Probably a dumb question, but a ? about multiple domains...

by umc
4 replies
Would it benefit a business to have multiple domains that point to their one central website? For instance, if their domain was something like mikesmobilemechanics.com and they wanted to get some domains that were more general like indianapolismobilemechanics.com and indianamobilemechanics.com to point back to their original url, would that benefit them or hurt them?

I figure this is an elementary question, maybe one that was dealt with years ago that everyone knows, but I'm not sure and I've read conflicting things. Would it help in the search rankings, or would they get knocked for essentially having duplicate content through two or more domains? I actually came across this recently when going to what I thought was one website, but I ended up on another domain in the end.

What are the pros and cons of such a plan?
#domains #dumb #multiple #question
  • Profile picture of the author J R Salem
    Originally Posted by umc View Post

    Would it benefit a business to have multiple domains that point to their one central website? For instance, if their domain was something like mikesmobilemechanics.com and they wanted to get some domains that were more general like indianapolismobilemechanics.com and indianamobilemechanics.com to point back to their original url, would that benefit them or hurt them?

    I figure this is an elementary question, maybe one that was dealt with years ago that everyone knows, but I'm not sure and I've read conflicting things. Would it help in the search rankings, or would they get knocked for essentially having duplicate content through two or more domains? I actually came across this recently when going to what I thought was one website, but I ended up on another domain in the end.

    What are the pros and cons of such a plan?
    This is a good way to plaster your client all over page 1, just make sure the content is somewhat different and then you can just have it talk about your client and have a link to their main website.

    But if you do this method make sure you charge enough to manage the seo for three websites. good luck.
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  • Profile picture of the author Danielm
    It seems like umc is asking about multiple domains all pointing to one url, vs separate domains that you rank independently.
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    • Profile picture of the author umc
      Originally Posted by Danielm View Post

      It seems like umc is asking about multiple domains all pointing to one url, vs separate domains that you rank independently.
      Yep, that was my question. Sorry if I made it hard to understand. I tend to get wordy.
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  • Profile picture of the author nthmarketing
    This is how I understand it.

    Install 301 redirects on the secondary domains pointing to the primary domain. This is best if you want to catch misspellings of your primary domain name. If you're buying keyword-based domain names, the choice is murky. Building a second non-redirected website with a keyword-rich domain name can be an option, but it obviously takes twice the work since you'll have to create unique content and separate links for the additional domain. Still, if you install a 301 redirect, all you'll get is type-in traffic and essentially no traffic from the search engines.

    Aloha,
    Fred
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