What is a call worth to a local plumber?

by Rush
13 replies
So I have a local plumbing site and I would like to rent it out to a local plumber. I'm not going to charge per call, but I'd like to use the average monthly calls as a basis for determining what to charge.

If anyone actually knows a plumber personally that could answer this question that would be great.

I know not every call will turn into a job, and I know different plumbing jobs would be worth different amounts to a plumber, but on average what would you say?

$5 a call? $10? $20?

I did a little research and it looks like service magic charges $5-$13 but as far as I know multiple plumbers get the same leads and they have to compete for the lead, and my leads would be exclusive.
#call #local #plumber #worth
  • Profile picture of the author k60mall
    I charge my plumbers $15 per call as they are the only person getting the call. You don't know how good they are at closing the deal so by charging them this amounts makes them more aware that they need to close the deal.
    {{ DiscussionBoard.errors[4195692].message }}
    • Profile picture of the author Rush
      Originally Posted by k60mall View Post

      I charge my plumbers $15 per call as they are the only person getting the call. You don't know how good they are at closing the deal so by charging them this amounts makes them more aware that they need to close the deal.
      Thanks! On a side note, do you mind me asking how you find the right plumber? Do you start by calling the plumbing companies that are already spending money on advertising?
      Signature

      {{ DiscussionBoard.errors[4198775].message }}
  • Profile picture of the author barache
    I believe when they book a job, it's usually minimum $150. I'l bet the average job is $200+.
    {{ DiscussionBoard.errors[4198957].message }}
  • Profile picture of the author O0o0O
    The average plumbing job can range between $100 and $200. You might consider charging them $10 to $20 per call.
    {{ DiscussionBoard.errors[4198971].message }}
  • {{ DiscussionBoard.errors[4198980].message }}
    • Profile picture of the author norcalrich
      Originally Posted by k60mall View Post

      I get a site ranking first then approach plumbers.
      Where would the site need to rank before contacting the businesses? Anywhere on the first page of the SERPS? Or at the top of page 1?
      Signature

      Discover How to Turn $1 Into $1K per month with a viral and duplicable digital marketing strategy that really works! Click Here

      {{ DiscussionBoard.errors[4206512].message }}
      • Profile picture of the author sprks79
        Originally Posted by norcalrich View Post

        Where would the site need to rank before contacting the businesses? Anywhere on the first page of the SERPS? Or at the top of page 1?

        I get mine on the first page, and then make contact. Normally by the time I get a client I am able to give them some leads and the site is normally in the top 5 depending on competition. Easier to rent them if they are on first page, higher the better. However, not impossible to rent before that.
        Signature

        PBN site builder. Expired domain scraper. Website Hoster.....Oh, and an amazing guy. :)

        {{ DiscussionBoard.errors[4207009].message }}
  • Profile picture of the author k60mall
    I get it onto the first page. I also give them the first month free to prove it is generating calls.
    {{ DiscussionBoard.errors[4206570].message }}
  • Profile picture of the author ADukes81
    I am doing this with a dentist and a mechanic. It has been a nightmare, but I see the potential.

    I just met with the mechanic for the first time to collect a check for the first 2 weeks of calls. I was showing 10 calls, but he said a few were sales calls, a few were body shops and no calls were legit. We worked out a deal with the body shop calls as he is going to send them to the shop down the street so I still get paid. He paid me $100 because he doesn't want me to give up on the idea and go elsewhere.


    I am meeting with the dentist this afternoon and I am showing 15 calls and she said she's only received 2, one being a current patient.

    Anyone have any pointers for me?

    What am I doing right?

    What am I doing wrong?

    I see so much potential and I know it's going to take time to dial in, but would love some feedback from some seasoned vets.

    Thanks again
    {{ DiscussionBoard.errors[4206611].message }}
    • Profile picture of the author sprks79
      Originally Posted by ADukes81 View Post

      I am doing this with a dentist and a mechanic. It has been a nightmare, but I see the potential.

