AIM covo about Mobile Site Marketing
this is a section of a conversation i had with someone i help out occasionally,
this person wasn't too happy with her mobile marketing results.
this isn't the best thing since sliced bread, but she was bumbed in the beginning of the conversation, and had her eyes opened a bit on how to think outside of the box for marketing, and winds up excited, and wanting to dig in and continue trying.
For you offliners that have been around for a while. i know i say some things your not going to agree with... to that i say .. to each there own. the point wasn't to hold her hand, but to show her how to think a little bit differently.
If you can get past they typos, there might be some good info...
who knows. i figured id would post it.
hope it helps some one
--Rick
kens partner
------------------------------------------------------------------------
--------------------knees: I don't do offline too much... just trying to get into making mobile websites. I know how... just cannot get clients.
XXbytes: making or selling ?
--------------------knees: Making them based on your current website... just making a mobile version. Streamlined, easy to load, and compact.
XXbytes: gotcha
XXbytes: quick question
--------------------knees: Yes?
XXbytes: have you sent website owners an email that said
XXbytes: hey ,,, i see you dont have a mobile site, your losing money,.. click here to see a mock up
XXbytes: think that would work for you to get customers?
--------------------knees: Oh man I totally tried that!
XXbytes: what happened
--------------------knees: I took the time to research every client, and even show then what their site looks like on a mobile phone. I told them to call or email me and I would show them what it'd look like when I get done with it. (Better wording of course.)
XXbytes: and nobody bought?
--------------------knees: No emails or calls.
XXbytes: did you do a specific niche?
--------------------knees: I started with locksmiths, then went to bowling alleys, clubs, bars... things people look at on the move, you know?
XXbytes: right on.
XXbytes: well speaking as some one who has messed around in that market
XXbytes: i have found mobile websites, and mom and pop eateries ... are easy money
XXbytes: small returaunts
--------------------knees: Oh really?
XXbytes: yeah
XXbytes: im in daytona, so there are a million of them
XXbytes: and all competing with each other..
XXbytes: i dont know where your at
--------------------knees: Daytona is GORGEOUS! I stayed at the Ramada right on the ocean.
XXbytes: if u have a market like that or not
--------------------knees: I'm in Milwaukee.
--------------------knees: So yes, we absolutely do.
XXbytes: you might want to give that a try
XXbytes: focus on this ...
XXbytes: save them money and time by the customer bieng able to pre order on the phone, for take out,
XXbytes: reservations / coupons / daily specials are a big thing too
XXbytes: also...
XXbytes: let them know ( specially if they are doing tv/radio spots)
XXbytes: that cell phone websites are a whole lot cheaper
XXbytes: and the people that see them actually want to see them.. so if they offer incentives ..
XXbytes: the hungry people go nuts
--------------------knees: I've got ideas already!
--------------------knees: Man, you're so awesome.
XXbytes: nahh not awsome, just been in the sales game a looong time
XXbytes: ken too. hes a brilliant marketer
XXbytes: if you ever get a chance to pick his brain, do it
--------------------knees: You two guys do some pretty awesome things.
--------------------knees: Okay, I am sick of straining my eyes to see the keys... I'm turning the light on and my man and whine and complain about it all he wants. LoL He sleeps like 16 hours a day. I don't know how he does it.
XXbytes: damn. i could not do that
--------------------knees: Can, I mean.
--------------------knees: I think he has mono or something.
XXbytes: how are you making the mobile sites
XXbytes: scratch ?
--------------------knees: I have a template. I just muck around with the code.
XXbytes: i found a free mobile website maker
--------------------knees: Ugh.
--------------------knees: There goes my market.
XXbytes: give me a min, i want to find the name of it
XXbytes: ok found it
XXbytes: its called
XXbytes: axSoft WAP Maker
XXbytes: http://fun.axwap.com
XXbytes: oops name is really
XXbytes: axSoft Visual WAP Maker
XXbytes: its pretty simple to use, specially if you already have graphics
XXbytes: what you could do is
XXbytes: pick hundred eateries in your area
XXbytes: make your OWN template
XXbytes: then basicly make 100 of the same site
XXbytes: of course change the logos to match
XXbytes: the eateris, and match the colors to if you can
XXbytes: put them up on a server
XXbytes: all at the same time. then get in the car and go to each place
--------------------knees: Wow, they wouldn't be able to turn it down!
