I have been teetering with a client lately that has the potential to be huge to me, but I am hitting a wall mentally when it comes to marketing this place.
The client is the father of a good friend, and I have worked with him in the past on other ventures. At the moment, there is no money to put into marketing because one of the partners was squeezed out of the business due to personal conflicts within the company, so now they are struggling to keep afloat, and drowning quickly. That being said, this business has serious potential, and I want to do what I can to bring their profits back into the black, in which case, I will set myself up to have a large spot at the table with this place.
So here is the deal.
The business is an automotive shop, which allows people to bring their vehicles in and perform the work on it themselves.
It has 14 bays (aka 14 automotive lifts), a parts counter, waiting room, bathrooms, full tool rental, ASE certified mechanics on-hand for advice, etc.
It is located just off of a very busy intersection in a very large city.
They have a website, they have branding, they have large banners on the building and one on the street, they have pamphlets/business cars/gift cards, and that is about it.
After working my way in the door, I now have full reign of the place. In other words, I have full discretion to make any changes I see fit to the business to help improve profits.
I guess my hang-up is the lack of money. I can do stuff here and there no problem, but it is hard to drive a HARD campaign without any money (can't invest in media buys, PPC, mailings, radio, TV, etc).
So I'm just looking to start a discussion here and hopefully brainstorm some awesome ideas that just may work, with the help of you guys
What I am currently working on:
The website, although created by a crappy website creation service, actually has quite a good design, and the material on it is good. I am going to take the HTML site and transfer it to a WP setup, to make my job easier in the future with blogs, etc.
I have been going to local car shows/meets and handing out pamphlets to the car guys there, and telling them what the place does and how it all works.
I have been posting ads on Craigslist
I have been making small changes at the shop itself, such as hanging more advertising, re-arranging things, trying to make the waiting room more comfortable, etc.
That is it thus far.
Any and all ideas are appreciated!
Thanks in advance