2 are interested, took down my name, phone number, and message, and are calling me back later today to set up an appointment later next week.
1 is interested, and wants me to drop by next week with information to talk for ten minutes or so, so that is basically an appointment.
2 I had to leave a message on.
and 2 were not interested at all. Surprisingly, both had just run successful groupons and lacked a mobile website or any form of advertising.
All in all, a pretty good day's work, what seems to be 3 guaranteed appointments and maybe something with the voicemail messages.
Thank you scott and Quentin for all the advice and support!