XXbytes: if you stick with mom and pops, you will be able to pick the owner easy
XXbytes: get his/her attention
XXbytes: ask them what there mobile site address is ..
XXbytes: of course they are going to say they dont have one
XXbytes: say them who is this.. and hand them your phone
XXbytes: when they say wtf..
XXbytes: pitch em.. you have there attention
--------------------knees: LMAO!
XXbytes: gotta be bold
XXbytes: look for people to to help out ... think outside the box
XXbytes: for instance. i gave a copy of SB to a local here
XXbytes: and i buy these chocolate bars
XXbytes: and have them special printed with company name
XXbytes: and website , phone num.. ect
XXbytes: and he does commercial lawn care
XXbytes: so he drops a basket off at each place of my chocolates
XXbytes: cant tell you how much SEO work we get from that
--------------------knees: I bet.
XXbytes: you could do the same
--------------------knees: Man, I feel like I have a lot to learn.
--------------------knees: I absolutely could.
XXbytes: well i work a bit diff then most
XXbytes: everyone says , find what everyone wants and sell that
XXbytes: i do opposite, i find what i like, and make everybody whant it
--------------------knees: LoL
XXbytes: cant help myself..
XXbytes: hmm
XXbytes: here is an idea for you
--------------------knees: I wrote for an MLM guy who literally started mowing lawns as a child to save up for a new bike. $5 a lawn. He had regulars. He found out other kids were doing the same work for $3, so he recruited them and gave them work. Collected the money and profit. LoL
XXbytes: i dont know if this would work or not, and would take a little recon, and a couple of bucks
--------------------knees: Well, I'm always up for a good investment.
XXbytes: goto those mom and pops, see if they have bizz cards by the cash machine
XXbytes: if they do, grab one
XXbytes: then make them a set of 100 or 500 cards
XXbytes: excatly like they did
XXbytes: copy it 100%
XXbytes: but on the back tastefully put your name , bizz phone # and 1 line of what you do
XXbytes: some thing like. "if your not mobile ready, your losing money"
XXbytes: then bring the set of cards and drop em off at the cash registar
XXbytes: and leave
--------------------knees: Won't they get mad?
XXbytes: for what
XXbytes: you saved them money
XXbytes: some wont use them.. some will
--------------------knees: Do you tell the manager you are putting them there or do you just do it?
XXbytes: o i dont mean replace the ones they have
XXbytes: that would be bad
XXbytes: i mean leave the whole box on the counter
XXbytes: eventualy they will open it up see what it is
XXbytes: and decide to use them or not
XXbytes: you can get 100 cards now adays for 5.00 or less
XXbytes: but if they use them....
XXbytes: and you get a bunch of people across town useing them
XXbytes: you are building your image up big time
XXbytes: and you will get calls
XXbytes: like i siad you have to be bold now a days
XXbytes: if your not... your not making money
--------------------knees: That's true.
XXbytes: that card thing will prb work for any type of small bizz
XXbytes: it saves them money
--------------------knees: Absolutely.
--------------------knees: I have a lot of hope now, thanks to you.
XXbytes: no prob.
XXbytes: good luck.
--------------------knees: Thanks. I'll be trying to get SB, when I can get a hold of your friend.
XXbytes: ok, im here if you have questions ..
XXbytes: hey do you mind if i post some of this convo
--------------------knees: Just take my name and picture out, and no problem.
XXbytes: if people get over the spelling, it might help some one
XXbytes: u have a pic?
XXbytes: jk
--------------------knees: HaHa
XXbytes: np, ill show ken, see what he says, if he cool ill put it in forum, maybe in wf
XXbytes: ttyl
--------------------knees is typing...
--------------------knees: Bye bye!
XXbytes: bye
XXbytes: just thought of something
XXbytes: those places you make the templates for...
--------------------knees: Yes?
XXbytes: start sending them emails a few wks ahead of time. asking what there mobile address is...
XXbytes: from diff accounts with diff names
XXbytes: by the time you show up
XXbytes: it will be in the back of thier head , that they might need one
--------------------knees: That is DEVIOUS! That's the best idea yet.
XXbytes: lol.. ok i have to get back to work.. good luck
--------------------knees is typing...
--------------------knees: Thanks you too. Have a good night.
