Can't decide what services to offer ... PARALYSIS ANALYSIS

Pick one... If one savvy client with a cocky web designer shuts you down...expect that. Figure it as part of the equation... Web designers and techs love to talk about how stupid other peoples ideas are, just think of it "They have no motivation to talk up your skills to their boss...". They are paying your for the "service" not the program.

In either event in 100 call session, you are going to come across a few of those... they are the exception... Work the "rules".

The rules are if you call enough prospects you are going to see ALL kinds of typical profiles go by... You are looking for the profile of the guy that needs you service.

The rest are just like "Okay, you have a smartass tech... NEXT".

"Why hasnt he gotten you into mobile if he knows so much about it, personally I would fire him , but to each his own...NEXT!"

There are 100 different objections people will have, if one of them is big enough to paralyze you, its time to get more thick skinned, and focus on the "laws", they dont fail.

As John said, you will meet with rejection.

I've had situations where people back out just before paying, it's just part of the game.

You also want to consider what you'll do long term - in a few months the technologies that are hot may be obsolete.

Pick what ever method you're comfortable with, and use it as a front end.

Then, once you have 20 - 50 clients, JV with someone in your local area. Do a free seminar and sell more expensive services. Think big!

Offer mobile websites they're easy to build just do it from scratch in Photoshop and outsource the .css/html which cost 15 bucks the rest is profit. You could easily knock one out in 1 hour.

Social Media is a good one also.

But do not offer anything you can't 100 percent do yourself I would not recommend that.

Why don't you tailor your services to each business individually?

Stop selling commodities and you'll find success.

I have had a colleague with the same problem and my advice would be if you can source enough work doing websites then go for it but it you will run dry after a while then be patient and do the S E O

Websites are DEAD, may they rest in peace! What you offer clients is not a website but an Online Business that simply uses their website as the hub for all their online marketing and advertising campaigns.

In my experience if you approach a business owner as a web designer or mobile website designer they will treat you like a web designer. But if you approach clients as another small business owner.

One that works with small businesses to increase their profit margins, while decreasing their overall marketing budget. By providing them something that will give them a competitive advantage in their market, or something that adds value to their business!

The services you offer depend on what the business owners needs to make him/her more money. As an Marketing consultant it is up to you to figure out what will make your client more money.

For example if your client already has a website and you find out that they are happy with their current web designer. Instead of creating a mock up of a mobile website and showing it to the business owner. Find out who does their web work and see if they do mobile website development (they most likely don't) if they don't why not contact them and offer them a commission on all mobile websites they send your way.

This is very attractive to the web design company because they can get paid without having to do any work!

You are an expert at making businesses more money while spending less. Which is something every business owner wants and needs. They just don't know where to start! That is where you come in!

Don't want to waste the 2nd part of the year fiddling around with this and that. Just want to focus on two services.

ANY SUGGESTIONS?[/QUOTE]

If someone's website guy or mobile guy or SEO guy says "I can do that cheaper", my response would probably be, "Then why haven't they already done it?".

Never sell a product, sell a service that will get them customers.

Just want to say Thank You to everyone who has given their input. Still debating what services I want to offer, but I am humbled by your motivation and gentle push!

Here's the advice I would give to someone on how to pick the right offline service to offer:

1. Make a list of the top five to ten hot money offline niches right now like mobile, text messaging, discount couponing etc.

2. Search the forum for reviews of wso's for each niche and then buy ONE highly rated wso about each topic.

3. Go through the wso's with a fine tooth comb. After going through each wso, then pick one that you think you will enjoy, understand and have the willingness to master.

If you can't find one that meets those criteria, then you really only have a couple of choices from there. You can either pick one that you feel you could do without hating yourself everyday.

Or...

You can pick another five or ten offline niches and repeat the process until you find one that works for you.

This is exactly what I did and continue to do in order to find services I will offer. The truth is, if you can't speak knowledgebly about a service you're offering, you shouldn't be selling it any way because you will get exposed at some point.

Plus, life is too short to do stuff that I don't like to do.

Thanks,

Chris Rivers

You don't need to go through all the hoopla. Don't sell anything. Get your foot in the door with something and ask the client what else they need and provide for them. Then ask them to refer you.

I'll give you an example: I have a client who wanted a site on Thesis. So that's what he got. Then he wanted business cards. I did them for him. Then he wanted lots of graphics. He got them from me. Then he wanted to be #1 in the Google/Bing SERPS. He's there. Then Google Places. He had videos made and wanted me to write the titles, descriptions, etc.

You get the idea. He's been a client for more than 2 years. That's how easy it is. You don't have to figure out what business owners want, they tell you.