Tattoo Shops + SMS Marketing = Perfect. Landed 7 easy clients

by areevez 56 replies
Got the idea to call some tattoo shops to offer SMS marketing as they have totally been off my radar since I've began for some reason. I called 49 shops in about an hour. The owners are VERY easy to reach! Talked to 27 owners on the first call. 19 were interested enough to give me their email address.

I sent out an email to the 19. Within the last week and a half, 7 of them have emailed me back with their upfront payment. Just wanted to let you guys know this is a great business to go after, highly untapped, and SMS is perfect for tattoo shops, they have lots of repeat customers.

Cheers.
#offline marketing #marketing #shops #sms #tattoo
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  • Profile picture of the author byront
    I've contemplated the idea myself. What sort of promotional stuff are you thinking of running for them?

    Great work!
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  • Profile picture of the author Big B SD
    Interesting idea but I'm kinda lost on how a tattoo shop would use sms. Can you go further in depth on it?
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    • Profile picture of the author P1
      Originally Posted by Big B SD View Post

      Interesting idea but I'm kinda lost on how a tattoo shop would use sms. Can you go further in depth on it?
      Not sure how tattoo shops work but maybe for appointment reminders? I would like to know this also since I live by the beach and there is TONS down the strip.
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    • Profile picture of the author DazedandConfused
      Originally Posted by Big B SD View Post

      Interesting idea but I'm kinda lost on how a tattoo shop would use sms. Can you go further in depth on it?
      I was walking past a tattoo shop today pondering how to get them onto a mobile program and I would like to hear your sms ideas as well...what is it you're pitching - coupon or ??


      P1- looks like a good niche for you...

      areevez - you're in Va. - lots of naval bases lots of tattoo shops...you in Norfolk area?
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      • Profile picture of the author areevez
        Originally Posted by DazedandConfused View Post

        I was walking past a tattoo shop today pondering how to get them onto a mobile program and I would like to hear your sms ideas as well...what is it you're pitching - coupon or ??


        P1- looks like a good niche for you...

        areevez - you're in Va. - lots of naval bases lots of tattoo shops...you in Norfolk area?
        Yeah, Im in newport news.
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  • Profile picture of the author kowulz
    I'm interested too. I run over a dozen tattoo shop web sites as well as apprenticeships sites.
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    • Profile picture of the author Tim Brendel
      They use SMS marketing to build a list like any other business would use it. Things such as coupons, or bring a friend today and they get 50% off types of deals.

      They can also build a list very quickly by offering a free tattoo contest. I bet this that this method in conjunction with a small (local) social media campaign would net them some a lot of new customers off the bat, and returning customers that respond to the SMS coupons for tattoos down the road.

      That would be my pitch to them.
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      • Profile picture of the author DazedandConfused
        Originally Posted by Tim Brendel View Post

        They use SMS marketing to build a list like any other business would use it. Things such as coupons, or bring a friend today and they get 50% off types of deals.

        They can also build a list very quickly by offering a free tattoo contest. I bet this that this method in conjunction with a small (local) social media campaign would net them some a lot of new customers off the bat, and returning customers that respond to the SMS coupons for tattoos down the road.

        That would be my pitch to them.
        interesting...could you elaborate a little on the free tattoo contest?
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        • Profile picture of the author Tim Brendel
          Originally Posted by DazedandConfused View Post

          interesting...could you elaborate a little on the free tattoo contest?
          Sure. The shop will announce the contest. At the counter in the shop they can put out a small cardboard table tent, or special business cards, or a sheet of paper announcing the contest. Hell, they would even get numbers by placing an ad on Craigslist in the Free section. They also announce it to their fans and followers (assuming they have some - which they should already) and they give out their shortcode and keyword for the campaign.

          The table tent/business cards/social media pages/whatever else will read something like "Text tattoo to 12345 to enter and win a tattoo valued up to $250!".

