Leveraging Answering Machines: My "Cold Calling Robotic Funnel" System

73 replies
Hi,

I have been a long-time lurker here on the Warrior Forum, however I just recently created an account and figured it was time to give back to this great community. A little about myself: I've been marketing to "offline" clients way before the offline revolution began, mainly selling website design services then upselling to marketing packages. On the marketing side of things, I offer clients anything from SEO to radio/TV advertisements; depending on their individual needs and what we think will help increase their revenues while still providing a positive return on investment.

However, website design is my "foot in the door," and as such, it has worked splendidly. Quick side-note... if you are struggling to get your first client, do this:

1. Go to your local Chamber of Commerce website, and pull up a list of all registered businesses.
2. Go through that list, and visit every website that is listed. Skip the businesses that don't have a website listed.
3. If the website looks old and out of date, copy the business name and phone number into an excel spreadsheet.

This will take you anywhere from 3-10 hours, depending on the size of your city, etc. Grit your teeth and do it. When you're done, you have a highly targeted list of maybe 100 businesses that are in desperate need of a website re-design (and guess what - they know it). Now take a day off, relax, play some golf.

Now that you are refreshed, wake up at 7:30, grab some coffee, go for a run, do whatever you need to do to wake yourself up and get ready for the day. 'Cause guess what, you're going to spend the day cold calling every single business in that list. As 9:00 approaches, stand up, stretch, and prep yourself for that first call. It's going to suck, so who cares - think of your first 5 calls as "warm-up" calls. They don't mean anything because their only purpose is to get you into a rhythm and get the jitters out. By the way... as 9:00 approaches you will probably start doing anything you can to procrastinate and put off that first call, so recognize this and FORCE yourself to make that call. I've been there, trust me, it'll probably happen.

Here's your elevator spiel:

"Hi, this is First Name, I own a small business here in City - did I call at a bad time?

Y: "Oh I'm sorry, I didn't mean to bother you, I can call back later if you'd like"

(You'll basically be asked for your pitch at that point, or given a time to call back. Or you struck out and move onto the next one)

N: "Oh ok, great - I'm just calling because I was on the Chamber of Commerce website last night, and noticed that your website is a little out of date. I run a small website design company, and actually spent a little bit of time last night re-designing your website, and was just wondering if you want to take a look at what I've done?"

Y: Set up the appointment, giving you enough time to actually put together a quick re-design mock-up

N: Thank him for his time and move on.

Not fancy, not an especially well written script, but it works. You're going to get pulled into a conversation with the guy anyways if he's interested, so don't worry too much about sticking to the script - it's basically there as a crutch for you to lean on. I've done this, and got 7 appointments from 100ish businesses and landed 5 as clients. That's one day of calling. Sure cold calling is a numbers game, but there are ways to skew the numbers in your favor - putting in the time to develop a targeted, researched list is one of those ways.

To be honest you're probably not shaving off too much total time as building that list takes a while, but hey you're cutting down the amount of time you're spending on the phone. And since that's the part most people hate, this method is quite effective. Plus, when you're landing appointments every 10-15 calls rather than every 50, cold calling is much more fun and you have better success simply because you're amped from the success you're having, which makes you a much more effective telemarketer. Business owners can tell a lot by the tone of your voice - if you're bored, or are making your 100th call of the day, they know and you are much less effective.


Hmmm... that side-note turned into quite the lengthy post. Oh well. I'll just keep writing cause I'm in the zone, my apologies for the continued length - feel free to press your browser's back button at any point obviously .

Now I would suggest doing the above if you're struggling to get your first clients, simply because it's cash in your pocket very quickly. However, I do utilize a more advanced technique that has been incredibly effective - and to be honest I haven't read about it much here, so it's possible that not many people know about this/are doing it effectively.


I've dubbed it my "Cold Calling Robotic Funnel" system. (Imagine a brass-heavy anthem playing right now)


Given how lengthy this post already is, I'll do my best to cover the basics with only a small back-story preface... my apologies again.

One day, after a long cold calling session (I was not using a super-targeted list), I spent about 15 minutes going through my lead tracking program, checking out the statistics for that day and seeing what kind of numbers I had. That day I had called 122 businesses, which were broken down as follows:


72 answers, 50 no-answers

44 messages left (some numbers were disconnected)

26 marked as "warm" leads that I was going to follow up with, either because the owner was out or because they requested a call-back, or requested an email with information.

4 marked as "hot" leads, either because they sounded extremely interested and asked for a call-back, or wanted an appointment.

2 appointments set


Overall, a pretty decent day. Then BOOM. Epiphany. I don't know why or what cogs were turning in my head, but all of a sudden I focused very intently on those 44 messages that I had just left. That epiphany was that I was wasting a ton of time reading my "message spiel" (I have a paragraph on hand when I cold call that I use only for messages - I recommend this, makes things easy).

Long story short, I started looking for solutions to this problem. Every problem usually has a solution somewhere. Sure enough, there are various companies out there that offer what's called voicemail broadcasting. Some of you might have heard of this, some maybe not. Usually VB (which is how I'll refer to voicemail broadcasting from here on out) is integrated with an auto-dialer service of some kind. You plug a list of numbers into the system, and it will connect you whenever a live person actually answers the phone. If a machine answers, the service will drop a sound file onto the machine with your message.

So that solved my problem... but as I was falling asleep that night, I kept thinking of other ways to utilize this voicemail broadcasting system, so the next day I decided to try out a few that I came up with.

First, I discovered that you can have the software focus only on answering machines - so I loaded a list of 200 businesses into the software, created a sound file telling the owners that I am a local website designer that is running a 24-hour 80% off special, and to give me a call if they're interested. Creating that sound file took 4 hours and is beyond the scope of this post (let's just say there are STRICT specifications for that sound file, and it will sound horrible if you don't use the right software/methods to create it. Very annoying.)

So, I waited until 9pm that night, then let the software do its thing. All in all it left 150ish messages, which was pretty decent considering it wasn't the best list I've ever used (I eventually had a custom scraper program developed to build a quality list of local leads, and my numbers have gotten better).

The next day I got 3 calls, which turned into 1 sale... and the day after that I got 2 calls from business owners asking if they missed the special. Both turned into sales after a few follow-ups. Lucky? Yea, without a doubt, but I still had proof that this worked pretty well.

Here's how I turned that basic VB software into my "Cold Calling Robotic Funnel" system - it took me a lot of trial and error to develop, but it works pretty damn well if I do say so myself.

