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Good E-mail Subject Lines?

by allegrity
13 replies
So, I'm going to be giving e-mail another go to try to get clients. I have a good idea on how to write good e-mail messages to business owners but one of the hardest parts is making an e-mail subject line that says "READ ME!" and gets good open rates.

So, maybe everyone doing e-mail marketing to get clients can share subject lines that work for them? This way everyone sending e-mails can get their message open rates up.

I will start it off. One subject I was using that was getting me responses back from owners:

"Re: [Business Name] Contact Inquiry"

With and without the Re: was working alright for me.
#email #good #lines #subject
  • Profile picture of the author rotten72
    "[VIDEO] You Need To Fix Your Website, Here's How!"
    Then make a short video and tell them why their baby (website) is UGLY!

    "[VIDEO] So & So is Kicking Your But On Google, Here's What They Are Doing Right."
    Then make a short video about what their competition is doing right.

    Local SEO Renegade
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  • Profile picture of the author ZachWaldman
    Adding "Sucks" to any subject line works well.

    Examples:

    Not having customers sucks!

    Not being on page one of Google sucks!

    Not dating Zach Waldman sucks!

    You get the idea.
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    Zach Waldman - Los Angeles Magician
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    • Profile picture of the author robd1302
      For me, subjects that show the recipient that this is a personal email to them instead of some mass promotion are what get the best results.
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      • Profile picture of the author archimet
        I've had good luck with things like "I'm looking for a [type of business] in [city]". For example, "I'm looking for a transmission shop in Reno". And it's the truth. I'm looking for a [type of business] in [city] to work with. I also usually offer them something for free in the body of the email.
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      • Profile picture of the author allegrity
        Originally Posted by robd1302 View Post

        For me, subjects that show the recipient that this is a personal email to them instead of some mass promotion are what get the best results.
        Can you share some examples of ones that you have used?
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        Business Growth and Development via Mobile

        Need a mobile website done? Want to offer mobile websites to your existing clients? Mobile work for your clients mounting up and you need assistance? Let's talk.
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    • Profile picture of the author rotten72
      Originally Posted by ZachWaldman View Post

      Not dating Zach Waldman sucks!
      What chick wouldn't? You look like the Hoff with a Carrot Top hair do.
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      FREE Training - Build Mobile WordPress Themes
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  • Profile picture of the author merereilly
    These are good tips... I'm having the same issues.

    I think using "Re" works well

    I agree about "sucks" - usually works and also "fail" - lol

    Use of their name/their domain

    "Dead" - as in "dead" email address, "dead" landing page was an always-open for me

    Ummm i'll post more as I discover them
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  • Profile picture of the author ToddWales
    I've had some success with "(contact name) .... for your reference"
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  • Profile picture of the author MoneyMagnetMagnate
    " Hi (their name), I had an idea that will help your business...(active idea / verb here)
    (nothing you can't make happen like make a million this month or anything like that - no BS - if you do it once, you may not get the second chance)
    - or -
    Just about anything but,

    I am Prince (think of silly name) of Nigeria...I am seeking your help...

    Or the classic - "your long lost uncle John (your last name here) died and left 2 Trillion dollars unclaimed...I am a banker who has no idea how to funnel this large sum of money out of a country to anywhere and I thought you could help me...

    and the list goes on... :rolleyes:

    do people really buy this stuff?
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  • Profile picture of the author JMB Marketing Group
    Originally Posted by allegrity View Post

    So, I'm going to be giving e-mail another go to try to get clients. I have a good idea on how to write good e-mail messages to business owners but one of the hardest parts is making an e-mail subject line that says "READ ME!" and gets good open rates.

    So, maybe everyone doing e-mail marketing to get clients can share subject lines that work for them? This way everyone sending e-mails can get their message open rates up.

    I will start it off. One subject I was using that was getting me responses back from owners:

    "Re: [Business Name] Contact Inquiry"

    With and without the Re: was working alright for me.
    Hi Allegrity,

    I just sent you a BC Day Gift (it's a British Columbia, Canada, holiday).

    Check your email.

    Cheers,

    JMB
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  • Profile picture of the author mattgsilver
    try "Thanks!"
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  • Profile picture of the author seabro
    You won't fail to grab your prospects attention if you mention a competitor they are aware of.

    On that basis, I would be suprised if they didn't open an email with the following subject. Lets assume competition name is ABC Ltd

    "ABC Ltd are at the top of Google, let me explain why..."

    You have got their attention, now you need to keep it!
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  • Profile picture of the author Dr Dan
    How about this one:

    "Your Website Has Been Banned by Google"

    This is sure to get some attention.

    Then you would continue to explain that this would suck to have this happen to your website and you are offering ways to avoid this etc. or whatever your offer is.
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