How to make money with custom designed QR Codes

53 replies
Hi there,

I saw some people here asking "How do you make money with QR Codes?" and they wondered how to sell them to customers.
Well, of course you cannot sell a simple QR Code which you have created with 2 clicks, but you can design QR Codes in order to make them look nicer and sell this service.
Of course you have to make sure that the QR Code is still readable.
Look at the fiverr gig i have just created: daikoku: I will create a cool eye catching QR Code design for $5 on fiverr.com
Those custom designed QR Codes are great for upselling, especially if you are selling mobile websites.
You are not a designer? No problem. I can do the work for you and you can sell it to your customers.
#codes #custom #designed #make #money
  • Profile picture of the author Jay Moreno
    You can definately make money doing this I've been selling my branded qr codes for $100+ although I do provide qr code tracking too - I normally include the clients logo in the design also
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    • Profile picture of the author Can Tonic
      Originally Posted by Jay Moreno View Post

      You can definately make money doing this I've been selling my branded qr codes for $100+ although I do provide qr code tracking too - I normally include the clients logo in the design also
      Nice!
      Yeah, most customers want to see their logo in the QR Code of course. I hope that qr codes will become more popular soon. Most of the business owners i am talking to even don't know what a QR Code is.
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      • Profile picture of the author Brian F Adams
        I love using a QR code to upsell a mobile website works like magic. Only problem is most business owners have no idea what a QR code is LOL.
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    • Profile picture of the author bonn
      Originally Posted by Jay Moreno View Post

      You can definately make money doing this I've been selling my branded qr codes for $100+ although I do provide qr code tracking too - I normally include the clients logo in the design also
      What are the destinations of your qr codes usually? Mobile landing pages or what
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      • Profile picture of the author Jay Moreno
        Originally Posted by bonn View Post

        What are the destinations of your qr codes usually? Mobile landing pages or what
        Typically it will be the mobile site, qr codes worn hand in hand with mobile - we are also in the process of adapting some cool optin mobile landing pages for our clients too
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        • Profile picture of the author bonn
          Originally Posted by Jay Moreno View Post

          Typically it will be the mobile site, qr codes worn hand in hand with mobile - we are also in the process of adapting some cool optin mobile landing pages for our clients too
          Perfect. Exactly how you should be rocking mobile. Well done

          Would love your feedback on your mobile site builder and marketing platform.
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          • Profile picture of the author Jay Moreno
            Originally Posted by bonn View Post

            Perfect. Exactly how you should be rocking mobile. Well done

            Would love your feedback on your mobile site builder and marketing platform.
            i code by hand normally but have recently been developing my own mobile web site builder to speed up the process and do everything i want it to - have found a lot of automated or mobile site building scripts dont have everything i am looking for, i would say i build more web apps than actual run of the mill mobile websites, I have been involved in mobile since the days of WAP and WML sites well before dot mobi was even around - although i stepped out of the game for a little while i've always been interested in mobile and jumped back in it with both feet - this time whats cool unlike last time am not looking for investors!

            right now i am doing my best to push the limits of the mobile web and think outside of the box!

            i wanted this type of buzz about 5 years ago - its been a while coming but its certainly been well worth the wait!
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  • Profile picture of the author Mark_Austin
    We also use QR codes as a "foot in the door" tool. They are a great way to demonstrate the difference between a reqular website and a mobile website.

    When we approach clients we have two QR codes ready - one that goes to their desktop site and the other that goes to a mock up mobile website for their business. They are a very effective selling tool.
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  • Profile picture of the author pattyj
    Hi Can Tonic, read your post. Since I am new to all of this please describe qr codes and how they work. Thanks much
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    • Profile picture of the author Vanessa Reece
      Originally Posted by pattyj View Post

      Hi Can Tonic, read your post. Since I am new to all of this please describe qr codes and how they work. Thanks much
      I copied this from my business site Patty.

      What are QR Codes?

      QR codes have been around for quite some time as a way to scan inventory. Now they are really coming into their own as a way for people to scan (from their mobile phones) a code that will lead to a digital location or message.