Basically, I thought to myself, how can I make this as scalable as possible? The answer came to me when I started looking at VB as a type of Adwords. You spend about 3.5 cents for every 3 messages you leave, so it's really not that expensive, but scaling it out and leaving messages in other cities wouldn't really work that well. I couldn't use my "local business owner" line effectively, couldn't meet with the owners personally, etc. Basically my conversions would drop and I couldn't close the sales easily without hiring a huge sales force.


Thus, I set up a one-page website for every city I wanted to target, with a small sales letter selling a "time-limited" website design package. I re-set the 24-hour timer at the top of the page every time I ran a campaign, and offered a few different packages at different discounted prices.

Then, I ran a campaign leaving messages that said I was a local small business owner that was offering discounted website design services (in the message I actually told them the price for the cheapest package) for the next 24 hours, and if they want to lock their spot in all they have to do is go to this website.

Basically:

- I load up a call list for a certain city

- I create a website just for that city, with local references in the ad copy, with "buy now" buttons

- I leave messages on the answering machines automatically

- This drives targeted traffic to my website (seeing the similarities with adwords?), at a ROI I can track

- They purchase a website, fill out a questionnaire, and receive their website within 7 days.


I don't do anything but 1.) send the questionnaires to my design team, 2.) develop the lead lists using my custom scraper program, 3.) answer emails, and 4.) create new campaigns for new target cities. Oh, and follow-up with the customers over the phone to sell them marketing services.


Thus, my "Cold Calling Robotic Funnel" system. I load up thousands of numbers for each campaign, so it is very scalable and quite profitable. Hopefully someone gets at least a little out of this post, I know I rambled for quite a while, sorry about that - old habit, probably from all that time on the phone!

- Josh
#“cold #calling #cold calling #funnel” #offline #robotic #robotic funnel #system
  • Profile picture of the author 10kperday
    Great post!

    Which VB software do you use?

    10kperday
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  • Profile picture of the author bobbobson
    Amazing post - A really inspiring idea, especially for the vast majority of offliners who really don't want to pick up the phone and cold call! Congrats for finding something that works and something that's so scaleable!
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    • Profile picture of the author buddy7
      I am interested in which VB software you are using as well. I looked into this a while ago but thought that some people were saying you could be in violation of the Do Not Call act. Do you make sure to scrub your lists or is that even applicable for businesses?
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      • Profile picture of the author Sebulba
        DNC only applies to residences.

        Seb

        Originally Posted by buddy7 View Post

        I am interested in which VB software you are using as well. I looked into this a while ago but thought that some people were saying you could be in violation of the Do Not Call act. Do you make sure to scrub your lists or is that even applicable for businesses?
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        • Profile picture of the author buddy7
          Thanks Sebulba, Will be even more interested in hearing what type of VB system you are using, Josh.
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          • Profile picture of the author Sebulba
            I have used CallFire.

            Originally Posted by buddy7 View Post

            Thanks Sebulba, Will be even more interested in hearing what type of VB system you are using, Josh.
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  • Profile picture of the author Richard Tunnah
    Nice first post Josh. Interesting twist you've put on cold calling.

    Rich
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  • Profile picture of the author mobetman
    Great idea. I'm interested in your calling program too.
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  • Profile picture of the author JammieWilliam
    Congratulations! you find something which really works. Very interesting Idea. i like it well.
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  • Profile picture of the author RentItNow
    We used to do this at a rental service place we had and it did not work trying to push an upsell/cross sell promotion but the twist you put on it, I can see it working very well! The time-limit and website I can picture would push it over the top. Very good on the analogy as I use Adwords to test with ALL the time.
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  • Profile picture of the author camilopez
    Josh great post thanks for sharing! I am going to try this out...looking into VB software right now!
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  • Profile picture of the author thebomba
    Thank you for your knowledge
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    • Profile picture of the author Josh Waters
      Sorry for the delay in response - I use CallFire mostly, because they have excellent rates and a decent delivery method. A few things you need to keep in mind:

      Telephones have a lower sampling rate than, say, your computer speakers. This means that you are limited to a certain level of quality when you are creating your message - CallFire will automatically convert your file to meet telephone standards, however they don't do a very good job of this and your message will likely end up sounding "tinny". You will want to use a decent sound program to convert your recorded message to telephone format (I think you're limited to 8000hz, but it might be 4000hz), and once you've done that you can play with the settings to make the file sound as good as possible. This is important because otherwise the business owners will be able to tell that your message was not delivered personally over the phone.

      Next, you want to make sure you're using a quality list when you are running these campaigns. If your list has a lot of dead numbers, or is not targeted enough for your campaign, your ROI will not be positive and you'll end up losing money (that $.035 cents per minute adds up faster than you think). I use a custom program to develop my lists that allows me to target businesses by demographic, size, business type, website/no website, adwords ads, Google rankings, etc., which helps a lot to make these campaigns worthwhile. You don't necessarily need such a program, but you do need to make sure you're not broadcasting to a half-dead list of 2,000 businesses that contains 400 instances of Applebee's and Wal-Mart type businesses (who obviously don't need your services).

      - Josh
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      • Profile picture of the author mike_lucas
        I have used CF before for other program and yes the quality can be a small issue. A very interesting twist that has my mind racing with ideas.

        A great first post!
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      • Profile picture of the author phoenix2ny
        Originally Posted by Josh Waters View Post

        Sorry for the delay in response - I use CallFire mostly, because they have excellent rates and a decent delivery method. A few things you need to keep in mind:

        Telephones have a lower sampling rate than, say, your computer speakers. This means that you are limited to a certain level of quality when you are creating your message - CallFire will automatically convert your file to meet telephone standards, however they don't do a very good job of this and your message will likely end up sounding "tinny". You will want to use a decent sound program to convert your recorded message to telephone format (I think you're limited to 8000hz, but it might be 4000hz), and once you've done that you can play with the settings to make the file sound as good as possible. This is important because otherwise the business owners will be able to tell that your message was not delivered personally over the phone.

        Next, you want to make sure you're using a quality list when you are running these campaigns. If your list has a lot of dead numbers, or is not targeted enough for your campaign, your ROI will not be positive and you'll end up losing money (that $.035 cents per minute adds up faster than you think). I use a custom program to develop my lists that allows me to target businesses by demographic, size, business type, website/no website, adwords ads, Google rankings, etc., which helps a lot to make these campaigns worthwhile. You don't necessarily need such a program, but you do need to make sure you're not broadcasting to a half-dead list of 2,000 businesses that contains 400 instances of Applebee's and Wal-Mart type businesses (who obviously don't need your services).