XXbytes: u 2 bye
this person wasn't too happy with her mobile marketing results.
this isn't the best thing since sliced bread, but she was bumbed in the beginning of the conversation, and had her eyes opened a bit on how to think outside of the box for marketing, and winds up excited, and wanting to dig in and continue trying.
For you offliners that have been around for a while. i know i say some things your not going to agree with... to that i say .. to each there own. the point wasn't to hold her hand, but to show her how to think a little bit differently.
If you can get past they typos, there might be some good info...
who knows. i figured id would post it.
hope it helps some one
--Rick
kens partner
------------------------------------------------------------------------
--------------------knees: I don't do offline too much... just trying to get into making mobile websites. I know how... just cannot get clients.
XXbytes: making or selling ?
--------------------knees: Making them based on your current website... just making a mobile version. Streamlined, easy to load, and compact.
XXbytes: gotcha
XXbytes: quick question
--------------------knees: Yes?
XXbytes: have you sent website owners an email that said
XXbytes: hey ,,, i see you dont have a mobile site, your losing money,.. click here to see a mock up
XXbytes: think that would work for you to get customers?
--------------------knees: Oh man I totally tried that!
XXbytes: what happened
--------------------knees: I took the time to research every client, and even show then what their site looks like on a mobile phone. I told them to call or email me and I would show them what it'd look like when I get done with it. (Better wording of course.)
XXbytes: and nobody bought?
--------------------knees: No emails or calls.
XXbytes: did you do a specific niche?
--------------------knees: I started with locksmiths, then went to bowling alleys, clubs, bars... things people look at on the move, you know?
XXbytes: right on.
XXbytes: well speaking as some one who has messed around in that market
XXbytes: i have found mobile websites, and mom and pop eateries ... are easy money
XXbytes: small returaunts
--------------------knees: Oh really?
XXbytes: yeah
XXbytes: im in daytona, so there are a million of them
XXbytes: and all competing with each other..
XXbytes: i dont know where your at
--------------------knees: Daytona is GORGEOUS! I stayed at the Ramada right on the ocean.
XXbytes: if u have a market like that or not
--------------------knees: I'm in Milwaukee.
--------------------knees: So yes, we absolutely do.
XXbytes: you might want to give that a try
XXbytes: focus on this ...
XXbytes: save them money and time by the customer bieng able to pre order on the phone, for take out,
XXbytes: reservations / coupons / daily specials are a big thing too
XXbytes: also...
XXbytes: let them know ( specially if they are doing tv/radio spots)
XXbytes: that cell phone websites are a whole lot cheaper
XXbytes: and the people that see them actually want to see them.. so if they offer incentives ..
XXbytes: the hungry people go nuts
--------------------knees: I've got ideas already!
--------------------knees: Man, you're so awesome.
XXbytes: nahh not awsome, just been in the sales game a looong time
XXbytes: ken too. hes a brilliant marketer
XXbytes: if you ever get a chance to pick his brain, do it
--------------------knees: You two guys do some pretty awesome things.
--------------------knees: Okay, I am sick of straining my eyes to see the keys... I'm turning the light on and my man and whine and complain about it all he wants. LoL He sleeps like 16 hours a day. I don't know how he does it.
XXbytes: damn. i could not do that
--------------------knees: Can, I mean.
--------------------knees: I think he has mono or something.
XXbytes: how are you making the mobile sites
XXbytes: scratch ?
--------------------knees: I have a template. I just muck around with the code.
XXbytes: i found a free mobile website maker
--------------------knees: Ugh.
--------------------knees: There goes my market.
XXbytes: give me a min, i want to find the name of it
XXbytes: ok found it
XXbytes: its called
XXbytes: axSoft WAP Maker
XXbytes: http://fun.axwap.com
XXbytes: oops name is really
XXbytes: axSoft Visual WAP Maker
XXbytes: its pretty simple to use, specially if you already have graphics
XXbytes: what you could do is
XXbytes: pick hundred eateries in your area
XXbytes: make your OWN template
XXbytes: then basicly make 100 of the same site
XXbytes: of course change the logos to match
XXbytes: the eateris, and match the colors to if you can
XXbytes: put them up on a server
XXbytes: all at the same time. then get in the car and go to each place
--------------------knees: Wow, they wouldn't be able to turn it down!