      All you need is a QR code scanner. Some Smartphones have these built in, others don't. If yours doesn't you can generally download an app from your mobile phone provider and they're generally free.

      You then scan the code and let that take you where it will. You'll find these codes in some restaurant menus; these allow people to view more about the dishes and even pay their bill. They're also used in shops, libraries, and car show rooms to give more information on the item.

      There's countless ways you can use QR codes in your business and they're a very cool link between the offline world and the Smartphone WiFi world. Don't forget, more and more searches are happening on Smartphones as people look for service providers and products. It's a great time to utilize QR codes.

      Here are a few more examples. I've done a few more since this was done which have more intricate art work. As Can said, either outsource or do them yourself. If you do do them yourself - test, test, test. I'd made some really beautiful ones and a couple of them just didn't work in the end. You have to test them with each change.

      You can create the raw black and whit QR codes here QR-Code Generator Just save them and work on them in an image program.

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      • Profile picture of the author kershawm
        I have recently seen a lot more companies using QR codes and I am feeling like I need to get some type of service going for Offline clients.

        I am already planning to do a seminar next month where I talk about Groupon and LivingSocial along with QR codes. However, I would like to figure out what I can offer. Do you basically only offer to create and track codes for people? It doesn't seem like a significant source of income.....Is it only useful as a means to get your foot in the door?
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        • Profile picture of the author Vanessa Reece
          Originally Posted by kershawm View Post

          I have recently seen a lot more companies using QR codes and I am feeling like I need to get some type of service going for Offline clients.

          I am already planning to do a seminar next month where I talk about Groupon and LivingSocial along with QR codes. However, I would like to figure out what I can offer. Do you basically only offer to create and track codes for people? It doesn't seem like a significant source of income.....Is it only useful as a means to get your foot in the door?
          It can be thrown in as an add-on of anything or the hook-in.

          Example 1- Client want's mobile website - you suggest business cards with the link AND a fancy QR Code. In that situation I would get the mobile website done, design (or outsource the business card design with my mark-up) and design the QR code.

          Example 2 - The classic small biz car sales lot. Has 20 cars in his lot. You explain that QR codes allow the lot visitors to scan the code on their smarphones and get up-to-date info on the car in question. This allows them to effectively have a lot of people on the lot without needing to attend to them all immediately. So that's 20+ fancy QR codes and one mobile website which you can update on monthly retainer....

          QR's can be the beef or they can be the gravy - you choose.


          V
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  • Profile picture of the author Can Tonic
    Or look at this simple example

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  • Profile picture of the author Jay Moreno
    this is what i did for a client recently



    its ties into my qr code tracking/analytics software at qrtrack.me

    it picks up peoples GPS location from their phone if they choose to disclose it - so it tells you the persons exact location, down to street level, the phone they used to scan the qr code, the amount of time they spent on the site and if they went to a specific page or not.

    unlike google or bitly qr code generation - it also creates a custom url of your choice which is great for branding purposes - plus i can also change where the qr code points to without changing the design of the qr code!
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    • Profile picture of the author Vanessa Reece
      Originally Posted by Jay Moreno View Post

      this is what i did for a client recently - ties into my qr code tracking software at qrtrack.me - picks up peoples GPS location if they choose to disclose it

      Nice job Jay!! I really like that. I'm still investigating all the possibilities with my designs. I think you just pushed me to the next level here. Well done, Sir!

      Nice touch with the GPS too!

      V
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    • Profile picture of the author Can Tonic
      Originally Posted by Jay Moreno View Post

      its ties into my qr code tracking/analytics software at qrtrack.me

      it picks up peoples GPS location from their phone if they choose to disclose it - so it tells you the persons exact location, down to street level, the phone they used to scan the qr code, the amount of time they spent on the site and if they went to a specific page or not.

      unlike google or bitly qr code generation - it also creates a custom url of your choice which is great for branding purposes - plus i can also change where the qr code points to without changing the design of the qr code!
      you are using QReative Tracking, right?
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      • Profile picture of the author Jay Moreno
        Originally Posted by Can Tonic View Post

        you are using QReative Tracking, right?
        yeah thats my site i havent finished it yet

        if you want to use the qr dot generator whilst the site is under development feel free to do so - i turned off all restrictions for the time being