        - Josh
        Hi Josh,

        I found your post through a search because I'm looking for a scalable voice broadcasting solution. It's so strange because your plan is exactly what I am trying to put in place. It's very frustrating trying to find a good solution though. I called Call Fire today and they won't work with me unless I have a SAN from the FTC which is okay if I only plan to call in up to five area codes, but after that it's like an extra $63 per area code, and of course I plan on calling a lot of area codes. I tried to tell them that business to business cold sales calls are not covered under the national DNC law but they weren't having it. How were you able to work with CF? Also do you know where I can find out if B2B robo calls are legal and if I can call outside of the legally accepted hours (for consumers) of 8AM and 9PM local time? I would like to set my calls for hours where no one is likely to pick up and just have the system leave a message in the business' voice mail.
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  • Profile picture of the author CoMpUtErGoD20XX
    I hate cold calling myself and seem to always get lots of business owners who are not available. But in your case, you capitalize on no one being there-brilliant!

    This is highly interesting...Would you mind providing us with your voicemail broadcast script (voice or text format)?
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    • Profile picture of the author mrtrance
      Originally Posted by CoMpUtErGoD20XX View Post

      I hate cold calling myself and seem to always get lots of business owners who are not available. But in your case, you capitalize on no one being there-brilliant!

      This is highly interesting...Would you mind providing us with your voicemail broadcast script (voice or text format)?
      I'd also be interested in your script if you are willing to share it. Very nice method.
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  • Profile picture of the author Josh Waters
    Sorry again about my delayed response, I have been traveling these past couple of days and haven’t had much time to check this thread.

    I can provide you with a couple scripts I have used in the past; both resulted in sizable revenues and profits. One caveat, though, is that the script is only a part of what makes these campaigns successful. Having a targeted list is just as important, if not more so, and the effectiveness of your website also plays a large role in the overall formula. Additionally, cross-selling other services effectively will also turn a mediocre campaign into a cash cow – it’s all about leveraging all of your assets and new customer bases. I just don’t want anyone to jump in headfirst, run a huge campaign, and lose money because of this thread – so if I can help at all please let me know.


    With that said, here are two scripts that have converted well in the past:

    “Hi, this is Josh – I called a few days ago about your website. About an hour ago, we actually launched the $350 (three-hundred fifty dollar) website design special, so, like I said, it will be running for the next 23 hours. To lock in your spot, all you need to do is go online to WEBSITEHERE.COM, and it will walk you through everything you need. Thanks – talk to you soon. Bye.”

    “Hi, this is Josh, I’m local website designer here in CITY/TOWN, and for the next 24 hours, I’m building custom websites for only $350. If you are one of the first businesses to go online to WEBSITEHERE.COM, you’ll be able to lock in your spot and get a professional website designed for your business. Thank you for your time, and I’m looking forward to working with you.”


    Regarding the first script, I had never contacted those businesses before this broadcast. The reference to an earlier call helps to grab their attention for the entire message, and helps to increase visits to the website. This could be treading on slightly grey areas ethically, so obviously only use this reference if you feel comfortable doing so. I’ve never ran into any problems with upset business owners over this, only happy customers that were glad to get a good deal on a website. Both of those scripts converted pretty well, and got enough traffic to the websites to make the campaigns very profitable – hope they help.

    - Josh
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    • Profile picture of the author jbpatlanta
      Josh,

      After reading your thread yesterday, I was inspired. I started calling businesses at 1 am with something remarkably similar to you second script.

      Got a live person at 1:30 and made a sale.

      Thanks for the inspiration.

      Jon
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  • Profile picture of the author Josh Waters
    Jon,

    I'm thrilled to hear that this thread helped you out, congratulations on the sale and for taking action. That's how you get from point A to point B . Let me know if there's anything else I can do to help.

    - Josh
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    • Profile picture of the author jbpatlanta
      Josh,

      I had thought about this before. I was just hanging up on machines. Once I read your thread it opened up a whole new avenue of getting leads. It is much easier than cold calling.

      Once I get some spare money to play around with, I'm going to give the software a try. It sounds like a great way to reach a lot of people quickly.

      I probably missed this but what is you average ROI using this method?
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      "DO or DO NOT. There is NO try!" -- Yoda

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  • Profile picture of the author Headfirst
    I'll recommend callfire as well, they have a great system.

    As for the Chamber directory idea? I've been using that for years to great success. A little tip though? It works even better if you too are a chamber member.
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  • Profile picture of the author Josh Waters
    My ROI fluctuates depending on the location and target demographic of the campaign, but I'll do my best to provide some raw numbers to give you a general idea. I have a team in place that designs these websites for me, so I'll start by giving my average costs and gross revenues:

    The "landing pages" to which I direct customers usually offer three website packages:

    1.) A simple, 5-page website with logo and content integration. List price: $350. Cost to me: $140. Net profit: $210.

    2.) A 10-page max website with logo and content integration, plus a full featured CMS system. List price: $400. Cost to me: $175. Net profit: $225.

    3.) A 15-page max website with logo and content integration, full flash header+menu, full featured CMS system. List price: $550. Cost to me: ~$275. Net profit: ~$275.


    On average, I'd say 55% of the sales are the middle package, 35% are the first package, and 10% are the third package. Assuming a $225 average profit per sale is pretty typical.


    Here's a snapshot of my most recent campaign:

    List size: 3,215 (broken up into 3 separate lists, broadcasts, and websites to target separate business types more effectively)

    Total website traffic: 95 visitors (2.95% broadcast conversion rate)

    Sales: 14 (14.74% website conversion rate)

    Broadcast campaign cost: $215.34


    Overall, that campaign pulled in a little over $2,500 in profit. The website conversion rate was higher than normal, however, as I usually average between 8%-10%.

    The numbers only tell part of the picture, however. You also have to factor in the time costs of refining the lists, setting up the websites, setting up the voicemail messages, and then also the back-end time costs of delivering the websites and following up with the customers. But there is also going to be additional revenue as I follow up with those 14 customers and hopefully land some marketing contracts. Hope this helps.