      I just met with the mechanic for the first time to collect a check for the first 2 weeks of calls. I was showing 10 calls, but he said a few were sales calls, a few were body shops and no calls were legit. We worked out a deal with the body shop calls as he is going to send them to the shop down the street so I still get paid. He paid me $100 because he doesn't want me to give up on the idea and go elsewhere.


      I am meeting with the dentist this afternoon and I am showing 15 calls and she said she's only received 2, one being a current patient.

      Anyone have any pointers for me?

      What am I doing right?

      What am I doing wrong?

      I see so much potential and I know it's going to take time to dial in, but would love some feedback from some seasoned vets.

      Thanks again

      ADukes,

      You are definitely on the right track as far as pay per call. You are having the one issue that prevents people from making a descent living...different info. Your numbers and their numbers don't add up. What are you using to track the calls? is it an external program or is it tied into the local number?

      Don't give up, maybe modify your plan a bit, I know pay per cal can be nice but for this early stage maybe consider flat fees. Unless you can get a firm grasp on the number of calls, and how many of those calls the client says there are, you could be leaving money on the table and not know it.

      What kind of traffic is your site getting? Does it make sense? for example, 8500 views and 10 calls? Are there any other ways to contact the client that circumvents the number to track? Lots of little hiccups in most early stages, keep at it and it should work out just fine.
      Signature

      PBN site builder. Expired domain scraper. Website Hoster.....Oh, and an amazing guy. :)

      {{ DiscussionBoard.errors[4206997].message }}
  • Profile picture of the author jspmedia
    Aduke,

    I used to have call redirect with recording function which you can record & listen phone conversation..it is your proof for client who doesnt want to pay..

    service is ifbyphone
    {{ DiscussionBoard.errors[4207195].message }}
  • Profile picture of the author Greg Stack
    In my local area (Cincinnati) plumbers are significantly higher.
    I was formally in the Staffing Industry, and have found these two sites to be helpful when researching earning stats.
    Plumbers, Pipelayers, Pipefitters, and Steamfitters

    PayScale - Salary Survey Based Compensation Data

    An alternative method to handling lead flow would be to forward the number to an answering/order taking service. When a new lead calls in, the service answers the call live, and completes a predetermined form based on the data that you wish to collect. Then the call can be forwarded to the plumber/dentist/etc so that the prospect is handled quickly.

    Typically, that info can then be emailed to you. Then you have full control and knowledge of the leads generated to bill for. Rates vary widely between services. I have used several over the years, some for a month for a project, others more long-term. You just have to determine if the cost is justified.

    Lost revenue from disputes would probably cover the cost of an inexpensive service. You could probably use the service for your own business, as well as offer it as an add-on service to clients and turn a profit. They will answer with a different business name, depending on what number is called.

    Many will attempt to lock you into a contract, agree to month-to-month only (obvious, I know, but if I don't say it, someone else will) and negotiate away the initial set-up fee. If you dig, you will find a smaller firm that will agree.

    Let me know if you want any more help/info.
    Greg
    BTW Rush, are you a Rush fan (the band)
    {{ DiscussionBoard.errors[4207721].message }}
  • Profile picture of the author dapirus
    Along with you owning the website you need to own the phone number on your leased website also. Invest in a virtual phone number and forward the calls to the client’s phone. You could give Google voice a try, it’s a free phone number. If your client doesn’t want to pay you just transfer the number to the next client.

    The pay per call system is a real pain in the neck. You should charge one flat monthly fee and be done with it. You also need to setup an automatic payment system with your client. Monthly PayPal subscriptions have been working great for me. Running around town collecting from your clients is not a good use of your time.

    When it comes to pricing you need to first decide on the minimum you are willing to accept each month and not go below that amount to begin with. If you find a client who only wants to pay $75 a month and your minimum is $150 then you need to walk away from that deal. I generally charge between two to five times what a typical sale would be worth to the client. Of course there are exceptions to this rule, but this is a good starting point.
    Signature
    {{ DiscussionBoard.errors[4207724].message }}

Trending Topics