XXbytes: if you stick with mom and pops, you will be able to pick the owner easy
XXbytes: get his/her attention
XXbytes: ask them what there mobile site address is ..
XXbytes: of course they are going to say they dont have one
XXbytes: say them who is this.. and hand them your phone
XXbytes: when they say wtf..
XXbytes: pitch em.. you have there attention
--------------------knees: LMAO!
XXbytes: gotta be bold
XXbytes: look for people to to help out ... think outside the box
XXbytes: for instance. i gave a copy of SB to a local here
XXbytes: and i buy these chocolate bars
XXbytes: and have them special printed with company name
XXbytes: and website , phone num.. ect
XXbytes: and he does commercial lawn care
XXbytes: so he drops a basket off at each place of my chocolates
XXbytes: cant tell you how much SEO work we get from that
--------------------knees: I bet.
XXbytes: you could do the same
--------------------knees: Man, I feel like I have a lot to learn.
--------------------knees: I absolutely could.
XXbytes: well i work a bit diff then most
XXbytes: everyone says , find what everyone wants and sell that
XXbytes: i do opposite, i find what i like, and make everybody whant it
--------------------knees: LoL
XXbytes: cant help myself..
XXbytes: hmm
XXbytes: here is an idea for you
--------------------knees: I wrote for an MLM guy who literally started mowing lawns as a child to save up for a new bike. $5 a lawn. He had regulars. He found out other kids were doing the same work for $3, so he recruited them and gave them work. Collected the money and profit. LoL
XXbytes: i dont know if this would work or not, and would take a little recon, and a couple of bucks
--------------------knees: Well, I'm always up for a good investment.
XXbytes: goto those mom and pops, see if they have bizz cards by the cash machine
XXbytes: if they do, grab one
XXbytes: then make them a set of 100 or 500 cards
XXbytes: excatly like they did
XXbytes: copy it 100%
XXbytes: but on the back tastefully put your name , bizz phone # and 1 line of what you do
XXbytes: some thing like. "if your not mobile ready, your losing money"
XXbytes: then bring the set of cards and drop em off at the cash registar
XXbytes: and leave
--------------------knees: Won't they get mad?
XXbytes: for what
XXbytes: you saved them money
XXbytes: some wont use them.. some will
--------------------knees: Do you tell the manager you are putting them there or do you just do it?
XXbytes: o i dont mean replace the ones they have
XXbytes: that would be bad
XXbytes: i mean leave the whole box on the counter
XXbytes: eventualy they will open it up see what it is
XXbytes: and decide to use them or not
XXbytes: you can get 100 cards now adays for 5.00 or less
XXbytes: but if they use them....
XXbytes: and you get a bunch of people across town useing them
XXbytes: you are building your image up big time
XXbytes: and you will get calls
XXbytes: like i siad you have to be bold now a days
XXbytes: if your not... your not making money
--------------------knees: That's true.
XXbytes: that card thing will prb work for any type of small bizz
XXbytes: it saves them money
--------------------knees: Absolutely.
--------------------knees: I have a lot of hope now, thanks to you.
XXbytes: no prob.
XXbytes: good luck.
--------------------knees: Thanks. I'll be trying to get SB, when I can get a hold of your friend.
XXbytes: ok, im here if you have questions ..
XXbytes: hey do you mind if i post some of this convo
--------------------knees: Just take my name and picture out, and no problem.
XXbytes: if people get over the spelling, it might help some one
XXbytes: u have a pic?
XXbytes: jk
--------------------knees: HaHa
XXbytes: np, ill show ken, see what he says, if he cool ill put it in forum, maybe in wf
XXbytes: ttyl
--------------------knees is typing...
--------------------knees: Bye bye!
XXbytes: bye
XXbytes: just thought of something
XXbytes: those places you make the templates for...
--------------------knees: Yes?
XXbytes: start sending them emails a few wks ahead of time. asking what there mobile address is...
XXbytes: from diff accounts with diff names
XXbytes: by the time you show up
XXbytes: it will be in the back of thier head , that they might need one
--------------------knees: That is DEVIOUS! That's the best idea yet.
XXbytes: lol.. ok i have to get back to work.. good luck
--------------------knees is typing...
--------------------knees: Thanks you too. Have a good night.
XXbytes: u 2 bye
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