Is Cold Calling Dead? .. Or just in need of rethinking
To me, social networking sounds like a plan if you have a huge network and you are already aquiring new business primarily via referrals. BUT, if you're a newbie, this idea seems like the fastlane to the poor house.
The "gurus" talk about working off referrals from day 1, but that's a bunch of baloney if you don't have any clients/customers to begin with.
So, I'd like to get an idea of what your experience is with the following scenario:
1. B2B sales - small to medium size business.
2. Proposal needs to be signed off by owner/CEO.
How do you contact? Cold call? Researched email?
Sharing your sales process as far as prospecting and contacting business owners would be helpful as I'm considering getting back into the game.
Are you wanting to learn all the poker lingo?