How would you Market a FB Business Page? . . . Your Advise PLEASE****

5 replies
I have been dabbling in the Offline Marketing field and it has been going ok - but I would like to be able to offer the potential client some additional options when it comes to Marketing.

I find that clients are all about having a Twitter Background, LinkedIn and also a Facebook Page but they want me to do there marketing for these Social Media Places -

I feel comfortable doing the graphics but would not know the first steps to take when it comes to effective marketing campaigns for these places, especially FB . . .

My goal here is to be able to sound educated and speak like I know what I am talking about when I go to meet with these potential clients regarding this aspect of marketing.

Where is the best place to learn how to market FB etc. for businesses? Any good WSO's to recommend, programs or PDF's?

Then once I have a feel for some ways to monetize/optimize these places then I will outsource the tasks -

That there then brings me to my second request for help . . . . I have to be honest, I have hired my fair share of outsourcers and out of a bucketful of them I have found 1 or 2 that I would hire again - so I'm wondering how would you hire for these particular projects and what would you look for in a good outsourcer, because I am definitely missing something during my hiring process?!

Thanks in advance for any and all input as I am really trying hard at breaking into this business and changing careers from a stay at home mom -
#advise #business #market #page
  • Profile picture of the author SubUrbanHype
    Depending on what kind of business you are marketing will effect how you market it. You don't need a WSO because the information is free on here, or the internet, because there is no "cut & paste" for social media. But usually you would just market it naturally. Go to related blogs and make good comments (interact with people and answer questions), lead back to the facebook (cross promote on all platforms), have good content on there, stuff like that. Can't say that this may have helped you or not, but that is what 90% of the WSO's will tell you to do.
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  • Profile picture of the author sgtsavvy
    Most businesses are going to require a different strategy, some will be similar and utilize the same kinds of methods and processes... But the way i approach it anyway, is through reverse engineering the interactive processes by whats appropriate for the kind of market, business type, commitment/budget/time available...

    Basically, explain to them that social media is a relationship building tool with promotional benefits, not the other way around...

    i.e Dont be the guy who shows up to the party sounding like a walking advertisement... ...peanuts, popcorn, soda, who wants em....!?

    Start by presenting some statistics about the growing trends etc, and potential benefits of the direct communication and response potential that will allow them to attract, educate, and engage in dialogue with their market and prospects... again, its largely going to depend on your market, but these are the ways you need to think, and how you can start approaching and trying creative new strategies.

    Always think in... WHATS THE OUTCOME OR RESULT IM TRYING TO ACHIEVE FIRST. Dont just setup an account and say hi my name is such and such, buy from me if you want X.


    Start with an example company in your head and think of ideas and strategies that could acheive a certain end, that is a win win for prospects and the promotional end of things.

    i think the simple but focused thinking though things will go you most of the way. Look up and research new techniques and keep adding them to the repertoir. Dont OVER-think it. But definitely THINK IT. Can be hard sometimes, but is a must.

    So for a facebook business page... Again your questions arent specific enough... What is it you are trying to do with the page? Well thats going to depend on what the products and services you offer are, plus the approach you take and the strategies you try.

    Get people to your website, get people on a list, educate about your services, engage in conversation, collect reviews and testimonials, cross promote services and businesses, are all good things.

    I see all these social media marketing programs for sale, im sure they've got good stuff in them, they could save you some time, but be careful about just cut and pasting strategies that work for someone in some specific business if you want to be truly dynamic and understand underneath the technique and given use. Dont underestimate that marvelous mind of yours, research, and finding the answers to specific questions.

    Hope that helps
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  • Profile picture of the author thehypnoguy
    Like our page and you'll be on our vip list. Get offers that we only make to our fans. Here's the real trick, don't make these offers anywhere but on the Fan Page. We're not trying to pull from a pool made of all the people who live in the world. This is a local business. Fans have local friends who will see who their friends are fans of. I have seen in a small town of 6000 a local business go from 0 to 600 in 24 hours and double to 1200 in 48.

    Promote it in the store just like you would promote anything else. If you really want a good list then put it on the check out receipt and visa receipt so that you create a fan base of buyers

    Hope that helps.

    Martin Blakley
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  • Profile picture of the author sdentrepreneur
    Facebook has been making it more and more difficult to market the business pages unless you use Facebook Ads. There are many strategies for growing Fan Page Likes, too much to list right here. Main thing the clients are looking for relationship building, controlling the online brand and lead generation. You can accomplish all of that with not only Facebook, but Twitter, LinkedIn and Foursquare, depending on your client.
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  • Profile picture of the author silotiko
    @ SubUrbanHype - you are right, take the time and find the information that I need here in the WF - it is under my nose - I guess I get that "overwhelmed feeling at times" but then again don't we all!

    Thanks for the input as I plan to set aside 1-2 hours out of my daily schedule that will be un-interrupted just to do Product knowledge research - that is my take away from your comment and I really think that will help me get over my "what to do next " issue.
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    @ sgtsavvy - said like an experienced marketer - you are right, every Business will be different, and to be honest with you, I didn't really put a whole lot of thought into the fact that each customer will be handled differently - plain and simple I assumed it would be rather cut and paste! I felt prepared in the fact that I knew what kind of customer I want to target, I even have it down to the demographics and usual annual income - so why would I think it would be as simple as cut and paste is unclear to me - but this comment has certainly opened my eyes to stepping back and stop OVER-COMPLICATING it - K.I.S.S. because when I keep it simply then I don't miss the little things that could mean so much!

    My target customer is B2C, and of course I have even a narrower niche that I would like to target so maybe I should take the path of least resistance and go after the specific niche I have in mind and then once I have a true understanding of the most effective ways to market them then I can throw out my net to a different niche -

    But my first order of business is to polish up my website and do the following: "Get people to your website, get people on a list, educate about your services, engage in conversation, collect reviews and testimonials, cross promote services and businesses," Thank you too, for such valuable advice!
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    @ thehypnoguy very simply said - and yet exactly something that I was looking for "Get offers that we only make to our fans. Here's the real trick, don't make these offers anywhere but on the Fan Page. We're not trying to pull from a pool made of all the people who live in the world. This is a local business." This got my creative juices flowing, and this is what I was looking for as far as nuggets to start my momentum - also this idea here "Promote it in the store just like you would promote anything else. If you really want a good list then put it on the check out receipt and visa receipt so that you create a fan base of buyers" all I can say . . . . BRILLIANT!!!!!! Thank You for the value given here! Sometimes we find that a gently push from a Warrior Brother can really give us a great start.
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    @ sdentrepreneur "You can accomplish all of that with not only Facebook, but Twitter, LinkedIn and Foursquare, depending on your client." that's my whole goal with this thread, and in 2 simple words LEAD GENERATION - simply said much harder for me to get my head around as to how to do it exactly. Thanks for you words and the true realization that FB too will change and that it has to be something that one has to stay on top of. But do you think that ads are one of the main ways to optimize a page . . . .?
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