I find that clients are all about having a Twitter Background, LinkedIn and also a Facebook Page but they want me to do there marketing for these Social Media Places -
I feel comfortable doing the graphics but would not know the first steps to take when it comes to effective marketing campaigns for these places, especially FB . . .
My goal here is to be able to sound educated and speak like I know what I am talking about when I go to meet with these potential clients regarding this aspect of marketing.
Where is the best place to learn how to market FB etc. for businesses? Any good WSO's to recommend, programs or PDF's?
Then once I have a feel for some ways to monetize/optimize these places then I will outsource the tasks -
That there then brings me to my second request for help . . . . I have to be honest, I have hired my fair share of outsourcers and out of a bucketful of them I have found 1 or 2 that I would hire again - so I'm wondering how would you hire for these particular projects and what would you look for in a good outsourcer, because I am definitely missing something during my hiring process?!
Thanks in advance for any and all input as I am really trying hard at breaking into this business and changing careers from a stay at home mom -