I'm getting started with the rental site model, in a nutshell: creating a website on a local niche, getting it ranked nicely and selling the ad space to a local company.
I ran into a couple of questions along the way:
- What do you think is better, just exclusive ad space to one client or more like a overview page with several clients?
- Of these two options, which one is easier or better to sell? One client for 200/month or 4 clients for 50/month each (just an example).
- Of these two, what would create higher conversions? What I mean: to a visitor of such a site, which one would be more reliable or have higher authority?
So looking at the three parties of this business model (the client, the visitors, and myself as business owner) I'm trying to work out the best options.
Anyone already experienced with any of this? Help would be appreciated!