Has anyone partnered with local lawyers/accounants/insurance salesmen...??

by misc92
20 replies
Has anyone partnered with local lawyers/accounants/insurance salesmen...??


A lot of this people tend to already know alot of local business owners, people feel more comfortable doing business with people they know or have already worked with.


Do you think it is a good idea to partner up with people in this professions?? In case you have done it in the past, what was your experience?
#local #partnered #salesmen
  • Profile picture of the author misc92
    has anyone???
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  • Profile picture of the author SiteSmarty
    You don't need partners misc92. You don't need to know anyone to offer your services. 99% of the time partners don't work out. Just get your foot in the door with one business and ask for referrals. That's all it takes.
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    • Profile picture of the author misc92
      Originally Posted by SiteSmarty View Post

      You don't need partners misc92. You don't need to know anyone to offer your services. 99% of the time partners don't work out. Just get your foot in the door with one business and ask for referrals. That's all it takes.
      Thanks for the answer SiteSmarty. I was reading about a consultant that built a portfolio that brought him 15k USD residual every month in about 3 months. He did it because he offered comissions to the people he knew if they brought him clients, this people liked the idea of easy money and proceeded to refer him to the managers, owners, vice-presidents of local companies they knew. Turns out he essentially bought personal referrals and the business owners preferred him because they trusted the referrers.
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    • Profile picture of the author TyBrown
      Originally Posted by SiteSmarty View Post

      You don't need partners misc92. You don't need to know anyone to offer your services. 99% of the time partners don't work out. Just get your foot in the door with one business and ask for referrals. That's all it takes.
      I'm confused by this. Why would you not want JV partners like this? JV partners build TONS of businesses.
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  • Profile picture of the author rotten72
    I have a friend that's a salesman for one of the BIG PPC advertising companies. When he has an appointment with a company that can't afford $1500+ a month he calls me up to see if I want ride along with him. After he gives them his spiel, I show them some SEO stuff. When they feel like their brains are about to explode they ask me how much it will cost and most of the time I get the deal, because it's less than Bob just quoted them. I pay Bob a commission for every closed sale.
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  • Profile picture of the author JustSomeWarrior
    Lawyers are generally assholes and not interested. So unless you have a good friend or a way in with them already, my experience says to strike them from the list. Source: list of 1,000 lawyers I cold called for services 2 years ago.

    Accountants: Meet one, do it for them FOR FREE. They will blow your business up. Has to be the right accountant, though. A lot of them are total jokes, so be careful.

    Insurance salesman: They do know a lot of people. The really good ones are super busy. The rest of them aren't liked by anyone. I'm not sure what to tell you, here.

    @rotten72: Good deal. Hope your buddy never gets found out (for your sake, more than his!)
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  • Profile picture of the author jalexanderseo
    90% of all my clients are insurance agents, mortgage brokers, and real estate. Since I use to work in those fields I found a loophole in the regulations they all complain about. Find a niche and dominate it.
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  • Profile picture of the author dfoo4you
    [DELETED]
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    • Profile picture of the author SiteSmarty
      I didn't understand the question. Partners to me is you taking on a person that owns part of your business.

      Paying commissions for referrals and affiliates is an excellent model.
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  • Profile picture of the author MaxReferrals
    The key to these people is making sure they understand
    your experience and credentials, and they come to
    trust you and like you, so they're confident you won't screw up any
    client's they refer to you.
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  • Profile picture of the author fitz10
    Partnering with another TRUSTED B2B is a great idea because it enhances your own credibility. Here's a few types of businesses you might want to consider partnering with: commercial bank officers, uniform suppliers, business attorneys, copy and mailing centers, office supply companies, conference rooms and centers. You can offer them a commission if they send sales your way.

    Better yet, if your partner is service oriented you can offer something value-added to their service. For example, you could partner with a bank to offer all their commercial customers a free seminar on Internet Marketing or a free booklet on the same topic, which has your contact information in it.
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    • Profile picture of the author MikeFriedman
      Accountants are probably the best referral source.

