I'm considered using one of the "automated webinar" platforms to pre-record a high-quality information session that he can drive in-store (and online) traffic to.
I'm just trying to figure out the best way to introduce myself into the webinar, since if someone Google's my name they will clearly see me as a marketing consultant and might deter them from the actual content of the webinar.
I suppose I could use a "pen name" for the webinar and just not show a picture of myself? Or might that also hurt the credibility?
Ugh, what to do, what to do...what do you guys think?