    - Josh
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    • Profile picture of the author txsigma41
      Josh,
      Awesome ideas here man, thank you for your input!
      I'm interested in the program/script you are using to get your leads. Where would I be able to get something like that?
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  • Profile picture of the author Josh Waters
    Txsigma41,

    The program I use was actually custom coded, after struggling with Yellabot and other scraper/lead gen software I just decided to get a program designed that would do exactly what I wanted. Basically it scrapes the Yellowpages and other phonebook directories, Chamber of Commerce websites, Google (organic and/or adwords ads), and a few other sources. Then it organizes and researches the leads, which allows me to divide the generated leads into targeted segments (by website/no website, website age, SIC codes, Google rankings, Adwords ad presence, etc.). I also have a list I've built over time of businesses that I know won't be interested, like Applebee's and Walmart, which it checks the generated leads against and removes.

    You can also purchase lists from InfoUSA and other similar sources, however the quality of those lists can be questionable; so be very careful and research what you are purchasing.

    - Josh
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    • Profile picture of the author txsigma41
      Originally Posted by Josh Waters View Post

      Txsigma41,

      The program I use was actually custom coded, after struggling with Yellabot and other scraper/lead gen software I just decided to get a program designed that would do exactly what I wanted. Basically it scrapes the Yellowpages and other phonebook directories, Chamber of Commerce websites, Google (organic and/or adwords ads), and a few other sources. Then it organizes and researches the leads, which allows me to divide the generated leads into targeted segments (by website/no website, website age, SIC codes, Google rankings, Adwords ad presence, etc.). I also have a list I've built over time of businesses that I know won't be interested, like Applebee's and Walmart, which it checks the generated leads against and removes.

      You can also purchase lists from InfoUSA and other similar sources, however the quality of those lists can be questionable; so be very careful and research what you are purchasing.

      - Josh
      Thanks for the reply Josh! I was looking at powerleadspro or another program, I wasnt sure how much a custom solution would cost.
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    • Profile picture of the author mrgoodcat2010
      Originally Posted by Josh Waters View Post

      Txsigma41,

      The program I use was actually custom coded, after struggling with Yellabot and other scraper/lead gen software I just decided to get a program designed that would do exactly what I wanted. Basically it scrapes the Yellowpages and other phonebook directories, Chamber of Commerce websites, Google (organic and/or adwords ads), and a few other sources. Then it organizes and researches the leads, which allows me to divide the generated leads into targeted segments (by website/no website, website age, SIC codes, Google rankings, Adwords ad presence, etc.). I also have a list I've built over time of businesses that I know won't be interested, like Applebee's and Walmart, which it checks the generated leads against and removes.

      You can also purchase lists from InfoUSA and other similar sources, however the quality of those lists can be questionable; so be very careful and research what you are purchasing.

      - Josh
      Josh can you give more info on your custom software? Is it available for sale? I am looking for a much more robust lead gen software, and have also been very frustrated by yellabot, leadalizer, etc. My accounting practice has been relying on cold call leads and I think your software could really help me out.

      Thanks
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  • Profile picture of the author rushindo
    I prefer Voiceshot over Callfire. A little more expensive but I believe the quality is better.
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  • Profile picture of the author Jay Rhome
    Nice thread. I did some calculations for my business model, and it would be cheaper for me to hire a sales rep at a very high commission than use callfire unless I got REALLY good numbers, but that's because my entree product is not priced high enough.

    Still, thanks for sharing this. And you're right on when you compare this to something such as Adwords. Very good analogy.
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    • Profile picture of the author Josh Waters
      Hey Jay,

      Absolutely, sales reps can still outperform this system. However that requires hiring a rep(s) that can perform consistently, following up with them, keeping them on track, etc. Managing personnel has never been my strong suit, so I tend to stick with software solutions whenever possible.

      That's not to say that getting VA's or sales reps to do these tasks won't work, in fact that route will work better for many people. Like you implied, it just depends on your profit margins - as long as you keep your ROI high, including your invested time, you're in good shape. Great point. Cheers!

      - Josh
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  • Profile picture of the author Jay Rhome
    You are certainly right that hiring/managing reps bring challenges of its own. I'm actually pretty good at it but still, it can be a pain the butt! I too want to go around that part of the "human factor" if I can.

    I was simply surprised to see that my profit margins would be slim, but going back to the Adwords analogy, putting in $1 and getting $2 is a good deal! 50% commissions would be pretty steep but doing so in an automated way would be quite decent, as we can track, test, tweak, etc.

    And my tip here: we can give our newfound clients generous "commissions" if THEY refer customers to us. It's pure gross margin at this point, much like a rep would, without the hiring and managing part

    Most won't refer anyone but overall the few who do will bring quite an additional chunk to our bottom line. And we can actually add the % of additional sales in our calculations of the margins with the "Robotic Funnel" (to say nothing of upsells, etc.)

    All in all, you've certainly opened my mind and those of fellow marketers here with your approach. Thanks!
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  • Profile picture of the author Josh Waters
    Great points Jay - do you already utilize a referral system effectively? I've thought about it in the past, I just haven't tried it so I don't know how successful it actually would be. Also, there are a ton of different ways to approach it, so I was just wondering how you actually request the referrals and handle them when they come in; if you already have a system in place. But it's easy to see the power of such a system, especially if you can automate a lot of the initial lead/customer acquisition through a system such as my funnel. Starting a campaign would essentially be like rolling a snowball down a hill; it would just build and build. With flawless conditions and no hiccups in the process, that is .

    - Josh
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  • Profile picture of the author Jay Rhome
    My referral system is fairly simple: I ask for it right away, all the time (at the very least on the invoice). That is, right after they've paid if they are "out there in the world", or at any given time if I'm face to face. I pay a referral fee of course. Even a high one in % is still good money, as there's no guessing on the R.O.I. - we know what we make in the end. It can all be done manually unless you have tons of them. Then using a system such a Digital Access Pass with coupon codes could work.

    BTW I had just devised a 58 second message to try Callfire as per your method... and realized that with the business' answering machine, I would be over 60 seconds and I would thus pay DOUBLE. Damn!

    I can't see how I can be "closing" them to actually look at the video offer in a shorter message. Callfire clearly states the prices are in 60s increments. So 62 seconds is double the price... I'm baffled.

    Did you get many calls that went over 1 minute because of the businesses answering machines, or simply answering live?
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  • Profile picture of the author Richard Tunnah
    Jay,
    I tried calling myself out of hours today to see what the average length of a call was. My average out of 30 calls was 1 minute 4 seconds. You're right some answer machine messages before letting you leave your message can run to almost a minute I found.

    Rich
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  • Profile picture of the author Jay Rhome
    I contacted Callfire, and yes, each call is calculated on its own, in 60s increments. So a 61 seconds call = 2 minutes billed.

