Failing Offline - To Instant Success!
About a month ago my friend Jerald came to me because he knows I do marketing online.
He had an icecream shop in the main bit of a busy town but was failing badly. He spent about $2000 on new icream and different brand and had no customers. MAybe a trickle, and wanted to know if I had some simple ways to bring in more customers and make money.
We both sat down over a beer or two and tried to come up with ways we could do this.
Here are our ideas that LITERALLY saved his shop!!!!
1) Generate buzz by having hot girls in bikinis with FREE samples of his yummiest icecream to try. When my friend did this his shop sold out 48 hours later. LOL.
2) Be different and ask yourself what gives you an edge, look, feel and create word of mouth.
3) Always and i mean always ask you customers what they want. too many of these shops fail cause they think they know what the customers want, when all they had to do was ask.... or get them to fill out a form for a competition and collect data that way.
Doing these three things will guarentee your success.
Hope this helps.
He had an icecream shop in the main bit of a busy town but was failing badly. He spent about $2000 on new icream and different brand and had no customers. MAybe a trickle, and wanted to know if I had some simple ways to bring in more customers and make money.
We both sat down over a beer or two and tried to come up with ways we could do this.
Here are our ideas that LITERALLY saved his shop!!!!
1) Generate buzz by having hot girls in bikinis with FREE samples of his yummiest icecream to try. When my friend did this his shop sold out 48 hours later. LOL.
2) Be different and ask yourself what gives you an edge, look, feel and create word of mouth.
3) Always and i mean always ask you customers what they want. too many of these shops fail cause they think they know what the customers want, when all they had to do was ask.... or get them to fill out a form for a competition and collect data that way.
Doing these three things will guarentee your success.
Hope this helps.
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