15 {{ upvoteCount | shortNum }}
15 {{ upvoteCount | shortNum }}

targetting local

by safe as houses
13 replies
I have a local firm to promote, but as they are based in a small market town in the UK , would it be better to target a city where there is traffic for there niche, Mick.
#local #targetting
  • Profile picture of the author rsteadm2
    Originally Posted by safe as houses View Post

    I have a local firm to promote, but as they are based in a small market town in the UK , would it be better to target a city where there is traffic for there niche, Mick.
    I think you've left a lot untold my friend.

    If you have a local firm to promote, did they pay you already?

    Are you targeting them by building a website and then approaching them for their business?

    Give some more details. I would think that if they have already hired you, they would tell you what they wanted. Then you could adjust their plan based on what you know to be the best strategy.

    Let us know, you'll get some help.
    Signature
    When You're Ready to Put In the WORK and Do! Click This Link! - ...Free Webinar Guides you Down the Road And Gives YOU A Real Blueprint for Affiliate Marketing Success Showing You How To Start, "doing"!
    {{ DiscussionBoard.errors[4327900].message }}
    • Profile picture of the author safe as houses
      Originally Posted by rsteadm2 View Post

      I think you've left a lot untold my friend.

      If you have a local firm to promote, did they pay you already?

      Are you targeting them by building a website and then approaching them for their business?

      Give some more details. I would think that if they have already hired you, they would tell you what they wanted. Then you could adjust their plan based on what you know to be the best strategy.

      Let us know, you'll get some help.
      Hi, No they havent paid me already, got a meeting this week with them, just looking and because there is no traffic for the local town thought would it be better to advise if we should go for a local city, 120 miles away as travel is not a problem
      Signature

      {{ DiscussionBoard.errors[4328182].message }}
      • Profile picture of the author safe as houses
        Originally Posted by Mike Grant View Post

        To expect a customer to travel from 2 hours away is a very large problem.
        not the customer to travel, the company will travel to them.
        Signature

        {{ DiscussionBoard.errors[4328270].message }}
        • Profile picture of the author Gdetonator
          Originally Posted by safe as houses View Post

          not the customer to travel, the company will travel to them.
          wow... that's a lot of gas, you will need solid plan to pull this off. In fact, I even may suggest that the company seals deals over the phone before going to the customer for agreement or contract signing which will be worth it for their gas.

          Main thing here is you need to open up to the company about the situation and let them chose how they want it, I guess that would work better
          Signature
          The Next BIG Thing is Already Here!
          {{ DiscussionBoard.errors[4329707].message }}
  • Profile picture of the author aduttonater
    If a company has to travel to them, they better be getting the job. That is a lot of gas to be wasting. What kind of company is it, and how many people are there locally who need that particular service?
    Signature
    http://newinnovativeenterprises.weebly.com
    {{ DiscussionBoard.errors[4328597].message }}
  • Profile picture of the author Jake Gray
    Maybe it'd be in your best interest to promote your services locally.
    {{ DiscussionBoard.errors[4328611].message }}
  • Profile picture of the author John Pawlett
    Give some information on your clients niche so I can give you some informed advice on your situation.

    John
    Signature
    The Secret Awakening - Yes, YOU Can Have it All
    {{ DiscussionBoard.errors[4328847].message }}
    • Profile picture of the author safe as houses
      "Give some information on your clients niche so I can give you some informed advice on your situation."

      Employment law
      Signature

      {{ DiscussionBoard.errors[4329673].message }}
  • Profile picture of the author John Pawlett
    Where in the UK are you based, I can't think of a single place that is 120 miles away from the nearest city!

    Employment law is not as tough a niche as you think unless you get into the really big cities like London, Manchester etc.

    It is also a huge market right now with the current job market.

    It's difficult to advise you as there are a lot of details I don't know but I would focus on going where the potential customers are, places like Facebook, set up campaign around the immediate area, then widen it as the results dictate.

    Make sure they have some way of monitoring the calls and a 0800 number to make it easy for the potential client to contact them.

    Your client (think positive) would also need a hook, something like first 30 - 60 minutes free consultation.

    I would also set up a website and target the local area (also within 50 miles).

    Hope that helps

    John
    Signature
    The Secret Awakening - Yes, YOU Can Have it All
    {{ DiscussionBoard.errors[4332184].message }}
    • Profile picture of the author SgtBadass
      Originally Posted by John Pawlett View Post

      Where in the UK are you based, I can't think of a single place that is 120 miles away from the nearest city!
      I thought that, maybe he's in the Shetland Islands!

      Remember that sometimes it's down to client perception and you shouldn't try to second-guess them. They may be totally happy to be found for a really-micro niche term, even though it has no searches.

      You may have to prove that to them first, then suggest harder and wider terms. Unless they want to pay you to suggest some terms to them, in which case - fill yer boots.
      Signature

      Free mini-guide to offline marketing : http://www.sembusinesstactics.com/

      {{ DiscussionBoard.errors[4332246].message }}
      • Profile picture of the author safe as houses
        We are in North Yorkshire, 50 miles either way to newcastle/leeds, the 120 miles comes from Manchester, as there is a bit of traffic for "employment law manchester", but Leeds is our nearest city along with Newcastle, so would you target these areas first,or would you go for towns nearer like darlington,northallerton, these are only market towns though,Mick.
        Signature

        {{ DiscussionBoard.errors[4332472].message }}
  • Profile picture of the author Colm Whelan
    What's a lot of traffic, Mick? Is it 5 searches, 50, 500, 5000? What's each new customer worth to them? Say you're in somewhere like Filey, for example, 10 searches a week would be good, I suppose. If each customer was worth £1000 over a two year period, then acquiring 20% of the clicks could be very worthwhile, possbily £50000 extra income for your client per annum. If there are low number of searches in your local market, that may mean you're not targetting the correct phrases. It may also mean that there's very little competition. Better to be a big fish in a small pond when it comes to local traffic.
    {{ DiscussionBoard.errors[4332522].message }}
    • Profile picture of the author JGrahamHCH12
      If you think your product or service is better, then focus your local postings to local directory listing available through your countries or your targeting local places on the highlights of your products or services.
      Signature

      Healthcare Horizons offers detailed healthcare claims audits and Third Party Administrator Audit.

      {{ DiscussionBoard.errors[4333148].message }}

Trending Topics