“Broker Your Way To Riches”
As you may be aware, most apartment complexes offer a very decent amount of money if you get someone to move in. My highest commission from apartments right now is 500 for a move-in.
Honestly, these apartment complexes suck at promoting themselves on
Craigslist. They’re ads aren’t eye catching at all, pretty much invisible, ex. 2 beds 2 baths ready to move in. Now, that sucks for a headline and that is how most of these apartment complexes do. They don't really have any experience in marketing like we do.
Well, we as marketers should know how to catch someones attention in a few words. So that is exactly what we will be doing
here. Here’s how we do this.
Call around every apartment complex in your area and ask them how much they pay for referrals and make sure they pay cash. Weed out the apartment complexes offering lower than 200 dollars per move in.
Once you have your list of apartments who offer more than 200 per move in, start setting up a meeting with each manager to let them be fully aware of what you will be doing.
By the way, I suggest working with only one complex to start, pick the complex that offers the highest referral and has the most options, preferably 1-3 bedrooms available. Once you have everything set up with the first complex, then move on to the next.
When your in the meeting tell them that you work in marketing and lead
generation and you plan on doing some marketing for their complex. Tell them you would like to take a couple pictures of a vacant apartment. Just take a picture of the living room, kitchen and bathroom.
Also, be sure to ask and write down their expectations of a new tenant to get them approved. What do they look for on credit? Judgements only? Utility bills? Do you have to have GOOD credit? Deposit? App fee? Price for 1,2,3 bedrooms?
You need to know all of this to tell to your leads so you don't waste any time with unqualified applicants. Let them know you will be calling them when you have an appointment set up for a viewing. I also always ask if they can raise the referral amount at least $100 after they get my first few move-in’s, they almost always agree.
They love people like us, who can do the work for them while they sit back and print out leases. In fact, One of the complexes I currently work with
even offered me a full time job doing the marketing for them. I declined because I can make much more money then they offered but that shows the power we have.
Once you have your first agreement with a complex and you have your pictures, now it’s time to start marketing. You really only need to post a few ads per day on CL. So just make a few PVA’s, no need for IP solution as we will only be needing to post 3 ads a day.
The main focus is making catchy headlines to get people inside your ad. When people respond to my ads they actually tell me that I caught their attention, which is pretty cool. Here is a sample of how I make my
SHEEESH! YOU CANT MISS THIS DEAL!!!
LOL! ARE WE FREAKING SERIOUS??
NOT INTERESTED? COOL ITS YOUR LOSS!!!
STOP LETTING APARTMENTS RIP YOU OFF!!!
THEY MAKE YOU PAY FOR WATER?? LOL SERIOUSLY??
UMMM WHY ARE YOU STILL READING THIS? CLICK HERE!!!
WE BEAT DOWN OUR COMPETITION!!!
STOP WASTING TIME WITH THESE OTHER APARTMENTS!!!
STOP LETTING THEM RIP YOU OFF!!
Your email box will explode with people needing a roof over their heads. BlueFartters do the same exact thing we’re doing except they lead them to online offers like credit reports/mortgages but I actually think doing it the white hat way is much more safe, stable, profitable and sustainable.
Next you will need a phone number to put in your replies. You can either use your personal number or if not, get a google voice number and forward it to your phone.
The reply we send is very important, so read it carefully. Since we will be
taking phone calls to set up viewing appointments, we HAVE to make sure they are all qualified leads so we dont waste our time. You can also just set up a viewing time through email, but personally I like to speak with them.
Here is an example of how the reply should be.
PHOTOS - (This should be a link to the photos you took of the apartment - PHOTOBUCKET IT)
Hey, how are you doing? Thanks a lot for showing interest
in our apartments. Here is what we offer with the rent.
-Water, trash and sanitation included.
-Private decks and patios.
Here are the requirements you MUST meet in order to move in.
-Must bring proof of income to viewing appointment.
-Must make at least two times the rent.
-Can not owe any rental agencies.
-Must have job history of at least 6 months.
-Deposit is the first month’s rent.
-$10 application fee.
That's pretty much the gist of it. If you can meet those qualifications
and are interested in moving in, Call me at xxx-xxx-xxxx NOW to set up
a viewing appointment with us! If you can not meet these requirements
you WILL be denied so PLEASE DO NOT CALL unless you do meet them!
That’s it. Take the qualified calls, make sure you have their full name, and agree on a time for them to visit the apartment. Once a day and time is agreed upon, call up the manager and let them know you have a lead coming in at that specific time, give them their name, and tell them you will follow up with them to see if they got approved a day later.
You should be filing all of your appointments somewhere, excel or whatever.
Name Appointment Date and Time Follow up? Moved in?
Be sure to call or visit the complex a day later to see if your lead was approved. Now, rinse, repeat and get that cash.
If you don't want to post ads on CL, just email every one looking for apartments
on CL within a 20 mile radius with a similar email we use to respond.
PLEASE BE SURE TO CHECK WITH YOUR STATE LAWS TO SEE IF YOU NEED A RE LICENSE FOR THIS METHOD..