      Offer to do a seminar for their clients about Facebook marketing, SEO, website mistakes, email marketing, whatever.

      It's a win-win. You get to meet a bunch of new business owners. The accountant gets to offer something additional to their client that most accountants aren't doing.

      This works especially well with smaller firms or single accountant type shops. The large firms have tons of salespeople trying to get clients out of them for all kinds of things.
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      • Profile picture of the author Chuck Austin
        Consider using a combo of 2 great comments above:

        1) Paid Referral Fee to the Referrer.

        2) Joint Client/Prospect seminars.

        3) Joint Client Appreciation Events (Wine Tasting, Beer Tasting, Cookout, Dinner, Lunch, etc) "Food, Drink and Money are great Motivators"

        - I agree heavily that Accountant will be the best referral source.
        Business Owners in the U.S. seem to think Accountants and CPA's
        have some sort of magical power (joke) and are superhuman (joke).

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  • Profile picture of the author BackLinkingNinja
    I have found referrals to be a fantastic source of business - professional resources are even better. Accountants are the best source for getting you web-work, especially the smaller accounting firms who specialise in smaller businesses. Make them a simple deal, I normally recommend 'proving' yourself as part of the deal. Any easy way is to do a quick website health check for them, plugging in social media, LinkedIn and Google Analytics for 'free' gets you in the door. Then offer them a % for new customers and make sure you keep it easy for 'start-ups' to understand and offer a deal for their customers (so they can say hey I get special rates for my customers - from you) . Ideally even on the smallest sites make sure you have a basic monthly retainer.

    The beauty is once you have one firm, then it's much easier to target all firms in a 20-30 mile radius and say 'hey I'm doing this successfully with X as a service to their customers and I'd like to strike a deal with you'

    Good Luck!
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  • Profile picture of the author YasirYar
    I'm looking to get in touch with local lawyers and etc in order to offer them my services so I can make some more money. Hopefully it goes well when I have everything up and running
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  • Profile picture of the author hotzinsurance
    Hello..I'm sorry I can't answer your question but i like your post..good luck..I'm newbie here..
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    • Profile picture of the author BradleyC
      Absolutely I've worked with them. The insurance industry is one of my specialities!

      But, I don't "partner" with them as such. We work on a Joint Venture bases.

      The insurance industry has strict laws in the area of "rebating". For example, an insurance agent cannot ONLY give a gift if they purchase a product from them (this falls under the rebate laws).

      Instead, we tie gifts/offers to "lead" generation strategies. Just show "interest" by doing XYZ (opt in form, call in, return card) and get ABC.

      Our part in the joint venture relationship is we become the offer the agent uses when a business responds. We test numerous offers to see which are of most interest to businesses.

      We'll help the agency with their email/direct mail marketing (ching ching) and we provide the free (or greatly reduced) product the business gets by responding.

      Not only does this build the leads for the agency, it builds leads for us too. We provide the free (or greatly reduced) product to them and then upsell and cross sell other products and services.

      You can use this strategy with ANY business that sells to other businesses (B2B).

      Bradley
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  • Profile picture of the author MaxReferrals
    My experience has been most do not care about the money - ie: referral
    fees.

    In fact, both CPAs and Attys have to disclose if you're sharing any fees
    or paying them a cut of the business per their State Society or Bars, which
    regulate their conduct. Disclosure creates tension in their world,
    as it requires them to tell their client they're getting paid to refer.

    They'd rather you be a kick ass professional who has earned their trust... and
    will take care of their clients' well-being, rather than get paid from you.
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    • Profile picture of the author BradleyC
      That's good to know. I haven't done a lot of business with CPA's or Attorney's, but will keep this knowledge in the back of my head should I ever.

      Thanks.

      Bradley
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      • Profile picture of the author Luther Landro
        For me, the number one source of intelligent referral business has come from my accountant.

        He knows everyone's problems - he also knows if they have advertising budgets.
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        • Profile picture of the author cscarpero
          The merchant processing guys offer referral fees all the time. No reason you couldn't do it as well.

          Yes, in some industries there are rules against it though.
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