    Even with double the investment, I feel I can still get a wortwhile R.O.I. if the referrals come in afterwards. Otherwise I barely break even by my dismal predictions. It is so much like Adwords it's weird.

    Only way to find out is to test, but yep, it sucks to pay double what I had planned at first...
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  • Profile picture of the author mrbueno
    Is this method producing good results for you still?
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    • Profile picture of the author BradleyC
      Great thread. Thank you Josh for so freely sharing your experiences and strategy.

      I've personally never used an auto-dialer, and have instead hired telemarketers. However, I'd be very interested in trying it.

      Like the last few threads, ROI is key so I want to make sure I don't go over the 60 sec mark.

      What I've done up to this point is hired two levels of people ... 1) telemarketers who sole responsibility is to generate leads. They don't "sell" as such. They just find businesses who are interested in the offer and then pass the leads to the next group, 2) sales reps. The sales reps do the selling.

      The sales reps LOVE the fact that they don't have to do the cold-calling and can just sell. They have no problem giving up commissions so they don't have to do the cold-calling.

      However, as "account managers" they are required to do up-selling, cross-selling and work the referral programs to generate leads from existing customers, and then they follow up on these leads.

      The telemarketers love that they don't have to do the selling, that all they have to do is generate interest and let the sales person do the selling. TM's get a flat dollar rate for each lead and a commission on each sale. Because they also get a commission on the sale they are paid a lower flat dollar rate. This gives them the incentive to generate quality leads.

      I use Ring Central for my phone system which allows me to add additional outbound lines. I have RC put on my TM's computers and my sales reps computers when they work from their home. (I also have a sales floor here with RC on the computers here.) This allows me to track ALL phone calls made and received so I can see the activity per hour and per day, and for everyone to transfer calls to each other.

      This also makes us appear to be one big company. Plus, everyone uses the same 800# so if someone quits, I just move that person's phone number to someone else (transfer their calls to another extension). It's a very effective system for managing a team US wide.

      It also allows me to build sales teams city to city. The fact is, selling in person versus by phone is so much more effective. Therefore, when I want to start marketing in a city (after doing some test marketing in it), I'll then start developing a sales team of TM's and account managers.

      Now, add in the VB to it for leaving messages on answering machines (thanks for this idea) just adds to the leads we can receive each day/week. I like it.

      Good Stuff. Thanks for sharing.

      Bradley
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      • Profile picture of the author John Durham
        Great Post Josh.

        We have talked about this subject at some length on the telemarketing forum... Most cant afford to try it starting out... There was one guy though "John Spangler" many of you know here, who tried it with some similar success to what you describe here... and he talks about that on the TMF, so Im sure its okay to share here.

        I think it cost $1,100 to start the campaign which is about average... and he got about the same results you describe... on his first run... Im thinking it may have been his last one too.

        Personally I would prefer to spend the $1,100 on 100 hours of having a live caller set appointments and get 3 times the conversion...

        As far as sounding tired on your hundredth call... Telemarketers make 500 - 600 calls a day in call centers and still get sales up to their last minute... I think thats more a matter of conditioning.

        On a positive note:

        I once used VB to replace 3-4 people in my "collections" department and put them on the cold calling floor. But we had our own $100,000 machine and a fulltime tech to set it up...so we didn't have to pay all those fees.

        As you know calling "late payers" to collections doesnt even have as good a conversion ratio generally as "Cold Calling". They are in the collections department for a reason... and so it was increasingly difficult to justify paying people to sit and call the list all day... So we tried VB for that department.

        It took a couple of weeks to work the bugs out, but it worked for collections... Not so much cold calling.

        On another note:

        Unless you own your own system VB can be a bit expensive, you would be hard pressed to start even a very SMALL campaign for less than $500 in my experience... and most people selling the service will tell you that you may not get too far on that and that you should really try to spend more for a better result... You can easily burn that $500 just on your small test run within a few hours and end up with no sales... especially if something isnt right with your system.

        A "good" vb campaign in my experience is kinda like PPC.

        You cant spend $100 on adwords the first time out, and expect to make a ton of money, the guys who really do well at it take big risk to make big rewards, and they spend thousands to make thousands... but it wouldnt work the same way on a scale of say spending "$100" for an inexperienced person who wasnt somewhat seasoned.

        So I can attest that VB works... but its something you have to master, and you may burn through at least a grand before you master it.

        I will look forward to learning more about your "robotic funneling system", perhaps you have some ways to make it more affordable for the average person to try without so much risk... That would be awesome. I would be first in line.

        As for list creation, Yes a targeted list is brilliant and increases conversion. But in ten hours on the phone and 3 days you could just as easily write 10-15 appointments... burn out is just lack of conditioning... at the end of the day I care more about "Number of sales" than conversion.

        Back to VB:

        Its no magic button where you get cash without paying dues, but it IS an effective form of marketing if you are willing to take risks like with adwords, and willing to lose money before you make it.

        This post might not be popular, but its authentic...

        Again, perhaps you have solutions for those points, I dont know... But I have fairly extensive ( not TOO extensive) experience with this, and have talked with alot of others who do... and even a friend who does VB campaigns for people for a living, thus I hooked him up with "John Spangler", who was using it to do the Bower formula at the time (Giving away free web pages) and in my own experience, its an excellent solutuon... But you arent gonna start this method with empty pockets thats for sure.

        I think this is a great post you have here, but I think that these Nuances of cost, tweaking, and risk are important to point out.

        My two cents.

        I try to stay out of the offline forum lately, although Ive been on some this weekend, because me sharing my experience, tends to not line up with what others share alot of times... and so I come across as "trying to dominate" or "thread hijack".... Im just telling my experience.

        I have no agenda of selling any kind of VB service... so you can trust that I'm just sharing here for the sake of sharing, not trying to hijack.

        Looking forward to learning more about the Robotic Funneling System. Again, I agree that VB is great and it works... But, you definitely want to know your risk tolerance going in and stick to it.
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        • Profile picture of the author BradleyC
          John,
          Just keep telling it like it is from "your" experiences. I think it's important that people get more than one perspective to a topic.

          Plus, there are a lot of people in here that speak not from experience but from "what they've read/heard". Information from experience is so much more valuable!!

          Finally, there are a lot of elements that can affect one's results. One person could have great results with something where another person fails miserably. The difference can be one step in the approach/strategy not done right, the market places, and a number of other things. It's not uncommon for two people doing the same thing to have different results.

          I'd personally rather hear other people's experiences so I can draw my own conclusion.

