I have someone that wants a press release written and submitted to the local newspaper. I am hoping that those of you with experience in public relations can help me out with a few questions that I have:
1. What is the typical time period between submission of the release to the paper & publication in the news?
2. Which method is better for distribution - direct mail or e-mail?
3. How many news media outlets do you need to send your release to before they pick it up, assuming that you have a press release that is of interest to journalists?
4. How much do you typically charge to write & submit a press release to local newspapers for your clients?