          Bam! Let the magic happen! They will start getting phone numbers in their list the day that the campaign kicks off. They must follow through of course and deliver on their promise.

          They take pictures of the winner and their free tattoo, post it up on Facebook/Twitter, even in-store and repeat this process monthly. Now they are getting new subscribers monthly while building a fat list of targeted people interested in tattoos.

          I have not tested this of course, but this is exactly what I would do if I owned a tattoo shop.


          Step 1. Kick off SMS & social media campaign

          Step 2. ?????

          Step 3. Profit
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          • Profile picture of the author Sal Corso
            Originally Posted by Tim Brendel View Post

            Sure. The shop will announce the contest. At the counter in the shop they can put out a small cardboard table tent, or special business cards, or a sheet of paper announcing the contest. Hell, they would even get numbers by placing an ad on Craigslist in the Free section. They also announce it to their fans and followers (assuming they have some - which they should already) and they give out their shortcode and keyword for the campaign.

            The table tent/business cards/social media pages/whatever else will read something like "Text tattoo to 12345 to enter and win a tattoo valued up to $250!".

            Bam! Let the magic happen! They will start getting phone numbers in their list the day that the campaign kicks off. They must follow through of course and deliver on their promise.

            They take pictures of the winner and their free tattoo, post it up on Facebook/Twitter, even in-store and repeat this process monthly. Now they are getting new subscribers monthly while building a fat list of targeted people interested in tattoos.

            I have not tested this of course, but this is exactly what I would do if I owned a tattoo shop.


            Step 1. Kick off SMS & social media campaign

            Step 2. ?????

            Step 3. Profit
            Brilliant! I was just thinking about who to target next and how. Thanks for the great idea.
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            • Profile picture of the author Tim Brendel
              Originally Posted by Sal Corso View Post

              Brilliant! I was just thinking about who to target next and how. Thanks for the great idea.
              No problem. Let us know if how it goes!
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          • Profile picture of the author areevez
            Originally Posted by Tim Brendel View Post

            Sure. The shop will announce the contest. At the counter in the shop they can put out a small cardboard table tent, or special business cards, or a sheet of paper announcing the contest. Hell, they would even get numbers by placing an ad on Craigslist in the Free section. They also announce it to their fans and followers (assuming they have some - which they should already) and they give out their shortcode and keyword for the campaign.

            The table tent/business cards/social media pages/whatever else will read something like "Text tattoo to 12345 to enter and win a tattoo valued up to $250!".

            Bam! Let the magic happen! They will start getting phone numbers in their list the day that the campaign kicks off. They must follow through of course and deliver on their promise.

            They take pictures of the winner and their free tattoo, post it up on Facebook/Twitter, even in-store and repeat this process monthly. Now they are getting new subscribers monthly while building a fat list of targeted people interested in tattoos.

            I have not tested this of course, but this is exactly what I would do if I owned a tattoo shop.


            Step 1. Kick off SMS & social media campaign

            Step 2. ?????

            Step 3. Profit
            Absolutely perfect! This is exactly my plan for the shops I've landed...EXACTLY! They pick a winner once per month to get a free tattoo or whatever and be sure to make it a big deal. FB/TWITTER, signs all over the shop.

            As for what to text the customers who join the list. Basic discounts on tattoos, bring a friend and get yours half off, get 2 tattoos this month and get your next one half off, etc.

            The special offers you can offer are endless. People who get tattoos, usually will get more in the future so they are perfect to market to through SMS and get them through the door sooner than they imagined to grab the great special offers. I'm very excited to get started with these 7 shops and plan on landing many more shops very soon.