        This is the form that generates the qr codes with dots

        http://www.qreativetracking.com/qr-t...rator-form.php

        its still in development and might throw up some errors but it generated the qr code above

        curious how did you find the site? lol
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        • Profile picture of the author Can Tonic
          Originally Posted by Jay Moreno View Post

          yeah thats my site i havent finished it yet

          if you want to use the qr dot generator whilst the site is under development feel free to do so - i turned off all restrictions for the time being

          This is the form that generates the qr codes with dots

          http://www.qreativetracking.com/qr-t...rator-form.php

          its still in development and might throw up some errors but it generated the qr code above

          curious how did you find the site? lol
          hehe. I am known as a Geek. It is my job to find the software you are using lol
          Add me on skype if you like. I like your project
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    • Profile picture of the author MagicAce
      Originally Posted by Jay Moreno View Post

      this is what i did for a client recently



      its ties into my qr code tracking/analytics software at qrtrack.me

      it picks up peoples GPS location from their phone if they choose to disclose it - so it tells you the persons exact location, down to street level, the phone they used to scan the qr code, the amount of time they spent on the site and if they went to a specific page or not.

      unlike google or bitly qr code generation - it also creates a custom url of your choice which is great for branding purposes - plus i can also change where the qr code points to without changing the design of the qr code!
      How do you make this kind of qr code? I was unaware that you can design a qr code like this.

      Also the one Can Tonic made is interesting...How do you make something like this to work?

      Regards, Marian
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  • Profile picture of the author Jay Moreno
    i have also written a little script that does the following types of output dynamically online...



    Note how it has a transparent background and the dots are circles

    the script i am working on needs a little bit more refinement but its coming along nicely
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    • Profile picture of the author Can Tonic
      Originally Posted by Jay Moreno View Post

      i have also written a little script that does the following types of output dynamically online...



      Note how it has a transparent background and the dots are circles

      the script i am working on needs a little bit more refinement but its coming along nicely
      That's a cool one. I have made some similar Photoshop Actions but No web application.
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  • Profile picture of the author stone2010
    Those are some nice looking QRcodes
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  • Profile picture of the author Jay Moreno
    cheers - yeah you wont find an online qr code circle generator else where - unless someone custom codes it
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    • Profile picture of the author Vanessa Reece
      Jay and Can - when you both have finished your programming Geekery this Geekette wants to know.

      I'm not a programmer but I love the idea of the circles within the code. I'm already thinking of design ideas. But one question? Does this take into consideration the 30% error format or can the circles be tweaked even more? My digital crayons are itching to know. :p

      Cheers,

      V
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      • Profile picture of the author Can Tonic
        Originally Posted by ITS-V View Post

        Jay and Can - when you both have finished your programming Geekery this Geekette wants to know.

        I'm not a programmer but I love the idea of the circles within the code. I'm already thinking of design ideas. But one question? Does this take into consideration the 30% error format or can the circles be tweaked even more? My digital crayons are itching to know. :p

        Cheers,

        V
        sorry, you have to ask Jay about the circles
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  • Profile picture of the author Jay Moreno
    yeah i usually try and target around 25% to be on the safe side

    i used photoshop too for adding in logos etc

    the circles qr code is a script that i created - it generates it online - i posted the link earlier you can have a play around with it, its not finished and may cause some random errors, just need time to wrap it up
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  • Profile picture of the author RickAllen
    Thanks to all who have posted here, I have gotten a ton of information on offering QR Codes to clients, the Ah-Ha for me so far has been car dealerships.
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    • Profile picture of the author midasman09
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      Yay! QR Codes on Vehicles in Car Lots...to get More Info about a vehicle! Awesomely Appealing to Lot Owners.....due to the fact that in my State (Oregon) Car Lots are closed on Sundays and there's LOTS of traffic then....that could be "Grabbed" by a nifty "Special Discount Coupon"!....that appears on their Cell when they scan in the Code.

      The "Special Discount Coupon" would appear on their Cell and "Motivate" potential buyers to COME BACK FOR A VISIT when the Lot is open.

