Well it has been a while since I have posted a thread but I had to share this with you guys.
My better half has a Cleaning Business and got sucked in by a swift talking Yellow Pages rep to sign up for an online gold and print ad package, total cost for 6 months was just over $1600.
She was told that with the gold package that she would be at the top of the online search however 90% of cleaning companies had been sold the same package, as a result 2nd from the bottom of the first page of listings.
The rep would not return our calls to speak about the above problem but would call us daily to get the other half to sign.
Then about 2 months in we were hit with extra charges, Still not sure what they were for but it was about an extra $200.
Customer service at Yellow was hopeless many hours spent on the phone only to ring back next time and no notes had been put on the system about the previous calls.
We cancelled at the end of the 6 month contract and surprise the rep started harassing us again. He sent us the report of the performance and was saying how can you say that the advertising isn't working for you.
Well here's some stats.
Total clicks for 6 months : 46
Page impressions : 1531 (this was how many times someone searched for cleaning)
so $1800 total cost divided by 46 clicks = $39.13 per click
My other half was lucky to get 1 call a fortnight from the yellow pages ad.
I set her Google places page up with some optimization and got her straight to #1. Since I have done this the phone rings several times a day with inquiries and bookings. The yellow pages listing nearly caused her business to fail and now she has hired another 3 cleaners just from the work that comes from Google.
Total cost for Google places listing $0 and a couple of hours work for me.
I will put some more brief case studies up in the future currently working on a client that is paying $6000per year and getting worse results than the cleaning business.