            Any one else want to chime in with some ideas, that would be cool!
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    • Profile picture of the author areevez
      Originally Posted by kowulz View Post

      I'm interested too. I run over a dozen tattoo shop web sites as well as apprenticeships sites.
      Wow, this would be just perfect for you! EASY upsell.
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  • Profile picture of the author nycdude
    How much do you charge these shops? What did you include in your email to the shop owners?
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  • Profile picture of the author scarab
    Most tattoo shop owners always go to the big city tattoo shows, some travel a long way. SMS would be a great way to inform their customers where they are going(insider info) and invite them to attend the show etc. At the show setup a sign with an offer to get people to join the list. Now they artist has an out of town market to work as well as hos market at home.

    I think Tattoo shop owners would make real good clients. The tattooist customers spend $$$ nearly every time they come in. If you haven't noticed the customers of tattoo shops are really getting into the full sleeve, half sleeve, full back legs etc.
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  • Profile picture of the author mrtrance
    Originally Posted by areevez View Post

    Got the idea to call some tattoo shops to offer SMS marketing as they have totally been off my radar since I've began for some reason. I called 49 shops in about an hour. The owners are VERY easy to reach! Talked to 27 owners on the first call. 19 were interested enough to give me their email address.

    I sent out an email to the 19. Within the last week and a half, 7 of them have emailed me back with their upfront payment. Just wanted to let you guys know this is a great business to go after, highly untapped, and SMS is perfect for tattoo shops, they have lots of repeat customers.

    Cheers.
    Do you use your method in the ice breaker WSO with the calling script and then followup email to land these clients?
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    • Profile picture of the author areevez
      Originally Posted by mrtrance View Post

      Do you use your method in the ice breaker WSO with the calling script and then followup email to land these clients?
      Yup I'm still using the exact same model in offline ice breaker..what's working needs no fixing.
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      • Profile picture of the author Morphius
        Originally Posted by areevez View Post

        Yup I'm still using the exact same model in offline ice breaker..what's working needs no fixing.
        What is the WSO?
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      • Profile picture of the author mrtrance
        Originally Posted by areevez View Post

        Yup I'm still using the exact same model in offline ice breaker..what's working needs no fixing.
        I posted this in your offline ice breaker WSO thread, but maybe you can answer them here since it would pertain to this market as well. Thanks.

        A few quick questions:

        1. After you get the initial setup fee how long before we start the monthly service fee if say the client has no optins yet and it wouldn't make sense to charge them a monthly fee when there is no list to send to at first. Do you wait the first month to generate as many optins and then at beginning of 2nd month start charging the client once they have built some sort of list or do you wait until they get a certain number of optins (i.e. 50-100) regardless of how long it takes before charging monthly fee?

        2. With the SMS service provider does it allow an auto response message to be sent to each person once they optin...so once they text using the keyword and number do they receive a confirmation message back saying "Thank you for signing up to our VIP CLUB...look for special deals and offers coming your way soon"...or something along those lines? Is your confirmation message similar to this?
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        • Profile picture of the author areevez
          1. After you get the initial setup fee how long before we start the monthly service fee if say the client has no optins yet and it wouldn't make sense to charge them a monthly fee when there is no list to send to at first. Do you wait the first month to generate as many optins and then at beginning of 2nd month start charging the client once they have built some sort of list or do you wait until they get a certain number of optins (i.e. 50-100) regardless of how long it takes before charging monthly fee?

          The monthly fee starts 30 days after they sign up. It is ultimately their job to get signups and I am just there to give some tips on how they can get sign ups faster.

          2. With the SMS service provider does it allow an auto response message to be sent to each person once they optin...so once they text using the keyword and number do they receive a confirmation message back saying "Thank you for signing up to our VIP CLUB...look for special deals and offers coming your way soon"...or something along those lines? Is your confirmation message similar to this?

          Yes that is correct and that is almost identical to the confirmation I use.