          Even though I know I've stepped on a few toes in different threads by providing contradictive information, I believe viewers want other people's honest experiences so they to can size it all up and draw their own conclusions.

          However, I do try not to dominate any thread. I say my peace and leave it at that. Others are welcome to agree or disagree. It's the collaboration of great minds that help us to create better solutions and approaches for what we're doing.

          I think not voicing in would be hurtful when your experiences state something else. We all want to learn from these threads. I believe viewers can discern the differences.

          Anyway, that's "my" opinion to forums and threads. I love brainstorming.

          Bradley
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          • Profile picture of the author John Durham
            Originally Posted by BradleyC View Post

            John,
            One person could have great results with something where another person fails miserably. The difference can be one step in the approach/strategy not done right, the market places, and a number of other things. It's not uncommon for two people doing the same thing to have different results.
            Thanks, I agree, and it would be really exciting to know if Josh has a breakthrough here that we can learn from.

            I guess thats all I can say on this subject... you just heard my whole experience. I havent made a million dollar with Adwords either... but people do every day.
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          • Profile picture of the author Jay Rhome
            Originally Posted by BradleyC View Post

            John,
            Just keep telling it like it is from "your" experiences. I think it's important that people get more than one perspective to a topic.

            Plus, there are a lot of people in here that speak not from experience but from "what they've read/heard". Information from experience is so much more valuable!!
            Oh yeah. I will try it, but I love having your posts and comments that come from real world experience.

            And yes, it really is like Adwords... and I have lost money in the past on Adwords. What makes VB appealing to me though, is that my experiences with telemarketers have not been up to par - and I have trained sales rep in the distant past. Mostly wasted time than dollars, but still, I find it hard to hire people based on commissions, even VERY HIGH commissions.

            So both VB and people will cost a chunk to test it out, but with VB it's just GO. If I had your connections and a telemarketing firm, I would not go with VB, but in my situation it's just quicker, less hassle, and can focus my energy on testing it out, not on zillions of ads, interviews and other "human factors".

            And as with telemarketers, the script/funnel is a big part of the equation. One key I think is needed with VB is to make a message that sounds like a real person leaving his piece on the business' voicemail. The message itself must NOT sound recorded IMO.

            I have a more professional message that will lead to a video (so the recipient has to actually type in a url on his computer...), and the other a more casual approach with a "call me back at" which will lead to a voicemail asking the caller for his name, business name and contact/info.

            I could test woman/man voice, etc. But with $500 like you say, my test will be quite limited. Still, I have calculated I need to close one out of 3000 to pull even, and as with adwords, pulling even might be worth it if the referral and sales funnel is worked on.
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  • Profile picture of the author MKTNG
    Awesome post Josh. Leadnetpro could automate this process it's an incredible piece of software. If you want a link pm me it's a friends link from bhw not mine. Thanks for the useful share--it really helps people to understand this process throughout.
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  • Profile picture of the author anilksinghal
    Seems like a great idea man, if only you could really pull it off.
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  • Profile picture of the author Centurian
    Josh,

    Great post and valuable sharing techniques.
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    • Profile picture of the author BrashImpact
      Josh,
      Brilliant post..if nothing more this should get some more consultants
      minds thinking outside the circle , the box and the triangle. This is
      more like War Room Chat... Thanks for taking the time to share
      this with everyone, i was exposed to this years ago, and somehow it
      fell through the cracks. Your post just gave me a Re-juggernaut and
      some great ideas.

      Sent you a PM..
      Have a great day.

      Regards,
      Robert
      Mobile Fusion Texting
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  • Profile picture of the author loferg
    This is such a great post. Thank you for sharing. Will be trying this method soon.
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  • Profile picture of the author mrgoodcat2010
    Josh can you give more info on your custom software? Is it available for sale? I am looking for a much more robust lead gen software, and have also been very frustrated by yellabot, leadalizer, etc. My accounting practice has been relying on cold call leads and I think your software could really help me out.

    Thanks
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  • Profile picture of the author Josh Waters
    It looks like I have a few posts to respond to . Sorry for my delayed responses, I was on a business trip this past week and had to focus on a couple projects. I'll do my best to check this thread and respond to questions within 24-48 hours or so.

    If I miss a question I apologize, please feel free to PM me as well.


    BradleyC,
    Regarding the 60s mark, I usually use relatively short messages (30s or so); thus I don't usually run into this problem. I've found that often the longer messages aren't necessarily more effective, as you need to keep in mind that you are asking the listener to essentially sit through a sales pitch. Too long and you'll get the delete button rather quickly, not to mention the increased costs referenced regarding the 60s mark. Tweaking and testing is paramount.

    Your system sounds fantastic, I have considered dabbling with TM's in the past but the process of setting up such an intricate operation is daunting to me. If I do so in the future you I will likely contact you for some tips, if you don't mind. That will likely be far in the future, however.


    John Durham,
    I'm not sure where you're getting $1,100 from, but an individual can test this system with a relatively small list of ~1,000 leads for 10% of that investment, possibly less. You're absolutely right when one starts to scale the campaigns up, though, the upfront costs do get rather expensive. No one starting out using this type of system should put all of their chips on the table and blast to a massive list - that's a recipe for disaster. In this respect, this system parallels Adwords' learning curve.

    On your aside about sounding tired after 100 calls, I'm sure you're 100% correct - I'm not accustomed nor conditioned to making such a large volume of calls, so I personally start to sound tired . As with anything, practice makes perfect and one doesn't run a marathon their first time out. Telemarketing remains a higher converting method and definitely produces results, which only proportionally increase with time and practice. Without a method for generating targeted, responsive lists, you will burn through your valuable leads quickly using my Robotic Funnel system.

    Rather than starting off directing the listeners to a website with a call to action, I would recommend any beginner simply request a callback.

    By only asking for a callback, you will have higher conversions and more success with a smaller beginning list. If you have 1,000 targeted, responsive leads, you will get one or two appointments at minimum with this system (assuming there are no glaring flaws in your delivery).

    You're right that this type of system does take some time to master, and that's why I recommend asking for callbacks to begin. Furthermore, the main key to this system is the list you use. That's the very core of this entire process - if you leave 1,000 messages on businesses that have no need for your services, you won't produce any results at all. So you will need to have a researched, targeted, effective list to prevent blasting messages out to Applebee's and Target. Additionally, the quality of your list directly correlates with your ROI - so the better the list, the lower your relative costs, and the higher your profits.

