. It will impress them that you got it just for them, and if they are unhappy with the results, you will have a legal leg to stand on.

    I'm not afraid of Lawyers, but you know, the ol' "an ounce of prevention" thing...

    Also, you might want to get it just to learn how to set it up properly!

    That being said, their certification only teaches you how to use their AdWords and display network. There's LOTS of other places to run pay-per-click or display (PPC/PPV) that are often a better deal, so just use that as a launching platform for PPC/PPV management, but by no means stop there!

    Best of luck!
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    • Profile picture of the author High Horsepower
      Originally Posted by Sondor View Post

      Check out the Google AdWords Certification: Get AdWords certified | Google Certification Program

      I'd study and get it under your belt. It will impress them that you got it just for them, and if they are unhappy with the results, you will have a legal leg to stand on.

      I'm not afraid of Lawyers, but you know, the ol' "an ounce of prevention" thing...

      Also, you might want to get it just to learn how to set it up properly!

      That being said, their certification only teaches you how to use their AdWords and display network. There's LOTS of other places to run pay-per-click or display (PPC/PPV) that are often a better deal, so just use that as a launching platform for PPC/PPV management, but by no means stop there!

      Best of luck!
      You should be afraid of Lawyers. They have different rules in every state of the US. If you don't know the guidelines stay away, they will sue you bigtime.

      Adwords takes months to years to learn, don't think you will have any chance of being successful with PPC without experience.

      Outsource your PPC to a company that has done legal marketing using Adwords. Most of the really good PPC companies, the elite, want a minimum of $10,000 per month to even waste their time with a client. Expect to pay 15% - 20% of your budget in management fees.

      You state they have an Ad spend limit of $2,000. That's not true. You need to start teaching your clients about ROI. I know people who spend over $200,000 month on Adwords and would like to spend more.

      This is the #1 company in the US for handling attorneys: Total Attorneys
      Signature
      Never give in--never, never, never, never, in nothing great or small, large or petty, never give in except to convictions of honor and good sense. Never yield to force; never yield to the apparently overwhelming might of the enemy. Sir Winston Churchill, Speech, 1941, Harrow School

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  • Profile picture of the author eWebCats
    Well, that's a fine pickle you got yourself into. LOL

    I'm no pro, but this can work well sometimes, especially if you don't have time to learn all about PPC over the weekend.

    First of all, work on the landing page. Make sure that it converts for whatever they're trying to accomplish. If the landing page sucks all the PPC in the world won't help them.

    Now you can do the same thing for any kind of Lawyer, but just for example, let's say your client is a DUI lawyer. Then 'Google' DUI Lawyers and study the PPC ads that the Big Boys use for PPC. These guys spend lots of money on PPC and and boatloads of money on what works and what don't, and they know what they are doing.

    Read several PPC ads, and copy and paste the ones you really like to notepad. Then go to DUI Lawyers Los Angeles, then DUI Lawyers San Diego, etc. and see who's really the big firms that are spending serious loot.

    Also, click on their ads, look at their landing pages. Get a feel for what they are doing, then remember, imitation is the best form of flattery. Just be sure not to plagiarize them completely. Once you get the general drift of how they're doing it copy their methods.

    Study their landing pages and discover what would make you pick them if you need a DUI attorney. Again make it your own, but copy their guidelines.

    I really hope this helps you, if it does, send me a check. If it doesn't don't tell the lawyers that I gave you bad advice. LOL. But seriously if you do it right it will work, then send me a PM and let me know how you came out.

    Happy and safe 4th of July.

    The very best to you, your family, and your business ventures.
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    Your most unhappy customers are your greatest source of learning. ~Bill Gates

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    • Profile picture of the author Sondor
      Originally Posted by Scott Tibbs View Post

      First of all, work on the landing page. Make sure that it converts for whatever they're trying to accomplish. If the landing page sucks all the PPC in the world won't help them.
      That's a CRITICAL point - Thanks for adding
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  • Profile picture of the author eWebCats
    Always go with your gut feeling; just take care of who you get to help you. BTW, learning PPC can take years to learn. You may be better off to just walk away if you don't feel comfortable.

    I've learned a lot from Brad Callen. Take a look at this page, It's a free download:
    http://www.ppcwebspy.com/

    I would avoid buying his programs SEO Elite or Keyword Elite till you make some serious cash. I bought it years ago when I started out, and it seems like they have cheaper options available today. Others rave about his keyword elite tho. And Brad Callen is one smart guy with an almost cult following. Google his name. I would buy his ebook on PPC, it will point you in the right direction.
    Signature

    Your most unhappy customers are your greatest source of learning. ~Bill Gates

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  • Profile picture of the author Dexx
    Find someone to outsource the service to...otherwise you just bought yourself another JOB (unless you are looking for another JOB and not an actual business).