          Arron
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  • Profile picture of the author KaterSD
    Areevez how much are you charging the shops?...
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  • Never considered the Tattoo market before reading this thread. Thanks for the tips.
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  • Profile picture of the author areevez
    Hey, Im charging $235 set up fee and $250 per month
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  • Profile picture of the author Avanyx
    Originally Posted by areevez View Post

    Got the idea to call some tattoo shops to offer SMS marketing as they have totally been off my radar since I've began for some reason. I called 49 shops in about an hour. The owners are VERY easy to reach! Talked to 27 owners on the first call. 19 were interested enough to give me their email address.

    I sent out an email to the 19. Within the last week and a half, 7 of them have emailed me back with their upfront payment. Just wanted to let you guys know this is a great business to go after, highly untapped, and SMS is perfect for tattoo shops, they have lots of repeat customers.

    Cheers.
    Hi, great idea but I am just wondering what information exactly you would be sending to the list built with SMS?

    Would it just be discounts? How could I market to this niche better with SMS.
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    • Profile picture of the author areevez
      Originally Posted by Avanyx View Post

      Hi, great idea but I am just wondering what information exactly you would be sending to the list built with SMS?

      Would it just be discounts? How could I market to this niche better with SMS.
      You can see post #9 in this thread and he explains pretty much exactly what I plan on doing.
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  • Profile picture of the author PrivateCitizen
    OMG, what a brilliant plan! Your WSO already rocks, and you just gave away this golden nugget for free! Dude, you rock!!!
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    • Profile picture of the author areevez
      Originally Posted by PrivateCitizen View Post

      OMG, what a brilliant plan! Your WSO already rocks, and you just gave away this golden nugget for free! Dude, you rock!!!
      Glad you enjoyed the post and I really hope you hop on this full force and make some serious cash!!! report back when you get your first tattoo shop!
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  • Profile picture of the author adiwilson
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    • Profile picture of the author Tim Brendel
      Originally Posted by adiwilson View Post

      Dr. Ben Amini, one of the most prominent San Francisco cosmetic dentists, is the founder of CitiDent and has improved San Franciscans' smiles for over fifteen years. He is one of the first few certified Invisalign dentists in California to receive his certificate in 1998.

      LOL


      10char!
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  • Profile picture of the author Andrew Milburn
    Hi,

    Just a few questions from the UK. Recently I have been reading a lot about Mobile Marketing and the use of Short codes. Do the service suppliers charge you for the short codes, and if so how much.

    And do the short codes work on a premium rate number? And if they do who keeps the money etc?

    Sorry if this has been answered before
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    • Profile picture of the author areevez
      Originally Posted by Andrew Milburn View Post

      Hi,

      Just a few questions from the UK. Recently I have been reading a lot about Mobile Marketing and the use of Short codes. Do the service suppliers charge you for the short codes, and if so how much.

      And do the short codes work on a premium rate number? And if they do who keeps the money etc?

      Sorry if this has been answered before
      The shortcodes come with the SMS provider and in most cases 1 keyword also. The prices to sign up for SMS providers vary. A lot have free trials.
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  • Profile picture of the author TWalker
    Originally Posted by areevez View Post

    Got the idea to call some tattoo shops to offer SMS marketing as they have totally been off my radar since I've began for some reason. I called 49 shops in about an hour. The owners are VERY easy to reach! Talked to 27 owners on the first call. 19 were interested enough to give me their email address.

    I sent out an email to the 19. Within the last week and a half, 7 of them have emailed me back with their upfront payment. Just wanted to let you guys know this is a great business to go after, highly untapped, and SMS is perfect for tattoo shops, they have lots of repeat customers.

    Cheers.
    Was there anything special in your email that got such a response?
    Could you share the email or any details in it that would help?

    If not publicly by PM maybe?

    EDIT: I reread your response so you called them first. Not bad, it isnt too hard to get an email and then sell in the email.

    Do you use images? Facts and figures on texting?
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  • Profile picture of the author Michael Clough
    Areevez.....Great Post!