    You're absolutely right that this is not a system for those with empty pockets. I highly recommend picking up the phone yourself if you don't have the disposable capital to test this system out, because that is a no-risk way to produce profit as quickly as possible. Thank you for emphasizing the costs and necessary tweaking and testing; looking back at my main post I absolutely did not touch on these subjects as thoroughly as I should have. They are imperative points that need to be highlighted in any discussion regarding this method. Furthermore, I want to reiterate the importance of using a quality, responsive list - without such a list you are basically burning money.

    As for your mention of thread-highjacking, it never crossed my mind while reading your post . I know you have extensive experience with many forms of marketing via telephonic systems, and appreciate your insight and thoughtful analysis. Your continued input would be highly appreciated by many here I'm sure.


    Jay Rhome,
    You hit the nail on the head when you said that the recorded message MUST NOT SOUND RECORDED. This is the Achilles heel of any campaign... if they suspect it's automated you're done. That's why I brought up the points of using some decent audio software to tweak your message, as well as making it sound personal. That by itself will more than double your conversions.


    As for those asking about my lead software, I don't currently sell it and haven't thought about doing so, but if it is something that would be of interest I will consider it. I've never sold any software so I don't even know where I would start, for example SEOBot has authentication systems built in... I have no idea how that would be done. If anyone has any experience in this area, your advice or input via PM would be greatly appreciated. You don't necessarily need a custom solution to make this system work; you just need to make sure you have a quality, targeted list of responsive leads. There are quite a few places you can purchase lists from, I would just emphasize caveat emptor (be careful and make sure you know what you are purchasing).

    -Josh
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  • Profile picture of the author brittlesnc
    I sent you a PM Josh that I hope you can answer when you get the chance.
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    • Profile picture of the author mrgoodcat2010
      Josh I can't pm you due to the lack of posts. However I have used Yellabot and it is good but only covers yellow pages. Do you know of another software that scrapes more sources?

      Thanks
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  • Profile picture of the author brittlesnc
    This actually works as far as generating interest in your services.

    Tonight I used the 'chatcall' feature of phone.com to phone 18 businesses I was targeting in a certain industry in a city near me; I left 18 messages around 9:40pm and I already got 2 responses a few minutes later, I'll probably get a few more during office hours tomorrow.

    Now all I need to do is speak with them tomorrow and hopefully I can get my lead generation properties rented.

    Wish me luck .
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    • Profile picture of the author loferg
      Decided to give this a try. I started Sunday night. Using callfire, I sent 100 voicemail messages. Did not receive any calls back. Last night I sent 100 more voicemail messages, so far today I have not receive any calls back. Am I doing something wrong. Of course not all of the calls went to voicemail. There were some live answers and wrong numbers. But considering I am giving away a free website I thought I would at least get some calls back. What am I doing wrong. Listed below is the script I use.

      Hello this is Loretta with Pro Web Designs. We are a new web design company in Montgomery and we are trying to build our portfolio, so for a limited time, we are giving away free websites to businesses in the Montgomery and surrounding areas. If you are interested are have any questions please call xxx-xxx-xxxx.

      Should I change the script?
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      • Originally Posted by loferg View Post

        Decided to give this a try. I started Sunday night. Using callfire, I sent 100 voicemail messages. Did not receive any calls back. Last night I sent 100 more voicemail messages, so far today I have not receive any calls back. Am I doing something wrong. Of course not all of the calls went to voicemail. There were some live answers and wrong numbers. But considering I am giving away a free website I thought I would at least get some calls back. What am I doing wrong. Listed below is the script I use.

        Hello this is Loretta with Pro Web Designs. We are a new web design company in Montgomery and we are trying to build our portfolio, so for a limited time, we are giving away free websites to businesses in the Montgomery and surrounding areas. If you are interested are have any questions please call xxx-xxx-xxxx.

        Should I change the script?
        change it alot.

        what is it it for them? don't talk about you.

        and if they have a website then they dismiss your offer. some things off the top of my head :

        " local company figured out how to get more business, in this economy, and you get free proof and free gift"
        "only giving this away to the 1st 20 local businesses, so call soon"
        " respond now, and receive free internet package with no stings attached and no salesmen will call".

        "we have you website available, call us to verify and post online"

        "just call this # or go to this web address , in private to see the details.."

        and to sell websites, you have to do more calls so response rate of 1% is good
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        • Profile picture of the author mrbueno
          Originally Posted by kirbymarketingconcierge View Post

          and to sell websites, you have to do more calls so response rate of 1% is good
          1% response rate? Do you mean that only 1% of the messages you leave are returned, or that 1% of them buy? If you mean returned calls, that doesn't sound very good at all. I don't mean to be critical, I just want people looking at this thread to realize 1% for call return is kind of unacceptable for something that costs this much to be doing the "free website" method. If you are selling $1000 to $3000 dollar sites you are doing pretty cool though.
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          • Originally Posted by mrbueno View Post

            1% response rate? Do you mean that only 1% of the messages you leave are returned, or that 1% of them buy? If you mean returned calls, that doesn't sound very good at all. I don't mean to be critical, I just want people looking at this thread to realize 1% for call return is kind of unacceptable for something that costs this much to be doing the "free website" method. If you are selling $1000 to $3000 dollar sites you are doing pretty cool though.
            It does come down to what you selling, costs, price points, etc..,

            so hard to say 1% is good or bad.

            sure high price point of 1k-3k ( freebie for foot in the door then upsells thninking of long term customer value for examples ).
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      • Profile picture of the author John Durham
        Originally Posted by loferg View Post


        Hello this is Loretta with Pro Web Designs. We are a new web design company in Montgomery and we are trying to build our portfolio, so for a limited time, we are giving away free websites to businesses in the Montgomery and surrounding areas. If you are interested are have any questions please call xxx-xxx-xxxx.

        Should I change the script?
        You are telling them about your business, and your sale... but you arent hitting the "WIIFM" button quick enough to make them want to respond.

        I would be all excited and give them one or two shots about calling in to get their powerful FREE google advertisement that google is giving away to a select group of local business owners if you call now..."

        Leverage any affiliations you have with Google in the message. Then I would pitch em when they call in. You have to use hot words, like google, facebook.... words that stop a person and get their attention. I would say Im calling on "behalf of" the google places advertising program...

        Or something like that.

        You can affiliate with Google or another organization, and heat up your message a bit, using that leverage.

        I have had some success with VB, not in web sales exactly...but I know the nature of how it works.