    PPC is time-consuming and requires constant monitoring...can't just set and forget it while the budget blows through (or you could--but you'll probably end up getting replaced due to lack of results).

    Find a company you can outsource to for a fraction of their PPC budget, and just make passive money for being the middle guy--much easier and less stressful.

    ~Dexx
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  • Profile picture of the author redcell1
    If you want to keep this client then it's best you hand off the PPC Management to someone who knows what they are doing.

    This is not something you can Fiverr, So I would recommend searching for a PPC management company with a track record and make sure your comfortable with them.
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    Just here to see the shenanigans.

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  • Profile picture of the author Dexx
    Here's a company I was looking at recently when a prospective client mentioned their desire for PPC services:

    PPC Management or Pay Per Click Management Adwords Customized Campaigns | Wpromote

    Though a Google search for "ppc management" will give you plenty of additional solutions as well.

    ~Dexx
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  • Profile picture of the author Creativegirl
    Honestly it's not as hard as you think. Like anything internet marketing related you have to do your homework and understand it. Google is pushing adwords and will help you set up the campaign for free. Charge a fee to set up (use Google's help for free) and set a monthly maintenance fee. Expect to monitor it and refine like anything else you do. Grab a landing page from themeforest or use one as a goby. Plenty of free info everywhere that it won't take you long to get it.

    Practice on yourself, if you have any niche sites or a main site. I have some links directly from Google for $100 so you can test it out on their dime - new accounts only. PM me and I'll send you one or two. You control the ad spend so set it at $100 on your test, risk free.

    And I agree with Dexx, I wouldn't use Fiverr for this either.
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  • Profile picture of the author Marty Foley
    Lawyers can be great clients: They can afford to retain your services for the long term, as long as you deliver the goods ;-)

    But there's a lot to learn and to stay updated with in PPC, to stay on top of your game.

    With this in mind, another option is to setup a private or white label arrangement with a professional PPC management company, who does all the "heavy lifting" for your clients, behind the scenes on your behalf.

    However, just picking the cheapest PPC service to outsource to is a hit or miss proposition (mostly miss). For best results, including happy clients, they should be ROI- and conversion focused, not just focused on sending traffic to the site, which would be a recipe for disaster.

    Here's how we've already structured such deals with other JV partners:

    * You offer and sell professional PPC management service to others, at your own prices.
    * Your PPC clients pay you directly, over and over for as long as they remain happy clients.
    * You take your cut first and pay others to do the work. The difference is your profit.

    ~ Marty Foley

    P.S. See this post for more info: http://www.warriorforum.com/warrior-...-services.html
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    • Profile picture of the author TJ Kazunga
      PPC is tricky, especially for competive industry's like Lawyers. You might consider PPC on YouTube - it's slightly less competitive than Adwords Search network and you can do video ads...
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    • Profile picture of the author Ehanson
      PPC can really add up if you're not sure of what you're doing and burning through the budget wouldn't put you on their good side.

      Go with your instincts; if you don't feel like you don't have a good grasp of the skills they need- walk away. It will be somewhat difficult to hire the right person to out source this to if you don't know what their skills should be or how much those who can deliver the right results should cost.

      Saying yes to everything a potential client asks you to do is not wise when you really can't do it. I nearly ruined my offline business by outsourcing an small business clients web design to someone who didn't have experience in what they needed and nearly ruined their website. Thank god they were just doing shady dealings and wasn't dealing with a law firm otherwise I'd be in some legal hot water. 100% my fault but never again. I got very lucky I had a warrior come to the rescue to bail me out.

      That experience has now made me extremely careful of what projects I take on so I don't get in over my head. If I feel it's out of my abilities I let them know that and refer them to someone more capable. It's also made me switch to offline consulting since it's easier for me to offer suggestions of what they should do and where they can find people to do what they need.

      IMO, it's better to have peace of mind rather than take their money for something you can't do and wake up in a cold sweat worried your freelancer has screwed up or a lawsuit will land in you mailbox.
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  • Profile picture of the author marcos08
    PPC can be very very costly...... I would and do steer my clients towards facebook ads as they are not only cheaper but you can also really delve deep into the demographics which can help your client really target their market even more
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  • Profile picture of the author Michael Fied
    @jstarx

    I was in the exact same position. Here is what you do.

    Contact Darrin here -> https://www.odesk.com/users/~~6c4fb0650d9d32c2
    He charges $300 a month to maintain the PPC campaign and you let him control the 2k a month budget. I have used this guy for tons of ppc projects. You will not be disappointed..

    Best of luck on your venture, if you need any other assistance do not hesitate to send me a message.
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