      Whala! Car Lot owners WANT "Interested" buyers! The people who show up with the "QR Code Coupon" on their cells....ARE serious about buying.

      The "QR Code" can be a "Sticker" placed in the Top Corner of the windshield on the driver's side where the "Oil Change" guys put their stickers.

      My thought on "What To Charge" for this WEEKLY Service would be similar to what the "Sales Sheet" guys charge. A buddy of mine had a business where he'd make up Special Sales Sheets he'd print out and stick on the rear window on the driver's side.

      He got $12 per car and had a Route where he visited 8 dealerships a day and "Sticker" an "average" of 6 cars per lot....$72 per Dealership x 8 = $576 A DAY!

      He'd only work Mon thru Thurs....so he'd make $576 x 4 = $2304 AVERAGE PER WEEK!

      I don't see why Dealerships would NOT be willing to pay $12 per vehicle to have their "Trades" (or even New)...."QR CODE Stickered"!

      Heck! If this "service" brought in just ONE Buyer a week....it'd be totally worth every bit of a $72 investment!

      In fact....the more I think about this "Vehicle QR Code Sticker Service"....the more I like it!

      So....you start off with one Dealer....then 2 then 30 a week.

      In fact....I'd offer to "Sticker" ALL the "New" (meaning "New" to the lot NOT "New" as in "Brand New")...vehicles they got in each week for a "Flat Fee" of $100!....where I'd "sticker" ALL the new vehcles to the lot....at a certain day...each week!

      I mean...c'mon! If I'm helping Car Lots BRING IN "SERIOUS BUYERS"...EVERY WEEK....with my "QR Code Sticker Service"....helping why shouldn't "I" make it "worth MY while"?

      So....$100 a day per Car Lot (I'm only visiting the Lot 1 Day a week) x 5 Car Lots = $500 A DAY x 4 = $2,000 A WEEK....to ME....for contacting 20 Car Lots a week...4 days a week! (The rest of the week I'm fishing or spending time with my wifee)

      I mean....Hey, C'mon!....I just "Spelled Out" a GREAT "Opportunity" to make some "Serious" coin. The Used Car biz is Booming right now. Give THIS some thought!

      I AM!

      Thanks for reading....I'm off to do some more research on THIS

      Don Alm....Idea Guy
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      • Profile picture of the author Curtez Riggs
        Nice post... we've been providing custom QR codes for quite some time now and I must say if presented properly there's a lot of money to be made....

        The key is to find large scale partners that provide services... Ex. Print shops, and florist...
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  • Profile picture of the author RickAllen
    Thanks Don for the great biz plan. My wife read this and got real excited at the potential. Any other thoughts are very welcome. A few weeks ago I didn't even know what a QR Code was (for real) now I'm well onmy way to becoming the expert in my area.
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    • Profile picture of the author bonn
      Originally Posted by RickAllen View Post

      Thanks Don for the great biz plan. My wife read this and got real excited at the potential. Any other thoughts are very welcome. A few weeks ago I didn't even know what a QR Code was (for real) now I'm well onmy way to becoming the expert in my area.
      Curious what tools you and everyone are using to build mobile micro sites, landing pages and sites?

      You might be interested in our Mobile marketing platform. It automatically generates QR codes for every mobile site built.

      Just sayin -- Branded QR codes are sooo awesome. There are a couple cool blogs with creative ideas: Check these out:

      Using QR Effectively in Your Next Guerrilla Marketing Campaign | Creative Guerrilla Marketing
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      • Profile picture of the author RickAllen
        Thanks for the link Bonn. I'm thinking with the auto dealer idea sending them to a mobile squeeze page, asking for name and mobile phone, in turn they will be texted a code number to get the discount. By doing this the dealer has a contact piont that a sales agent can followup on... "I noticed you were interested in one of our cars and wanted to followup..." If they don't return. I can't recall the statistic, but it's a short time from a prospect looking until they decide to buy, so time is everything on followup. If you just drive them to the discount coupon you (the dealer) has no followup if they don't come back in.

        This also from a business model standpoint could lead to other business with the dealer, in my case working with the sales team to increase sales.