        "Whats in it for me?", or "Who is this exciting call from? And why did they pick me "specially" to call on...?"... is the first thing you need to address in such a short message. you can give a big WIIFM, or you can give an "exclusivity" pitch and make them feel obligated to call because they are part of some exclusive group... Why would Google call on me...? Must be important. What kind of special group am I in?"

        You wont catch them all, but you will catch the ones that "exclusivity" will catch.

        Give them a reason to want to call in.... "We are having a sale" is a little weak.
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        • Profile picture of the author bluecoyotemedia
          Originally Posted by John Durham View Post

          You are telling them about your business, and your sale... but you arent hitting the "WIIFM" button quick enough to make them want to respond.

          I would be all excited and give them one or two shots about calling in to get their powerful FREE google advertisement that google is giving away to a select group of local business owners if you call now..."

          Leverage any affiliations you have with Google in the message. Then I would pitch em when they call in. You have to use hot words, like google, facebook.... words that stop a person and get their attention. I would say Im calling on "behalf of" the google places advertising program...

          Or something like that.

          You can affiliate with Google or another organization, and heat up your message a bit, using that leverage.

          I have had some success with VB, not in web sales exactly...but I know the nature of how it works.

          "Whats in it for me?", or "Who is this exciting call from? And why did they pick me "specially" to call on...?"... is the first thing you need to address in such a short message. you can give a big WIIFM, or you can give an "exclusivity" pitch and make them feel obligated to call because they are part of some exclusive group... Why would Google call on me...? Must be important. What kind of special group am I in?"

          You wont catch them all, but you will catch the ones that "exclusivity" will catch.

          Give them a reason to want to call in.... "We are having a sale" is a little weak.
          John


          great tweak as always it's the little nuggets that become gold.

          i am planning on testing VB using some strategies I am learning from the board

          John let me ask your opinion

          what do you think of using celebrity voices in the initial pitch.

          i was thinking it may be a slight difference in attention when you have lets say morgan freeman calling and leaving a voicemail on behalf of the company

          you know how when your watching a car commercial or something similiar and the voice catches your initial attention

          and your trying to figure out in your mind the voice???

          should be an interesting test

          eddie
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  • Profile picture of the author Michael William
    I tried using voicemail broadcasting a while back using voiceshot and had dismal results. But leaving messages in person does get a good response (get them to call you) in many cases depending on what you are offering.

    The thing is, it is easy to find people willing to be paid on commission to call after hours and leave scripted voice mail messages. They don't have to close or even talk to anyone except to occasionally say "sorry wrong number" when a human answers.
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    • Originally Posted by Michael William View Post

      I tried using voicemail broadcasting a while back using voiceshot and had dismal results. But leaving messages in person does get a good response (get them to call you) in many cases depending on what you are offering.

      The thing is, it is easy to find people willing to be paid on commission to call after hours and leave scripted voice mail messages. They don't have to close or even talk to anyone except to occasionally say "sorry wrong number" when a human answers.
      I've done vb 6-8 am. so I can reach more voicemails. But the kicker is, they think it was a real live call to them.

      don't shy away from VB if you can, it does have merit.
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    • Profile picture of the author Josh Waters
      Originally Posted by Michael William View Post

      I tried using voicemail broadcasting a while back using voiceshot and had dismal results. But leaving messages in person does get a good response (get them to call you) in many cases depending on what you are offering.

      The thing is, it is easy to find people willing to be paid on commission to call after hours and leave scripted voice mail messages. They don't have to close or even talk to anyone except to occasionally say "sorry wrong number" when a human answers.
      You might find using an efficient VB system to be even more effective - the software automatically skips any number that actually answers the phone, saving you the time and cost of dialing those live answer numbers. Of course, it all depends on what you're paying your callers, etc.

      - Josh
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    • Profile picture of the author John Durham
      Originally Posted by Michael William View Post

      I tried using voicemail broadcasting a while back using voiceshot and had dismal results. But leaving messages in person does get a good response (get them to call you) in many cases depending on what you are offering.

      The thing is, it is easy to find people willing to be paid on commission to call after hours and leave scripted voice mail messages. They don't have to close or even talk to anyone except to occasionally say "sorry wrong number" when a human answers.
      Brilliant. Thank You. Excellent thought.
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      • listen to john's exprience. I think he covers
        the telephone cold calls to emails to leaving voicemail...as a more comprehensive strategy/idea (on his forum)

        Like, you calling anyway, you know your going to hit many, many voicemails...so send an email, leave a structured email.
        at the very least you can test different VM Messages Live and automated to see what results you get for each.

        Consider : 25 VM messages, from live cold calling scripts, and you get 1 call back a day! good results as a response rate %.

        when I did PPC in years ago, from 5am-7 am I would call professional services, knowing the voicmail would be picked up by the owner (Atty's, RE Agents, etc..,)

        50 messages 1-3 call backs every day!...

        with a very simple 1-2 line VM Message and phone #. less than 15 seconds
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  • Profile picture of the author Not So New
    I really like this idea and will give it a test for my business.

    Thx for the great post Josh

    Shawn
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  • Profile picture of the author jondabach
    I've been looking for some numbers on VB systems and ROI - thanks for posting all this stuff. I heard some astronomical claims recently and I knew they were a bit too good to be true. Granted they were relying on live lead transfers more than voicemails but still - the numbers they were telling me were totally off the charts compared to this stuff.

    Thanks
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  • Profile picture of the author malia
    Thanks a lot for this post. I've been working on this for 2 weeks using VoiceShot.com. The call quality was frustrating me. I even paid someone on Fiverr to record it, thinking with their professional system, it would sound better and it's still a challenge.

    So your one post about the quality of it being an issue, across the board, has really helped me out here!
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  • Wonderful post.
    It looks like you are up to something with this robotic funnel system.
    Any updates since the creation of this idea?
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  • Profile picture of the author GloShivWeb
    Great Post! I am just learning cold calling for an offline merchant company and I can use all the tips I can get. Thanks
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  • Profile picture of the author jayspann
    We used VB in the past but not for prospecting... we had it programed with clients #s and used it more to promote specials, wish happy birthdays, remind them to look for something we are sending them in the mail... etc

    I liked it and more importantly the clients seemed to respond to it but using it for cold prospecting... I'm not sure.

    I'm a bigger fan of using marketing to get prospects to request information from me over using selling and calling them.

    But I've did both... and you'll never know "how" to market well until you have talked to a LOT of prospects.
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    • Profile picture of the author Patrick Burke
      I am looking to lead with web design using my auto-dialer.
      Thanks for the share!
      This will certainly help me envision my imminent strategy.
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