    **Anybody that has repeat business can use Mobile Text Marketing**

    So, who needs Mobile Marketing?
    • Restaurants
    • Fast Food / Pizza, Burgers
    • Doctors/ Dentists
    • Retail Shops – All - Tattoo Shop as well
    • Car Dealerships
    • Spas and Resorts
    • Real Estate Professionals
    • Entertainers
    • Concert Venues
    • Golf Courses
    • Churches
    • Ski Resorts
    • Political Campaigns
    • Charities
    • Schools
    • Finance Professionals
    • Celebrities
    • Coaches and Consultants
    • Casinos
    • Authors/ Publishers
    • Fitness Trainers
    • Night Clubs
    • Antique Collectors
    • Travel Agencies
    • ANYONE doing a promotion, or promoting Anything!!!!
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    • Profile picture of the author areevez
      Originally Posted by Rowdy Yates View Post

      Areevez.....Great Post!

      **Anybody that has repeat business can use Mobile Text Marketing**

      So, who needs Mobile Marketing?
      • Restaurants
      • Fast Food / Pizza, Burgers
      • Doctors/ Dentists
      • Retail Shops – All - Tattoo Shop as well
      • Car Dealerships
      • Spas and Resorts
      • Real Estate Professionals
      • Entertainers
      • Concert Venues
      • Golf Courses
      • Churches
      • Ski Resorts
      • Political Campaigns
      • Charities
      • Schools
      • Finance Professionals
      • Celebrities
      • Coaches and Consultants
      • Casinos
      • Authors/ Publishers
      • Fitness Trainers
      • Night Clubs
      • Antique Collectors
      • Travel Agencies
      • ANYONE doing a promotion, or promoting Anything!!!!
      Hey man AWESOME list of other places to target! Thanks a lot for contributing to this thread!
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  • Profile picture of the author pplicon
    @areevez You should do a full WSO on sms from a-z. Especially highlighting the points of how to effective carry out a campaign. Don't really see any info out there that's actually tells you how to carry out the service. Just my 2cents!
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    • Profile picture of the author Dailybread
      Hey Areevez,
      I bought affiliatecommander from you a couple of days ago and it is all falling into place. People love to hear about a new way to get repeat customers and sms is everywhere.
      Used affiliatecommander to find some sms services in Oz.
      This thread fits in perfectly with what I have learned. Already had my first two businesses sign up through my link and all that with just two hours work from go to woah!
      Thanks for all your help and this thread. Great gift.

      Martin
      Australia!
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  • Profile picture of the author TimNesbitt
    The whole concept of your WSO is brilliant I have to say it is one of my favorites I have come across in quite a while and I go read a whole lot of them!


    Tim
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  • Profile picture of the author tocktik
    Great work. Hope have lot of working and talking ability. Good
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  • Profile picture of the author ladymd
    Wow, the tattoo market is a great niche. Appointment reminders, mobile coupons, text to win campaigns...the possibilities are endless!
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  • Profile picture of the author BrandyM
    Wow, I'm am sooo glad I came across this thread! I just moved to an area that has a ton of Tattoo shops and been wondering what to offer them. Now that I know SMS works can you tell me what you emailed them to get them interested? This is something I want to take action on tomorrow! So it looks like I need to invested in two WSO's Offline Ice Breaker and AffiliateCommander? I guess my question is the same as TWalkers above. I need things broken down to me in baby terms. Did you ask to speak with the owner first. Then ask if they were interested in SMS text messaging to promote their business? Then if they say yes just ask for their email and send them an email about how you would use SMS. What is the going rate to charge for this type of service? Is this a monthly maintenance? Would you have them sign up using something like a PayPal subscription. What SMS service do you use?