        The more I think about this the more exciting it becomes. You could even have a sales team of your own, however due to the simplicity of it, I would have a non-compete, non-disclose clause with anyone I would hire.

        Great information, keep it coming.
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        • Profile picture of the author bonn
          Originally Posted by RickAllen View Post

          Thanks for the link Bonn. I'm thinking with the auto dealer idea sending them to a mobile squeeze page, asking for name and mobile phone, in turn they will be texted a code number to get the discount. By doing this the dealer has a contact piont that a sales agent can followup on... "I noticed you were interested in one of our cars and wanted to followup..." If they don't return. I can't recall the statistic, but it's a short time from a prospect looking until they decide to buy, so time is everything on followup. If you just drive them to the discount coupon you (the dealer) has no followup if they don't come back in.

          This also from a business model standpoint could lead to other business with the dealer, in my case working with the sales team to increase sales.

          The more I think about this the more exciting it becomes. You could even have a sales team of your own, however due to the simplicity of it, I would have a non-compete, non-disclose clause with anyone I would hire.

          Great information, keep it coming.
          Great idea with car dealers! we were workign with a car dealership to provide individual mobile sites forevery car on the lot --- really easy to get done with our platform. There would be a button on each site that they could click to do exactly what you were talking about --- Great stuff.

          Let me know how it goes.
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  • Profile picture of the author salikkhan
    Does the QR codes allow the animations in Logo also? Please suggest..
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    • Profile picture of the author CoachGC
      I understand the QR Code usage, however why should you create mobile sites if for example when you have a wordpress site you can just add a plugin so your site can look mobile?
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      • Profile picture of the author Jay Moreno
        Originally Posted by CoachGC View Post

        I understand the QR Code usage, however why should you create mobile sites if for example when you have a wordpress site you can just add a plugin so your site can look mobile?
        There are very few plugins if any at all that make your wordpress site look like a mobile business website site complete with click to call buttons etc - typically they just render a list of blog posts...
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  • Profile picture of the author CoachGC
    What about WPNexus, PluginBuddy Mobile, WPTouch or even WordPress › WordPress Mobile Edition « WordPress Plugins As I understand also if you use Androids you can see wordpress sites the same way as in a computer...

    What's the difference between creating a mobile website and using wordpress and any of those plugins?

    The reason I am asking about it is because I would like to learn more...
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    • Profile picture of the author Jay Moreno
      Originally Posted by CoachGC View Post

      What about WPNexus, PluginBuddy Mobile, WPTouch or even WordPress › WordPress Mobile Edition « WordPress Plugins As I understand also if you use Androids you can see wordpress sites the same way as in a computer...

      What's the difference between creating a mobile website and using wordpress and any of those plugins?

      The reason I am asking about it is because I would like to learn more...
      Out of the box they typically output a list of posts and lack a proper menu navigation system that you would normally see on a more business orientated mobile website... they also typically lack a click to call button too... they are great if your want a mobile blog but i think you will find more businesses want a functional mobile website instead of a mobile blog... ideally they should be able to have both. and also work on both smartphones and non smartphones too

      on a side note i think wpnexus is for facebook fan pages and not mobile web...

      hope that makes sense

      cheers

      jay
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      • Profile picture of the author zenyatta
        Originally Posted by Jay Moreno View Post

        Out of the box they typically output a list of posts and lack a proper menu navigation system that you would normally see on a more business orientated mobile website... they also typically lack a click to call button too... they are great if your want a mobile blog but i think you will find more businesses want a functional mobile website instead of a mobile blog... ideally they should be able to have both. and also work on both smartphones and non smartphones too

        on a side note i think wpnexus is for facebook fan pages and not mobile web...

        hope that makes sense

        cheers

        jay

        I agree with you Jay. Most of the plugins that "mobilize" sites might make it easy but lack the main components that a mobile site needs. They need to load fast, have a clickable# like Jay mentioned, and local businesses will also want a directions link integrated with a mapping site. A true mobile site can be built very inexpensively so why try to cut corners?
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  • Profile picture of the author toptones
    Just got a QR Code from daikoku on Fiverr. Nice job and he was very accommodating. Thanks bro!
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