    Sorry about all the questions! I'm a newb!
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    • Profile picture of the author areevez
      Originally Posted by loyaltytoday View Post

      Wow, I'm am sooo glad I came across this thread! I just moved to an area that has a ton of Tattoo shops and been wondering what to offer them. Now that I know SMS works can you tell me what you emailed them to get them interested? This is something I want to take action on tomorrow! So it looks like I need to invested in two WSO's Offline Ice Breaker and AffiliateCommander? I guess my question is the same as TWalkers above. I need things broken down to me in baby terms. Did you ask to speak with the owner first. Then ask if they were interested in SMS text messaging to promote their business? Then if they say yes just ask for their email and send them an email about how you would use SMS. What is the going rate to charge for this type of service? Is this a monthly maintenance? Would you have them sign up using something like a PayPal subscription. What SMS service do you use?

      Sorry about all the questions! I'm a newb!
      No Problem! Im happy you found this my information so helpful! Much luck to you on your financial success.
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  • Profile picture of the author areevez
    Wow thanks for the great feedback in this thread, to the post above, I emailed them the same script inside my ice breaker wso. You don't need affiliate commander for this. Yes that is exactly how the call worked and I charge $250 per month to manage their campaigns. Yes a paypal subscription is perfect! I currently use txt180, looking to move on soon to something else for more options.
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    • Profile picture of the author BrandyM
      Originally Posted by areevez View Post

      Wow thanks for the great feedback in this thread, to the post above, I emailed them the same script inside my ice breaker wso. You don't need affiliate commander for this. Yes that is exactly how the call worked and I charge $250 per month to manage their campaigns. Yes a paypal subscription is perfect! I currently use txt180, looking to move on soon to something else for more options.

      Thank you so much! I was sitting here worrying myself to death about how to get my business off the ground and I just came over to warrior forum and saw your thread and it was like an answer to my prayers. You have no idea how jazzed I got just reading it.
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  • Profile picture of the author Luther Landro
    This thread is oozing with SMS ideas. Money to be made for sure.

    I can get used to this sub-forum.
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  • Profile picture of the author maxp76
    Hello everybody!
    I think that sms marketing could be a great deal.. but I've just two questions.

    1) ok I think that, with the sms machine/service, you're able to do a quick Sms broadcast for an event, but.. for appointment? How to do? Is there anyway to connect a digital calendar to the sms service? Otherwise, you have to use check the calendar and then send the sms people-by-people..

    2) if you manage the sms campaign for some companies, you must have a VA to get a holyday.. .. or is preferable to have always a laptop under the arm?

    Thank you so much for your input!
    Massimo
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    • Profile picture of the author EBrown215
      With most SMS providers you have the capability to schedule when messages are sent.
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      • Profile picture of the author maxp76
        Anyone here?
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    • Profile picture of the author Keith Green
      how much you charge for this? Is this one time full payment or u do contract for certain time period?
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  • Profile picture of the author NameThatCandy
    just curious that any updates!
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  • Profile picture of the author perfectlovehere
    This could probably work with almost any store. Could consider: Dentists, Hair Salons, Barbers, etc.
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  • Profile picture of the author Jay Rhome
    I'd never thought of tattoo shops. Well, I have now added a 2 x month SMS package (my standard was 4 x month), as many businesses, including tattoo shops, don't need to send weekly blasts IMO. Restaurants, clubs, sure, but for many businesses, it'd be overkill. But we can sure provide the service still
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  • Profile picture of the author apolwar
    That's awesome. So how's the SMS going for the tattoo shops? Are they going well?
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  • Profile picture of the author drkeith
    You can definitely use sms in any venue, with tattoo shops you could also add a mobile app into the mix and use sms/push notifications to bring on the customers, give them an app and make it $150 a month for updates. Like News. Etc, and then also upsell them on a Mobile website.
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  • Profile picture of the author dminorfmajor
    I'm really curious as to what your email said. If I send out 19 emails and receive 7 replies WITH PAYMENTS...I'm ecstatic, so I'm really curious as to what was in your email. Think you could post it here or even PM? I'd appreciate it. Thanks
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  • Profile picture of the author ish
    Any chance I can still get your icebreaker wso Aaron? thanks
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